Psychology and Marketing最新文献

Vibrotactile feedback in m-commerce: Stimulating perceived control and perceived ownership to increase anticipated satisfaction 移动电子商务中的振动反馈：刺激感知控制和感知所有权，提高预期满意度

Psychology and Marketing Pub Date : 2024-04-16 DOI: 10.1002/mar.22008

Jiayuan Li, Kirsten Cowan, Atefeh Yazdanparast, Jake Ansell

{"title":"Vibrotactile feedback in m-commerce: Stimulating perceived control and perceived ownership to increase anticipated satisfaction","authors":"Jiayuan Li, Kirsten Cowan, Atefeh Yazdanparast, Jake Ansell","doi":"10.1002/mar.22008","DOIUrl":"https://doi.org/10.1002/mar.22008","url":null,"abstract":"Consumers increasingly purchase through m-channels, including apps. Accordingly, marketers have enhanced immersive, sensorial aspects of m-channels, such as including vibrations while making in-app purchases. Given discrepant findings, it remains unclear whether adding such vibrotactile feedback affects consumer decision making. The present research addresses: (1) Whether adding vibrotactile feedback influences consumers' anticipated product satisfaction and purchase confidence, and (2) if so, how? Through an online pilot survey, two online experiments, and one lab experiment, this research finds that adding vibrotactile feedback to m-channels increases consumers' anticipated product satisfaction, but not purchase confidence. Moreover, perceived ownership mediates this effect, because the vibrations offer a sense of control over the product during the purchase process. This research makes several contributions. First, it documents that control elicited via vibrations offers an alternative means to psychological ownership, as opposed to imagining touch. Second, we offer this haptic route as a means to achieve the stimulation motivation driving perceived ownership, different from prior visual routes. Third, it potentially reconciles literature conflicts regarding the effect of vibrotactile feedback on consumer decision making.","PeriodicalId":501349,"journal":{"name":"Psychology and Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140593531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

First come, first served versus the draw: Perceived fairness in the new product purchase competition 先到先得与抽签：新产品购买竞争中的公平感

Psychology and Marketing Pub Date : 2024-04-15 DOI: 10.1002/mar.22007

Jihye Park, Hannah Kwon

{"title":"First come, first served versus the draw: Perceived fairness in the new product purchase competition","authors":"Jihye Park, Hannah Kwon","doi":"10.1002/mar.22007","DOIUrl":"https://doi.org/10.1002/mar.22007","url":null,"abstract":"Although new products are not inherently scarce, consumers often display competitive behavior, eagerly queuing up to be among the first to obtain them. To manage the distribution of such sought-after items, retailers determine which consumers get the opportunity to make a purchase. The question of which selection method ensures fair treatment of individual customers and enhances purchase experiences for a new product remains unresolved. Results of three experiments revealed that those in an ordered selection discipline were likely to be more time-sensitive and perceive it as fairer than those in the random selection discipline when purchasing a new product. The difference in perceived fairness between the ordered selection discipline and the random selection discipline was more substantial, when the new product was highly scarce, due to increased selection uncertainty. However, the reverse effect was found when consumers were not selected to purchase a new product. The ordered selection discipline was perceived as less fair than the random selection discipline. The findings provide valuable insights into how selection disciplines shape consumers' perceptions of fairness during the purchase of a new product.","PeriodicalId":501349,"journal":{"name":"Psychology and Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140593298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The social side of color: How social exclusion influences preferences for color combination 色彩的社会性：社会排斥如何影响色彩组合偏好

Psychology and Marketing Pub Date : 2024-04-15 DOI: 10.1002/mar.22002

Mijin Kwon, Eunmi Jeon, Youngjee Han

引用次数: 0

Promoting organ donation through philanthropic partnerships 通过慈善合作促进器官捐献

Psychology and Marketing Pub Date : 2024-04-05 DOI: 10.1002/mar.22005

Chi Hoang

引用次数: 0

The asymmetric effect of corporate reputation communication on flagship and non-flagship product evaluations 企业声誉传播对旗舰产品和非旗舰产品评价的非对称效应

