Global Business Review最新文献

AI Adoption in Jordanian SMEs: The Influence of Technological and Organizational Orientations 约旦中小企业采用人工智能的情况：技术和组织导向的影响

Global Business Review Pub Date : 2024-06-02 DOI: 10.1177/09721509241250273

Ra’ed Almashawreh, Majharul Talukder, Sarvjeet Kaur Charath, Md. Irfanuzzaman Khan

引用次数: 0

Asymmetric Return Connectedness Among Indian Equity Sectors:  Insights from Recent Global  Disruptions 印度股票部门之间的非对称回报关联性：从近期全球混乱中获得的启示

Global Business Review Pub Date : 2024-06-02 DOI: 10.1177/09721509241257111

Pratibha Kushwaah, Jacqueline Symss

{"title":"Asymmetric Return Connectedness Among Indian Equity Sectors: \u2028Insights from Recent Global \u2028Disruptions","authors":"Pratibha Kushwaah, Jacqueline Symss","doi":"10.1177/09721509241257111","DOIUrl":"https://doi.org/10.1177/09721509241257111","url":null,"abstract":"This article aims to study asymmetric shock transmission among India’s National Stock Exchange sectoral indexes before and amid the COVID-19 crisis and the Russian–Ukraine feud using an asymmetric time-varying parameter vector autoregressive connectedness technique. The daily closing price of equity sector indexes from 1 January 2018 to 31 March 2023 were used. The research reveals strong sectoral return interconnectedness, with negative returns spillover dominating the assessment period. COVID-19 substantially impacted connectedness more than the Russian–Ukraine feud. The sectors such as bank, private bank and financial services were net transmitters of risk, and information technology was the net recipient of risk throughout the assessment period, indicating these sectors are not much affected by these crises. Sector return spillover patterns were similar during the epidemic and the Russian–Ukraine dispute, except for the oil and gas and metal sectors, which shifted roles. These findings suggest that policymakers must recognize and assess the peculiarities of industries that are high-risk transmitters when formulating strategies to prevent market failure or mitigate risk transmission to others. Investors may benefit from recognizing industries that operate as risk transmitters and receivers to create effective risk-mitigation investment strategies amid turbulent times.","PeriodicalId":503988,"journal":{"name":"Global Business Review","volume":"17 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141273650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of Barriers to the Successful Implementation of Digitalization in South Africa Using the Interpretive Structural Modelling Approach 利用解释性结构建模法分析南非成功实施数字化的障碍

Global Business Review Pub Date : 2024-05-19 DOI: 10.1177/09721509241246253

Thabiso Isaac Rakgoale, Surajit Bag, Jan Harm C Pretorius

引用次数: 0

Social Media Marketing Activities, Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach 社交媒体营销活动、品牌社区参与和品牌忠诚度：用调节中介法模拟自我品牌一致性的作用

Global Business Review Pub Date : 2024-04-23 DOI: 10.1177/09721509241245558

Shubhi Changani, Rakesh Kumar

{"title":"Social Media Marketing Activities, Brand Community Engagement and Brand Loyalty: Modelling the Role \u2028of Self-brand Congruency with Moderated Mediation Approach","authors":"Shubhi Changani, Rakesh Kumar","doi":"10.1177/09721509241245558","DOIUrl":"https://doi.org/10.1177/09721509241245558","url":null,"abstract":"All regions are experiencing a boom in social media adoption, and marketers are continuously seeking innovative approaches to grow their network of loyal customers through online brand communities. The present study aims to examine how social media marketing activities may lead to brand loyalty. In this connection, the study investigates the role of brand community engagement and self-brand congruency. The data were gathered using a survey based on a questionnaire from 245 social media users following certain brand community pages on various social media platforms. Analysis of data set was conducted using structural equation modelling via Amos 23.0 and SPSS 20.0. Additionally, moderated mediation was assessed using SPSS’s Process macro. The findings reveal that social media marketing activities significantly influence customer’s loyalty towards the brand. However, this effect was found to be mediated through brand community engagement. Additionally, the outcome of the moderated mediation analysis demonstrated that the indirect impact of social media marketing activities on brand loyalty through brand community engagement was moderated by self-brand congruency. The study produces novel insights into the intricate relationship between social media marketing activities, brand community engagement, brand loyalty and self-brand congruency, significantly providing a roadmap for managers, guiding them to strategically craft brand experiences, adapt to consumer trends and foster emotional attachments with the brand.","PeriodicalId":503988,"journal":{"name":"Global Business Review","volume":"49 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140667341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Relationship between Socially Sustainable Supply Chains and United Nations Sustainable Development Goals: A Perspective from the Indian Auto Ancillary Industry 社会可持续供应链与联合国可持续发展目标之间的关系：来自印度汽车配套行业的视角

