{"title":"Analysis Digital Marketing Through Social Media In Increase Business Income of the Padang Tualang Kabupaten Langkat","authors":"Nurafrina Siregar","doi":"10.61306/ijmea.v1i2.47","DOIUrl":"https://doi.org/10.61306/ijmea.v1i2.47","url":null,"abstract":"This research aims to determine and analyze the influence of quality product , price and Social Media towards Digital Marketing in increase income public Padang Tualang Village regency step With a total sample of 68 respondents. Data collection techniques were carried out using questionnaires. The analysis used is statistical data analysis using tool help program SPSS ( Statistics Packages forSocial Sciences ) 24.0 for windows namely classical assumption testing, multiple linear regression analysis and hypothesis testing. Temporary level coefficient his determination reach 0.726 Which means that variable independent in study This own influence as big as 72.6% of the dependent variable , while the remaining 27.4% is influenced by other factors that were not examined.","PeriodicalId":505627,"journal":{"name":"International Journal of Management, Economic and Accounting","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139159313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Faried, Maya Syaula, Geby Citra Ananda, Anisa Novia
{"title":"Future Product Intensification Priorities For Coconut Plantation Villages' Local Conditions","authors":"A. Faried, Maya Syaula, Geby Citra Ananda, Anisa Novia","doi":"10.61306/ijmea.v1i2.46","DOIUrl":"https://doi.org/10.61306/ijmea.v1i2.46","url":null,"abstract":"Through various derivative innovations made from coconut raw materials, this service activity aims to increase public knowledge, understanding, and awareness of environmental conditions and conservation efforts in increasing the productivity of coconut products, as well as increasing the income of the people of Kebun Kelapa Village . Farmers are often held hostage by the buying and selling system set by middlemen who have little choice but to sell coconuts at perfunctory prices or debt is another forced choice. Because the dependence of farmers on the coconut industry and middlemen is getting bigger. In addition to the low price, farmers have to share the results with other coconut picking workers because they can no longer afford to pick coconuts themselves. As a result of unresolved issues in the supply chain that cause prices to drop significantly, there is a need for pricing in the market.","PeriodicalId":505627,"journal":{"name":"International Journal of Management, Economic and Accounting","volume":"62 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139170906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effectiveness of Game Methods for Increasing Children's Interpersonal Intelligence in Paud Abdi, Tanjung Tiram District Batu Bara Regency","authors":"Asmidar Parapat","doi":"10.61306/ijmea.v1i2.44","DOIUrl":"https://doi.org/10.61306/ijmea.v1i2.44","url":null,"abstract":"This research aims to describe the effectiveness of the game method for developing children's interpersonal intelligence in PAUD Abdi, Tanjung Tiram District, Batu Bara Regency. The object of the research is a game method for developing children's interpersonal intelligence in PAUD Abdi, Tanjung Tiram District, Batu Bara Regency. This research uses a qualitative approach with a case study type of research. Research data was obtained through interviews, observation and documentation. The collected data was analyzed descriptively qualitatively using an interactive analysis model. The validity of the research data was re-tested using extended participation, persistence of observation, and triangulation.","PeriodicalId":505627,"journal":{"name":"International Journal of Management, Economic and Accounting","volume":"109 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139172021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis Of Promotion And Service Quality On Customer Loyalty At Pln Tanjung Pura Ulp Mediated By Customer Satisfaction In The Use Of Pln Mobile Application","authors":"Taufik Harijanto, Toyib Daulay, D. Astuti, Elfitra Desy Surya, Elfitra Desy, Surya, Mesra","doi":"10.61306/ijmea.v1i2.45","DOIUrl":"https://doi.org/10.61306/ijmea.v1i2.45","url":null,"abstract":"This research investigates the impact of promotion, service quality, and emotional bonding on customer loyalty at PLN Tanjung Pura ULP, mediated by customer satisfaction through the PLN Mobile application. Utilizing a quantitative approach with structural equation modeling, the study reveals that promotion and service quality significantly influence customer satisfaction, subsequently affecting customer loyalty. The findings emphasize the importance of effective promotional strategies, high service quality, and emotional connections in enhancing customer satisfaction and loyalty. Recommendations include promoting PLN Mobile adoption through step-by-step guidance, improving service quality through employee training and customer feedback, and fostering emotional bonds with special offers for loyal users. Overall, the study highlights the interconnected dynamics shaping customer loyalty in the context of PLN Mobile