Jurnal bakti masyarakat Indonesia最新文献

{"title":"PERANAN CONTENT CREATOR DALAM MENINGKATKAN BRAND AWARENESS PADA SANGGAR KREATIVITAS BOMBI JAKARTA","authors":"None Amelia, Hendro Lukman, None Sriwati","doi":"10.24912/jbmi.v6i1.21021","DOIUrl":"https://doi.org/10.24912/jbmi.v6i1.21021","url":null,"abstract":"The development of information technology enters people's daily lives, increasing activities with growing digitalization. One model of digitization is social media which is used to communicate as well as for promotion and marketing. Social media requires content creators. Content creators are urgently needed by business owners to support them in promoting their business products, one of which is \"Sanggar Kreasi Bombi\" (\"Sanggar y\"). A content creator is a material maker on social media who shares information that can inspire, entertain and provide information to the public. The role of content creators has increased during the Covid-19 pandemic, which companies really need, because they are able to increase brand awareness of these products or companies, including in the education sector. The purpose of this Community Service activity is to measure the role of content creators in creating brand awareness in \"Sanggar\". The implementation is still in a Covid-19 pandemic condition even though it is not in an emergency status. Data collection was carried out face-to-face and online to obtain information on the condition of \"Sanggar\". The survey results show that 93% are satisfied with the “Sangga” infrastructure and 76.5% brand awareness of “Sanggar”. Based on observations and surveys, 44 videos and 4 posters have been created to increase brand awareness which contain learning methods, activities and promotions to increase \"Sanggar\" brand awareness. want to create brand awareness for both the product and the company itself. Content creators must understand information technology, creative and management strategies ABSTRAK Perkembangan teknologi informasi memasuki kehidupan masyarakat sehari-hari, meningkatkan kegiatan dengan digitalisasi semakin berkembang. Salah satu model digitalisasi adalah sosial media yang digunakan untuk berkomunikasi juga untuk promosi dan pemasaran. Dalam hal sosial media membutuhkan content creator. Content creator sangat dibutuhkan oleh pemilik usaha untuk mendukung dalam mempromosikan produk usahanya, salah satunya adalah Sanggar Kreativitas Bombi (“Sanggar”). Content creator adalah seorang pembuat materi di media sosial yang memberikan informasi yang dapat menginspirasi, menghibur, dan memberikan informasi kepada masyarakat. Peranan konten creator semakin meningkat pada masa pandemi Covid-19 sangat dibutuhkan oleh perusahaan, karena mampu meningkatkan brand awareness terhadap produk atau perusahaan tersebut, termasuk pada bidang pendidikan. Tujuan kegiatan Pengabdian Kepada Masyarakat ini untuk mengukur peranan content creator untuk menciptakan brand awareness pada” Sanggar”. Pelaksanaan masih kondisi pandemic Covid-19 walaupun tidak berstatus darurat. Pengambilan data dilakukan secara tatap muka dan daring untuk mendapatkan informasi keadaan “Sanggar”, Untuk mendapatkan masukan harapan orang tua menggunakan kuesioner dengan menggunakan google form dengan pertanyaan fasilitas “sanggar” dan “brand awareness “Sanggar”. Hasi","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135439686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PELATIHAN PENGGUNAAN SISTEM PAKAN TERNAK AYAM DENGAN TEKNOLOGI PINTAR UNTUK UMKM DI SEKITAR REST AREA 72 A","authors":"Henry Candra, Iveline Anne Marie, Susan Sulaiman, Suhartati Agoes, Muhammad Daffa Alrifqi","doi":"10.24912/jbmi.v6i1.23362","DOIUrl":"https://doi.org/10.24912/jbmi.v6i1.23362","url":null,"abstract":"Rest Area 72 A, in collaboration with the surrounding Micro Small and Medium Enterprises (MSME) community, manages chicken farms using the Open Cage concept. The chickens are allowed to roam in the field, which is bounded by a fence so that the chickens can actively move around the field. However, feeding chickens that are done manually causes problems and constraints because it takes up time and effort; in addition, the chickens that roam everywhere at the time of feeding cause farmers to