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Asian Journal of Management Cases最新文献

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Royal Enfield’s Plan RE 2.0: Turbulence in Two-wheeler Market 皇家恩菲尔德的 RE 2.0 计划：两轮车市场的动荡
Asian Journal of Management Cases Pub Date : 2024-02-05 DOI: 10.1177/09728201231221621
Praveen Gupta
{"title":"Royal Enfield’s Plan RE 2.0: Turbulence in Two-wheeler Market","authors":"Praveen Gupta","doi":"10.1177/09728201231221621","DOIUrl":"https://doi.org/10.1177/09728201231221621","url":null,"abstract":"Eicher Motors Limited, custodian of the revered Royal Enfield (RE) motorcycle brand, faced a pivotal moment in 2019 when Siddhartha Lal, the long-standing Managing Director and Chief Executive Officer, stepped down, handing over leadership to Vinod Dasari. RE had enjoyed a decade-long dominance in India’s mid-segment motorcycle market (250–750cc). However, recent years ushered in formidable challenges, including stringent emission norms, evolving tax structures, disruptions in transportation and the rise of electric vehicles. RE navigated the competitive landscape amid the advent of global brands and was caught in a milieu of choices—ranging from product innovation to global expansion. The new leadership, led by Dasari, aimed to strike a delicate balance, addressing challenges in the domestic market and emerging and mature global markets. This case examines the strategic dilemmas and multi-pronged challenges faced by RE as it sought to reshape its trajectory and evolve under Dasari’s guidance during a transformative period in the motorcycle industry.","PeriodicalId":505514,"journal":{"name":"Asian Journal of Management Cases","volume":"8 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139804138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Preparing for the Future in the Shadow of the Pandemic—The Goat Trust Emerges Digitally 在大流行病的阴影下为未来做好准备--山羊信托基金以数字方式崛起
Asian Journal of Management Cases Pub Date : 2024-02-05 DOI: 10.1177/09728201231225368
Shalaghya Sharma, Amit Kumar
{"title":"Preparing for the Future in the Shadow of the Pandemic—The Goat Trust Emerges Digitally","authors":"Shalaghya Sharma, Amit Kumar","doi":"10.1177/09728201231225368","DOIUrl":"https://doi.org/10.1177/09728201231225368","url":null,"abstract":"The founder of a charitable organization dedicated to small livestock management for livelihood generation now confronts the additional challenge of supporting returnee migrant workers who lost their jobs due to COVID-19. Simultaneously, addressing the need to navigate the economy during and after the COVID era became imperative. India’s diverse economic landscape, marked by substantial regional disparities, compels thousands of labourers to migrate annually for a better life. The COVID-19 pandemic exacerbated the plight of these migrant labourers. Faced with joblessness and unable to sustain themselves in large cities, they began returning to their homes. The Goat Trust, actively promoting livelihood development in resource-deprived areas, is exploring avenues to reshape the value network of goat farming in India. The urgency of the situation demands immediate action. This scenario underscores the potential for social enterprises to play a pivotal role in building the new post-pandemic economy. Organizations like the Goat Trust can seize opportunities presented by this social crisis by upgrading and digitising local economies. This approach is pertinent to India and relevant to the global economy. Focusing on local economic development emerges as a key strategy for alleviating the profound economic depression induced by the pandemic.","PeriodicalId":505514,"journal":{"name":"Asian Journal of Management Cases","volume":"80 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139804477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MG Hector Plus Entry in India: Challenges and Strategies MG Hector Plus 进入印度：挑战与战略
Asian Journal of Management Cases Pub Date : 2024-01-31 DOI: 10.1177/09728201231210399
Ranjana Agarwal, Syeedun Nisa, Saurabh Kumar
