{"title":"The Empowerment of Female Tv Series Characters on Digital Platforms: An Analysis of the 2023 Blu Tv Series","authors":"Ayşegül Akaydın Aydın, Nur Emine Koç","doi":"10.33115/udg_bib/cp.v13i26.23032","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v13i26.23032","url":null,"abstract":"This study focuses on original Turkish TV series from 2023 on Blu TV, the most watched digital platform in Turkey. Blu TV, Turkey's first digital platform, ranked first as the most-watched platform in 2023 with a 38% viewership rate. It was followed by Netflix with 27% and Prime Video with 19%. \u0000In the study, the female characters of two serials that started to be broadcast on Blu TV in 2023 are analyzed. These serials are 'Magarsus' and 'How Do I Fill This Emptiness?'. Female characters in Turkish TV series broadcast on digital platforms are structurally different from the characters that appear in traditional television serials. \u0000Digital female serial characters are at the forefront with their different professions, sexuality, and power. Whether they are ballerinas, writers, cleaners, or the head of a traditional family, these characters are framed as free and independent. \u0000The study is based on the argument that the serial content of digital platforms is more independent and the fiction of characters is more conflict-based. The female characters in these serials are analyzed through Erving Goffman's theory of self-presentation, under the headings of performance, teams, regional behaviors, role strain, out-of-character, and the art of impression management. It is determined that the female characters analyzed emerge in the free environment of digital, their character development and conflicts about their identities due to their families and societies can easily be felt by the audience in the frontstage and backstage themes.","PeriodicalId":502422,"journal":{"name":"Communication Papers","volume":"12 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141353879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Gender Gap in the Digital Era: Reaching Algorithmic Fairness and Technological Inclusivity in Network Society","authors":"Cansu Arısoy Gedik, Ahmet İlkay Ceyhan","doi":"10.33115/udg_bib/cp.v13i26.23038","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v13i26.23038","url":null,"abstract":"Abstract \u0000Despite women’s early contributions to computer science, the field became seen as male-dominated, especially after 1980s marketing of computers mainly to men, reducing female participation. Yet, figures like Ada Lovelace and the female ENIAC programmers, with backgrounds in math and physics, significantly influenced the digital world. \u0000This article explores the ongoing gap in digital skills and literacy between genders, focusing on how biases in technology affect women. It highlights the achievements of notable women in tech, from Angela Robles, who created the first e-book reader in 1949, to Hedy Lamarr’s work on GPS and Wi-Fi, and Margaret Hamilton’s role in the Apollo 11 mission. The article shows the importance of including women in technology, supporting the idea that their participation is key to fair and dynamic digital societies, as suggested by Manuel Castells’ network society. \u0000The article reviews the McKinsey report on job changes due to automation, showing a likely rise in technology-related jobs, and discusses the World Economic Forum’s (WEF) forecast of increased tech spending from 2015 to 2030, noting many new jobs in IT services. This study highlights the shift in future job skills towards creativity, critical thinking, and negotiation, along with technical skills, and notes the WEF’s prediction of 6.1 million new jobs in areas like data science, AI, and cloud computing. \u0000In conclusion, the article advocates for concerted efforts to bridge the gender gap in digital skills, mitigate biases in algorithms, and support inclusivity in the digital era. It underscores the imperative of empowering women in technology to harness their talents and perspectives for driving innovation and equitable socio-economic development. \u0000Key Words: Algorithmic Bias, Gender Gap, Network Society, Digital Skills, Digital Divide","PeriodicalId":502422,"journal":{"name":"Communication Papers","volume":"37 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141354194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"De la sociedad-red a la sociedad-plataforma","authors":"Cristina Olivas Ripoll","doi":"10.33115/udg_bib/cp.v13i26.23044","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v13i26.23044","url":null,"abstract":"Es la reseña del libro The platform society. Public values in a connective world","PeriodicalId":502422,"journal":{"name":"Communication Papers","volume":"60 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141350423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Uso del lenguaje emocional de Donald Trump como estrategia comunicativa eficaz","authors":"Sílvia Espinosa-Mirabet, Mónica Puntí Brun","doi":"10.33115/udg_bib/cp.v13i26.22946","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v13i26.22946","url":null,"abstract":"El objetivo principal de esta investigación es determinar la eficacia comunicativa de Donald Trump, estudiando las emociones que usa en sus comparecencias. Para ello, se analizan las palabras (y su relación emocional) de 185 citas directas del expresidente americano publicadas por The Wall Street Journal. El análisis se focaliza en tres momentos álgidos de su trayectoria política (2016-2021): cuando gana las elecciones en 2016, cuando las pierde en 2020 y el asalto al Capitolio en 2021. Aplicando la metodología GALC (Scherer, 2005), es posible establecer una relación entre sus palabras y las emociones expresadas en sus alocuciones. Estos resultados se han cruzado con los parámetros que definen a un comunicador eficaz, atendiendo de nuevo al peso de las