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Indian Journal of Marketing最新文献

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Agritourism as the Epitome of India's Sustainability Culture : A Narrative Review 作为印度可持续文化缩影的农业旅游：叙事回顾
Indian Journal of Marketing Pub Date : 2024-07-01 DOI: 10.17010/ijom/2024/v54/i7/174015
Komal Jenifer Dsouza, A. Shetty, Rajasekharan Pillai K.
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引用次数: 0
Perceived Intrusiveness and Digital Audience : An Empirical Approach 感知亲密性与数字受众：一种经验方法
Indian Journal of Marketing Pub Date : 2024-07-01 DOI: 10.17010/ijom/2024/v54/i7/174016
Gajenderan Vijayakumar, H. Rahiman, Nishad Nawaz, N. V. Sriranga Prasad
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引用次数: 0
Understanding Brick and Mortar Retailers’ Satisfaction and Continuous Intention of Mobile Payment Systems 了解实体零售商对移动支付系统的满意度和持续意向
Indian Journal of Marketing Pub Date : 2024-07-01 DOI: 10.17010/ijom/2024/v54/i7/174014
Balgopal Singh
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引用次数: 0
Fostering Digital Engagement and Customer Retention in Indian Insurance : An Empirical Study 促进印度保险业的数字化参与和客户维系：实证研究
Indian Journal of Marketing Pub Date : 2024-07-01 DOI: 10.17010/ijom/2024/v54/i7/174017
Neha Singh, Rajeshwari Panigrahi, Rashmi Shekhar
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引用次数: 0
The Linkage Between Marketing Intensity and Firm Performance : A Quantile Regression Approach 营销强度与公司业绩之间的联系：一种定量回归方法
Indian Journal of Marketing Pub Date : 2024-04-01 DOI: 10.17010/ijom/2024/v54/i4/173713
Tarun Kumar Soni, R. Sirohi, Divya Singh Jamwal
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引用次数: 0
Relationship Between Social Corporate Disparage, Indigent Corporate Philanthropy, Consumer Recognition Leading to Consumer Disenchantment : Assessing the Moderating Role of Gender 企业的社会不公、企业的慈善不力、消费者的认可导致消费者不满意之间的关系 ：评估性别的调节作用
Indian Journal of Marketing Pub Date : 2024-04-01 DOI: 10.17010/ijom/2024/v54/i4/173712
Ashutosh Rai, Udit Chawla, Subrata Chattopadhyay
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引用次数: 0
The Metamorphic Influence of Cause-Related Marketing : Empowering Consumers as Catalysts for Societal Transformation 因果营销的变形影响：让消费者成为社会变革的催化剂
Indian Journal of Marketing Pub Date : 2024-04-01 DOI: 10.17010/ijom/2024/v54/i4/173714
Shikha Bhagat, Shilpa Sarvani, M. V. Rama Prasad
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引用次数: 0
A Bibliometric and Thematic Analysis of the Indian Journal of Marketing : A Study of 13 Years 印度市场营销期刊的文献计量和主题分析：13 年的研究
Indian Journal of Marketing Pub Date : 2024-04-01 DOI: 10.17010/ijom/2024/v54/i4/173711
Nisarg A. Joshi, Mruga Joshi, Sandip Trada
{"title":"A Bibliometric and Thematic Analysis of the Indian Journal of Marketing : A Study of 13 Years","authors":"Nisarg A. Joshi, Mruga Joshi, Sandip Trada","doi":"10.17010/ijom/2024/v54/i4/173711","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i4/173711","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"210 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140780333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Antecedents of Status Consumption of Fashion Brands – The Impact of Sustainability in the Post-COVID Era 时尚品牌身份消费的前因--后 COVID 时代可持续性的影响
Indian Journal of Marketing Pub Date : 2024-03-01 DOI: 10.17010/ijom/2024/v54/i3/171933
Chhavi Taneja, Shveta Kalra
{"title":"Antecedents of Status Consumption of Fashion Brands – The Impact of Sustainability in the Post-COVID Era","authors":"Chhavi Taneja, Shveta Kalra","doi":"10.17010/ijom/2024/v54/i3/171933","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i3/171933","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"57 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140272746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analyzing the Application of UTAUT2 Model in Predicting the Adoption of Electronic Shopping in Nigeria 分析UTAUT2 模型在预测尼日利亚电子购物采用情况中的应用
Indian Journal of Marketing Pub Date : 2024-03-01 DOI: 10.17010/ijom/2024/v54/i3/170942
Pawan Kumar, Muhammad Umar Usman
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引用次数: 0
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