experience difficulties in distributing food, so the process of feeding chickens becomes hampered and risky. Therefore, a solution is proposed using a chicken feeding system with smart technology, which is relatively easier, efficient, safe, and scheduled. In this Community Service activity, training and demonstrations on using a smart feeder system were conducted for chicken farmers in Rest Area 72 A. The training is carried out by demonstrating how to operate the system and allowing participants to try it. The smart feeder system was realized using Arduino microcontroller technology with remote monitoring and control using the node MCU-based Internet of Things IOT with a monitoring application and control using smartphone Applications. The participants can understand well the application of this smart animal feed system to their chicken farms. Their understanding was measured by a questionnaire which showed that the knowledge and absorption of the participants before and after the training increased for the Good category from 80.00% to 86.67%. ABSTRAK Rest Area 72 A bekerja sama dengan masyarakat Usaha Mikro Kecil dan Menengah (UMKM) di sekitarnya mengelola peternakan ayam dengan menggunakan konsep Kandang Terbuka di mana ayam-ayam dibiarkan berkeliaran di lapangan yang dibatasi pagar sehingga ayam tersebut dapat aktif bergerak di sekitar lapangan. Akan tetapi pemberian pakan ayam yang dilakukan secara manual menimbulkan masalah dan kendala karena menyita waktu dan tenaga, selain itu ayam-ayam yang berkeliaran di mana-mana pada saat pemberian makan mengakibatkan peternak mengalami kesulitan dalam mendistribusikan makanan sehingga proses pemberian pakan ayam menjadi terhambat dan berisiko. Oleh karena itu diusulkan solusi menggunakan sistem pakan ternak ayam menggunakan teknologi pintar yang relatif lebih mudah, efisien, aman, dan terjadwal. Pada kegiatan Pengabdian Masyarakat ini dilakukan pelatihan dan demonstrasi penggunaan sistem pakan ternak pintar kepada peternak ayam di wilayah Rest Area 72 A. Pelatihan dilakukan dengan mendemonstrasikan cara pengoperasian alat dan memberikan kesempatan kepada para peserta untuk mencobanya. Sistem pakan ternak pintar direalisasi dengan menggunakan teknologi mikrokontroler Arduino dengan pemantauan dan kendali jarak jauh menggunakan Internet of Thing IOT berbasis nodeMCU dengan aplikasi pemantauan dan pengendalian menggunakan Aplikasi pada telepon pintar. Peserta pelatihan dapat memahami dengan baik penerapan sistem paka","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135439687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"REDESAIN MASJID AL- MUHAJIRIN DENGAN KONSEP GREEN SEBAGAI FASILITAS IBADAH DAN PENDIDIKAN","authors":"None Samsu Hendra Siwi","doi":"10.24912/jbmi.v5i3.23239","DOIUrl":"https://doi.org/10.24912/jbmi.v5i3.23239","url":null,"abstract":"The location of the Al-Muhajirin mosque is in the Pulo Sirih Housing area as a social facility for the surrounding community. This mosque is a Muslim worship facility in the neighborhood of RT 01 RW 13, Pekayon Jaya Village, South Bekasi District. was founded in 1989. This mosque is on land + 671.5 m2. This mosque has never been renovated. The mosque building is 105 m2, with TPA and an ablution place. Partners (Management of the Suluk Mimbar Abadi Foundation) submitted a request for assistance to Tarumanagara University to assist with mosque design drawings as a service to the community through PKM. Some of the things that Mitra wants related to the design of the mosque later are as follows: the building can become an icon in the area; the building and its environment use tropical and modern architectural concepts; the need for space that can accommodate religious, social, and economic activities. The design method used by infill is because the partners want the old building to be maintained by providing novelty to several parts and developments. The green concept is a solution for saving energy with maximum natural ventilation and natural lighting. Besides that, the mosque is an education center, so this new design has the concept of environmental education by accommodating programs that are environmentally sound and food security by utilizing the rooftop as a roof garden. The