Eszter Szabó-Szentgróti, Szabolcs Rámháp, Petra Kinga Kézai
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引用次数: 0
摘要
摘要 本文旨在研究近年来不断演变的零售业,特别是数字化和技术创新如何改变了零售业。所有参与者都必须进行调整,以保持竞争力。值得注意的是,2018 年零售业出现了一种新的创新,即免结账或无收银台商店。本研究依靠系统的文献资料来实现研究目标。本研究的意义在于利用人工智能、摄像头、传感器和自组织货架等多种信息技术工具来取代零售业中的人工干预。全球已有多家初创公司开发了这种新型无人解决方案,亚马逊 Go 就是其中最知名的一家。这一开创性概念的主要目的是通过节省时间和减少排队来提高效率。其目的是让顾客在尽可能少与人接触的情况下快速进出商店。本文介绍了无收银台概念的最新趋势、演变和普及情况。本文进行了系统的文献综述和来自 Crunchbase 数据库的数据分析。研究结果表明,这一最新概念正在改变消费者的购买行为和公司的商业模式。本文为有关数字商业背景下的无收银台概念和智能零售的更广泛文献提供了新的视角和见解。
Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail
Abstract The paper aims to examine the evolving retail sector in recent years, specifically how digitalisation and technological innovations have transformed it. All actors have had to adapt to remain competitive. Notably, a new innovation in the retail sector, namely the checkout-free or cashierless store, emerged in 2018. Systematic literature is relied upon to achieve the study's objectives. The significance of this study lies in the use of multiple IT tools such as AI, cameras, sensors, and self-organising shelves to replace human intervention in the retail sector. Globally, several startup companies have developed this new unmanned solution, and Amazon Go stands out as one of the most well-known among them. The primary objective of this pioneering concept is to enhance efficiency by saving time and reducing queues. The aim is to enable customers to enter and exit the store with minimal human contact as quickly as possible. This paper presents the recent trend of the cashierless concept, its evolution, and proliferation. A systematic literature review and data analysis from the Crunchbase Database were conducted. The findings demonstrate that this recent concept is altering both consumers’ purchasing behaviours and companies’ business models. This paper provides novel perspectives and insights into the wider literature on cashierless concepts and smart retail in the context of digital business.