JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial最新文献

{"title":"Peran Komunitas Online Dalam Membangun Preferensi Merek Otomotif Jepang (Studi Netnografi Pada Grup Facebook Motuba)","authors":"Handhika Trian Amartha, Fajar Hariyanto, M. Ramdhani","doi":"10.47233/jkomdis.v4i2.1872","DOIUrl":"https://doi.org/10.47233/jkomdis.v4i2.1872","url":null,"abstract":"The purpose of this research is to determine the role of online communities in building preferences for Japanese automotive brands (netnographic study of the Motuba Facebook group) (student study at the Faculty of Social and Political Sciences, Singaperbangsa University, Karawang). Japanese popular culture, or what is often called J-pop culture, is a global phenomenon that attracts the attention of many people in various countries, including Indonesia. The qualitative research design used in this study is a netnographic study. This approach allows researchers to understand and analyze interactions, behavior and community dynamics in depth through participant observation in online environments. An interview with Mbah Mikael Bekti revealed that the Motuba group is a relatively new community for him, but members tend to have a preference for Japanese automotive brands due to personal experience and affordable prices. Communication within the group occurs directly through the comments feature, with little use of special terms or symbols.","PeriodicalId":503295,"journal":{"name":"JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial","volume":"38 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141819631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Strategi Endorsement Influencer pada Brand X di Sosial Media","authors":"Nasywa Zeint Raissa, C. Barkah, I. Sukoco, N. Novel","doi":"10.47233/jkomdis.v4i2.1860","DOIUrl":"https://doi.org/10.47233/jkomdis.v4i2.1860","url":null,"abstract":"Penelitian ini menganalisis strategi endorsement influencer yang diterapkan oleh brand X di platform media sosial, khususnya Instagram. Brand X menggunakan influencer terkenal seperti Tasya Farasya, Abel Cantika, Rachel Vennya, dan Fadil Jaidi untuk meningkatkan kesadaran merek dan penjualan produk mereka. Studi ini mengukur efektivitas strategi endorsement dengan mengevaluasi beberapa metrik kunci, termasuk peningkatan jumlah pengikut, jumlah ulasan dan sebutan produk, serta peningkatan angka penjualan. Hasil penelitian menunjukkan bahwa pendekatan yang digunakan oleh setiap influencer memberikan dampak yang berbeda terhadap metrik evaluasi tersebut. Influencer beauty seperti Tasya Farasya dan Abel Cantika, yang memberikan ulasan mendetail dan personal, menunjukkan peningkatan signifikan dalam penjualan dan interaksi dengan produk. Di sisi lain, influencer dengan pendekatan lebih santai seperti Rachel Vennya dan Fadil Jaidi membantu memperluas jangkauan brand dan menciptakan buzz di media sosial. Kesimpulan penelitian ini menekankan pentingnya pemilihan influencer yang tepat dan evaluasi berkelanjutan untuk mengoptimalkan strategi endorsement dan mencapai tujuan pemasaran yang diinginkan","PeriodicalId":503295,"journal":{"name":"JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial","volume":"120 38","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141820069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kritik Pemerintah Pada Lagu “Gugatan Rakyat Semesta” Karya Feast (Analisis Wacana Kritis Model Norman Fairclough)","authors":"Mohammad Syafa Frima, Mayasari. Mayasari., F. O. Lubis","doi":"10.47233/jkomdis.v4i2.1883","DOIUrl":"https://doi.org/10.47233/jkomdis.v4i2.1883","url":null,"abstract":"This research aims to examine the role of songs as a tool of criticism against the government, focusing on \"Gugatan Rakyat Semesta\" which calls for scrutiny of governance. The study employs Norman Fairclough's critical discourse analysis approach with textual, discursive, and sociocultural analyses to understand how the song reflects socio-political dynamics in Indonesia. At the textual level, the research indicates that the song explicitly or implicitly urges people to challenge the government. Discursively, there is a correlation between the release of the song and student demonstrations. Sociocultural analysis reveals that the song's release is influenced by social tensions arising from economic decline, unemployment, corruption, discourse on election postponement, and others. This research is expected to contribute to understanding how musical artworks, particularly songs, can serve as tools of critique in the Indonesian socio-political context.","PeriodicalId":503295,"journal":{"name":"JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial","volume":" 