Samalewa Jurnal Riset & Kajian Manajemen最新文献_第2页

STRATEGI MANAJEMEN PT. ASTRA MOTOR SUMBAWA DALAM MEMPERTAHANKAN EKSISTENSI PERUSAHAAN DI MASA PANDEMI COVID-19 阿斯特拉电动车sum携带PT PT管理策略，以维持公司在COVID-19大流行的存在

Samalewa Jurnal Riset & Kajian Manajemen Pub Date : 2023-06-15 DOI: 10.58406/samalewa.v3i1.1183

Elfa Dwi Utami, Elly Karmeli

{"title":"STRATEGI MANAJEMEN PT. ASTRA MOTOR SUMBAWA DALAM MEMPERTAHANKAN EKSISTENSI PERUSAHAAN DI MASA PANDEMI COVID-19","authors":"Elfa Dwi Utami, Elly Karmeli","doi":"10.58406/samalewa.v3i1.1183","DOIUrl":"https://doi.org/10.58406/samalewa.v3i1.1183","url":null,"abstract":"This study aims to determine the management strategy of PT. Astra Motor Sumbawa in maintaining the existence of the company during the Covid-19 Pandemic. The type of data used is a qualitative obtained directly from primary sources through interviews. The research informants are all employees of PT. Astra Motor Sumbawa totaling 10 people. The data used in this study were obtained through the interview method and will then be analyzed using the SWOT analysis technique. Based on the results of the SWOT analysis of PT. Astra Motor Sumbawa in maintaining the company's existence during the Covid-19 Pandemic, the findings of researchers in the field refer to several strategies that can be implemented, namely: the S-O strategy is a strategy that uses strength by increasing employee productivity to take advantage of opportunities by using better digital transformation. The W-O strategy is a strategy that minimizes weaknesses by maintaining employee professionalism in satisfying consumers to take advantage of opportunities by maintaining consumer confidence in the production quality of Honda motorbikes. The S-T strategy is a strategy that uses strengths by optimizing good relations with consumers to overcome threats by increasing promotions in print and electronic media, and the W-T strategy is a strategy that minimizes weaknesses while maintaining the commitment of the company and partners in the sale of Honda motorbikes to avoid threats by monitoring activities competitor marketing.","PeriodicalId":498539,"journal":{"name":"Samalewa Jurnal Riset & Kajian Manajemen","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

STRATEGI PEMASARAN PARIWISATA DALAM RANGKA MENINGKATKAN DAYA TARIK KUNJUNGAN WISATAWAN DI KABUPATEN SUMBAWA 旅游营销策略，以增加旅游在sumtake摄政的吸引力

Samalewa Jurnal Riset & Kajian Manajemen Pub Date : 2023-06-15 DOI: 10.58406/samalewa.v3i1.1182

Dika Saputra, Binar Dwiyanto Pamungkas

{"title":"STRATEGI PEMASARAN PARIWISATA DALAM RANGKA MENINGKATKAN DAYA TARIK KUNJUNGAN WISATAWAN DI KABUPATEN SUMBAWA","authors":"Dika Saputra, Binar Dwiyanto Pamungkas","doi":"10.58406/samalewa.v3i1.1182","DOIUrl":"https://doi.org/10.58406/samalewa.v3i1.1182","url":null,"abstract":"This study aims to determine the tourism marketing strategy in order to increase the attractiveness of tourist visits in the Sumbawa District. This type of research is descriptive research that aims to describe tourism marketing strategies in order to increase the attractiveness of tourist visits in Sumbawa District. The type of data used is qualitative data obtained directly from primary sources through interviews. The informants in this study were people who were considered to know about the condition of tourism in Sumbawa Regency, which consisted of 7 tourist object managers. Data was collected using the interview method which will then be analyzed using the SWOT analysis technique. The results showed that the total IFE score was 0.45 and the EFE score was 0.70. Thus, the position of the Mata Jitu tourist attraction in Sumbawa Regency is in quadrant I which is a favorable situation so that the strategy implemented in order to have competitiveness to increase tourist visits is to support aggressive growth policies (growth oriented strategy). This strategy signifies a strong state, by utilizing all the strengths and opportunities it has to overcome all the weaknesses and threats it faces so that the number of tourist visits can increase and maximum profits can be obtained.","PeriodicalId":498539,"journal":{"name":"Samalewa Jurnal Riset & Kajian Manajemen","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DETERMINAN KEPUASAN KERJA PEGAWAI: MOTIVASI, KOMUNIKASI DAN STRES KERJA 员工工作满意度:动机、沟通和工作压力

Samalewa Jurnal Riset & Kajian Manajemen Pub Date : 2023-06-15 DOI: 10.58406/samalewa.v3i1.1191

