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Journal of Macromarketing最新文献

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Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing 开发宏观营销研究方法和指标特刊简介
Journal of Macromarketing Pub Date : 2023-12-28 DOI: 10.1177/02761467231222536
Julie V. Stanton, Beatriz DeQuero-Navarro, C. Domegan, Ben Wooliscroft
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引用次数: 0
Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage 营销系统中的多元逻辑：管理生态村社会矩阵中的紧张关系
Journal of Macromarketing Pub Date : 2023-11-23 DOI: 10.1177/02761467231215775
Mine Üçok Hughes, Diane M. Martin, Gokcen Coskuner-Balli
{"title":"Plural Logics in Marketing Systems: Managing Tensions Within the Social Matrix in an Ecovillage","authors":"Mine Üçok Hughes, Diane M. Martin, Gokcen Coskuner-Balli","doi":"10.1177/02761467231215775","DOIUrl":"https://doi.org/10.1177/02761467231215775","url":null,"abstract":"In this paper, we aim to develop a better understanding of the types of tensions that might arise within a market system and the types of strategies market actors adopt to form and sustain a marketing system. We explore how marketing systems can be sustained albeit the tensions amongst logics that underlie the social matrix framework posited by Layton. We set forth to answer the question: how can market actors navigate tensions amongst logics toward managing the specific elements within the social matrix of a marketing system? We use institutional theory to answer our research question and investigate the tensions that arise within an eco-village. We conceptualize ecovillage as a marketing system that involves a network of individuals working together toward creating a sustainable community. As a marketing system, ecovillages involve participatory processes and emerge in response to or anticipation of demand.","PeriodicalId":508450,"journal":{"name":"Journal of Macromarketing","volume":"11 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139245941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cultural Appropriation in Historical Context: Native Americans in Firearms Advertising 历史背景下的文化挪用：枪械广告中的美国原住民
Journal of Macromarketing Pub Date : 2023-11-21 DOI: 10.1177/02761467231216126
Terrence H. Witkowski
{"title":"Cultural Appropriation in Historical Context: Native Americans in Firearms Advertising","authors":"Terrence H. Witkowski","doi":"10.1177/02761467231216126","DOIUrl":"https://doi.org/10.1177/02761467231216126","url":null,"abstract":"The long standing appropriation of Native American culture for promotional purposes has received ample criticism from tribal members, Indigenous advocates, professional organizations, and scholars. Mounting disapproval has pressured private companies and public institutions to curtail these practices in the United States. This article expands historical understanding of these contested representation by analyzing the advertising of three major firearms manufacturers – Savage, Remington, and Winchester – and a few other gun sellers who have periodically exploited American Indian images and language from the late nineteenth century until the present day. These depictions, their historical context, and their macromarketing implications are critically examined. Also discussed are intersections with U.S. gun culture, study limitations, and opportunities for further research on Native American appropriation globally.","PeriodicalId":508450,"journal":{"name":"Journal of Macromarketing","volume":"61 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139254390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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