International Journal of Current Science Research and Review最新文献

{"title":"Proposed Marketing Strategy to Increase Sales Snack Food Popcorn (Case Study: Karmellow)","authors":"Muhamad Fadlan Rasyid, S. A. Wibowo","doi":"10.47191/ijcsrr/v7-i2-33","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-33","url":null,"abstract":"Karmellow is one of the popcorn snacks produced by PT Suara Matahari Trading (SUMATRA Group). Karmellow has three flavours of popcorn in 20 grams at an affordable price. Based on the research, there is a demand for snack food, especially popcorn, for consumers in Indonesia due to increasing snack food sales and the increasing global market size of popcorn snacks. However, the trendline of sales of Karmellow popcorn is declining, and the awareness of Karmellow is considered low. Therefore, this research was conducted to help Karmellow increase sales and brand awareness by creating an excellent marketing strategy. In this research, both qualitative and quantitative methods are used. In-depth interviews were conducted with the COO and employees of SUMATRA to know the internal conditions. Secondary data, such as textbooks, was also gathered to determine the external conditions. Besides this, the research also distributed online questionnaires to 252 respondents. This research results in the new segmentation, targeting, and positioning for Karmellow and a new marketing mix (4Ps), such as product, place, price, and promotion, as the proposed marketing strategy for Karmellow. It can be concluded that Karmellow has an opportunity in Indonesia but needs several marketing strategies.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"9 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139779668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Measurement Tool for The Influence of Sales Promotion, Utilitarian Motive, Self Esteem Motive, and Hedonic Motive on Purchase Decision with Impulse Buying and Behavior Intention as Variable Intervening in E-commerce XYZ","authors":"Virnanda Laraswati, Prof. Dra. Indrawati, M.M., Ph.D","doi":"10.47191/ijcsrr/v7-i2-32","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-32","url":null,"abstract":"One proof of the ease of technology is the emergence of e-commerce. E-commerce is a medium that allows sellers and buyers to meet face-to-face. This research aims to provide a measurement tool to analyze the influence of sales promotion, utilitarian motive, self-esteem, and hedonic motive on purchasing decisions with impulse buying and behavioral intention as intervening variables. This research surveyed with the participation of 30 respondents who had purchased products through XYZ e-commerce Therefore, this measuring instrument meets the requirements and is acceptable for further research.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"127 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139840823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Measurement Tool for The Influence of Sales Promotion, Utilitarian Motive, Self Esteem Motive, and Hedonic Motive on Purchase Decision with Impulse Buying and Behavior Intention as Variable Intervening in E-commerce XYZ","authors":"Virnanda Laraswati, Prof. Dra. Indrawati, M.M., Ph.D","doi":"10.47191/ijcsrr/v7-i2-32","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-32","url":null,"abstract":"One proof of the ease of technology is the emergence of e-commerce. E-commerce is a medium that allows sellers and buyers to meet face-to-face. This research aims to provide a measurement tool to analyze the influence of sales promotion, utilitarian motive, self-esteem, and hedonic motive on purchasing decisions with impulse buying and behavioral intention as intervening variables. This research surveyed with the participation of 30 respondents who had purchased products through XYZ e-commerce Therefore, this measuring instrument meets the requirements and is acceptable for further research.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"110 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139781153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Safety Behavior Analysis in the Drilling Rig Site Operations of Pertamina Hulu Mahakam","authors":"Crisa Agriawan, H. Ginting","doi":"10.47191/ijcsrr/v7-i2-29","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-29","url":null,"abstract":"PT Pertamina Hulu Mahakam is Indonesia national oil company that produce and operate gas and oil field in Mahakam, East Kalimantan Area. It spreads from swamp delta to shallow water offshore area. In 2022, the company operates 5 drilling rigs, which are 3 Jack Up Rigs and 2 Swamp Barge Rigs. The drilling rig is used to perform the operations of well construction activities for development and explorations wells, from spud, drilling, until well completion. The operations on the drilling rig have a high-risk profile. It involves handling equipment, tools, tripping hazard, lifting operations, moving object, drop object, power system, rotation system, high pressure lines and simultaneous operations. A safety system, campaign, initiatives, and measurement are deployed on the rig site to keep the rig crew away from incident. Despite safety initiatives in place on the rig