design results from this PKM answer the needs of partners in the development of mosques with green and old-new concepts and the development of educational places ABSTRAK: Lokasi masjid Al-Muhajirin berada di dalam satu wilayah Perumahan Pulo Sirih sebagai fasilitas sosial bagi masyarakat sekelilingnya. Masjid ini merupakan fasilitas ibadah umat muslim di lingkungan RT 01 RW 13, Kelurahan Pekayon Jaya, Kecamatan Bekasi Selatan. didirikan pada tahun 1989. Masjid ini berada di tanah + 671,5 m2. Masjid ini belum pernah mengalami renovasi. Bangunan masjid seluas 105 m2, TPA dan tempat wudhu. Mitra (Pengurus Yayasan Suluk Mimbar Abadi) pengajuan permintaan bantuan kepada Universitas Tarumanagara untuk memberikan bantuan gambar desain masjid sebagai sebuah pelayanan kepada masyarakat melalui PKM. Beberapa hal yang diinginkan Mitra yang terkait dengan desain masjid nantinya adalah sebagai berikut: bangunan bisa sebagai ikon di daerahnya; bangunan dan lingkungannya memakai konsep arsitektur tropis dan modern; kebutuhan ruang yang dapat menampung kegiatan ibadah, sosial dan ekonomi. Metoda desain yang dipakai infill karena mitra menginginkan bangunan lama tetap dipertahankan dengan memberikan kebaruan pada beberapa bagian dan pengembangan. adalah Konsep green menjadi solusi untuk hemat energi dengan desain pengudaraan alam dan pencahayaan alam yang maksimal. Di samping itu masjid sebagai pusat pendidikan maka desain baru ini berkonsep pendidikan cinta lingkungan dengan mewadahi program yang berwawasan lingkungan dan ketahanan pangan dengan pemanfaatan rooftop sebagai roof garden. Ha","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135422939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGEMBANGAN STRATEGI PEMASARAN INSTAGRAM MITRA KEBAB MONSTER DI KEMANGGISAN, DKI JAKARTA","authors":"Michelle Augustine, Fajar Saputra, Kevin Adhi Dhamma Setiawan, Akbar Bimadi, Vindi Jessika Sampe, Hetty Karunia Tunjungsari","doi":"10.24912/jbmi.v5i3.22640","DOIUrl":"https://doi.org/10.24912/jbmi.v5i3.22640","url":null,"abstract":"Kebab Monster is a dish partner that was established in 2015 in Kemanggisan, West Jakarta, and specializes in the form of kebabs. This partner has a center located in Kemanggisan, West Jakarta, and has branches spread across the Greater Jakarta area. One of the branches is the Kebab Monster branch next to the UNTAR campus. There are 2 variants of the kebab: monster and super monster, both are unique. Nevertheless, there are ups and downs that prevent all businesses from running smoothly. Decreased sales from the Kebab Monster partner branch next to the UNTAR campus, necessitates promotion on social media. Marketing by promoting on social media can have a significant impact on sales in the digital era. Also, using the current social media platforms that provide paid advertising services to promote products to social media users, the most prominent is Instagram. Promotion through social media can be considered effective because people nowadays stick around social media. The number of audiences reached by social media promotions is higher than promotions through brochures and cheaper than promotions from TV platforms. Therefore, the Community Service (PKM) team can assist the Kebab Monster branch next to the UNTAR campus through marketing using the promotion method from the Instagram application. The promotion method used is the design development through the descriptive observation, which later will be uploaded to the Instagram application feeds. The Instagram feed posts for the Kebab Monster branch next to the UNTAR campus which will be the output of this Community Service activity. ABSTRAK: Kebab Monster merupakan mitra makanan yang berdiri sejak 2015 di Kemanggisan, Jakarta Barat yang menyediakan makanan berupa kebab. Mitra ini memiliki pusat yang berada di Kemanggisan, Jakarta Barat, hingga sekarang memiliki cabang yang tersebar di daerah Jabodetabek. Salah satu cabang dari mitra ini adalah Kebab Monster cabang sebelah kampus UNTAR. Keunikan dari Kebab Monster ini adalah dengan adanya 2 varian kebab yaitu monster dan super monster. Namun, tidak semua bisnis mitra dapat berjalan mulus, tentu saja adanya lika-liku yang dihadapi. Penurunan penjualan dari mitra Kebab