Management & Marketing最新文献

Does the gender of hospitality employees affect the definition of wages in Spain? 在西班牙，酒店业员工的性别是否影响工资的定义？

Management & Marketing Pub Date : 2023-12-01 DOI: 10.2478/mmcks-2023-0024

F. Sánchez-Cubo, José Mondéjar-Jiménez

引用次数: 0

Greening the Future: Europe's Renewable Energy Landscape in 2030 绿化未来：2030 年欧洲的可再生能源格局

Management & Marketing Pub Date : 2023-12-01 DOI: 10.2478/mmcks-2023-0022

Alexandra-Nicoleta Ciucu Durnoi, Camelia Delcea

引用次数: 0

Mapping and modelling the main determinants of Migration Flows at the NUTS2 Level in European Union using Spatial Data Analysis Techniques 利用空间数据分析技术绘制欧盟 NUTS2 级移民流主要决定因素图并建立模型

Management & Marketing Pub Date : 2023-12-01 DOI: 10.2478/mmcks-2023-0032

Elena-Maria Prada, Smaranda Cimpoeru

{"title":"Mapping and modelling the main determinants of Migration Flows at the NUTS2 Level in European Union using Spatial Data Analysis Techniques","authors":"Elena-Maria Prada, Smaranda Cimpoeru","doi":"10.2478/mmcks-2023-0032","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0032","url":null,"abstract":"Abstract Spatial data analysis approaches have grown in popularity in recent years as there has been an increased interest in studying migration at the regional level. We employed in our analysis the Nomenclature of Territorial Units for Statistics (NUTS) level, which offers a more thorough view of migratory patterns inside a nation as well as among EU countries.Using spatial data analytic tools, this research aims to investigate the key determinants of international migration at the NUTS2 level. Using data from the Eurostat database, we undertake an extensive analysis of migration movements in a sample of European Union countries. We apply spatial econometric models to examine the relationship between crude rate migration and other relevant variables as independent variables. Although the available data at the NUTS2 level of regional ranking are limited, we believe that we included the most comprehensive set of relevant variables in our analysis.Our study contributes to the existing literature on migration determinants by highlighting the importance of spatial analysis techniques in understanding migration factors at the NUTS2 level.","PeriodicalId":505081,"journal":{"name":"Management & Marketing","volume":"29 7","pages":"594 - 607"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139196352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space 欧洲中心的韩流韩流在数字空间的崛起

Management & Marketing Pub Date : 2023-12-01 DOI: 10.2478/mmcks-2023-0029

Dávid Máté Hargitai, Annamária Sasné Grósz, Zsófia Sas

{"title":"Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space","authors":"Dávid Máté Hargitai, Annamária Sasné Grósz, Zsófia Sas","doi":"10.2478/mmcks-2023-0029","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0029","url":null,"abstract":"Abstract Hallyu, the global cultural phenomenon that is also known as the Korean Wave affects its fans in terms of both their openness to Korean culture and their purchase intentions. Despite this, research into the psychological mechanism behind it is lacking. The aim of this study is to discover a) the relationship between Hallyu culture and the psychological factors associated with interpersonal relationships mediated through digital platforms; and b) the psychological factors that contribute to one’s Korean Wave related purchase intention. The survey was conducted using an online questionnaire. Using a purposive sampling method, the core population of the survey consisted of Hallyu fans in Hungary, who were reached through various, Korean culture-specialised social media groups. Data from 495 eligible respondents was analysed using the PLS-SEM method with SMART PLS3 software. It can be concluded that fear of missing out (FOMO) and self-pressure to be member of fandom inspire presence in the online space, which can increase purchase intention towards K-goods, Results shows that the examined psychological elements have the greatest impact on two age groups (20-23 and 30-43 years old); however, due to its higher level of income and already established living circumstances the second group can respond to marketing activities to a greater extent. It has also been determined that the level of fandom involvement has a positive effect on purchase intention, something which can be further enhanced by FOMO and peer pressure. Based on the correlations identified, more effective marketing activities can be planned among fans through social media and influencers in fan groups.","PeriodicalId":505081,"journal":{"name":"Management & Marketing","volume":"44 2","pages":"537 - 555"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139189183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Dynamic Capabilities and Their Effect on Organizational Resilience in Small and Medium-Sized Commercial Enterprises 中小型商业企业的动态能力及其对组织复原力的影响

Management & Marketing Pub Date : 2023-12-01 DOI: 10.2478/mmcks-2023-0027

Victor Manuel García-Valenzuela, C. Jacobo-Hernández, José Guadalupe Flores-López