site, however, incident still happens. If incident happened, there will be lost of productivity, man hours, medical cost, administration, and dedicated investigation time. The operations need to be stopped and reevaluated again before continuing the job. Due to the most common factor of incident is human factor, hence, to understand how safety initiatives conducted and implemented by people on the rig, the research uses the theory of planned behavior. The research took sample of questionnaires and interview from personnel on the rig, which are the actors of safety initiatives. It involves direct and indirect method, and comparison between descriptive (manual method) and PLS analysist. On PLS analysis, author compares independently the result between: Direct Measurement (A), Control Belief (B) and Control belief multiply to the outcome evaluation / motivation / power, depend on the factors of the TPB (B x C). From the result, it is observed that the determinant factors of the theory of planned behavior such as: attitude, subjective norm and perceived behavioral control is confirmed to have effect on the intention and safety incident avoidance. Based on the descriptive analysis, all variable element of TPB have high to very high category, except Direct Measurement of Perceived Behavioural Control (PBC) that falls into medium category. This give indication that the level of control, ease or difficulties of rig workers in performing safety initiatives is low compare to the other factors. It is shown by the questionnaire result that despite they have control in performing safety initiatives, however, when incident happened, they state that they have less control. On the hypothesis result, the model B x C has the best output from reliability test, however, it is shown that the attitude has no effect on safety behavior intention. This finding relates to the answer on the level of worries and concern on safety of the rig crew which supposed to be undesirable when incident happened, however the answer was more on desirable. This part can be explored more on how the rig worker view the “worry or","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"36 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139782522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Safety Behavior Analysis in the Drilling Rig Site Operations of Pertamina Hulu Mahakam","authors":"Crisa Agriawan, H. Ginting","doi":"10.47191/ijcsrr/v7-i2-29","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-29","url":null,"abstract":"PT Pertamina Hulu Mahakam is Indonesia national oil company that produce and operate gas and oil field in Mahakam, East Kalimantan Area. It spreads from swamp delta to shallow water offshore area. In 2022, the company operates 5 drilling rigs, which are 3 Jack Up Rigs and 2 Swamp Barge Rigs. The drilling rig is used to perform the operations of well construction activities for development and explorations wells, from spud, drilling, until well completion. The operations on the drilling rig have a high-risk profile. It involves handling equipment, tools, tripping hazard, lifting operations, moving object, drop object, power system, rotation system, high pressure lines and simultaneous operations. A safety system, campaign, initiatives, and measurement are deployed on the rig site to keep the rig crew away from incident. Despite safety initiatives in place on the rig site, however, incident still happens. If incident happened, there will be lost of productivity, man hours, medical cost, administration, and dedicated investigation time. The operations need to be stopped and reevaluated again before continuing the job. Due to the most common factor of incident is human factor, hence, to understand how safety initiatives conducted and implemented by people on the rig, the research uses the theory of planned behavior. The research took sample of questionnaires and interview from personnel on the rig, which are the actors of safety initiatives. It involves direct and indirect method, and comparison between descriptive (manual method) and PLS analysist. On PLS analysis, author compares independently the result between: Direct Measurement (A), Control Belief (B) and Control belief multiply to the outcome evaluation / motivation / power, depend on the factors of the TPB (B x C). From the result, it is observed that the determinant factors of the theory of planned behavior such as: attitude, subjective norm and perceived behavioral control is confirmed to have effect on the intention and safety incident avoidance. Based on the descriptive analysis, all variable element of TPB have high to very high category, except Direct Measurement of Perceived Behavioural Control (PBC) that falls into medium category. This give indication that the level of control, ease or difficulties of rig workers in performing safety initiatives is low compare to the other factors. It is shown by the questionnaire result that despite they have control in performing safety initiatives, however, when incident happened, they state that they have less control. On the hypothesis result, the model B x C has the best output from reliability test, however, it is shown that the attitude has no effect on safety behavior intention. This