Psychology and Marketing Pub Date : 2024-04-02 DOI: 10.1002/mar.22003

Zengxiang Chen, Huifang Mao, Tu Tu, Haizhong Wang

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Social media marketing activities, customer engagement, and customer stickiness: A longitudinal investigation 社交媒体营销活动、客户参与度和客户粘性：纵向调查

Psychology and Marketing Pub Date : 2024-04-02 DOI: 10.1002/mar.21999

Kevin Kam Fung So, Jing Li, Ceridwyn King, Linda D. Hollebeek

{"title":"Social media marketing activities, customer engagement, and customer stickiness: A longitudinal investigation","authors":"Kevin Kam Fung So, Jing Li, Ceridwyn King, Linda D. Hollebeek","doi":"10.1002/mar.21999","DOIUrl":"https://doi.org/10.1002/mar.21999","url":null,"abstract":"Although customer engagement has been deemed critical for optimizing social media marketing performance, prior research has mainly examined customer engagement through cross-sectional designs, thus limiting insight into its evolving dynamics over time. To address this gap, we adopt uses-and-gratifications theory to explore the associations among customers' evaluations of a firm's social media marketing activities, customer engagement, and customer stickiness on a brand's social media page at three points in the <i>post</i>-purchase stage of the consumption journey. Cross-lagged autoregressive panel model analyses suggest that, first, customers' evaluations of firms' social media marketing activities, customer engagement, and customer stickiness fluctuate. Second, customer engagement has cross-lagged longitudinal effects on stickiness over time; the same applies to the role of stickiness in customers' evaluations of the firm's social media marketing activities. However, no cross-lagged effects arise from (a) firm-based social media marketing activities to customer stickiness or (b) stickiness to engagement. These findings contribute to the customer engagement literature by describing the dynamics of such engagement and its interrelationships with other key constructs across time.","PeriodicalId":501349,"journal":{"name":"Psychology and Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140593294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sonic branding: A narrative review at the intersection of art and science 声波品牌：艺术与科学交汇的叙事回顾

Psychology and Marketing Pub Date : 2024-03-25 DOI: 10.1002/mar.21995

Charles Spence, Steve Keller

引用次数: 0

When the recipe is more important than the ingredients: Unveiling the complexity of consumer use of voice assistants 当配方比配料更重要时：揭示消费者使用语音助手的复杂性

Psychology and Marketing Pub Date : 2024-03-14 DOI: 10.1002/mar.21992

Nima Heirati, Valentina Pitardi, Mohamed Sobhy Temerak

{"title":"When the recipe is more important than the ingredients: Unveiling the complexity of consumer use of voice assistants","authors":"Nima Heirati, Valentina Pitardi, Mohamed Sobhy Temerak","doi":"10.1002/mar.21992","DOIUrl":"https://doi.org/10.1002/mar.21992","url":null,"abstract":"The widespread use of voice assistants (VAs) creates a pressing need to understand what drives consumers to use different VAs. Existing studies have commonly focused on the net effects of antecedents that explain why consumers adopt or continue using VAs, ignoring the complexity of consumer behavior and the combinatorial effects of multiple antecedents. Our study proposes that consumer intention to continue using VAs does not depend on a single characteristic of products or consumers but on specific configurations of such characteristics. By integrating human–technology interaction and media richness theories, we suggest that consumers with distinct psychometric profiles and learning styles may evaluate humanlike and technological attributes of VAs differently. Our study shows that the complex interconnectedness between different VA attributes and consumer characteristics can provide a holistic understanding of why some consumers continue or stop using VAs. The results advance the media richness literature by offering novel insights into multimodality in consumer–technology interactions by examining consumer evaluations of single and multimodal VAs (e.g., smart speakers vs. touchscreen smart speakers). Our study provides templates for managers to effectively design VAs aligned with their segmentation and targeting strategies.","PeriodicalId":501349,"journal":{"name":"Psychology and Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140146398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Crafting emotional engagement and immersive experiences: Comprehensive scale development for and validation of hospitality marketing storytelling involvement 打造情感参与和沉浸式体验：酒店营销讲故事参与度的综合量表开发与验证