Monster cabang sebelah kampus UNTAR, yang membuatnya membutuhkan promosi di media sosial. Melakukan pemasaran dengan cara promosi di media sosial dapat berdampak besar pada penjualan di era digital ini. Selain itu, dengan adanya platform media sosial saat ini yang menyediakan layanan iklan berbayar untuk mempromosikan produk kepada pengguna media sosial tersebut, salah satunya adalah Instagram. Promosi melalui media sosial dapat dikatakan efektif dikarenakan masyarakat sekarang ini lebih banyak menghabiskan waktunya untuk melihat media sosial. Jumlah audiens yang dicapai dengan promosi melalui media sosial lebih banyak dibandingkan dengan promosi melalui brosur dan lebih murah dibandingkan dengan promosi dari platform TV. Maka dari itu, dengan adanya tim Pengabdian Kepada Masyarakat (P","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135538793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EDUKASI EKSISTENSI DAN KEBERLANJUTAN KAWASAN BERSEJARAH UNTUK GENERASI Z","authors":"Nafiah Solikhah","doi":"10.24912/jbmi.v5i3.22713","DOIUrl":"https://doi.org/10.24912/jbmi.v5i3.22713","url":null,"abstract":"The Old City of Jakarta has a strong significance for the long history of the development of the City of Jakarta. Generation Z, which will later hold the continuity of the nation's culture, needs to understand the importance of the existence and sustainability of historic areas. The activity partners were 7 (seven) people (aged 16-22 years) At-Taufiq Tanjung Gedong Mosque youth, West Jakarta. Generation Z is a generation that has characteristics close to technology, makes more use of interacting through social media, actively expresses itself, and moves quickly (fast switcher) so learning media with an innovative approach are needed for generation Z. As a response to problems that partners have, then the implementing team provides activity solutions with critical thinking and creative thinking approaches in the form of educational activities on the existence and sustainability of historic areas for partners. The approach is qualitative, where data is obtained through empirical experience and questionnaires analyzed descriptively. The qualitative approach applied is the Experiential Learning Discovery Journey in 3 (three) stages, namely the experience stage through the delivery of the material as part of the introduction, the observation stage with a visit to the Kota Tua Jakarta area, and the reflection stage through a reflection instrument. Based on the results of the activity, it is known that partners have had theoretical experience about the existence and benefits of historical areas obtained from the school. The community service activities (PkM) that have been carried out provide new experiences in the creative process to understand the PkM topic, namely the existence and sustainability of historic areas for generation Z.
 Keywords: historic area education; Experiential Learning Discovery Journey; generation z
 Abstrak
 Kota Tua Jakarta memiliki signifikansi kuat bagi sejarah panjang perkembangan Kota Jakarta. Generasi Z yang nanti akan memegang keberlanjutan budaya bangsa, perlu memahami pentingnya eksistensi dan keberlanjutan dari kawasan bersejarah. Mitra kegiatan adalah 7 (tujuh) orang (berusia 16-22 tahun) Remaja Masjid At-Taufiq Tanjung Gedong, Jakarta Barat. Generasi Z merupakan generasi yang memiliki karakteristik dekat dengan teknologi, lebih memanfaatkan berinteraksi melalui media sosial, aktif mengekspresikan diri, dan cepat berpindah (fast switcher) sehingga diperlukan media pembelajaran dengan pendekatan yang inovatif bagi kalangan generasi Z. Sebagai respon dari permasalahan yang dimiliki mitra, maka tim pelaksana memberikan solusi kegiatan dengan pendekatan critical thinking dan creative thinking berupa kegiatan edukasi eksistensi dan keberlanjutan kawasan bersejarah bagi mitra. Pendekatan yang digunakan adalah kualitatif, dimana data diperoleh melalui pengalaman empiris dan kuesioner yang dianalisis secara deskriptif. Pendekatan kualitatif yang diterapkan yaitu Experiential Learning Discovery Journey dalam 3 (","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136131533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGEMBANGAN KEMASAN AYAM GEYBOK