usage.","PeriodicalId":505627,"journal":{"name":"International Journal of Management, Economic and Accounting","volume":"262 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139171568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Enhanced job satisfaction due to compensation, leadership, and colleagues","authors":"Said Aldi, Kiki Farida Ferine","doi":"10.61306/ijmea.v1i2.42","DOIUrl":"https://doi.org/10.61306/ijmea.v1i2.42","url":null,"abstract":"This examination plans to figure out the impact of remuneration, authority and colleagues on work fulfillment of Privileged Representatives at the Langkat Regime Agreeable Help Office. The populace in this study was all privileged representatives of the Langkat Regime Agreeable Help Office, adding up to 65 workers. The quantity of tests taken was 65 respondents. The side procedure utilized is soaked testing. This exploration was led in 2022. This examination utilizes quantitative information handled with SPSS 24.0 with the numerous direct relapse strategy. The examination results show that pay, initiative and collaborators affect work fulfillment of privileged representatives at the Langkat Regime Helpful Assistance Office, both to some degree and at the same time. The consequences of the t test (halfway) show that remuneration has a relapse worth of 0.554, t esteem = 5.309 and importance = 0.000. Initiative has a relapse worth of 0.335, tcount = 3.140 and importance = 0.003. Colleagues has a relapse worth of 0.269, tcount = 2.648 and importance = 0.010. The aftereffects of the F test (concurrent) show Fcount = 300.948 and importance = 0.000. Remuneration is the most prevailing variable impacting position fulfillment with the biggest t-count worth of 5.309. 93.4% of occupation fulfillment can be made sense of and acquired from remuneration, initiative, and associates, while the rest is from different elements. Work fulfillment has an extremely impressive relationship to pay, initiative, and colleagues.","PeriodicalId":505627,"journal":{"name":"International Journal of Management, Economic and Accounting","volume":"40 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139174647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effect Of Capital Structure And Potential Bankruptcy On Share Prices In Building Construction Companies Listed On The Idx","authors":"Noni Ardian, Maya Macia Sari, Aulia, Evi Ariani","doi":"10.61306/ijmea.v1i2.43","DOIUrl":"https://doi.org/10.61306/ijmea.v1i2.43","url":null,"abstract":"This study aims to determine the effect of capital structure and potential bankruptcy on share prices in building construction companies listed on the Indonesia Stock Exchange (IDX). The sampling technique used in this study was purposive sampling. The sample of this study was 17 building construction companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2022 period. There are three variables in this study, namely capital structure and bankruptcy potential as independent variables and stock prices as dependent variables. The method used in this study was panel data analysis. The results showed that the capital structure and potential for partial bankruptcy had a positive and significant effect on the share price of building construction companies for the 2019-2022 period. Simultaneously, capital structure and potential bankruptcy have a significant effect on the share price of building construction companies.","PeriodicalId":505627,"journal":{"name":"International Journal of Management, Economic and Accounting","volume":"132 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139176092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Agung Kurniawan, Kiki Farida Ferine, Agung Kurniawan Hasibuan, Kiki Farida
{"title":"Employee performance improvement factors that affect attaining green human resource management","authors":"Agung Kurniawan, Kiki Farida Ferine, Agung Kurniawan Hasibuan, Kiki Farida","doi":"10.61306/ijmea.v1i2.41","DOIUrl":"https://doi.org/10.61306/ijmea.v1i2.41","url":null,"abstract":"This examination plans to find the impact of work inspiration, oversight and work discipline on the presentation of government employees in the Social Help for Ladies' Strengthening and Kid Assurance in Batu Bara Regime. The populace in this study was 48 representatives. The all out example taken was 48 workers as respondents. This examination is an acquainted sort which utilizes essential quantitative information gathered through polls and handled utilizing the SPSS Rendition 24 application. The investigation method utilized is a various straight relapse model. The consequences of the exploration show that work inspiration, management and work discipline, both to some extent and at the same time, affect the exhibition of government employees in the Social Assistance for Ladies' Strengthening and Kid Assurance, Batu Bara Regime. The variable that most predominantly impacts representative execution is the work inspiration variable with a t-count of 3.382. 