{"title":"PERSEPSI NASABAH DALAM MENGGUNAKAN APLIKASI PEGADAIAN DIGITAL SERVICE TERHADAP MINAT TRANSAKSI","authors":"Wahyu Haryadi, Yohanes Direksi","doi":"10.58406/samalewa.v3i1.1185","DOIUrl":"https://doi.org/10.58406/samalewa.v3i1.1185","url":null,"abstract":"This study aims to know the effect of allowances giving and bonuses on employees loyalty at PT. Telkom Branch of Sumbawa. The type of this study was associative study. The types of data used were quantitative and qualitative data. Sources of data in this study were primary and secondary data. Total populations were 80 respondents. The technique of determining sample used was Slovin formula. The numbers of samples were 99 samples. The methods used to collect data were questionnaire and documentation. The data analysis technique used were the Classical Assumption Test, multiple linear regression analysis, t-test, F test and R2 test through SPSS software version 16.0 for windows. The results showed that partially the provision of benefits did not have a significant effect on employee loyalty, while bonuses had a positive and significant effect on employee loyalty at PT. Telkom branch of Sumbawa. Simultaneously the provision of allowances and bonuses has a significant effect on employee loyalty at PT. Telkom branch of Sumbawa. The percentage of influence of allowances and bonuses on employee loyalty at PT. Telkom branch of Sumbawa is 55.2%, while the remaining 44.8% is influenced by other variables outside of this study, such as cultural factors, social factors, personal factors, psychological factors, and service marketing mix factors.","PeriodicalId":498539,"journal":{"name":"Samalewa Jurnal Riset & Kajian Manajemen","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
I Nyoman Sutama, Sri Rahayu, Gusti Agung Try Widnyani
{"title":"CELEBRITY ENDORSER DAN BRAND IMAGE SEBAGAI DETERMINAN KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING DI SUMBAWA BESAR","authors":"I Nyoman Sutama, Sri Rahayu, Gusti Agung Try Widnyani","doi":"10.58406/samalewa.v3i1.1190","DOIUrl":"https://doi.org/10.58406/samalewa.v3i1.1190","url":null,"abstract":"This study aims to know the effect of celebrity endorser and brand image on purchasing decisions of Scarlett Whitening in Sumbawa Besar. The type of this study was associative study. The type of data used is quantitative obtained from primary sources. Total of population in this study was 110. The sampling technique used a saturated sample, thus the number of samples in this study was 110 people. The method used to collect data is using a questionnaire. Data analysis was performed using multiple linear regression analysis techniques, partial hypothesis testing (t test), simultaneous hypothesis testing (F test), and coefficient of determination test (R2). The results of this study showed that the celebrity endorsers and brand image had a positive and significant effect on the purchasing decision of Scarlett Whitening in Sumbawa Besar, both partially and simultaneously. the percentage effect of celebrity endorsers and brand image on the purchasing decision of Scarlett Whitening in Sumbawa Besar is 50.7%, while the remaining 49.3% is influenced by other variables outside of this study, such as product factors and cultural factors. Product factors consist of psychological factors, social factors and business atmosphere factors, while cultural factors consist of cultural factors, price factors and promotion factors.","PeriodicalId":498539,"journal":{"name":"Samalewa Jurnal Riset & Kajian Manajemen","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"STRATEGI PENGEMBANGAN USAHA FURNITURE MENGGGUNAKAN PENDEKATAN SWOT","authors":"I Ismawati, Abdul Rahim, Alief Hakim Abiansyah","doi":"10.58406/samalewa.v3i1.1181","DOIUrl":"https://doi.org/10.58406/samalewa.v3i1.1181","url":null,"abstract":"This aims study to the strategy in developing the furniture business at UD. Abbas Jaya, Sumbawa Regency. This research is a field research that uses descriptive research methods. The type of data used is qualitative data in the form of research informants' answers regarding the object of research collected directly from research informants through interviews. The research informants in this study amounted to 10 people consisting of business owners, managers, employees and consumers of UD. Abbas Jaya Furniture, Sumbawa Regency. Data analysis in this study used the SWOT analysis technique to determine the weaknesses and strengths in the internal environment, and threats and