JARWO SEBAGAI UPAYA PENINGKATAN DAYA SAING PRODUK UMKM LOKAL","authors":"None Septihani Michella Wijaya, None Chiara Rizka Yukianti, Frangky Selamat, None Chairy","doi":"10.24912/jbmi.v5i3.22654","DOIUrl":"https://doi.org/10.24912/jbmi.v5i3.22654","url":null,"abstract":"The UMKM partners are Ayam Geybok Bang Jarwo, Tanjung Gedong branch, which provides chicken with a special sauce. This partner has branches in Tanjung Duren and Poris. The packaging for Ayam Geybok Bang Jarwo is currently in the development stage in stages so that it can advance its business and increase sales. One of the challenges faced by the UMKM Ayam Geybok Bang Jarwo is the product packaging which is still not suitable so it makes the food smell bad due to spilled oil when it is packaged. This, of course, makes the Bang Jarwo Geybok Chicken inferior to its competitors who already use better packaging. Partners want to learn how to develop good packaging and will make consumers interested in buying Ayam Geybok Bang Jarwo food. With the development of this packaging, partners want to study the development of packaging that will be an attraction for consumers but still maintain and not change the quality of the food. Consumers are very concerned about visualization and color, as well as the shape of the packaging, so it needs to be made attractive. However, the partners' lack of understanding of packaging development will become an obstacle for Ayam Geybok Bang Jarwo. This PKM helps partners focus on a hygienic and safe packaging process up to the consumer. The method used is by interviewing about the design of the current packaging, how to market and sell the product, the target market of the Ayam Geybok Bang Jarwo partners, the sales they get, and the partners of the Ayam Geybok Bang Jarwo Tanjung Duren and Poris branches. From the results of the interviews, it is known that partners have made digital sales through online food delivery. The result of this PKM activity is to make packaging for partners. ABSTRAK: Mitra UMKM adalah Ayam Geybok Bang Jarwo cabang Tanjung Gedong yang menyediakan ayam dengan sambel khas. Mitra ini memiliki cabang cabang di Tanjung Duren dan Poris. Kemasan Ayam Geybok Bang Jarwo saat ini sedang pada tahap pengembangan secara bertahap sehingga dapat memajukan bisnisnya dan meningkatkan penjualan. Salah satu tantangan yang dihadapi oleh UMKM Ayam Geybok Bang Jarwo adalah kemasan produknya yang masih belum sesuai, sehingga membuat makanan menjadi bau dikarenakan minyak yang tumpah pada saat di kemas. Hal ini tentu saja membuat Ayam Geybok Bang Jarwo kalah dengan pesaingnya yang sudah menggunakan kemasan yang lebih baik. Mitra ingin mempelajari cara pengembangan kemasan yang baik dan akan membuat konsumen berminat untuk membeli makanan Ayam Geybok Bang Jarwo. Dengan adanya pengembangan kemasan ini mitra ingin mempelajari pengembangan kemasan yang akan menjadi daya tarik bagi konsumen tetapi tetap menjaga serta tidak mengubah kualitas dari makanan. Konsumen sangat memperhatikan visualisasi dan warna, serta bentuk dari kemasan, sehingga perlu dibuat menarik. Namun, kurangnya pemahaman mitra terhadap pengembangan kemasan akan menjadi penghambat bagi Ayam Geybok Bang Jarwo PKM ini membantu mitra fokus pada proses pengemasan","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"54 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136175632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PEMBUATAN KONTEN MEDIA SOSIAL TIKTOK SEBAGAI UPAYA PENGENALAN BRAND OLTARA.CO","authors":"Wulan Purnama Sari, Qonitha Risky, Christine Vonny Carolina","doi":"10.24912/jbmi.v5i3.20516","DOIUrl":"https://doi.org/10.24912/jbmi.v5i3.20516","url":null,"abstract":"The information eras marked by the use of the internet and its applications are very influential in the business world. Significantly, the surge in users has opened up great opportunities in the economic sector, especially in the trading business sector. This can increase business transactions and competitive economic growth, provide fast customer service and be able to access national and international markets. Applications with wide coverage that can be accessed at any time and can provide audio-visual information about motion are needed as a