Journal of Association of Arab Universities for Tourism and Hospitality最新文献

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The Impact of Transformational Leadership on the Performance of Employees in Egyptian Tourism Companies (Category A) 变革型领导对埃及旅游公司员工绩效的影响(A 类)
Journal of Association of Arab Universities for Tourism and Hospitality Pub Date : 2024-02-04 DOI: 10.21608/jaauth.2024.252815.1531
Nevien Galal, ,. B. Saad, Amani Ibrahim, Shahanda Mohamed
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引用次数: 0
The Impact of Transformational Leadership on the Performance of Employees in Egyptian Tourism Companies (Category A) 变革型领导对埃及旅游公司员工绩效的影响(A 类)
Journal of Association of Arab Universities for Tourism and Hospitality Pub Date : 2024-02-04 DOI: 10.21608/jaauth.2024.252815.1531
Nevien Galal, ,. B. Saad, Amani Ibrahim, Shahanda Mohamed
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引用次数: 0
The Role of Green Marketing in Improving the Hotel's Image and Enhancing Loyalty: from the Customer's Perspective 从顾客角度看绿色营销在改善酒店形象和提高忠诚度方面的作用
Journal of Association of Arab Universities for Tourism and Hospitality Pub Date : 2023-12-01 DOI: 10.21608/jaauth.2023.248515.1519
Yahia Aly
{"title":"The Role of Green Marketing in Improving the Hotel's Image and Enhancing Loyalty: from the Customer's Perspective","authors":"Yahia Aly","doi":"10.21608/jaauth.2023.248515.1519","DOIUrl":"https://doi.org/10.21608/jaauth.2023.248515.1519","url":null,"abstract":"This research aims to explore the relationship between green marketing and hotel image in Hurghada and Sharm El Sheikh. the study employed snowball sampling approaches to collect data from 448 participants, and the research problem represented a lack of information regarding the effectiveness of green marketing in improving a hotel's image and repeat business. The paper also adds to what is already known about green marketing and hotel image literature. Additionally, it concentrates on customer loyalty in the hospitality business and contributes to developing related research areas. Three hypotheses were examined, all of which were gleaned from the previous literature analysis. SPSS, in its 23rd iteration, was used to conduct the statistical analysis. The research was done between December 2022 and February 2023.Finally, the research finds that there is a significant relationship between green marketing and hotel image, but there is no relationship between green marketing and customer loyalty. This research suggests that marketing managers should encourage actively involving hotel visitors in the establishment's environmentally conscious activities while also demonstrating the ways in which individuals may contribute to positive change.","PeriodicalId":503301,"journal":{"name":"Journal of Association of Arab Universities for Tourism and Hospitality","volume":"28 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139189015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How does workplace bullying effect on organizational commitment &job performance? Mediating effect of job stress in the tourism and hospitality industry 工作场所欺凌如何影响组织承诺和工作绩效?旅游业和酒店业工作压力的中介效应
Journal of Association of Arab Universities for Tourism and Hospitality Pub Date : 2023-12-01 DOI: 10.21608/jaauth.2023.245271.1516
M. wahba, Samar Khalaf, Nirmen Hanen
{"title":"How does workplace bullying effect on organizational commitment &job performance? Mediating effect of job stress in the tourism and hospitality industry","authors":"M. wahba, Samar Khalaf, Nirmen Hanen","doi":"10.21608/jaauth.2023.245271.1516","DOIUrl":"https://doi.org/10.21608/jaauth.2023.245271.1516","url":null,"abstract":"","PeriodicalId":503301,"journal":{"name":"Journal of Association of Arab Universities for Tourism and Hospitality","volume":"294 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139189386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Artificial Intelligence Technologies in Achieving Airport Security at Tourist Destinations Case Study: Borg El Arab International Airport – Egypt 人工智能技术在实现旅游目的地机场安全方面的作用 案例研究:埃及博格阿拉伯国际机场
Journal of Association of Arab Universities for Tourism and Hospitality Pub Date : 2023-06-01 DOI: 10.21608/jaauth.2023.240254.1507
N. Elhattab
{"title":"The Role of Artificial Intelligence Technologies in Achieving Airport Security at Tourist Destinations Case Study: Borg El Arab International Airport – Egypt","authors":"N. Elhattab","doi":"10.21608/jaauth.2023.240254.1507","DOIUrl":"https://doi.org/10.21608/jaauth.2023.240254.1507","url":null,"abstract":"","PeriodicalId":503301,"journal":{"name":"Journal of Association of Arab Universities for Tourism and Hospitality","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139371215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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