finding relates to the answer on the level of worries and concern on safety of the rig crew which supposed to be undesirable when incident happened, however the answer was more on desirable. This part can be explored more on how the rig worker view the “worry or","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"80 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139842649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Physico-chemical Properties of Biocharcoal Briquettes Blend of Goat Manure Charcoal, Saboak Shell and Lamtoro Twigs","authors":"Joshua E.E.G. Kana, Y. R. Noach, Twenfosel O. Dami Dato, Agustinus R. Riwu","doi":"10.47191/ijcsrr/v7-i2-31","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-31","url":null,"abstract":"The study aimed to determine the effect of blend of goat manure charcoal, saboak shell and lamtoro twigs on the physical and chemical properties of biocharcoal briquettes. The completely randomised design with 4 treatments and 4 replications was applied in this study. Those treatments were, P1 = 25% goat manure charcoal + 75% saboak shell without lamtoro twigs, P2 = 25% goat manure charcoal + 50% saboak shell + 25% lamtoro twigs, P3 = 25% goat manure charcoal + 25% saboak shell + 50% lamtoro twigs and P4 = 25% goat manure charcoal without saboak shell + 75% lamtoro twigs. The variables studied were: yield, density, moisture content, ash content, calorific value, volatile matter and fixed carbon. Data were analysed according to the analysis of variance procedure. The mean values obtained were: 55.20% yield; 0.56 g/cm3 density; 3.41% moisture content; 14.80% ash content; 5195.05 cal/g calorific value; 25.54% volatile matter; 56.25% fixed carbon. Statistical analysis showed the treatment had a very significant effect (P<0.01) on yield, density, moisture content, ash content and fixed carbon, but not significant (P>0.05) on calorific value and volatile matter. It can be concluded that blend of goat manure charcoal, saboak shell and lamtoro twigs with an increasing proportion of lamtoro twig as substitute on saboak shell produces biocharcoal briquettes with good moisture, density and calorific value that has fulfilled the requirements standardised in SNI 01-6235-2000, while other physicochemical properties such as fixed carbon, volatile matter ash content not meet these standards.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"6 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139782310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Physico-chemical Characteristics of Biochar Briquettes Blend of Goat Manure Charcoal, Saboak Shells and Rice Husk","authors":"Thomas A.B. Wator, Y. R. Noach, Upik Sy. Rosnah, T. O. D. Dato","doi":"10.47191/ijcsrr/v7-i2-30","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-30","url":null,"abstract":"The study aimed to determine the effect of goat manure charcoal mixture, saboak shell and rice husk on the physico-chemical characteristics of biocharcoal briquettes. The completely randomized design with 4 treatments and 4 replicates was applied. Those treatments were P1 = 25% goat manure + 75% saboak shell without rice husk, P2 = 25% goat manure + 50% saboak shell + 25% rice husk, P3 = 25% goat manure + 25% saboak shell + 50% rice husk, P4 = 25% goat manure + 75% rice husk without saboak shell. Variables measured: yield, density, moisture content, ash content, volatile matter, fixed carbon and calorific value. The average data obtained were: yield 58.94%; density 0.65 g/cm3; moisture 2.42%; ash 27.41%; volatile matter 26.58%; fixed carbon 43.59%. and calorific value 4086.7 cal/ g; Statistical analysis showed that treatment had a very significant effect (P<0.01) on ash content and fixed carbon; significant effect (P<0.05) on moisture content and calorific value; and not significant (P>0.05) on yield, density and volatile matter. It was concluded that increasing the proportion of rice husk charcoal in the mixture with goat manure and saboak shell produced biochar briquettes with characteristics decreased of moisture content, fixed carbon and calorific value, increased of ash content while yield, density and volatile matter tended to be the same.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"119 27","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139785065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Physico-chemical Properties of Biocharcoal Briquettes Blend of Goat Manure Charcoal, Saboak Shell and Lamtoro Twigs","authors":"Joshua E.E.G. Kana, Y. R. Noach, Twenfosel O. Dami Dato, Agustinus R. Riwu","doi":"10.47191/ijcsrr/v7-i2-31","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-31","url":null,"abstract":"The study aimed to determine the effect of blend of goat manure charcoal, saboak shell and lamtoro twigs on the physical and chemical properties of biocharcoal briquettes. The completely randomised design with 4 treatments and 4 replications was applied in this study. Those treatments were, P1 = 25% goat manure charcoal + 75% saboak shell without lamtoro twigs, P2 = 25% goat manure charcoal + 50% saboak shell + 25% lamtoro twigs, P3 = 25% goat manure charcoal + 25% saboak shell + 50% lamtoro twigs and P4 = 25% goat manure charcoal without saboak shell + 75% lamtoro