Jurnal bakti masyarakat Indonesia最新文献

{"title":"PELATIHAN PENGEMBANGAN USAHA KEDAI KOPIKIPLI DENGAN MATRIKS QSPM","authors":"Rousilita Suhendah, None Michele Tjen, None Devina Saputra","doi":"10.24912/jbmi.v5i3.20498","DOIUrl":"https://doi.org/10.24912/jbmi.v5i3.20498","url":null,"abstract":"The phenomenon of the emergence of coffee shops in big cities and small towns occurs because of changes in people's eating and drinking patterns. Changes in eating and drinking patterns were originally at home and now turning outside the home. The easy entry barrier to business makes the coffee shop competition very tight. Kipli coffee shop carries a concept of a traditional coffee shop and feels the impact. That 30 percent decrease in sales was by the owner of this coffee shop, making the owner of the KopiKipli shop feel the need for a business development strategy. The use of digital technology that has not been optimal has made the marketing of food and beverage products yet to show results. Therefore, based on a survey conducted by the PKM team, the PKM team held business development training using the QSPM method. This QSPM method is a business development strategy derived from internal and external factors in the Kipli coffee shop business. The community service team held business development training with Kipli coffee shop owners. The three strategies are resulted it and implemented by the Kipli coffee shop. The three strategies are improving brand image, improving product quality and consistency of food-beverage taste, and expanding marketing using social media. The strategy to improve the brand image is targeting the right target consumers and the brand image of KopiKipli itself. Improving the quality of food and beverage products is carried out by maintaining the quality of the raw materials used and the taste of food products that have won customers' hearts. Social media will be used optimally as a medium of communication and marketing of food and beverage products. ABSTRAK: Fenomena munculnya kedai kopi di kota besar dan kota kecil terjadi karena perubahan pola makan dan minum masyarakat. Perubahan pola makan dan minum yang semula di rumah saat ini berubah menjadi di luar rumah. Entry barrier yang mudah untuk masuk ke jenis usaha ini, membuat terjadinya persaingan usaha kedai kopi yang amat ketat. Kedai kopiKipli sebagai salah satu UMKM yang mengusung konsep kedai kopi tradisional merasakan dampaknya. Terjadi penurunan penjualan sebesar 30% yang dirasakan oleh pemilik kedai kopi ini, membuat pemilik kedai KopiKipli merasakan perlunya ada strategi pengembangan usaha. Pemanfaatan teknologi digital yang belum optimal membuat pemasaran produk makanan dan minuman belum menunjukkan hasilnya. Oleh karena itu berdasarkan survey yang dilakukan oleh tim PKM , maka tim PKM mengadakan pelatihan pengembangan usaha dengan metode QSPM. Metode QSPM ini adalah suatu strategi pengembangan usaha yang dipilih dari berbagai strategi yang diturunkan dari faktor internal dan eksternal yang ada pada usaha kedai kopiKipli. Kegiatan pelatihan pengembangan usaha yang dilakukan oleh tim PKM bersama dengan pemilik kedai kopiKipli menghasilkan tiga strategi yang dapat diimplementasikan oleh kedai kopiKipli. Ketiga strategi itu adalah meningkatkan brand image, meni","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135201362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MENINGKATKAN PENGETAHUAN KECAKAPAN HIDUP DAN KESADARAN HUKUM SISWA SMA DAN SMK DI DKI JAKARTA","authors":"Murniati Agustian, Weny Savitry S Pandia, None Feronica, Zahrasari Lukita Dewi","doi":"10.24912/jbmi.v5i3.20401","DOIUrl":"https://doi.org/10.24912/jbmi.v5i3.20401","url":null,"abstract":"The problem of violence against women and children is an important issue that requires serious handling in both prevention and treatment. During the COVID-19 pandemic, violence against women and children is increasing. Various short-term and long-term negative impacts that include physical and psychological and even mental safety require serious handling and prevention efforts. One of the programs of Pos SAPA Unika Atma Jaya is the prevention of violence through increasing knowledge regarding matters that constitute acts of violence, the rule of law that protects a person from acts of violence, as well as life skills and efforts to love oneself. Therefore, training activities were carried out for high school and vocational students aimed at preventing the problem of violence against women and children. The PkM activity method starts from training preparation by making an e-flayer. The online training was conducted for two days with 50 high school/vocational students participating, and the last was a focus group discussion (FGD) with 10 participants. After the activity, pretest