92.2% of representative execution can be made sense of and got from work inspiration, oversight and work discipline, while the rest is acquired from different elements. Representative execution has an exceptionally impressive relationship to work inspiration, management and work discipline.","PeriodicalId":505627,"journal":{"name":"International Journal of Management, Economic and Accounting","volume":"221 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139173280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of Product Quality, Service Quality, Promotion, Emotionality on Customer Satisfaction at Mojo Resto Medan","authors":"Nurafrina Siregar","doi":"10.61306/ijmea.v1i2.39","DOIUrl":"https://doi.org/10.61306/ijmea.v1i2.39","url":null,"abstract":"This research aims to analyze and test the influence of product quality, service quality, promotions and emotions on customer satisfaction at Mojo Resto Medan. The type of research used is associative quantitative. The population in this study were Mojo Resto Medan customers, and the sample selected was 97 samples using random sampling. Data collection techniques were carried out using questionnaires, observations and interviews. The research results show that product quality has a significant positive effect on customer satisfaction with a positive correlation of 0.298 and a significance of 0.001. Service quality has a significant positive effect on customer satisfaction with a positive correlation of 2.037, significance of 0.045. Promotion has a significant positive effect on customer satisfaction with a positive correlation of 0.340, significance of 0.000. The promotion variable has the strongest influence on customer satisfaction compared to other independent variables. Emotionality has a significant positive effect on customer satisfaction. Product quality, service quality, promotions and emotions simultaneously have a significant positive effect on customer satisfaction at Mojo Resto Medan. Coefficient determination shows a result of 42%, meaning product quality, service quality, promotion, And emotional contribute And give 42% influence on customer satisfaction at Mojo Resto Medan.","PeriodicalId":505627,"journal":{"name":"International Journal of Management, Economic and Accounting","volume":"6 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139178963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of the Effect of Work Discipline and Work Experience on Employee Performance Moderated by Organizational Commitment to PT HKI Pekanbaru-Dumai Rest Area Development Project","authors":"Hardiansyah Lukita, Mesra","doi":"10.61306/ijmea.v1i2.38","DOIUrl":"https://doi.org/10.61306/ijmea.v1i2.38","url":null,"abstract":"This study was conducted to analyze the effect of work discipline and work experience on employee performance moderated by the organization's commitment to PT HKI Pekanbaru-Dumai Rest Area Development Project. The sample in this study was 80 respondents who were contract employees. The analysis method used is moderating regression analysis. This research was conducted by statistical methods processed with the help of SPSS v. 25 Software. The results showed that partially the variables of Work Discipline and work experience had a significant positive effect on Employee Performance. The results of the moderation test explain the commitment of decent work to be a moderation variable and strengthen the relationship of work discipline variables to employee performance. While work commitment is not worthy to be a moderation variable and weakens the relationship of work experience variables to employee performance.","PeriodicalId":505627,"journal":{"name":"International Journal of Management, Economic and Accounting","volume":"532 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139179193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impact of Arabica Coffee Production on Social Welfare: A Comprehensive Analysis","authors":"A. Faried, Uswatun Hasanah, R. Sembiring","doi":"10.61306/ijmea.v1i2.35","DOIUrl":"https://doi.org/10.61306/ijmea.v1i2.35","url":null,"abstract":"The flavor and quantity of Arabica coffee are considered to be superior to those of Robusta coffee, and Arabica coffee also contains a lower amount of caffeine. Arabica coffee production and community welfare are known as factors Y in this study. Labor, consumption, land area, and distribution are referred to as variables X. This study was conducted using the Path Analysis method in Sinaman II Village to Pamatang Sidamanik District, Simalungun Regency. Using the SPSS program version 24.0 for Windows, the data that was collected from the distribution of questionnaires was processed. Through the use of arabica coffee output as an intervening variable in Sinaman II Village, the objective of this study is to investigate the impact that these important or positive aspects have on the well-being of farming communities. The findings, which were based on path analysis, demonstrated that the wellbeing of the community is influenced collectively by the independent variables of labor, consumption, land area, and distribution. Additionally, the production of Arabica coffee is able to accommodate any and all circumstances.","PeriodicalId":505627,"journal":{"name":"International Journal of Management, Economic and Accounting","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139184923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}