{"title":"MG Hector Plus Entry in India: Challenges and Strategies","authors":"Ranjana Agarwal, Syeedun Nisa, Saurabh Kumar","doi":"10.1177/09728201231210399","DOIUrl":"https://doi.org/10.1177/09728201231210399","url":null,"abstract":"India’s robust gross domestic product (GDP) growth, combined with a burgeoning demand for automobiles and favourable government policies, attracted international players to the market. In 2019, MG Motor made its foray into the Indian automotive sector, capitalizing on a welcoming business environment. The company introduced two vehicles and had plans to launch its third, the Hector Plus. However, the COVID-19 pandemic disrupted the Indian landscape when a nationwide lockdown was enforced on 24 March 2020. This directly impacted MG Motor and the broader economy. Simultaneously, the strain in cross-border relations between India and China influenced consumer sentiment. In response to these evolving conditions, MG Motor India revamped its strategies. This case delves into how MG Motor India adapted its strategies in light of these changes, utilizing societal marketing approaches to navigate environmental challenges. We aim to examine the following questions within this case study: What business environment did MG Motor India confront in this transformed scenario? How did the ongoing COVID-19 situation affect MG Motor India’s sales? And will the electric variant of MG Hector Plus prove successful in the Indian market?","PeriodicalId":505514,"journal":{"name":"Asian Journal of Management Cases","volume":"330 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140473514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Spreading Netflix Culture Stirs a Furore 传播 Netflix 文化引发轩然大波
Asian Journal of Management Cases Pub Date : 2023-12-24 DOI: 10.1177/09728201231197048
Ritu Narang, Sonal Tiwari
{"title":"Spreading Netflix Culture Stirs a Furore","authors":"Ritu Narang, Sonal Tiwari","doi":"10.1177/09728201231197048","DOIUrl":"https://doi.org/10.1177/09728201231197048","url":null,"abstract":"The availability of a large number of smartphones, widespread internet access and the penetration of high bandwidth, coupled with competitively priced data plans, spurred tremendous growth in the Indian media and entertainment industry, particularly in the realm of over-the-top (OTT) platforms. The demand for OTT services surged even further during the lockdown period brought about by the COVID-19 pandemic. The focal point of this case lies in the entry and expansion of the multinational corporation ‘Netflix’ within India. The case delves into the company’s employment of the marketing mix to address the escalating demand for the novel OTT service in India amid intensifying competition and emerging challenges. In its eagerness to produce original content, Netflix appeared to have inadvertently offended and disregarded the sentiments, religious emotions and beliefs of its audience, resulting in consumer protests. This, in turn, led to the formulation of various regulations governing the content presented on OTT platforms. Owing to its controversial and insensitive content, Netflix faced backlash in India and globally, leading to legal battles in several countries. A recent instance occurred on September 18, 2021, where Nona Gaprindashvili, a Georgian chess prodigy who made history as the world’s first female grandmaster, took legal action against Netflix for defamation and invasion of privacy. This lawsuit was filed in a federal district court in California in response to their show titled ‘Queen’s Gambit’. The core of the lawsuit revolves around a scene in the final episode of the show, wherein a radio commentator suggests that Gaprindashvili was not regarded as a significant contender by her male counterparts. The lawsuit accuses Netflix of belittling Gaprindashvili’s achievements to craft a more sensational narrative and dismissing her previous defamation claim without issuing a public apology or retraction ( https://www.npr.org/2021/09/18/1038442947/nona-gaprindashvili-netflix-lawsuit-chess-queens-gambit ).","PeriodicalId":505514,"journal":{"name":"Asian Journal of Management Cases","volume":"440 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139160915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Road Ahead: Post Collapse of Punjab and Maharashtra Cooperative Bank 前行之路：旁遮普和马哈拉施特拉邦合作银行倒闭之后
Asian Journal of Management Cases Pub Date : 2023-12-18 DOI: 10.1177/09728201231202644
Dipti Periwal
{"title":"Road Ahead: Post Collapse of Punjab and Maharashtra Cooperative Bank","authors":"Dipti Periwal","doi":"10.1177/09728201231202644","DOIUrl":"https://doi.org/10.1177/09728201231202644","url":null,"abstract":"This case is about challenges faced by the depositors and the entire banking system following the collapse of the Punjab and Maharashtra Cooperative Bank. The Deposit Insurance and Credit Guarantee Corporation insured the bank deposits, and the earlier deposit insurance coverage was $74 million, which was increased to $370 million in the Union Budget of 2020. This increase was attributed to the collapse of the Punjab and Maharashtra Cooperative Bank, where 0.3 million people lost their money.","PeriodicalId":505514,"journal":{"name":"Asian Journal of Management Cases","volume":"27 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139174444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Business Acquisition Case on Jollibee Foods Corporation’s Purchase of Mang Inasal Jollibee 食品公司收购 Mang Inasal 的商业收购案例