{"title":"Dynamic Capabilities and Their Effect on Organizational Resilience in Small and Medium-Sized Commercial Enterprises","authors":"Victor Manuel García-Valenzuela, C. Jacobo-Hernández, José Guadalupe Flores-López","doi":"10.2478/mmcks-2023-0027","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0027","url":null,"abstract":"Abstract The organizational environment often experiences turbulence, resulting in increased complexity in maintaining a foothold in the market. Consequently, dynamic capabilities play a crucial role in fostering organizational resilience. Given the substantial impact that organizations faced during the COVID-19 pandemic, this study aims to assess the influence of dynamic capabilities on the organizational resilience of small and medium-sized enterprises (SMEs), with the objective of identifying the factors that contribute to organizational survival. Using Covariance-Based Structural Equation Modeling (CB-SEM), this research examined 216 SMEs operating within the commercial sector of Mexico. The findings revealed a positive and significant impact of most dynamic capabilities, detection, absorption, coordination, and innovation on organizational resilience. Notably, the integration capability exhibited the weakest influence on the dependent variable. In contrast, the innovation capability emerged as the most influential factor for SMEs in bolstering organizational resilience.","PeriodicalId":505081,"journal":{"name":"Management & Marketing","volume":"107 5","pages":"496 - 514"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139190847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pioneering Eco-Cart: Carbon Reduction Solutions for Thai Online Shoppers 环保购物车先锋：为泰国网上购物者提供减碳解决方案

Management & Marketing Pub Date : 2023-12-01 DOI: 10.2478/mmcks-2023-0028

Veenarat Ut-tha

{"title":"Pioneering Eco-Cart: Carbon Reduction Solutions for Thai Online Shoppers","authors":"Veenarat Ut-tha","doi":"10.2478/mmcks-2023-0028","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0028","url":null,"abstract":"Abstract This research aims to identify effective strategies for reducing carbon emissions in online shopping by examining the perspectives of Thai consumers and utilizing sociodemographic data to anticipate their choices for carbon mitigation. The study encompasses eco-logistics, last-mile innovations, and responsible consumer behavior. Data collected from a questionnaire gathered responses from 800 participants across diverse regions, resulting in a 96.50% response rate. Using a multinomial logit model in Stata 15, the analysis reveals factors influencing consumer decisions. Eco-logistics is the preferred choice for 35.74% of individuals aiming to reduce carbon emissions from online shopping. Regular purchases of clothing and shoes correlate with a 46% higher likelihood of selecting eco-logistics, while responsible purchasing shows a 33.03% adoption rate. Last-mile innovations, chosen by 31.23%, appeal to higher-income individuals, while women, older age groups (46+), and those with higher education lean toward eco-logistics. Higher education enhances responsible purchasing, influenced by critical thinking, income, and professional networks. Additionally, suburban consumers prefer eco-logistics due to longer distances, while urban residents opt for last-mile innovations. Addressing these challenges facilitates environmentally conscious practices in the e-commerce supply chain, providing insights for policymakers and businesses to formulate sustainable and equitable strategies.","PeriodicalId":505081,"journal":{"name":"Management & Marketing","volume":"90 2","pages":"515 - 536"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139191778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail 系统回顾无收银员商店（只需走出店门）给零售业带来的变革

Management & Marketing Pub Date : 2023-12-01 DOI: 10.2478/mmcks-2023-0023

Eszter Szabó-Szentgróti, Szabolcs Rámháp, Petra Kinga Kézai

{"title":"Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail","authors":"Eszter Szabó-Szentgróti, Szabolcs Rámháp, Petra Kinga Kézai","doi":"10.2478/mmcks-2023-0023","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0023","url":null,"abstract":"Abstract The paper aims to examine the evolving retail sector in recent years, specifically how digitalisation and technological innovations have transformed it. All actors have had to adapt to remain competitive. Notably, a new innovation in the retail sector, namely the checkout-free or cashierless store, emerged in 2018. Systematic literature is relied upon to achieve the study's objectives. The significance of this study lies in the use of multiple IT tools such as AI, cameras, sensors, and self-organising shelves to replace human intervention in the retail sector. Globally, several startup companies have developed this new unmanned solution, and Amazon Go stands out as one of the most well-known among them. The primary objective of this pioneering concept is to enhance efficiency by saving time and reducing queues. The aim is to enable customers to enter and exit the store with minimal human contact as quickly as possible. This paper presents the recent trend of the cashierless concept, its evolution, and proliferation. A systematic literature review and data analysis from the Crunchbase Database were conducted. The findings demonstrate that this recent concept is altering both consumers’ purchasing behaviours and companies’ business models. This paper provides novel perspectives and insights into the wider literature on cashierless concepts and smart retail in the context of digital business.","PeriodicalId":505081,"journal":{"name":"Management & Marketing","volume":"77 3-4","pages":"427 - 448"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139190794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Student engagement and academic performance in pandemic-driven online teaching: An exploratory and machine learning approach 大流行病驱动的在线教学中学生的参与度和学习成绩：探索性和机器学习方法