emociones. Así, Trump es un comunicador fuerte que usa en sus comparecencias públicas muchas más emociones positivas que negativas y una mayoría de términos, asociados a sentimientos cariñosos (feeling love). ","PeriodicalId":502422,"journal":{"name":"Communication Papers","volume":"141 38","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141350772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Role and Sustainability of Foreign Aid in the Development of Media and Information Literacy in Central Asia","authors":"A. Dadakhonov","doi":"10.33115/udg_bib/cp.v13i26.22977","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v13i26.22977","url":null,"abstract":"This article explores the role, sustainability, and forms of foreign aid in the field of media and information literacy (MIL) in Central Asian countries. MIL plays a crucial role in developing digital skills and media literacy in an era dominated by information overload and disinformation. However, Central Asian countries face unique challenges in developing and implementing MIL programs, including limited resources, political pressures, and diverse cultural contexts. Foreign aid has become an important source of support for MIL initiatives in the region. This article analyzes the role of foreign aid in promoting MIL examines different forms of aid and assesses the sustainability of these programs. Investigating the sustainability of these initiatives, the study delves into the impact of foreign assistance on shaping robust MIL frameworks within the unique socio-cultural contexts of the three Central Asian countries: Kazakhstan, Kyrgyzstan, and Uzbekistan. By analyzing specific aid programs, policy implications, and local responses, the article aims to contribute valuable insights into the ongoing discourse on enhancing media literacy in transitional societies. It also considers the potential impact and challenges associated with foreign aid in Central Asian countries, highlighting the importance of context-specific approaches to MIL development.","PeriodicalId":502422,"journal":{"name":"Communication Papers","volume":"19 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141354546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Discursos transfóbicos en redes sociodigitales: un análisis de comentarios en grupos de Facebook","authors":"Diego Corpus, Miguel Sánchez Maldonado","doi":"10.33115/udg_bib/cp.v13i26.23035","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v13i26.23035","url":null,"abstract":"A través de etnografía una digital y un análisis multimodal del discurso se identificaron en grupos latinoamericanos de Facebook las formas en las que se expresan discursos transfóbicos en las modalidades verbales y no verbales de posts y memes en redes sociodigitales, que sirvan para dar cuenta de las tramas comunes presentes en el lenguaje peyorativo. Los datos mostraron la presencia de discursos transfóbicos en comentarios y memes los cuales se organizaron como estereotipos y prejuicios a partir de las posturas de los interlocutores. Los datos permitieron formular cinco registros que sirven para analizar la transfobia expresada en redes sociodigitales, los cuales organizaron el discurso como deshumanizante, biologicista, psicologista, cientificista y paternalista. Se concluyó que en comunidades virtuales existe un rechazo hacia las personas trans que se expresa por medio del uso de lenguaje peyorativo en sus modalidades verbal y no verbal, mismo que configura discursos de odio en diferentes niveles.","PeriodicalId":502422,"journal":{"name":"Communication Papers","volume":"35 49","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141354374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Advertising, logo, brand design, image and other pluralities. Sample from Romania","authors":"Carmen Neamțu","doi":"10.33115/udg_bib/cp.v13i26.22991","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v13i26.22991","url":null,"abstract":"In this study we will dwell on notions as advertising language, logo and brand. I will try to present them theoretically, under the broader umbrella of advertising speech. The identity element with the greatest penetrating power in the consumer's mind is the logo, the combination of the brand name and a graphic symbol. This graphic symbol can become a powerful element of identity. Related to the logo, we will also see the latest logo proposed for Romania, in June 2023, by the well-known BBC journalist, Charlie Ottley. The examples will illustrate the theoretical elements presented. \u0000My paper uses in a generic way the concept logotype to refer to the combination of brand name and graphic symbol. However logotype refers expressly to the construction of word formations with typography. Isotype refers to the symbolic or iconic part of the brand. Imagotipo is the iconic-textual set that can work separately, and Isologo is the composition where the text and the icon are merged into a single inseparable element, since they could not work properly separately. Based on the analysis of John R.Stuteville and Marc D.. Roberts, I will try to integrate the notion of brand into the overall vision of advertising discourse. I used a qualitative research to understand concepts, opinions, or experiences regarding the logo and brand. \u0000We will try to define the brand, to capture its pros and cons in the discourse on the existence of the brand. And to identify some of the elements that lead to the success of a brand and to position the logo within the brand identity. The logo is an important part of advertising speech and we will provide some examples of logos created on the occasion of the celebration of 100 years since the creation of the Romanian state. The event, called \"the Centenary of the Great Union\", was the commemoration of 100 years after which all the historical provinces inhabited by Romanians united in 1918 within the same national