Ika Fitriyani, Nonny Desti Muryani

{"title":"DETERMINAN KEPUASAN KERJA PEGAWAI: MOTIVASI, KOMUNIKASI DAN STRES KERJA","authors":"Ika Fitriyani, Nonny Desti Muryani","doi":"10.58406/samalewa.v3i1.1191","DOIUrl":"https://doi.org/10.58406/samalewa.v3i1.1191","url":null,"abstract":"This study aims to determine the factors that influence employee job satisfaction at the Agriculture Office of Sumbawa Regency which consists of work motivation, communication, and work stress. This type of research is associative research. The type of data used is quantitative data obtained directly by researchers from primary sources through questionnaires The population in this study amounted to 50 people, so all members of the population were used as samples so that this research was categorized as a population study or using a census sampling technique. All data were processed using the SPSS program to be studied using multiple linear regression analysis techniques, partial hypothesis testing (t test), simultaneous hypothesis testing (F test), and determination coefficient test (R2). The results of this study indicate that work motivation, communication, and work stress have a positive and significant effect on employee job satisfaction at the Agriculture Office of Sumbawa Regency, either partially or simultaneously. The degree of influence of the variables of work motivation, communication, and work stress on the variable of employee job satisfaction at the Sumbawa Regency Agriculture Office is 55.6%, while the remaining 44.4% is influenced by other variables outside this research model, such as competence, leadership style, work culture, work environment, and others.","PeriodicalId":498539,"journal":{"name":"Samalewa Jurnal Riset & Kajian Manajemen","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENINGKATAN MINAT BELI KONSUMEN DI TOKO ROBERTO SUMBAWA BESAR MELALUI ASPEK HARGA DAN PROMOSI 在罗伯托的商店里，消费者对价格和促销的兴趣大大提高

Samalewa Jurnal Riset & Kajian Manajemen Pub Date : 2023-06-15 DOI: 10.58406/samalewa.v3i1.1184

A Asmini, K Kamaruddin, Eka Putri Maulani

{"title":"PENINGKATAN MINAT BELI KONSUMEN DI TOKO ROBERTO SUMBAWA BESAR MELALUI ASPEK HARGA DAN PROMOSI","authors":"A Asmini, K Kamaruddin, Eka Putri Maulani","doi":"10.58406/samalewa.v3i1.1184","DOIUrl":"https://doi.org/10.58406/samalewa.v3i1.1184","url":null,"abstract":"This study aims to determine the effect of price on buying interest at Toko Roberto Sumbawa. The type of research used is associative research. The type of data used is quantitative data obtained directly from research respondents using a questionnaire as a research instrument. The population in this research is the consumers of Toko Roberto Sumbawa Besar whose number is not known with certainty. Considering that the number of population in this study is not known with certainty, the sampling was carried out using the Paul Leddy formula so that a total of 96 respondents were obtained according to the calculation results. Data analysis was performed using multiple linear regression analysis techniques, partial hypothesis testing (t test), simultaneous hypothesis testing (F test), and determination coefficient test (R2). Based on the results of the data analysis that has been done, it shows that prices and promotions have a positive and significant effect on consumer buying interest at Roberto Sumbawa Besar Stores, both partially and simultaneously. The degree of influence of price and promotion on consumer buying interest at the Roberto Sumbawa Besar Store is 23.1%, while the remaining 76.9% is influenced by other variables not examined in this study, such as service quality, product quality and brand image.","PeriodicalId":498539,"journal":{"name":"Samalewa Jurnal Riset & Kajian Manajemen","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

HUBUNGAN KAUSALITAS PENGGUNAAN E-MONEY DENGAN TINGKAT KONSUMSI MAHASISWA (Studi Pada Mahasiswa Universitas Samawa Sumbawa Besar) 使用电子货币与学生消费水平的因果关系(对三川大学学生的研究非常重要)

Samalewa Jurnal Riset & Kajian Manajemen Pub Date : 2023-06-15 DOI: 10.58406/samalewa.v3i1.1180

Zulkifli Abdullah, U Usman

{"title":"HUBUNGAN KAUSALITAS PENGGUNAAN E-MONEY DENGAN TINGKAT KONSUMSI MAHASISWA (Studi Pada Mahasiswa Universitas Samawa Sumbawa Besar)","authors":"Zulkifli Abdullah, U Usman","doi":"10.58406/samalewa.v3i1.1180","DOIUrl":"https://doi.org/10.58406/samalewa.v3i1.1180","url":null,"abstract":"This study aims to determine the effect of the use of electronic money (e-money) on the level of consumption of students at Samawa University Sumbawa Besar. The type of this study was associative. The type of data used is quantitative obtained from primary sources through a questionnaire. The population in this study were 619 students of the Faculty of Economics and Management. The sample determination was carried out using a purposive sampling technique so that the number of populations that met the requirements to become the research sample was 93 people. Data analysis is carried out with simple linear regression analysis techniques, partial hypothesis testing (T-test), and determinant coefficient test (R2). The results showed that the use of electronic money (e-money) had a positive and significant effect on the level of consumption of students at Samawa University Sumbawa Besar. The effect of the use of electronic money (e-money) on the level of consumption of students at Samawa University Sumbawa Besar is 10.1%, while the remaining 89.9% is influenced by other factors that are not examined in this study, such as income, product prices, tastes and education.","PeriodicalId":498539,"journal":{"name":"Samalewa Jurnal Riset & Kajian Manajemen","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135860130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0