twigs. The variables studied were: yield, density, moisture content, ash content, calorific value, volatile matter and fixed carbon. Data were analysed according to the analysis of variance procedure. The mean values obtained were: 55.20% yield; 0.56 g/cm3 density; 3.41% moisture content; 14.80% ash content; 5195.05 cal/g calorific value; 25.54% volatile matter; 56.25% fixed carbon. Statistical analysis showed the treatment had a very significant effect (P<0.01) on yield, density, moisture content, ash content and fixed carbon, but not significant (P>0.05) on calorific value and volatile matter. It can be concluded that blend of goat manure charcoal, saboak shell and lamtoro twigs with an increasing proportion of lamtoro twig as substitute on saboak shell produces biocharcoal briquettes with good moisture, density and calorific value that has fulfilled the requirements standardised in SNI 01-6235-2000, while other physicochemical properties such as fixed carbon, volatile matter ash content not meet these standards.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"54 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139842224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Physico-chemical Characteristics of Biochar Briquettes Blend of Goat Manure Charcoal, Saboak Shells and Rice Husk","authors":"Thomas A.B. Wator, Y. R. Noach, Upik Sy. Rosnah, T. O. D. Dato","doi":"10.47191/ijcsrr/v7-i2-30","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-30","url":null,"abstract":"The study aimed to determine the effect of goat manure charcoal mixture, saboak shell and rice husk on the physico-chemical characteristics of biocharcoal briquettes. The completely randomized design with 4 treatments and 4 replicates was applied. Those treatments were P1 = 25% goat manure + 75% saboak shell without rice husk, P2 = 25% goat manure + 50% saboak shell + 25% rice husk, P3 = 25% goat manure + 25% saboak shell + 50% rice husk, P4 = 25% goat manure + 75% rice husk without saboak shell. Variables measured: yield, density, moisture content, ash content, volatile matter, fixed carbon and calorific value. The average data obtained were: yield 58.94%; density 0.65 g/cm3; moisture 2.42%; ash 27.41%; volatile matter 26.58%; fixed carbon 43.59%. and calorific value 4086.7 cal/ g; Statistical analysis showed that treatment had a very significant effect (P<0.01) on ash content and fixed carbon; significant effect (P<0.05) on moisture content and calorific value; and not significant (P>0.05) on yield, density and volatile matter. It was concluded that increasing the proportion of rice husk charcoal in the mixture with goat manure and saboak shell produced biochar briquettes with characteristics decreased of moisture content, fixed carbon and calorific value, increased of ash content while yield, density and volatile matter tended to be the same.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"49 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139845040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Proposed Business Strategy Improvement for Project Management Consulting Form (Study Case: PT ABC)","authors":"Joshua Matrox Tamimi","doi":"10.47191/ijcsrr/v7-i2-27","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-27","url":null,"abstract":"PT ABC is a service company in the field of project management, established in 2005. It operates with three main businesses: project management training, project management applications, and consultancy services. Project management is a crucial element for executing projects effectively within a company. In various industries, there is a growing demand for knowledge and consultation on how to manage projects efficiently, leading to the emergence of companies specializing in project management consultancy, such as PT ABC, to address these challenges. This research aims to uncover the root problems of the company to identify implementable solutions. Several analyses are employed in this study, including General Environment Analysis, Industry Analysis, and Competitor Analysis for external insights. For internal analysis, resources analysis, value chain analysis, marketing mix, and STP analysis are utilized. The study then progresses to map SWOT analysis and TOWS analysis. From these analyses, weaknesses and strengths of the company are identified, guiding the formulation of appropriate strategies to compete in the market. The research reveals that PT ABC possesses several strengths that have enabled the company to endure over time. Noteworthy strengths include its reputation and a skilled human resource pool in project management, garnering attention in the project management industry. Additionally, the company has a competitive advantage through technological innovation in its application, setting it apart from competitors and providing potential added value when maximized. However, there are areas for improvement, such as refining the application products and establishing a dedicated marketing team to focus on promoting all of PT ABC’s products rather than just one.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"11 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139846700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}