means of selling. The UMKM group is a group that has a big role in Indonesia's economic development. In this digital era, MSME groups must keep up with the times by conducting marketing communications through social media. One of the obstacles that the MSME group has is a lack of understanding of how to do marketing using social media, a lack of understanding of the importance of conducting marketing communications through social media makes it difficult for MSME actors to increase the attractiveness of their products. Nowadays, popular social media, as the PKM Team knows, is TikTok. With the TikTok application, it can certainly help MSMEs to attract the attention of audiences and can further develop these MSMEs through TikTok. Therefore, the PKM Team team carried out this PKM activity with the aim of helping MSME actors, in this case Oltara.co to manage social media TikTok to introduce oltara.co brand products and the PKM Team also helped oltara.co create product-related content to introduce products oltara.co widely on TikTok. The result is that the official TikTok Oltara.co gets more attention from the TikTok audience and also gets more followers, views, likes, comments, and shares than before. ABSTRAK: Era informasi dengan ditandai dengan penggunaan internet beserta aplikasinya sangat berpengaruh pada dunia usaha. Secara signifikan lonjakan penggunanya membuka peluang besar di bidang ekonomi terutama di bidang bisnis perdagangan. Hal ini dapat meningkatkan transaksi bisnis dan pertumbuhan ekonomi bersaing secara kompetitif, pelayanan konsumen dengan cepat serta dapat mengakses pasar nasional maupun internasional. Aplikasi dengan daya sebar yang luas dan dapat diakses setiap saat serta dapat memberikan informasi secara audio visual gerak diperlukan sebagai sarana jual. Kelompok UMKM merupakan kelompok yang memiliki peran besar dalam perkembangan ekonomi Indonesia. Pada era digital ini, kelompok UMKM harus mengikuti perkembangan zaman dengan melakukan komunikasi pemasaran melalui media sosial. Salah satu kendala yang dimiliki kelompok UMKM adalah kurangnya pemahaman tentang cara melakukan pemasaran dengan memanfaatkan media sosial, kurang pemahaman tentang pentingnya melakukan komunikasi pemasaran melalui media sosial membuat pelaku UMKM kesulitan untuk meningkatkan daya tarik produk nya. Di masa sekarang media sosial yang populer seperti yang Tim PKM ketahui adalah TikTok, dengan aplikasi TikTok pastiny","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136175631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SISTEM PENJURNALAN AKUNTANSI PERUSAHAAN JASA – PENGABDIAN KEPADA MASYARAKAT BAGI SMA RICI JAKARTA","authors":"Hendro Lukman, None Michelle Lie, None Ashley Euginia","doi":"10.24912/jbmi.v5i3.22575","DOIUrl":"https://doi.org/10.24912/jbmi.v5i3.22575","url":null,"abstract":"Studying accounting will be more effective followed by a lot of exercises and discussing cases that provide a complete picture of what happened from the records made of the transactions made. Every accounting record requires a place or recording medium called journals and ledgers. The journal is the first recording of transactions that at the end of accounting will be summarized into the general ledger. Because recording transactions in the journal is very important and crucial. The Accounting Laboratory was held at SMA Rici Jakarta as a Community Service Activity, and had a purpose as a debriefing or enrichment to face the final school exam. This class is given specifically for students of grade 12 majoring in Social Studies. In this Community Service activity, a special discussion on Accounting Journal Systems for service companies. Accounting journal system is the most important step of the entire accounting process. The method used is by discussing brief theories, exercises and cases. As the results, this study was taken into consideration to be quite satisfactory based on the answers of the quiz at the class, and the outcomes of the evaluation using the electronic form. The implication of this subject is for students to have skill of accountancy, especially journaling, for the organizing school to get added value for the students, and for Universitas Tarumanagara as a marketing tool, apart