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Indian Journal of Marketing最新文献

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Shifting Consumer Attitudes and Willingness to Pay for Premium Products — The Case of Unibic Cookies 消费者对优质产品的态度和支付意愿的转变--尤尼吉可饼干的案例
Indian Journal of Marketing Pub Date : 2024-03-01 DOI: 10.17010/ijom/2024/v54/i3/173566
Akshat Jain, Prateek Jain
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引用次数: 0
Do eWOM and Brand Image Drive Purchase Intention of Online Travel Shoppers : A Case Study of Delhi - NCR 电子口碑和品牌形象是否会推动在线旅游购物者的购买意向：德里 - NCR 案例研究
Indian Journal of Marketing Pub Date : 2024-03-01 DOI: 10.17010/ijom/2024/v54/i3/173567
Ashwerya Gupta, Ubba Savita
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引用次数: 0
Chatbot Service Quality in Banking : Analyzing Indian Banking Customer Perceptions and Influence on Customer Satisfaction and Value 银行业聊天机器人服务质量：分析印度银行业客户认知及其对客户满意度和价值的影响
Indian Journal of Marketing Pub Date : 2024-02-01 DOI: 10.17010/ijom/2024/v54/i2/173474
Poornima Kapadan Othayoth, Shivi Khanna
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引用次数: 0
Sentiment Analysis of Social Welfare Tweets for Supervised Learning About Brand Loyalty 对社会福利推文进行情感分析以监督学习品牌忠诚度
Indian Journal of Marketing Pub Date : 2024-02-01 DOI: 10.17010/ijom/2024/v54/i2/173473
Anand Jaiswal, Vinaytosh Mishra, Swati Bhatnagar, Nirmalya Bandyopadhyay
{"title":"Sentiment Analysis of Social Welfare Tweets for Supervised Learning About Brand Loyalty","authors":"Anand Jaiswal, Vinaytosh Mishra, Swati Bhatnagar, Nirmalya Bandyopadhyay","doi":"10.17010/ijom/2024/v54/i2/173473","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i2/173473","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"32 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139966482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does Greenwashing Build Green Brand Associations? Evidence from the Indian Packaged Food Market "洗绿 "能否建立绿色品牌联想？印度包装食品市场的证据
Indian Journal of Marketing Pub Date : 2024-02-01 DOI: 10.17010/ijom/2024/v54/i2/172049
Varsha Khattri, Vivek Singh Tomar
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引用次数: 0
Customer Engagement Marketing and Firms’ Deliberation on E-Word of Mouth Communication on Online Platforms : A Study on Millennials and Zoomers 客户参与式营销与企业对网络平台上电子口碑传播的考量 ：关于千禧一代和 Zoomers 的研究
Indian Journal of Marketing Pub Date : 2024-01-01 DOI: 10.17010/ijom/2024/v54/i1/173380
Shampa Nandi, S. S. Prasad
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引用次数: 0
Ather Energy’s Trial by Fire on its Electric Vehicle Startup Journey in India Ather Energy 在印度电动汽车创业之旅的火热试验
Indian Journal of Marketing Pub Date : 2024-01-01 DOI: 10.17010/ijom/2024/v54/i1/173381
Thomason Rajan, Nikhil J.
{"title":"Ather Energy’s Trial by Fire on its Electric Vehicle Startup Journey in India","authors":"Thomason Rajan, Nikhil J.","doi":"10.17010/ijom/2024/v54/i1/173381","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i1/173381","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"47 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139632941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Antecedents to Organic Tea Buying Behavior and Consumption Among Millennials in India : Through the Lens of Theory of Planned Behavior 印度千禧一代购买和消费有机茶的前因 ：计划行为理论的视角
Indian Journal of Marketing Pub Date : 2024-01-01 DOI: 10.17010/ijom/2024/v54/i1/173382
Nilesh Kate, Prashant Chaudhary, Mahendra More
{"title":"Antecedents to Organic Tea Buying Behavior and Consumption Among Millennials in India : Through the Lens of Theory of Planned Behavior","authors":"Nilesh Kate, Prashant Chaudhary, Mahendra More","doi":"10.17010/ijom/2024/v54/i1/173382","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i1/173382","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"73 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139637063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measuring Service Quality and Farmers’ Satisfaction in e-National Agricultural Market Using the SERVQUAL Model 利用 SERVQUAL 模型衡量全国电子农产品市场的服务质量和农民满意度
Indian Journal of Marketing Pub Date : 2024-01-01 DOI: 10.17010/ijom/2024/v54/i1/173383
Ramakrishna Bandaru
{"title":"Measuring Service Quality and Farmers’ Satisfaction in e-National Agricultural Market Using the SERVQUAL Model","authors":"Ramakrishna Bandaru","doi":"10.17010/ijom/2024/v54/i1/173383","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i1/173383","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"34 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139633151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effect of Negative Customer Experience and Negative Confirmation on Electronic - Word of Mouth : A Case of Food Delivery Apps in India 负面客户体验和负面确认对电子口碑的影响：印度食品配送应用程序案例
Indian Journal of Marketing Pub Date : 2023-11-01 DOI: 10.17010/ijom/2023/v53/i11/170523
Pardeep Bawa Sharma, Rasna Pathak, Diksha Ahuja
{"title":"Effect of Negative Customer Experience and Negative Confirmation on Electronic - Word of Mouth : A Case of Food Delivery Apps in India","authors":"Pardeep Bawa Sharma, Rasna Pathak, Diksha Ahuja","doi":"10.17010/ijom/2023/v53/i11/170523","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i11/170523","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"50 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139302119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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