40","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141827934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Wacana Kritis Norman Fairclough Pada Film Barbie 2023 Sebagai Representasi Budaya Patriarki","authors":"Rosalinda Mardiana Putri, Mayasari. Mayasari., Nurkinan Nurkinan","doi":"10.47233/jkomdis.v4i2.1884","DOIUrl":"https://doi.org/10.47233/jkomdis.v4i2.1884","url":null,"abstract":"Film is part of audio-visual mass media communication and aims to convey social messages to the audience in accordance with the reality that is growing and developing in society. One of the films that has this purpose is the film Barbie Live Action 2023. The purpose of this research is to dissect the discourse in three dimensions, namely textual, discourse practice, and sociocultural practice. In this research, the type of research used is qualitative-descriptive research. The paradigm used in this research is the critical paradigm. The appropriate research method used for this research is Norman Fairclough's Critical Discourse Analysis method. In the textual dimension, the linguistic tools of Diction, Cohesion, Modality and figure of speech metaphor are obtained. In the discourse practice dimension, at the production level the Barbie film is produced with two backgrounds, namely Barbieland and the real world, namely the city of Los Angles, United States with English language dialogue. At a text consumption level, the film is the highest-grossing box office film of all time with earnings of $1.45 billion. Sociocultural practices have 3 levels, namely situational, institutional and social levels. Situational Barbie script was written during the pandemic. For example, the film Barbie was a box office success in almost the entire world and became the hope of the global community regarding the end of the pandemic. Furthermore, at the institutional level, which includes the media, is Greta Gerwig herself as a film filmmaker. Warner Bros. is the production house for the 2023 Barbie Live Action film. Then there is Mattel as the company behind the production of Barbie dolls. Finally, at the social level, this film shows how patriarchy persists in reality, the social and cultural system of American society still adheres to patriarchal culture and neglects women's rights and protection.","PeriodicalId":503295,"journal":{"name":"JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial","volume":" 58","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141824982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Tanggap Karawang Dalam Upaya Peningkatan Pelayanan Infrastruktur Publik Menggunakan Instagram @Tanggap.Karawang","authors":"Kiki Lucki Aliansyah, Luluatu Nayiroh, Oky Oxcygentri","doi":"10.47233/jkomdis.v4i2.1875","DOIUrl":"https://doi.org/10.47233/jkomdis.v4i2.1875","url":null,"abstract":"Tanggap Karawang is an initiative launched by the Communication and Information Office of Karawang Regency to improve public services through the use of social media, particularly Instagram. The program aims to bridge communication between the government and the community, enabling quick responses to complaints and suggestions related to infrastructure and other social issues. Through Instagram, Tanggap Karawang focuses on disseminating up-to-date information, project transparency, and community involvement in maintenance and oversight processes. This study analyzes the effectiveness of using Instagram as a communication and participation tool by evaluating the program's impact on public satisfaction and infrastructure improvement. The results show that Instagram is effective in enhancing government interaction and responsiveness to social and infrastructure issues, though challenges remain in content management and communication consistency. Recommendations for further improvement include optimizing content strategies, training social media teams, and increasing collaboration among various stakeholders","PeriodicalId":503295,"journal":{"name":"JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial","volume":" 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141827987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Fenomena Culture Shock pada Mahasiswa Perantauan di Yogyakarta","authors":"Figo Pebrian Diandra, Adinda Tri Hapsari, B. Santoso","doi":"10.47233/jkomdis.v4i2.1874","DOIUrl":"https://doi.org/10.47233/jkomdis.v4i2.1874","url":null,"abstract":"Abstract \u0000The phenomenon of culture shock is a common experience among students who migrate to Yogyakarta for higher education. This study aims to understand the culture shock experienced by these students, focusing on their adaptation processes and strategies. Using qualitative methods, including interviews with three migrant students, the research identifies the