and posttest analyzes were carried out and follow-up plans, as well as FGD data processing. The results of data processing showed an increase in knowledge scores regarding life skills, legal awareness, and efforts to love oneself. From the results of the FGD it was seen that the students had seen and experienced violent behavior, but now they have knowledge about forms of violence and things that need to be done to prevent violence ABSTRAK: Masalah kekerasan terhadap perempuan dan anak menjadi isu penting yang memerlukan penanganan serius dalam pencegahan maupun penanganannya. Di masa pandemi Covid 19, kekerasan yang dilakukan terhadap perempuan dan anak semakin meningkat. Berbagai dampak negatif jangka pendek maupun jangka panjang yang meliputi fisik dan psikis bahkan keselamatan jiwa memerlukan penanganan dan upaya-upaya pencegahan yang serius. Salah satu program Pos SAPA Unika Atma Jaya adalah pencegahan kekerasan melalui peningkatan pengetahuan terkait hal-hal yang merupakan tindak kekerasan, aturan hukum yang melindungi seseorang dari tindak kekerasan, serta kecakapan hidup dan upaya mencintai diri sendiri. Oleh karena itu, dilakukan kegiatan pelatihan kepada siswa SMA dan SMK yang bertujuan mencegah permasalahan kekerasan terhadap perempuan dan anak. Metode kegiatan PkM dimulai dari persiapan pelatihan dengan membuat e-flayer. Pelatihan secara daring dilakukan selama dua hari dengan partisipan 50 siswa SMA/SMK, terakhir melakukan focus group discussion (FGD) pada 10 partisipan.. Setelah kegiatan berlangsung, dilakukan analisis pretest dan posttest dan rencana tindak lanjut, serta pengolahan data FGD. Hasil pengolahan data menunjukkan adanya peningkatan skor pengetahuan mengenai kecakapan hidup, kesadaran hukum, dan upaya mencintai diri sendiri. Dari hasil FGD terlihat bahwa para siswa pernah melihat dan mengalami perilaku kekerasan, namun kini mereka telah memiliki pe","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135201363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"REMAJA DAN MEDIA SOSIAL DI SMA “X” BEKASI","authors":"Daru Seto Bagus Anugrah, Adeline Mayvie Wijanarko, None Fernando Elbert, Weny Savitry S. Pandia","doi":"10.24912/jbmi.v5i3.21078","DOIUrl":"https://doi.org/10.24912/jbmi.v5i3.21078","url":null,"abstract":"Penggunaan gawai di kalangan remaja tidak dapat dihindari. Di masa pandemi remaja menggunakan gawai untuk bersekolah daring, mencari referensi, dan juga mengekspresikan diri. Fitur media sosial yang ada dalam gawai menjadi sarana bagi remaja untuk bersosialisasi. Di satu sisi banyak sekali manfaat penggunaan gawai, namun di sisi lain remaja pengguna gawai dianggap tidak dapat mengontrol diri dalam menggunakan gawai sehingga menghabiskan waktu berlebihan dengan gawainya. Media sosial dalam gawai dianggap menjadi jembatan untuk perilaku seksual berisiko, penggunaan zat terlarang, hingga gangguan kesehatan mental. Padahal penggunaan gawai dan media sosial dapat memberikan banyak manfaat asalkan para remaja mengetahui cara penggunaannya secara bijak. Penggunaan gawai khususnya media sosial secara bijak perlu dipahami agar para remaja memperoleh banyak manfaat dalam penggunaan teknologi. Kegiatan edukasi yang diselenggarakan Universitas Katolik Indonesia Atma Jaya (Unika Atma Jaya) dan SMA “X” Bekasi sebagai mitra untuk meningkatkan pengetahuan penggunaan gawai secara bijak khususnya media sosial, perlu dilakukan. Berdasarkan analisis kebutuhan dari guru dan siswa, dilakukan kegiatan webinar yang bertujuan membekali para siswa mengenai pengetahuan penggunaan media sosial secara bijak dan manfaat penggunaan media sosial yang tepat. Dengan demikian para siswa SMA “X” Bekasi memperoleh manfaat yang luas dari penggunaan media sosial. Pre-test dan post-test yang dilakukan untuk mengetahui dampak dari kegiatan webinar menunjukkan perbedaan signifikan pada pengetahuan siswa dalam penggunaan media sosial. Setelah webinar para siswa membuat rencana tindak lanjut, dan guru melakukan pendampingan kepada para siswa selama dua bulan. Evaluasi menunjukkan ada perubahan perilaku penggunaan gawai dari para siswa sebagai dampak kegiatan yang dilakukan.","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135201366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPLEMENTASI SOCIAL MEDIA MARKETING PADA PEMASARAN PRODUK HASBRO MELALUI PROGRAM MBKM DI PT MITRA ADIPERKASA TBK","authors":"Rafaela Winata, Keni Keni","doi":"10.24912/jbmi.v5i3.20473","DOIUrl":"https://doi.org/10.24912/jbmi.v5i3.20473","url":null,"abstract":"Covid-19 pandemic had caused PT Mitra Adiperkasa Tbk a decline in sales because consumers were unable to purchase at the retail stores. The pandemic also affected the sales of Hasbro (a business line of PT Mitra Adiperkasa) and disrupted its marketing activities on