Stavroula Wallström, Sara Hjelm Lidholm, Malin Sundström
{"title":"Retailers view on customer loyalty – a social resource theory perspective","authors":"Stavroula Wallström, Sara Hjelm Lidholm, Malin Sundström","doi":"10.1080/09593969.2023.2287998","DOIUrl":"https://doi.org/10.1080/09593969.2023.2287998","url":null,"abstract":"This study elaborates on the concept of loyalty. Strategic work to increase loyalty such as loyalty programs is increasingly being questioned. Using a relational perspective, viewing loyalty as an ...","PeriodicalId":501402,"journal":{"name":"The International Review of Retail, Distribution and Consumer Research","volume":"56 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138521714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}