challenges they face due to differences in language, social norms, and daily customs. The results show that culture shock significantly affects their academic performance, mental health, and overall satisfaction. Strategies such as learning local customs, seeking social support, and participating in cultural orientation programs are essential for effective adaptation. This study contributes to developing strategies to mitigate culture shock and improve educational quality in Yogyakarta. \u0000Abstrak \u0000Fenomena culture shock adalah pengalaman umum di kalangan mahasiswa yang merantau ke Yogyakarta untuk melanjutkan pendidikan tinggi. Penelitian ini bertujuan untuk memahami culture shock yang dialami oleh mahasiswa perantauan, dengan fokus pada proses dan strategi adaptasi mereka. Menggunakan metode kualitatif, termasuk wawancara dengan tiga mahasiswa perantauan, penelitian ini mengidentifikasi tantangan yang mereka hadapi akibat perbedaan bahasa, norma sosial, dan kebiasaan sehari-hari. Hasil penelitian menunjukkan bahwa culture shock secara signifikan mempengaruhi kinerja akademis, kesehatan mental, dan kepuasan hidup mereka. Strategi seperti mempelajari adat istiadat lokal, mencari dukungan sosial, dan berpartisipasi dalam program orientasi budaya sangat penting untuk adaptasi yang efektif. Penelitian ini berkontribusi pada pengembangan strategi untuk mengurangi culture shock dan meningkatkan kualitas pendidikan di Yogyakarta.","PeriodicalId":503295,"journal":{"name":"JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial","volume":" 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141824718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Motif Penggunaan Modem Orbit Telkomsel Pada Masyarakat di Kabupaten Karawang : Studi Fenomenologi Tentang Kebutuhan Internet","authors":"Ridho Tirto Wijaya, W. Arindawati","doi":"10.47233/jkomdis.v4i2.1870","DOIUrl":"https://doi.org/10.47233/jkomdis.v4i2.1870","url":null,"abstract":"This research aims to explore the motives and experiences of using the PT Orbit Modem. Telkom Indonesia Tbk. by the people of Karawang Regency in meeting internet needs. By using a qualitative approach and phenomenological study methods, this research identifies the factors that influence people's decisions in using the Telkomsel Orbit modem. Data was collected through in-depth interviews with ten informants who are Telkomsel Orbit modem users in Karawang Regency. The research results show that the motive for using the Telkomsel Orbit modem is influenced by previous positive experiences with Telkomsel products, trust in stable network quality, affordable prices, ease of use, and internet stability. The motives for using it include cost savings, efficiency of use, ease of installation, payment via the MyOrbit application, and the experience of internet stability for daily needs. Therefore, it can be concluded that the decision to use the Telkomsel Orbit modem by the people of Karawang Regency was driven by a combination of positive experiences and the desire to create better conditions in the future, with a focus on trust, efficiency and stability in internet use.","PeriodicalId":503295,"journal":{"name":"JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial","volume":" 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141829496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pemasaran untuk Meningkatkan Daya Saing Coffeeshop: Studi Kasus 110 Degreecafe","authors":"Dhea Annisa, Aqlina Mifahul Hussiam, Nova Kharisma","doi":"10.47233/jkomdis.v4i2.1844","DOIUrl":"https://doi.org/10.47233/jkomdis.v4i2.1844","url":null,"abstract":"The research results show that the marketing strategy implemented has had a positive impact on the competitiveness of 110 degree café. Proper market segmentation, followed by product offerings that suit customer preferences, has increased customer loyalty. Strong brand positioning has differentiated 110 degree café from its competitors, while creative promotional efforts have attracted the attention of the target market. In addition, the use of social media as a communication and promotional tool has expanded reach and increased brand awareness. \u0000  \u0000This research aims to analyze the effectiveness of the marketing strategy implemented by 110 Degree Café in Seturan Yogyakarta. Through a case study approach, primary data is collected through interviews with management and direct observation, while secondary data is obtained from related literature and information from the industry. Analysis is carried out through a theoretical framework involving marketing concepts, such as market segmentation, brand positioning, promotions, and social media marketing. \u0000  \u0000This research makes an important