Psychology and Marketing Pub Date : 2024-03-13 DOI: 10.1002/mar.21994

Sohel Ahmed, Taimur Sharif, Ding Hooi Ting, Sharmin Jamal Sharif

{"title":"Crafting emotional engagement and immersive experiences: Comprehensive scale development for and validation of hospitality marketing storytelling involvement","authors":"Sohel Ahmed, Taimur Sharif, Ding Hooi Ting, Sharmin Jamal Sharif","doi":"10.1002/mar.21994","DOIUrl":"https://doi.org/10.1002/mar.21994","url":null,"abstract":"This study develops and validates a scale for gauging consumer involvement in storytelling (to create memorable and emotionally resonant experiences) in hospitality marketing through four phases: qualitative inquiry, construct definition, item refinement, and nomological validation. Validation involves 24 in-depth video interviews and consecutive online surveys. The hospitality marketing storytelling involvement scale, with four dimensions—contextual cues, emotional engagement, mental cognition, and immersive experience—comprising 14 items, precisely measures consumer involvement. The scale integrates narrative transportation theory and the elaboration likelihood model to enhance understanding of consumer engagement with fundamental human cognitive and emotional processes. The validated scale offers a valuable tool for marketers to precisely assess consumer involvement and strategically leverage storytelling to evoke emotions, foster brand loyalty, and judge campaign effectiveness. In diverse marketing contexts that elicit emotions, resonate with individuals, and foster immersive experiences, the scale demonstrates remarkable adaptability. Ultimately, it can help marketers craft compelling narratives, enhance brand perception, and strengthen consumer relationships, thereby contributing to emotional connections, optimizing strategies, and enhancing consumer engagement effectiveness.","PeriodicalId":501349,"journal":{"name":"Psychology and Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140146551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Technology affordances and social withdrawal: The rise of hikikomori 技术负担能力与社会退缩：蛰居族的兴起

Psychology and Marketing Pub Date : 2024-03-12 DOI: 10.1002/mar.21991

Ha Eun (Grace) Park, Sheau-Fen (Crystal) Yap

{"title":"Technology affordances and social withdrawal: The rise of hikikomori","authors":"Ha Eun (Grace) Park, Sheau-Fen (Crystal) Yap","doi":"10.1002/mar.21991","DOIUrl":"https://doi.org/10.1002/mar.21991","url":null,"abstract":"The prevalence of social withdrawal behaviors has been a growing concern in recent years. The concept of hikikomori, a severe social withdrawal condition, has gained increasing attention in high-income societies and developed economies. The term applies to both the condition and the person experiencing it. Technology has been blamed for exacerbating the isolation of hikikomoris. Paradoxically, anecdotal evidence suggests that technology can help mitigate their social withdrawal. Drawing on affordance theory, this study explores the potential of technology as an intermediate intervention to help hikikomoris reintegrate into society by addressing the research question—“How are the affordances of technology leveraged to contribute to the gradual reintegration of hikikomoris into society?” This netnographic study is based on over 2-year naturalistic observations of the Hikikomori Escape online community. Our findings identified seven types of affordances that facilitate Hikikomoris' social reintegration journey: anonymous storytelling, meta connectivity, information access for skill growth, peer networking and community building, online coaching, virtual-to-real connectivity, and tech-enabled skill development. We discuss how three levels of technology affordances shape hihikomoris' self-motivation to connect socially at the individual and community levels, facilitating their gradual reintegration into society. This research contributes by developing an empirically grounded framework of how technology can contribute to addressing social withdrawal among hikikomoris. Such knowledge is crucial for scholars, policymakers, and health professionals seeking to tackle this pressing societal challenge.","PeriodicalId":501349,"journal":{"name":"Psychology and Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140125160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0