opportunities in the external business environment of UD. Abbas Jaya furniture, Sumbawa Regency. The results of the research show that the furniture business of UD. Abbas Jaya, Sumbawa Regency has enormous potential to be developed. Through the SWOT analysis, several alternative strategies were obtained in an effort to develop the furniture business of UD. Abbas Jaya, Sumbawa Regency, namely improving product quality, providing optimal service, increasing promotions by giving discounts, preparing raw material stocks for production to avoid scarcity, and building relationships with raw material suppliers. By implementing these strategies, it is expected to increase consumer satisfaction so that it will create loyalty among consumers. Thus, the company will have immunity from competitors and win the competition.","PeriodicalId":498539,"journal":{"name":"Samalewa Jurnal Riset & Kajian Manajemen","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS PEMBERIAN TUNJANGAN DAN BONUS DALAM MENINGKATKAN LOYALITAS KARYAWAN PADA PT. TELKOM CABANG SUMBAWA","authors":"R Fitriani, S Suprianto","doi":"10.58406/samalewa.v3i1.1195","DOIUrl":"https://doi.org/10.58406/samalewa.v3i1.1195","url":null,"abstract":"This study aims to know the effect of allowances giving and bonuses on employees loyalty at PT. Telkom Branch of Sumbawa. The type of this study was associative study. The types of data used were quantitative and qualitative data. Sources of data in this study were primary and secondary data. Total populations were 80 respondents. The technique of determining sample used was saturated sample (cencus sampling. Thus the sample in this study amounted to 44 people. The methods used to collect data were questionnaire and documentation. The data analysis technique used were the Classical Assumption Test, multiple linear regression analysis, t-test, F test and R2 test through SPSS software version 16.0 for windows. The results showed that partially the provision of benefits did not have a significant effect on employee loyalty, while bonuses had a positive and significant effect on employee loyalty at PT. Telkom branch of Sumbawa. Simultaneously the provision of allowances and bonuses has a significant effect on employee loyalty at PT. Telkom branch of Sumbawa. The percentage of influence of allowances and bonuses on employee loyalty at PT. Telkom branch of Sumbawa is 55.2%, while the remaining 44.8% is influenced by other variables outside of this study, such as leadership style, work stress, compensation, and work environment.","PeriodicalId":498539,"journal":{"name":"Samalewa Jurnal Riset & Kajian Manajemen","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS ATRIBUT PRODUK SEBAGAI PERTIMBANGAN KONSUMEN DALAM PEMBELIAN SEPEDA MOTOR HONDA DI KRIDA SUMBAWA BESAR","authors":"Novi Kadewi Sumbawati, Gita Cahyani","doi":"10.58406/samalewa.v3i1.1186","DOIUrl":"https://doi.org/10.58406/samalewa.v3i1.1186","url":null,"abstract":"This study aims to know the product attributes that considered by consumers in purchasing motorcycle of Honda in Krida Sumbawa Besar. The type of this study was associative study. The type of data used is quantitative obtained from primary sources through distributing questionnaires. The populations in this study were consumers who have purchased motorcycles of Honda in Krida Sumbawa Besar. Determination of the number of samples used in this study was used formula of Lemeshow. Based on the calculation results, it is known that the number of samples is 96 people. Data analysis was performed using multiple linear regression analysis techniques, partial hypothesis testing (t test), simultaneous hypothesis testing (F test), and determination coefficient test (R2). The results of study showed that the quality of product, brand and price have a positive and significant effect on purchasing decisions for Honda motorbikes at Krida Sumbawa Besar, both partially and simultaneously. The degree of influence of product quality, brand and price on purchasing decisions of Honda motorbikes at Krida Sumbawa Besar is 60.1%, while the remaining 39.9% is influenced by other variables not examined in this study, such as installment rates, luggage capacity, driving comfort, engine variations, motorcycle design, acceleration and service quality.","PeriodicalId":498539,"journal":{"name":"Samalewa Jurnal Riset & Kajian Manajemen","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EFEK BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PT. PEGADAIAN UNIT PLAMPANG","authors":"Roos