from being a the university's contribution to society ABSTRAK: Belajar akuntansi akan lebih efektif bila diikuti dengan latihan yang banyak dan membahas kasus berkesinambungan sehingga memberikan gambaran utuh apa yang terjadi dari pencatatan transaksi. Setiap pencatatan akuntansi memerlukan media pencatatan yang disebut buku jurnal dan buku besar. Jurnal merupakan tempat pencatatan pertama dari setiap transaksi, dan pada akhir periode akan diringkas ke dalam buku besar. Oleh karena pencatatan transaksi pada buku jurnal sangat penting dan krusial. Mempelajari ilmu akuntansi harus diikuti dengan latihan yang intensif dan adanya soal kasus yang berkesinambungan serta kebutuhan akan praktik akuntansi. Pada Laboratorium Praktik Akuntansi yang dilaksanakan di SMA Rici Jakarta sebagai kegiatan Pengabdian Kepada Masyarakat mempunyai tujuan sebagai pembekalan atau pengayaan menghadapi ujian akhir sekolah. Kegiatan ini diberikan khusus bagi siswa/i kelas 12 Jurusan IPS. Pada Pengabdian Kepada Masyarakat ini, pembahasan khusus pada Sistem Penjurnalan Akuntansi untuk Perusahaan Jasa. Sistem Penjurnalan Akuntansi merupakan langkah awal dari proses akuntansi secara menyeluruh. Metode yang digunakan dengan membahas singkat teori, latihan soal dan kasus. Hasil pembelajaran ini dinilai cukup memuaskan siswa/i berdasarkan dari jawaban kuis yang diberikan pada akhir pertemuan, dan kuesioner elektronik yang terkumpul, kegiatan ini memiliki manfaat meningkatkan keterampilan pencatatan akuntansi, khususnya membuat jurnal, mitra memperoleh nilai tambah dan bagi perguruan tinggi","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136181646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGEMBANGAN WEBSITE FUKU ELEKTRONIK SEBAGAI MEDIA PEMASARAN SECARA DIGITAL","authors":"Lina, Ph.D., Ferbian Loekman, Michelle Augustine","doi":"10.24912/jbmi.v5i3.20444","DOIUrl":"https://doi.org/10.24912/jbmi.v5i3.20444","url":null,"abstract":"Fuku Elektronik is an online electronics store that has been established since 2019, located in the West Jakarta area. Until now, Fuku Elektronik store operates by selling through accepting the arrival of buyers at the store, as well as selling through online media marketplaces. Along with technological developments, e-commerce has become a more efficient sales medium in the digital era. Not only that, entrepreneurs will also find it easier to market their products or services. This technological development has made Fuku Elektronik interested in marketing its products so that they can be known more widely through e-commerce applications. Previously, Fuku Elektronik had marketed its products by placing paid advertisements on the Tokopedia, Shopee, and other well-known marketplaces. However, Fuku Elektronik does not yet have its own website to provide product information, display testimonials, or make sales. The Pengabdian Kepada Masyarakat (PKM) team has designed and developed a website for Fuku Elektronik and conducted website usage training for the store staffs. In addition, it is hoped that with the existence of the Fuku Elektronik website, it will be easier for buyers to interact directly with Fuku Elektronik. The developed website is also used as a promotional medium for Fuku Elektronik store. Fuku Elektronik's website development applies the implementation method from the Software Development Life Cycle (SDLC) stage which starts with planning using the waterfall model method, analysis of time, costs, and resources, designing wireframes, testing the developed system, and implementing the system. The output of this PKM activity is a website for Fuku Elektronik as a media to bring Fuku Elektronik's products or services closer to buyers. The developed website has been used by Fuku Elektronik as a means of promoting their business ABSTRAK: Fuku Elektronik merupakan toko elektronik online yang berdiri sejak 2019 yang berlokasi di daerah Jakarta Barat. Hingga saat ini toko Fuku Elektronik beroperasi dengan melakukan penjualan secara fisik dengan menerima kedatangan pembeli pada toko, maupun penjualan melalui media marketplace secara online. Seiring dengan perkembangan teknologi, e-commerce telah menjadi media penjualan yang lebih efisien di era digital. Tidak hanya itu, para