Management & Marketing Pub Date : 2023-12-01 DOI: 10.2478/mmcks-2023-0017

Emilia Mioara Campeanu, I. Boitan, D. Anghel

{"title":"Student engagement and academic performance in pandemic-driven online teaching: An exploratory and machine learning approach","authors":"Emilia Mioara Campeanu, I. Boitan, D. Anghel","doi":"10.2478/mmcks-2023-0017","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0017","url":null,"abstract":"Abstract Fostering student engagement to acquire knowledge and achieve academic performance requires understanding how students engage in learning and its influence on academic achievement. This provides valuable insights that help improve learning experiences and outcomes. The paper relies on a mixed methods approach by expanding the traditional dimensions of student engagement and by employing a machine learning framework to identify which specific dimension of student engagement exhibits the main impact on student academic achievement. A questionnaire-based survey is conducted for the period 2020-2021 among a cohort of Romanian students. The outcomes of this preliminary exploratory analysis are further embedded into a machine learning framework by performing a LASSO regression. The findings reveal that the most relevant dimensions of student engagement, during remote education, that contribute the most to outcomes were represented by the behavioural, social, cognitive, and emotional engagement dimensions. Furthermore, the switch to online education appeared to have inverted the positive relationship between social and cognitive engagement and academic achievement. Despite the inherent challenges, the student’s interest in class participation and homework completion was stimulated, and they managed to adapt without difficulty to study independently.","PeriodicalId":505081,"journal":{"name":"Management & Marketing","volume":"42 1","pages":"315 - 339"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139190819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Efficiency of urban development: gaps in continental profile 城市发展的效率：非洲大陆概况中的差距

Management & Marketing Pub Date : 2023-12-01 DOI: 10.2478/mmcks-2023-0021

Alin-Cristian Maricut, G. Grădinaru, Erika Marin, Valentina Vasile

{"title":"Efficiency of urban development: gaps in continental profile","authors":"Alin-Cristian Maricut, G. Grădinaru, Erika Marin, Valentina Vasile","doi":"10.2478/mmcks-2023-0021","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0021","url":null,"abstract":"Abstract International authorities such as the European Commission and the United Nations pay special attention to sustainable urban development, for this purpose, strategies such as the European Green Deal or the Sustainable Development Strategy 2030 agenda, SDG 11 Sustainable cities and communities are developed. Urban development represents a fundamental direction in the transition process towards the green economy, a sustainable economic model. The paper aims to identify the degree of efficiency of economic development in the context of sustainable development for 41 cities in Romania, Germany, Japan, United States of America and Australia. To achieve this objective, the Data Envelopment Analysis (DEA) method is used, with the aim of identifying the gaps regarding the sustainability of the analyzed cities. Data Envelopment Analysis allows the evaluation of the efficiency of urban settlements in the sample based on representative variables, selected as input. So, the research is ready to give answer to question like “What are the efficient cities in terms of sustainability?” and “What are the relationships between the cities included in the sample?”. The main results showed that there are cities that have a model of sustainable economic development, but certain cities present significant gaps from the point of view of efficient sustainable economic development. In addition, port cities seem to develop an association relationship, with inefficient port cities being associated with efficient port cities.","PeriodicalId":505081,"journal":{"name":"Management & Marketing","volume":"20 8","pages":"398 - 410"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139190656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges 社交商务构建与社交商务网站上的购买意向：研究情感和认知态度在应对数字营销挑战中的作用

Management & Marketing Pub Date : 2023-12-01 DOI: 10.2478/mmcks-2023-0026

I. A. Malik, Muhammad Ali Raza, Noor Ul Hadi, Mahwish J. Khan, Farhina Hameed

{"title":"Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges","authors":"I. A. Malik, Muhammad Ali Raza, Noor Ul Hadi, Mahwish J. Khan, Farhina Hameed","doi":"10.2478/mmcks-2023-0026","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0026","url":null,"abstract":"Abstract Literature on the sequence of relationships between social commerce constructs, attitudes, and behaviors is disputed. According to earlier scholars, behavior is followed by attitude, conversely, recent evidence suggests a slight relationship. To explore this phenomenon in digital marketing, the aim of the current study is twofold: to examine a parallel mediation of cognitive and affective attitudes between social commerce constructs and purchase intention followed by sequential meditation of cognitive and affective attitudes in the relationship between social commerce constructs and purchase intention. Data for the study was collected using Google Forms from individuals who have used social commerce sites for making purchases over the last six months. The hypothesized model was analyzed using PROCESS macro. The finding of the study revealed that the composite influence of Social Commerce Constructs (SCCs) on online Purchase decisions is significant. Interestingly, our empirical findings support the view of recent scholars that behavior in the social commerce context is not followed by attitude but the cumulative relationship is significant and small. In parallel mediation, the mediation effect of affective attitude between SCCs and purchase intention is considerable. This finding indicates that to grab the attention of current and prospective customers in the era of digital marketing, marketers must focus on emotional content in online reviews.","PeriodicalId":505081,"journal":{"name":"Management & Marketing","volume":"26 5","pages":"474 - 495"},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139191706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0