Global Business Review Pub Date : 2024-04-22 DOI: 10.1177/09721509241240522

Ashutosh Srivastava, Vidhisha Vyas, Amulya Gurtu

{"title":"Relationship between Socially Sustainable Supply Chains and United Nations Sustainable Development Goals: A Perspective from the Indian Auto Ancillary Industry","authors":"Ashutosh Srivastava, Vidhisha Vyas, Amulya Gurtu","doi":"10.1177/09721509241240522","DOIUrl":"https://doi.org/10.1177/09721509241240522","url":null,"abstract":"This article aims to understand the level of awareness about the United Nations sustainable development goals among supply chain leaders. Further, it explores how organizations’ social sustainability policies can help achieve sustainable development goals. The multi-stage process involves a structured survey of supply chain management leaders from the auto ancillary industry of the National Capital Region of India, and data were analyzed using econometric tools for meaningful insights. The significant findings from the study highlight that there is a considerable lack of awareness among supply chain leaders about the sustainable development goals defined by the United Nations. However, supply chain leaders make policies that influence social sustainability positively; they do not link it with sustainable development goals. The study reveals that leaders were unanimous on improving and adopting socially sustainable measures for creating efficient supply chains. This is one of the first studies that investigated the relationships between sustainable supply chain management and sustainable development goals laid down by the United Nations.","PeriodicalId":503988,"journal":{"name":"Global Business Review","volume":"16 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140674786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Will My Start-up Survive? The Effect of Entrepreneurs’ Manipulative Narcissism and Cultural Factors on Start-ups’ Survival 我的初创企业能存活下来吗？创业者的操纵型自恋和文化因素对初创企业生存的影响

Global Business Review Pub Date : 2024-03-30 DOI: 10.1177/09721509231219082

Simona Leonelli, R. Jalal

{"title":"Will My Start-up Survive? The Effect of Entrepreneurs’ Manipulative Narcissism and Cultural Factors on Start-ups’ Survival","authors":"Simona Leonelli, R. Jalal","doi":"10.1177/09721509231219082","DOIUrl":"https://doi.org/10.1177/09721509231219082","url":null,"abstract":"Start-ups in countries increase people’s well-being and help solve social and environmental issues. However, these firms need to grow and survive to produce these advantages. Entrepreneurs sometimes underestimate the difficulty of creating and running start-ups, even if their personality traits can help or harm them in managing start-ups. This article aims to explore the impact of entrepreneurs’ manipulative narcissism on start-ups’ survival and whether the impact of some cultural factors (i.e., uncertainty avoidance and indulgence) can moderate the relationship between entrepreneurs’ manipulative narcissism and the survival of start-ups. The article analyses 343 start-up entrepreneurs located in Italy, France, China, the United States and Denmark using a stepwise ordinary least squares method. Results show that entrepreneurs’ manipulative narcissism negatively affects start-ups’ survival and that uncertainty avoidance acts as a moderator in the above relationship. The article makes important theoretical contributions to the literature on entrepreneurship and cultural dimensions, highlighting even practical contributions for entrepreneurs and policymakers.","PeriodicalId":503988,"journal":{"name":"Global Business Review","volume":"26 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140364625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Structural Capital and Firm Performance: Synergistic Effects of Realized and Potential Absorptive Capacities in Tourism Businesses 结构资本与企业绩效：旅游企业已实现和潜在吸收能力的协同效应