pengusaha juga akan dengan lebih mudah memasarkan produk atau jasanya. Perkembangan teknologi ini membuat Buku Elektronik tertarik untuk memasarkan produknya sehingga dapat dikenal lebih luas melalui aplikasi e-commerce. Sebelumnya, Fuku Elektronik telah memasarkan produknya melalui pemasangan iklan berbayar di aplikasi Tokopedia, Shopee, dan market place ternama lainnya. Namun Fuku Elektronik belum memiliki website tersendiri untuk memberikan informasi produk, menampilkan testimoni, maupun melakukan penjualan. Tim pelaksana pengabdian kepada masyarakat (PKM) telah melakukan perancangan dan pengembangan website bagi Fuku Elektronik dan melakukan pelatihan penggunaan website ke","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136181650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BAKTI SOSIAL PENYULUHAN LOW BACK PAIN UNTUK LANSIA DI PANTI WERDHA KRISTEN HANA","authors":"Aretha Sarah Aribowo, None Noer Saelan Tadjudin, None Michael Wiyandi","doi":"10.24912/jbmi.v5i3.20548","DOIUrl":"https://doi.org/10.24912/jbmi.v5i3.20548","url":null,"abstract":"Low back pain is a problem for the elderly. The prevalence of back pain is increasing. The Christian Hana Nursing Home is a partner of the Faculty of Medicine, Tarumanagara University and the elderly often complain of back pain. Based on the partners' problems, we held outreach activities about low back pain in the elderly to increase health knowledge about low back pain to prevent and reduce complaints/symptoms of this disease. The method of health service activities at the Hana Christian Nursing Home was carried out with counseling about education about low back pain and prevention. Counseling activities related to low back pain were carried out on Saturday, September 10, 2022 at the Hana Christian Home Care Multipurpose Building, Pamulang and attended by 75 participants. This counseling activity is expected to make the elderly able to implement efforts to prevent the occurrence of low back pain considering this is a disease that often occurs in the elderly and has serious complications if left unchecked. The nursing home and grandparents who live in the Christian Hana Werdha Home are satisfied and happy with the health counseling activities. The counseling participants gave a positive response to the whole health service program and were entertained and felt cared for by this health service activity ABSTRAK: Low back pain menjadi permasalahan bagi lanjut usia (lansia). Prevalensi nyeri punggung belakang (low back pain)semakin meningkat. Panti Werdha Kristen Hana merupakan mitra Fakultas Kedokteran Universitas Tarumanagara dan para lansia yang tinggal disana sering mengeluhkan nyeri punggung belakang. Berdasarkan permasalahan tersebut maka kami mengadakan kegiatan bakti sosial yaitu penyuluhan tentang low back pain pada lansia untuk menambah wawasan kesehatan mengenai low back pain untuk mencegah serta mengurangi keluhan/gejala dari penyakit ini. Metode kegiatan bakti kesehatan di Panti Werdha Kristen Hana dilakukan dengan penyuluhan tentang edukasi mengenai low back pain serta pencegahan yang dilakukan secara tatap muka dengan media powerpoint (PPT). Kegiatan penyuluhan terkait low back pain dilakukan pada hari Sabtu, 10 September 2022 di Gedung Serba Guna Panti Werdha Kristen Hana, Pamulang dan dihadiri oleh oma dan opa yang tinggal di Panti Hana yaitu sebanyak 75 peserta. Kegiatan penyuluhan ini diharapkan para lansia mampu menerapkan upaya- upaya pencegahan terjadinya low back pain mengingat ini merupakan penyakit yang sering terjadi pada lansia dan memiliki komplikasi yang serius bila dibiarkan. Pihak panti, opa dan oma yang tinggal di panti Werdha Kristen Hana merasa puas dan senang atas kegiatan penyuluhan kesehatan. Peserta penyuluhan memberikan tanggapan positif terhadap keseluruhan acara bakti kesehatan dan terhibur dan merasa diperhatikan dengan berlangsungnya kegiatan bakti kesehatan ini. Peserta yang mengikuti penyuluhan kesehatan terkait low back pain dan dilatih melakukan gerakan-gerakan sebagai upaya pencegahan low back pain dap","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"279 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136181648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}