contribution to the understanding of the importance of effective marketing strategies in increasing the competitiveness of coffee shops. Practical implications of this research include recommendations for improving marketing strategies, including increased focus on deeper market segmentation, product innovation, and more efficient use of social media.","PeriodicalId":503295,"journal":{"name":"JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial","volume":" 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141832296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Konten Instagram terhadap Minat Menonton: Studi Kasus Film 'Mencuri Raden Saleh'","authors":"Michael Yeremia, Firdaus Yuni Dharta, Muhamad Ramdhani","doi":"10.47233/jkomdis.v4i2.1853","DOIUrl":"https://doi.org/10.47233/jkomdis.v4i2.1853","url":null,"abstract":"This research is motivated by the high number of social media users from year to year which also coincides with the birth of very popular social media platforms such as Facebook, Twitter, Youtube, Tiktok, Instagram. These social media platforms come with their own sophistication and advantages. Social media users can share anything with other users around the world in the form of text, video, sound or images. In Indonesia itself, Instagram is the most popular social media. Based on the We Are Social report, the number of global Instagram users reached 1.63 billion as of April 2023, which shows an increase of 12.2% compared to the previous year. The popularity of Instagram is certainly not wasted by film industry companies in Indonesia. Instagram @mencuriradensalehfilm is a social media account for a film produced by Visinema Pictures and directed by Angga Dwimas Sasongko entitled Mencuri Raden Saleh. Mencuri Raden Saleh is the first Indonesian film in the theft genre. The film Mencuri Raden Saleh is more active in promoting on Instagram @mencuriradensalehfilm because it can take advantage of Instagram's features. This film also managed to enter the 10 best-selling Indonesian films in 2022. Therefore, this research was conducted to find out how much influence Instagram content @mencuriradensalehfilm has on interest in watching the film Mencuri Raden Saleh. This research uses the AIDA Theory (Attention, Interest, Desire, Action) to see whether Instagram content can generate interest in watching the film Mencuri Raden Saleh. The research method used is quantitative, with the sample selection used being Non-Probability Sampling, namely a sampling technique that does not provide a chance for each selected population to become a sample. (Instgram followers @mencuriradensalehfilm). This research uses data analysis including descriptive analysis, normality test, simple linear regression test, coefficient of determination, and t hypothesis test. Based on the test results, the promotional variable Mencuri Raden Saleh Film on the Instagram account @mencuriradensalehfilm or variable X has a positive influence of 35.6% on variable Y and the remaining 64.4% is influenced by other factors.","PeriodicalId":503295,"journal":{"name":"JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial","volume":" 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141832303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pemaknaan Nilai Perjuangan dan Kasih Sayang Ibu Asuh dalam Film Air Mata Di Ujung Sajadah","authors":"Cindy Oktaviani, Mayasari, Muhamad Ramdhani","doi":"10.47233/jkomdis.v4i2.1847","DOIUrl":"https://doi.org/10.47233/jkomdis.v4i2.1847","url":null,"abstract":"Some Indonesians think that the care of a child by a foster mother will not be as good as when raised by a biological mother. Through this movie, Key Mangunsong as the director of this movie wants to convey the meaning of family, especially mothers, in caring for educating children. The purpose of this research is to find out how the representation of the meaning of the struggle for love of a foster mother in the movie air mata di ujung sajadah. This research uses a qualitative method using the Roland Barthes semiotic approach and focuses on the character Yumna as a subject who becomes a foster mother by looking at aspects of denotation, connotation, and myth. There are 9 scenes in this study which are the material for data analysis. In addition, data collection was carried out by means of observation, document study, and literature study. The results of this study show that foster mothers can educate their foster children by giving abundant love to their children.","PeriodicalId":503295,"journal":{"name":"JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial","volume":" 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141832329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}