Quantitative Marketing and Economics最新文献_第2页

Identification in english auctions with shill bidding 英语竞投的鉴定

Quantitative Marketing and Economics Pub Date : 2023-11-23 DOI: 10.1007/s11129-023-09274-9

Guillermo Marshall

引用次数: 0

Are consumers averse to sponsored messages? The role of search advertising in information discovery 消费者对赞助信息反感吗?搜索广告在信息发现中的作用

Quantitative Marketing and Economics Pub Date : 2023-11-20 DOI: 10.1007/s11129-023-09270-z

Navdeep S. Sahni, Charles Zhang

引用次数: 0

Targeted incentives, broad impacts: Evidence from an E-commerce platform 有针对性的激励，广泛的影响:来自电子商务平台的证据

Quantitative Marketing and Economics Pub Date : 2023-07-05 DOI: 10.1007/s11129-023-09267-8

Xiang Hui, Meng Liu, Tat Chan

引用次数: 1

A sequential choice model for multiple discrete demand 多离散需求的顺序选择模型

Quantitative Marketing and Economics Pub Date : 2022-04-07 DOI: 10.1007/s11129-022-09250-9

Sanghak Lee, Sunghoon Kim, Sungho Park

{"title":"A sequential choice model for multiple discrete demand","authors":"Sanghak Lee, Sunghoon Kim, Sungho Park","doi":"10.1007/s11129-022-09250-9","DOIUrl":"https://doi.org/10.1007/s11129-022-09250-9","url":null,"abstract":"Consumer demand in a marketplace is often characterized to be multiple discrete in that discrete units of multiple products are chosen together. This paper develops a sequential choice model for such demand and its estimation technique. Given an inherently high-dimensional problem to solve, a consumer is assumed to simplify it to a sequence of one-unit choices, which eventually leads to a shopping basket of multiple discreteness. Our model and its estimation method are flexible enough to be extended to various contexts such as complementary demand, non-linear pricing, and multiple constraints. The sequential choice process generally finds an optimal solution of a convex problem (e.g., maximizing a concave utility function over a convex feasible set), while it might result in a sub-optimal solution for a non-convex problem. Therefore, in case of a convex optimization problem, the proposed model can be viewed as an econometrician’s means for establishing the optimality of observed demand, offering a practical estimation algorithm for discrete optimization models of consumer demand. We demonstrate the strengths of our model in a variety of simulation studies and an empirical application to consumer panel data of yogurt purchase.","PeriodicalId":501397,"journal":{"name":"Quantitative Marketing and Economics","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138524637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election 倾向性和信息一致性在政治广告有效性中的作用:来自2016年总统选举的证据

Quantitative Marketing and Economics Pub Date : 2022-01-28 DOI: 10.1007/s11129-021-09246-x

Beth L. Fossen, Donggwan Kim, David A. Schweidel, Raphael Thomadsen

{"title":"The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election","authors":"Beth L. Fossen, Donggwan Kim, David A. Schweidel, Raphael Thomadsen","doi":"10.1007/s11129-021-09246-x","DOIUrl":"https://doi.org/10.1007/s11129-021-09246-x","url":null,"abstract":"We explore the relationship between the content of political advertising on television and ad effectiveness. Specifically, we investigate how slant – the extremeness of the message – and consistency with the candidate’s primary campaign messaging in national ad buys relate to two measures of voter behavior: online word-of-mouth (WOM) and voter preference (captured through daily polls) for the candidates. Using data from the 2016 presidential election, we find that ad messages that are more (1) centrist and (2) consistent with a candidate’s primary-election platform associate with increases in online WOM and voter preference for the candidate. We further find that consistency is more important in the early (pre-October) stages of the campaign. Our results suggest that while there may be a benefit to candidates moderating their message after winning the primary election, they need to be careful about shedding their messaging from the primary election during the early stages of the general election. Additionally, our results enrich our understanding of the use of extreme messaging in political advertising, a phenomenon that is on the rise, by showing that it may have a cost of decreased candidate-related WOM and voter preference for the candidate.","PeriodicalId":501397,"journal":{"name":"Quantitative Marketing and Economics","volume":"46 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138524622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Prices and promotions in U.S. retail markets 美国零售市场的价格和促销

Quantitative Marketing and Economics Pub Date : 2021-10-29 DOI: 10.1007/s11129-021-09238-x