Asian Journal of Management Cases Pub Date : 2023-11-26 DOI: 10.1177/09728201231200949
Jaime V. Cortez
{"title":"A Business Acquisition Case on Jollibee Foods Corporation’s Purchase of Mang Inasal","authors":"Jaime V. Cortez","doi":"10.1177/09728201231200949","DOIUrl":"https://doi.org/10.1177/09728201231200949","url":null,"abstract":"This case is about the largest quick-service restaurant (QSR) conglomerate in the Philippines, Jollibee Foods Corporation (JFC), acquiring its fastest growing competitor Mang Inasal (MI). At a time when MI was on its best trajectory toward expansion and financial growth, its CEO, Edgar Sia, sold 70% of the company to the market leader for P3 billion in 2010 and the remaining 30% of the stake for P2 billion in 2016—whopping amounts which, in the eyes of JFC Management, were reasonable enough to fully acquire a highly prized company. Organizing information drawn from public sources, the author wrote this case to encourage intellectual discourse among students and professors of business as they critically analyse the acquisition decision, both from the standpoint of MI and JFC.","PeriodicalId":505514,"journal":{"name":"Asian Journal of Management Cases","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139235382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
VRL Logistics Limited: Investment Dilemma Amidst the Global Pandemic VRL 物流有限公司：全球大流行中的投资困境
Asian Journal of Management Cases Pub Date : 2023-11-20 DOI: 10.1177/09728201231195715
M. Sriram
{"title":"VRL Logistics Limited: Investment Dilemma Amidst the Global Pandemic","authors":"M. Sriram","doi":"10.1177/09728201231195715","DOIUrl":"https://doi.org/10.1177/09728201231195715","url":null,"abstract":"The case examined the investment dilemma faced by the portfolio manager Mr Thomas George of a leading wealth management company regarding investments in VRL Logistics Limited, a leading logistics company in India. As part of the portfolio evaluation and rebalancing exercise, the portfolio manager had to take a call on whether to retain VRL Logistics Limited in the portfolio or exit the stock. The share price had seen a drastic increase from ₹161.55 to ₹282 at the time of reviewing the portfolio. The logistics sector was one of the major sectors affected due to the lockdown announced by the Government on account of the global pandemic. With the imminent threat of multiple waves and lockdowns, determining the intrinsic value amidst the global pandemic poses a challenge to the portfolio manager. The case employed different methods of valuation, such as discounted cash flow and relative valuation, to arrive at the fair value of the stock. The case also discussed incorporating ‘risk’ in the valuation exercise by performing a sensitivity analysis of key variables.","PeriodicalId":505514,"journal":{"name":"Asian Journal of Management Cases","volume":"21 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139258861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategic Flexibility of IRCTC in Commercialization of Indian Railways IRCTC 在印度铁路商业化中的战略灵活性
Asian Journal of Management Cases Pub Date : 2023-11-19 DOI: 10.1177/09728201231191068
Namrata Pancholi, Mona Chaudhary
{"title":"Strategic Flexibility of IRCTC in Commercialization of Indian Railways","authors":"Namrata Pancholi, Mona Chaudhary","doi":"10.1177/09728201231191068","DOIUrl":"https://doi.org/10.1177/09728201231191068","url":null,"abstract":"The Indian Railway Catering and Tourism Corporation Limited (IRCTC), a public sector enterprise under the Ministry of Railways, was established to commercialize Indian Railways. Since its establishment, catering services became its key source of business. In July 2010, the Ministry of Railways announced a new mandate. The mandate was a serious jolt for IRCTC. Besides losing a major revenue source, IRCTC was also directed to revamp itself completely. The case majorly focuses on the strategy adopted by it to revamp and recover the loss occurring from the revised policy of the ministry. The case also describes the strategic initiatives taken by IRCTC while discharging the new mandate of the year 2010.","PeriodicalId":505514,"journal":{"name":"Asian Journal of Management Cases","volume":"37 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139260554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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