Nana Sucihati, Lia Hidayati","doi":"10.58406/samalewa.v3i1.1189","DOIUrl":"https://doi.org/10.58406/samalewa.v3i1.1189","url":null,"abstract":"This study aims to determine the effect of the marketing mix and service quality on customer satisfaction at PT. Pegadaian Unit Plampang. The type of this study was associative study. The type of data used is quantitative obtained from primary data sources. The number of respondents in this study were 81 people who were obtained using the Slovin formula. The primary data used in this study were obtained through distributing questionnaires. All data that has been collected will then be processed using the SPSS program to be studied using techniques which include multiple linear regression analysis, partial hypothesis testing (t test), simultaneous hypothesis testing (F test), and determinant coefficient test (R2). The results of the study showed that the the marketing mix and service quality had a positive and significant effect on customer satisfaction at PT. Pegadaian Unit Plampang, either partially or simultaneously. The degree of influence of the marketing mix and service quality on customer satisfaction PT. Pampang Unit Plampang is 42.5%, while the remaining 57.5% is influenced by other variables not examined in this study, such as convenience, efficiency, trust in use, as well as customer perceptions of the usefulness of the service features provided.","PeriodicalId":498539,"journal":{"name":"Samalewa Jurnal Riset & Kajian Manajemen","volume":"447 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"HUBUNGAN ORIENTASI KEWIRAUSAHAAN, ADOPSI E-COMMERCE DAN INOVASI PRODUK DENGAN KINERJA UMKM DI KABUPATEN SUMBAWA","authors":"Marisa Sutanty, Subhan Purwadinata, Septiriana Aluh Indah","doi":"10.58406/samalewa.v3i1.1194","DOIUrl":"https://doi.org/10.58406/samalewa.v3i1.1194","url":null,"abstract":"This study aims to know the effect of entrepreneurial orientation, e-commerce adoption and product innovation on the performance of micro, small and medium enterprise (MSME) of woven fabrics in Samri Hamlet, Poto Village, Moyo Hilir Sub district, Sumbawa District. The type of this study was associative study. The type of data used is quantitative data obtained directly from primary sources. The population in this study were all weaving craftsmen in Samri Hamlet, Poto Village, totaling 64 people. Determination of the sample was carried out using a saturated sampling technique so that the number of samples in this study were 64 respondents. The data used were collected through questionnaires and analyzed using multiple linear regression analysis techniques, individual hypothesis testing (t test), simultaneous hypothesis testing (F test), and determinant coefficient test (R2). The results showed that entrepreneurial orientation, e-commerce adoption and product innovation had a positive and significant effect on the performance of woven cloth MSMEs in Samri Hamlet, Poto Village, Moyo Hilir Sub District, Sumbawa District, both partially and simultaneously. The degree of influence of entrepreneurial orientation, e-commerce adoption and product innovation on the performance of woven fabric MSMEs in Samri Hamlet, Poto Village, Moyo Hilir Sub District, Sumbawa District is 6.68%, while the remaining 33.2% is influenced by other variables outside this research model, such as capital, market orientation, and orientation of entrepreneurship.","PeriodicalId":498539,"journal":{"name":"Samalewa Jurnal Riset & Kajian Manajemen","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS KAUSALITAS KETERAMPILAN PIMPINAN DAN MORAL KERJA TERHADAP KEDISIPLINAN PEGAWAI PEMERINTAHAN","authors":"Rosyidah Rachman, Husni Husni","doi":"10.58406/samalewa.v3i1.1188","DOIUrl":"https://doi.org/10.58406/samalewa.v3i1.1188","url":null,"abstract":"This study aims to know the effect of leadership skills and work morale on the discipline of government employees. This research was conducted at the Rhee Village Office, Rhee Sub District, Sumbawa District. This type of research is associative research. The type of data used is quantitative data obtained directly from primary sources collected through questionnaires. The population in this study were all employees at the Rhee Village Office, Rhee Sub District, Sumbawa District, totaling 17 people. Taking into account the relatively small number of members of the population, all members of the population are sampled or use a census sampling technique. Data analysis was performed using multiple linear