Hitsch, Günter J., Hortaçsu, Ali, Lin, Xiliang

{"title":"Prices and promotions in U.S. retail markets","authors":"Hitsch, Günter J., Hortaçsu, Ali, Lin, Xiliang","doi":"10.1007/s11129-021-09238-x","DOIUrl":"https://doi.org/10.1007/s11129-021-09238-x","url":null,"abstract":"We provide generalizable results on the price and promotion tactics employed in the U.S. retail grocery industry. First, we document a large degree of price dispersion for UPCs and brands across stores, both nationally and at the local market level. Base price differences across stores and price promotions contribute to the overall price variance, and we show how to decompose the price variance into base price and promotion components. Second, we document that a large percentage of the variation in prices and promotion tactics across stores can be explained by retail chain and especially market/chain factors, whereas market factors explain only smaller percentage of the variation. Third, we show that the chain-level price and promotions similarity can be explained by similarity in demand. In particular, a large percentage of the variance in price elasticities and promotion effects can be explained by retail chain and especially market/retail chain factors. Further, price elasticities and promotion effects across stores of the same chain are hard to distinguish from the chain-market-level mean, and cross-price elasticities are typically imprecisely estimated. These findings suggest that retail managers may plausibly consider price discrimination across stores to be infeasible.","PeriodicalId":501397,"journal":{"name":"Quantitative Marketing and Economics","volume":"97 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138524634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Asymmetric cost pass-through and consumer search: empirical evidence from online platforms 不对称成本传递与消费者搜索:来自在线平台的经验证据

Quantitative Marketing and Economics Pub Date : 2021-03-23 DOI: 10.1007/s11129-021-09233-2

Sven Heim

引用次数: 2

The impact of social distancing on box-office revenue: Evidence from the COVID-19 pandemic 社交距离对票房收入的影响:来自COVID-19大流行的证据

Quantitative Marketing and Economics Pub Date : 2020-10-21 DOI: 10.1007/s11129-020-09230-x

In Kyung Kim

引用次数: 19

Social network design for inducing effort 诱导努力的社会网络设计

Quantitative Marketing and Economics Pub Date : 2020-07-10 DOI: 10.1007/s11129-020-09227-6

Pinar Yildirim, Yanhao Wei, Christophe Van den Bulte, Joy Lu

引用次数: 3

The effect of exogenous product familiarity on endogenous consumer search 外生产品熟悉度对内生消费者搜索的影响

Quantitative Marketing and Economics Pub Date : 2019-12-11 DOI: 10.1007/s11129-019-09220-8

Michael R. Galbreth, Bikram Ghosh

{"title":"The effect of exogenous product familiarity on endogenous consumer search","authors":"Michael R. Galbreth, Bikram Ghosh","doi":"10.1007/s11129-019-09220-8","DOIUrl":"https://doi.org/10.1007/s11129-019-09220-8","url":null,"abstract":"When a consumer is familiar with one product but not its competitor, she is faced with a decision: either buy what she knows, or engage in search to learn more. When search is costly, competing firms may attempt to encourage or discourage search by adjusting prices. In this paper we consider how competitive dynamics between two quality differentiated firms are affected if one product enjoys a familiarity advantage. Familiarity is defined as a consumer’s ex-ante knowledge of fit for a particular product. An increase in the level of familiarity for one product allows a firm to charge higher prices since there are more consumers with information on that product relative to the competition. We call this the direct effect of familiarity. However, an increase in familiarity also has an indirect effect, since it gives the rival firm a stronger incentive to decrease price in order to encourage searching, in turn increasing overall competition. The effect of familiarity on profits depends on the magnitudes of these effects, and it is moderated by the level of quality differentiation between products. For very high or very low levels of differentiation, the results are relatively straightforward. However, when the level of differentiation is moderate, the results are more nuanced, with the higher-quality firm realizing higher profits from more familiarity, even if it must lower prices due to the indirect effect. We also find that, contrary to conventional wisdom, overall competition may be higher when firms are more quality differentiated. This is driven by the fact that higher quality differences bolster the indirect effect, with a lower quality firm providing deeper price cuts to counter increased familiarity of a high quality rival. We conclude by examining how changes in the cost of searching impact equilibrium outcomes.","PeriodicalId":501397,"journal":{"name":"Quantitative Marketing and Economics","volume":"29 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138524621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2