toy products. In selling toy products for children, the purchasing power belongs to children who see the toys at retail stores. Meanwhile, consumer trends in using social media and the desire of Hasbro to optimize marketing activity on social media encouraged the author to implement social media marketing for Hasbro products through Instagram. This activity aims to increase brand awareness and purchase decisions of children and parents towards Hasbro products. This activity was initiated on February 7, 2022 and ended on July 17, 2022, and the activity consisted of managing Hasbro’s social media account, which is Instagram account @hasbroactiveid. We managed the account by planning the marketing content that would be uploaded to social media. The contents were in the form of Instagram story, reel, and post which contained promotional, education, interaction, holiday celebration, event announcement, campaign, lifestyle image, and Instagram live. Based on the marketing content created, the results of social media marketing are an increase in total accounts reached, impressions, accounts engaged, content interactions, and followers. The progress implies the development of Hasbro in marketing its products digitally, thereby this activity is expected to assist Hasbro in maximizing the use of social media and determining the marketing strategy in order to achieve marketing goals. Hasbro can optimize its social media by improving the contents’ quality and expand its marketing activity by using other social media ABSTRAK: Pandemi Covid-19 membuat PT Mitra Adiperkasa Tbk mengalami penurunan penjualan karena konsumen tidak dapat membeli barang secara langsung di gerai. Kondisi tersebut juga berdampak terhadap penjualan produk Hasbro (salah satu lini bisnis PT Mitra Adiperkasa) dan menghambat kegiatan pemasaran produk mainan anak. Dalam menjual produk mainan anak, kekuatan pembelian berada pada anak yang melihat langsung produk mainan saat mengunjungi gerai. Sementara itu, tren konsumen dalam menggunakan media sosial dan keinginan mitra untuk mengoptimalkan pemasaran di media sosial, mendorong penulis untuk mengimplementasikan social media marketing pada pemasaran produk Hasbro melalui Instagram. Kegiatan ini bertujuan untuk meningkatkan brand awareness dan purchase decision anak dan orang tua terhadap produk Hasbro. Kegiatan ini dilaksanakan sejak 7 Februari 2022 sampai dengan 17 Juli 2022, dimana kegiatan PKM yang dilakukan berupa mengelola media sosial Hasbro, yaitu akun Instagram @hasbroactiveid. Pengelolaan yang dilakukan berupa perencanaan konten pemasaran yang akan diunggah ke media sosial Hasbro. Konten dibuat dalam bentuk Instagram story, reel, dan post yang terdiri dari konten promosi, e","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135201361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENINGKATAN PENGETAHUAN ANAK SEKOLAH DASAR KELAS 4-6 TENTANG PHBS DAN PUGS MELALUI MEDIA ULAR TANGGA","authors":"Nadine Nadine, None Ibnu Malkan Bakhrul Ilmi, None Aprilian Tri Wbowo","doi":"10.24912/jbmi.v5i3.20531","DOIUrl":"https://doi.org/10.24912/jbmi.v5i3.20531","url":null,"abstract":"Clean and Healthy Behavior (PHBS) and General Guidelines for Balanced Nutrition (PUGS) can be the foundationfor healthy behavior for students, teachers and the community in the school environment. One of the right strategies to improve public health status is to empower students, teachers, and the school community to play an active role in creating healthy schools and individuals through PHBS and PUGS. The purpose of this activity is to improve clean and healthy living behavior and guided by balanced nutrition through knowledge, attitudes and actions. The method used is through a game of snakes and ladders which contains PUGS and PHBS. The material provided in education includes the meaning and content of PUGS and PHBS, PUGS and PHBS for school children, the benefits of a balanced nutritious diet, the functions of nutrients, the impact of an unbalanced diet, and tips on safe snacks for school children. The results after the intervention showed an increase in the percentage of children's knowledge about PUGS and PHBS from 53% to 100% (p=0.000). It is recommended that this snake and ladder game be carried out routinely and develop variations, along with a regular monitoring system and long-term goals in order to increase the knowledge and health status of school children and their environment. ABSTRAK: Perilaku Hidup Bersih Sehat (PHBS) dan Pedoman Umum Gizi Seimbang (PUGS) dapat menjadi pondasi perilaku sehat bagi siswa, guru dan masyarakat di lingkungan sekolah. PHBS adalah semua perilaku kesehatan yang dilakukan karena kesadaran pribadi sehingga keluarga dan seluruh anggotanya mampu menolong diri sendiri pada bidang