Global Business Review Pub Date : 2024-02-23 DOI: 10.1177/09721509241228012

Américo Hurtado-Palomino, Bernardo De la Gala-Velásquez, P. Zirena-Bejarano, Johan Andre Bustamante-Carpio

{"title":"Structural Capital and Firm Performance: Synergistic Effects of Realized and Potential Absorptive Capacities in Tourism Businesses","authors":"Américo Hurtado-Palomino, Bernardo De la Gala-Velásquez, P. Zirena-Bejarano, Johan Andre Bustamante-Carpio","doi":"10.1177/09721509241228012","DOIUrl":"https://doi.org/10.1177/09721509241228012","url":null,"abstract":"In a competitive and dynamic environment, business performance is a latent concern for managers, requiring firms to implement a set of strategies such as structural capital (SC), potential absorptive capacity (PACAP) and realized absorptive capacity (RACAP) to enhance their performance. Furthermore, our review of the literature found insufficient empirical research to support the theoretical connections between the variables in question. In this sense, the purpose of the present study is to cover this gap and to analyse the effect of SC on business performance. In addition, the mediating effect of RACAP was studied. Finally, the moderating effect of PACAP on the relationship between RACAP and business performance was analysed. Following the non-probabilistic convenience sampling method, a sample of 238 firms in the tourism sector in Peru’s World Heritage Cities was recruited. This study employs partial least squares structural equation modelling (PLS-SEM) for the statistical analysis of mediation and moderation. The results indicate that SC positively affects business performance and RACAP improves it. Likewise, PACAPs positively moderate the effect of RACAP on firm performance (FP). These results contribute to the theoretical understanding of the determinants of FP. Furthermore, it is helpful in practical managerial decision-making in the tourism sector in developing countries.","PeriodicalId":503988,"journal":{"name":"Global Business Review","volume":"15 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139957418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Psychographic Profiling of Prospective Organic Skin Care Product Users 有机护肤品潜在用户的心理特征分析

Global Business Review Pub Date : 2024-02-15 DOI: 10.1177/09721509241227292

Radhika Sharma, Ritu Narang

{"title":"Psychographic Profiling of Prospective Organic Skin Care Product Users","authors":"Radhika Sharma, Ritu Narang","doi":"10.1177/09721509241227292","DOIUrl":"https://doi.org/10.1177/09721509241227292","url":null,"abstract":"Global organic skin care market is expected to be valued at ₹159 billion by 2027. Asian countries are the most sought after by organic skin care brands due to increasing preference among women to buy products with safer and greener ingredients. Owing to the potential of organic skin care products in the near future, in the current study we have carried out a psychographic segmentation of women who intend to use organic skin care products. At prima facie, the current study is the first that segments young women who are prospects for the organic skin care industry. This is a pioneering approach to understand the lifestyle of women who use skin care products and are interested in using organic skin care brands. The deductive approach of questionnaire survey method has been adapted to collect the responses from purposive sampling of young Indian women using skin care brands. The data was analysed by applying exploratory factor analysis and K-means cluster analysis. The results revealed that three distinctive psychographic sets of young women namely ‘The Pococurante’, ‘The Trailblazers’ and ‘The Moderates’ are based on nine lifestyle factors. Further, the study also highlights the differences between the psychographic profiles from a marketing point of view. It promises to be beneficial to marketers to incorporate lifestyle as a key factor in the marketing mix of organic skin care brands. Depending on the dominant lifestyle factors in each cluster, unique marketing messages can be curated to attract each cluster towards organic skin care products.","PeriodicalId":503988,"journal":{"name":"Global Business Review","volume":"10 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139774091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Psychographic Profiling of Prospective Organic Skin Care Product Users 有机护肤品潜在用户的心理特征分析

