{"title":"Shifting Consumer Attitudes and Willingness to Pay for Premium Products — The Case of Unibic Cookies","authors":"Akshat Jain, Prateek Jain","doi":"10.17010/ijom/2024/v54/i3/173566","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"36 7","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Indian Journal of Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17010/ijom/2024/v54/i3/173566","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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