kesehatan. Salah satu strategi yang tepat untuk meningkatkan derajat kesehatan masyarakat ialah dengan memberdayakan siswa, guru, dan masyarakat lingkungan sekolah agar berperan aktif mewujudkan sekolah dan individu yang sehat melalui PHBS dan PUGS. Tujuan dari pengabdian masyarakat ini adalah untuk meningkatkan pengetahuan perilaku hidup bersih sehat dan berpedoman gizi seimbang melalui pengetahuan, sikap dan tindakan. Metode yang digunakan adalah edukasi dengan menggunakan permainan ular tangga yang berisikan PUGS dan PHBS. Materi yang diberikan dalam edukasi meliputi teori PUGS dan PHBS, PUGS dan PHBS untuk anak sekolah, manfaat pola makan bergizi seimbang, fungsi zat gizi, dampak pola makan tidak seimbang, serta tips jajanan yang aman untuk anak sekolah. Hasil setelah intervensi menunjukkan peningkatan persentase pengetahuan anak tentang PUGS dan PHBS masing-masing dari 20% dan 93.3% menjadi 100% (p=0,000). Disarankan permainan ular tangga ini dilakukan secara rutin dan dilakukan pengembangan variasi, beserta sistem monitoring secara berkala dan bertujuan jangka panjang agar dapat meningkatkan pengetahuan dan derajat kesehatan anak sekolah beserta lingkungannya.","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135201364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENERAPAN APLIKASI MoKAS DAN P2UKS TERHADAP PENCEGAHAN DAN PENGENDALIAN INFEKSI DI SEKOLAH DEPOK","authors":"Serri Hutahaean, None Nourmayansa Vidya Anggraini, None Ruth M Bunga Wadu","doi":"10.24912/jbmi.v5i3.20640","DOIUrl":"https://doi.org/10.24912/jbmi.v5i3.20640","url":null,"abstract":"School-age children are an age group that is susceptible to disease, especially the incidence of infection. The problems found in SD X Sawangan, Depok, were conveyed that students often experience symptoms related to infections such as coughs, colds, and diarrhea which can harm children, in addition to health it also has an impact on children's learning backward because they cannot participate in learning at school. The purpose of this activity is to make efforts to prevent and control infection by using the School Children's Health Mobile Application (MoKAS) and to increase the role of school health efforts (P2UKS). This activity is held in August 2022. This activity is carried out for 5th-grade elementary school children who are in charge of UKS at the elementary school Holy Faithful Obedient Depok. The method of implementing this activity is socialization and counseling about infection prevention and control efforts as well as good UKS management in supporting the improvement of health services in schools, conducting training on how to check children's health when using the MoKAS Application, and assisting the UKS Responsible Person using the MoKAS Application. The results of this activity illustrate a change in student knowledge before and after socialization, counseling, and demonstrations so that students who have good knowledge about Covid-19 prevention have increased from 75% to 96.7%. Most students have good infection prevention and control skills with a total of 29 students (96.66%), the ability to carry out a good student health check with a total of 26 students (86.66%), the ability to use the application of MoKAS in infection prevention and control. good with the number of 28 students (93.33%). This activity suggests that schools continue to support infection prevention and control efforts using the MoKAS application and increase the role of school health efforts in supporting the improvement of the health of school residents. ABSTRAK: Anak usia sekolah merupakan kelompok umur yang rawan terjadi penyakit, terutama kejadian infeksi. Masalah yang ditemukan di SD X Sawangan depok disampaikan bahwa siswa sering mengalami gejala yang berhubungan dengan infeksi seperti batuk, pilek, dan diare yang dapat merugikan anak, selain dalam kesehatannya, juga berdampak pada ketertinggalan dalam pembelajaran di sekolah karena tidak bisa mengikuti pembelajaran di sekolah. Tujuan PKM ini adalah melakukan upaya pencegahan dan pengendalian infeksi (PPI) dengan penggunaan Aplikasi Mobile Kesehatan Anak Sekolah (MoKAS) dan peningkatan peran usaha Kesehatan sekolah (P2UKS). Kegiatan ini dilakukan pada Bulan Agustus 2022. Kegiatan ini dilakukan pada anak kelas 5 di SD Holy Faithful Obedient Depok. Metode pelaksanaan kegiatan ini adalah sosialisasi dan penyuluhan tentang upaya PPI serta manajemen UKS yang baik dalam mendukung peningkatan pelayanan kesehatan di Sekolah, melakukan pelatihan cara memeriksa kesehatan anak sekaligus menggunakan Aplikasi MoKAS, se","PeriodicalId":493850,"journal":{"name":"Jurnal bakti masyarakat Indonesia","volume":"2017 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135201365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}