state, Romania. ","PeriodicalId":502422,"journal":{"name":"Communication Papers","volume":"23 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141354660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Romanian local journalism. An increase in sarcasm, allusive speaking and abusive quotes","authors":"Carmen Neamțu","doi":"10.33115/udg_bib/cp.v25i12.22923","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v25i12.22923","url":null,"abstract":"The Romanian written press is torn between the quality of the materials and the struggle for financial survival of Romanian journalists. The situation of the local press in my hometown Arad is representative for the state of the Romanian written and online press as a whole. The traditional model of production, diffusion and reception of printed journalism is currently undergoing a complex reconfiguration. The print media is losing ground to the online press. The online press is also becoming more attractive because of its gratuity. Paying readers of the internet connection can access numerous sites without bothering to buy a press product from the newsstand. Easier access to the online press product, as well as the possibility to intervene anonymously, commenting on various articles posted by journalists, all this led to a decrease in interest in the written press. I will present an up-to-date situation of the local publications, written and online press from Arad, Romania, analyzing some trends that have occurred over time regarding quality of the local journalism. As a method, my study analyzes local Romanian publications in Arad, between 2019 and 2023, following the recurrent trends that appear in writing. I also used my 26 years experience in local mass-media as a guide to better understand the phenomenon. We see an increase in sarcasm, allusive speaking, abusive quotes in traditional journalism. Subjectivity is manifested in the written press both at the level of words and their adjective determinations, as well as graphically, by the preference for exclamation marks, inverted comas and numerous suspension points. We can noticed an extension of the the colloquial tone in local newspaper due to journalist`s desire to be familiar with the reader. Slum expressions win in the press’s discourse, as the rudeness of the language attracts the audience.","PeriodicalId":502422,"journal":{"name":"Communication Papers","volume":"95 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139184210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Feminismos en las aulas de la FADU: políticas de género y diseño textil en Argentina","authors":"Helga Mariel Soto","doi":"10.33115/udg_bib/cp.v25i12.22973","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v25i12.22973","url":null,"abstract":"Desde el ámbito de los estudios de género y la historia de los textiles, se han examinado numerosos ejemplos que destacan el papel del textil como vehículo y herramienta en la lucha feminista. Este fenómeno ha cobrado particular relevancia en los últimos años, desempeñando un papel fundamental en los movimientos latinoamericanos, especialmente en Argentina, que ha liderado la región en lo que respecta a la legalización del aborto. En este contexto, la presente ponencia se centra en analizar el impacto de estos discursos en el programa de diseño textil de la Universidad de Buenos Aires. Esta carrera es única en su tipo en el territorio argentino y, por ende, ha sido un semillero para la gestación de proyectos innovadores con una perspectiva socialmente avanzada. Por lo tanto, se examinarán los trabajos desarrollados en este ámbito académico a partir de 2015, fecha de la primera marcha Ni Una Menos. Se prestará atención a sus atributos materiales, funcionales y discursivos con el propósito de identificar y registrar estrategias de enfoque feminista en su concepción y desarrollo. El objetivo último es descubrir cómo las futuras diseñadoras han respondido al panorama político feminista y cómo han integrado estas perspectivas en sus proyectos","PeriodicalId":502422,"journal":{"name":"Communication Papers","volume":"17 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sexism and the Commodification of Women in Media: A Critical Analysis","authors":"Aybike Serttaş, Övünç Ege, Betül Çanakpınar, Afife İclal Bedir","doi":"10.33115/udg_bib/cp.v25i12.22944","DOIUrl":"https://doi.org/10.33115/udg_bib/cp.v25i12.22944","url":null,"abstract":"This study aims to investigate the pervasive issue of sexism within media and its role in the commodification of women. Through a critical lens, we seek to unravel the underlying mechanisms that perpetuate harmful stereotypes and objectification of women in media products, ultimately shedding light on the implications for societal perceptions and gender equality. Utilizing a comprehensive research approach, we systematically analyzed various media content, including advertisements, films, and television shows. Content analysis was employed to identify patterns, representations, and messaging surrounding women in media products. The study reveals a disturbing prevalence of sexism and the commodification of women in various forms of media. We found that women are frequently objectified, reduced to superficial attributes, and often portrayed in subordinate roles. These depictions not only reinforce harmful stereotypes but also contribute to the perpetuation of gender inequality and discrimination. The study underscores the urgent need for media producers, consumers, and policymakers to recognize the detrimental impact of such portrayals and work collaboratively to promote more diverse, empowering, and equitable representations of women in media. Doing so can contribute to a more inclusive and just society.","PeriodicalId":502422,"journal":{"name":"Communication Papers","volume":"48 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139183157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}