Psychology and Marketing最新文献_第6页

Consuming for the authentic-self: How exposure to death-related information facilitates voluntary simplicity? 为真实的自我而消费:与死亡有关的信息如何促进自愿的简单?

Psychology and Marketing Pub Date : 2023-11-27 DOI: 10.1002/mar.21939

Hongyan Liu, Yanxia Chen, Wumei Liu

引用次数: 0

The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers 企业社会责任对时尚零售商消费者品牌参与和购买意愿的影响

Psychology and Marketing Pub Date : 2023-11-27 DOI: 10.1002/mar.21940

Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez, Blanca García-Henche, Estela Núñez-Barriopedro

引用次数: 0

Offering prosocial incentives on-top: Do they sweeten the deal or poison the well? 在顶层提供亲社会的激励措施:它们是让交易变得更美好，还是适得其反?

Psychology and Marketing Pub Date : 2023-11-27 DOI: 10.1002/mar.21941

Sven Beisecker, Christian Schlereth

{"title":"Offering prosocial incentives on-top: Do they sweeten the deal or poison the well?","authors":"Sven Beisecker, Christian Schlereth","doi":"10.1002/mar.21941","DOIUrl":"https://doi.org/10.1002/mar.21941","url":null,"abstract":"Companies often rely on customer feedback to build and improve their business. Customers, in turn, are expected to (i) fill in customer feedback surveys (participation) and (ii) provide accurate responses (performance). To encourage active participation and ensure accurate responses, companies traditionally offer either self-benefiting incentives, like lottery prizes, or prosocial incentives, like charity donations. More recently, some companies have started offering prosocial incentives on top of self-benefiting incentives in the hope to “sweeten the deal,” that is, to improve participation and performance even further. With this research, we challenge whether the on-top prosocial incentives are effective. The evidence from two field experiments and one incentive-aligned online experiment does not confirm any such advantage. In contrast, performance can decrease when a low-amount on-top prosocial incentive is offered relative to a pure self-benefiting setting. This trend is only reversed once the on-top incentive amount increases. Furthermore, for participation, we find that on-top prosocial incentives are ineffective and, at higher amounts, even detrimental. Therefore, our empirical insights rather suggest that on-top prosocial incentives “poison the well.”","PeriodicalId":501349,"journal":{"name":"Psychology and Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138522816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Deriving value from branded mobile apps: Exploring the role of brand satisfaction, age, and value-in-use subdimensions 从品牌移动应用中获取价值:探索品牌满意度、年龄和使用价值子维度的作用

Psychology and Marketing Pub Date : 2023-11-27 DOI: 10.1002/mar.21942

Susana Santos, Helena Martins Gonçalves, Rita Mendes, Vítor Gonçalves

{"title":"Deriving value from branded mobile apps: Exploring the role of brand satisfaction, age, and value-in-use subdimensions","authors":"Susana Santos, Helena Martins Gonçalves, Rita Mendes, Vítor Gonçalves","doi":"10.1002/mar.21942","DOIUrl":"https://doi.org/10.1002/mar.21942","url":null,"abstract":"The study investigates how value-in-use generated on branded mobile apps from supermarkets affects brand satisfaction and loyalty through two models. The first model assesses how value-in-use dimensions (i.e., personalization, experience, and relationship) affect the outcomes, and the mediation of satisfaction and the moderation of age on those relations. The second model decomposes experience and relationship into subdimensions. The Structural equation modeling results show that personalization, experience, and relationship influence satisfaction, although experience has a negative effect. Age moderates the relations, where younger individuals value personalization and older individuals value experience and relationship. Regarding the individual subdimensions, only behavioral experience, and app trust and commitment are relevant for satisfaction, whereas behavioral experience has a negative effect. In both models, satisfaction significantly influences loyalty and mostly acts as a full mediator. Two FGDs were conducted to understand the negative effect of experience on brand satisfaction. The results show that experience is mostly utilitarian with grocery apps and apps that require increased effort yield less satisfaction. The study enriches the literature on Service-Dominant Logic and value-in-use. The findings can provide managers with insights on using branded grocery apps to enhance the value co-created between the consumer and firm.","PeriodicalId":501349,"journal":{"name":"Psychology and Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138522748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Virtual agents that flatter you: Moderating effects of self-esteem and customization target in e-customization services 奉承你的虚拟代理:电子定制服务中自尊和定制目标的调节作用

Psychology and Marketing Pub Date : 2023-11-22 DOI: 10.1002/mar.21943

Xueni (Shirley) Li, Wei Si, Kimmy Wa Chan

{"title":"Virtual agents that flatter you: Moderating effects of self-esteem and customization target in e-customization services","authors":"Xueni (Shirley) Li, Wei Si, Kimmy Wa Chan","doi":"10.1002/mar.21943","DOIUrl":"https://doi.org/10.1002/mar.21943","url":null,"abstract":"As e-customization services have grown in popularity, companies widely use virtual agents in such services to improve consumers' online shopping experience. However, extant research has not thoroughly clarified the best way to leverage the use of virtual agents and involve consumers in the e-customization process. Drawing on self-enhancement and self-verification theories, this research investigates the effects of an instrumental social influence tactic employed by virtual agents—specifically, flattering feedback—and the pivotal roles of consumers' self-esteem and customization target when evaluating and using e-customization services. Through four experiments that simulate e-customization experiences using different products, we find that the effect of virtual agents' flattering feedback on customization outcomes (i.e., word-of-mouth, product interest, and actual purchase) is contingent on consumers' self-esteem. Among consumers with high self-esteem, flattering (vs. generic) feedback from virtual agents in the e-customization process elicits more positive customization outcomes. In contrast, the opposite is true among those with low self-esteem. Moreover, consumers' process involvement mediates the interaction effects, and the interaction effects are attenuated when consumers customizing the product for others (vs. oneself). Our work contributes to online customization research by unveiling the mechanism and boundary conditions of the potentially double-edged effect of virtual agents' flattery.","PeriodicalId":501349,"journal":{"name":"Psychology and Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138522751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How to conduct efficient and objective literature reviews using natural language processing: A step-by-step guide for marketing researchers 如何使用自然语言处理进行有效和客观的文献综述:营销研究人员的一步一步指南

Psychology and Marketing Pub Date : 2023-11-17 DOI: 10.1002/mar.21931

Serena Pugliese, Verdiana Giannetti, Sourindra Banerjee

引用次数: 0