regression analysis techniques, partial parameter hypothesis testing (t test), simultaneous parameter hypothesis testing (F test), and determinant coefficient test (R2). The results of this study indicate that the leadership skills and work morale have a positive and significant effect on the discipline of government employees at the Rhee Village Office, Rhee Sub District, Sumbawa District, either partially or simultaneously. The degree effect of leadership skills and work morale on employee discipline in the Rhee Village Office, Rhee Sub District, Sumbawa District is 88.9%, while the remaining of 11.1% was affected by other variables outside of this study, such as employee competence, remuneration (salary and welfare), inherent supervision, and sanctions/penalties.","PeriodicalId":498539,"journal":{"name":"Samalewa Jurnal Riset & Kajian Manajemen","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
K Kurniawansyah, Nining Sudiyarti, Surya Doni Atman
{"title":"ANALISIS TINGKAT PENJUALAN PENGUSAHA KULINER DENGAN ADANYA PROMOSI DAN DISTRIBUSI MELALUI GRAB FOOD","authors":"K Kurniawansyah, Nining Sudiyarti, Surya Doni Atman","doi":"10.58406/samalewa.v3i1.1187","DOIUrl":"https://doi.org/10.58406/samalewa.v3i1.1187","url":null,"abstract":"The purpose of this study was to determine the effect of promotion and distribution on grab food services on increasing sales of culinary entrepreneurs registered at PT. Grab Sumbawa Besar. This type of this research is associative. The data used in this study is quantitative obtained from primary sources. Primary data in this study is data obtained directly from respondents through distributing questionnaires. The number of samples as respondents in this study was as many as 38 people. All data that has been collected will be processed using the SPSS program to be studied using techniques which include multiple linear regression analysis, partial hypothesis testing (t test), simultaneous hypothesis testing (F test), and determination coefficient test (R2). The results of this study indicate that promotion and distribution have a positive and significant effect on the sales level of culinary entrepreneurs registered at PT. Grab Sumbawa Besar, either partially or simultaneously. The degree of influence of promotion and distribution on the sales level of culinary entrepreneurs registered at PT. Grab Sumbawa Besar is 62.1%, while the remaining 37.9% is influenced by other variables not examined in this study, such as product quality, product selling price, and selling price of competitors' products.","PeriodicalId":498539,"journal":{"name":"Samalewa Jurnal Riset & Kajian Manajemen","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA PEGAWAI PEMERINTAHAN: GAYA KEPEMIMPINAN, BUDAYA ORGANISASI DAN DISIPLIN KERJA","authors":"S Syafruddin, N Nurdiansyah","doi":"10.58406/samalewa.v3i1.1193","DOIUrl":"https://doi.org/10.58406/samalewa.v3i1.1193","url":null,"abstract":"This study aims to determine the effect of leadership style, organizational culture, and work discipline on employee performance at the Regional Secretariat of Sumbawa Regency, either partially or simultaneously. The type of this study was associative. The data used is quantitative obtained from primary sources. The method used to collect primary data is a questionnaire. The total of population in this study was 35 people, so this study used census sampling. Data analysis tools were performed using multiple linear regression analysis techniques, t test, F test, and the coefficient of determination (R2) test. The results of this study showed that partially leadership style and organizational culture had no effect on employee performance at the Regional Secretariat of Sumbawa Regency, while work discipline had a positive and significant effect on employee performance at the Regional Secretariat of Sumbawa Regency. Than simultaneously leadership style, organizational culture and work discipline have a significant effect on employee performance at the Regional Secretariat of Sumbawa Regency. Variations in changes in the value of employee performance variables can be explained by the variables of leadership style, organizational culture and work discipline amounting to 70.9%, while the remaining 29.1% is influenced and explained by other variables not included in this study, such as work motivation, morale and well-being.","PeriodicalId":498539,"journal":{"name":"Samalewa Jurnal Riset & Kajian Manajemen","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}