Global Business Review Pub Date : 2024-02-15 DOI: 10.1177/09721509241227292

Radhika Sharma, Ritu Narang

{"title":"Psychographic Profiling of Prospective Organic Skin Care Product Users","authors":"Radhika Sharma, Ritu Narang","doi":"10.1177/09721509241227292","DOIUrl":"https://doi.org/10.1177/09721509241227292","url":null,"abstract":"Global organic skin care market is expected to be valued at ₹159 billion by 2027. Asian countries are the most sought after by organic skin care brands due to increasing preference among women to buy products with safer and greener ingredients. Owing to the potential of organic skin care products in the near future, in the current study we have carried out a psychographic segmentation of women who intend to use organic skin care products. At prima facie, the current study is the first that segments young women who are prospects for the organic skin care industry. This is a pioneering approach to understand the lifestyle of women who use skin care products and are interested in using organic skin care brands. The deductive approach of questionnaire survey method has been adapted to collect the responses from purposive sampling of young Indian women using skin care brands. The data was analysed by applying exploratory factor analysis and K-means cluster analysis. The results revealed that three distinctive psychographic sets of young women namely ‘The Pococurante’, ‘The Trailblazers’ and ‘The Moderates’ are based on nine lifestyle factors. Further, the study also highlights the differences between the psychographic profiles from a marketing point of view. It promises to be beneficial to marketers to incorporate lifestyle as a key factor in the marketing mix of organic skin care brands. Depending on the dominant lifestyle factors in each cluster, unique marketing messages can be curated to attract each cluster towards organic skin care products.","PeriodicalId":503988,"journal":{"name":"Global Business Review","volume":"626 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139833729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Accelerating Financial Inclusion of the Urban Poor: Role of Innovative e-Payment Systems and JAM Trinity in Alleviating Poverty in India 加快城市贫民的金融包容性：创新电子支付系统和 JAM 三位一体在印度扶贫中的作用

Global Business Review Pub Date : 2024-02-12 DOI: 10.1177/09721509231222609

Jaskirat Singh, Manjit Singh

{"title":"Accelerating Financial Inclusion of the Urban Poor: Role of Innovative e-Payment Systems and JAM Trinity in Alleviating Poverty in India","authors":"Jaskirat Singh, Manjit Singh","doi":"10.1177/09721509231222609","DOIUrl":"https://doi.org/10.1177/09721509231222609","url":null,"abstract":"Financial exclusion of low-income groups in urban areas remains a key policy challenge in India. This study examines the potential of e-payment systems and the Jan Dhan Aadhaar Mobile (JAM) trinity in enhancing access of the urban poor to social welfare schemes, thereby alleviating poverty. A survey of 585 economically weaker section households across 12 cities in Punjab state was conducted. The results indicate greater awareness of mobile and UPI payments compared to cards, but adoption gaps exist across demographic segments. Younger educated male earners perceive individual benefits like convenience and government benefits like transparency in e-payments. Integrating innovative e-payments in welfare programs increases the reliability of transactions, leading to positive multiplier effects on income, assets and skills and reducing vulnerabilities for the urban poor. The findings highlight the need for targeted initiatives by policymakers and Fintech firms to digitize payments and customized implementation measures to promote adoption among low-income citizen groups. This includes digital literacy programs, trust-building, co-creating tailored products and integrating e-payment mechanisms into social schemes. Thus, leveraging Fintech innovations through strategic policies and cross-sector partnerships can significantly advance financial inclusion to create a more equitable digital economy where the urban poor are not left behind.","PeriodicalId":503988,"journal":{"name":"Global Business Review","volume":"257 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139843043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0