International Journal of Marketing and Human Resource Research最新文献

Effect of Influencer Marketıng on Trust, Trust Tendency and Consumer Purchase Intentıon: Instagram Example 网红Marketıng对信任、信任倾向和消费者购买的影响Intentıon:以Instagram为例

International Journal of Marketing and Human Resource Research Pub Date : 2023-11-01 DOI: 10.47747/ijmhrr.v4i4.985

Yakup Durmaz, Ömer Çavuş, Grzegorz Wilk Jakubowski

{"title":"Effect of Influencer Marketıng on Trust, Trust Tendency and Consumer Purchase Intentıon: Instagram Example","authors":"Yakup Durmaz, Ömer Çavuş, Grzegorz Wilk Jakubowski","doi":"10.47747/ijmhrr.v4i4.985","DOIUrl":"https://doi.org/10.47747/ijmhrr.v4i4.985","url":null,"abstract":"The purpose of this article is to analyze the impact of influencer marketing on trust, trust inclination and consumer purchasing intentions. In addition, this study aims to turn the negative perceptions of influencer marketing of companies into positive and raise awareness accordingly. SPSS 26 and Amos programs were used. In this study; Frequency, percentage, standard deviation, average, factor analysis, correlation and regression analysis were performed on the survey form data, which was easily distributed by sampling method and filled out completely by 411 Instagram users over the age of 18. Instagram influencer marketing has been found to have a positive and positive effect on confidence, confidence trend and consumer purchasing intentions. Not all Instagram users could be reached; The method used limits the general ability of the findings. However, the findings offer preliminary insights into future studies of influencer marketing. Companies will actively interact with customers using various social media platforms and influencers, and thus it is thought that they will succeed in marketing through social media","PeriodicalId":488878,"journal":{"name":"International Journal of Marketing and Human Resource Research","volume":"17 3-4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135321475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Authoritarian Leadership Style on Employee Performance CV. Globalindo Jaya Palembang 权威型领导风格对员工绩效简历的影响。Globalindo Jaya Palembang

International Journal of Marketing and Human Resource Research Pub Date : 2023-10-31 DOI: 10.47747/ijmhrr.v4i4.1447

Fanny Andre Dwi Taqwa, Muhammad Wadud, Susi Handayani

引用次数: 0

The Influence of Work Motivation and Discipline on Employee Performance at PT. Kereta Api Property Manajemen Palembang 工作动机和纪律对巨港PT. Kereta Api物业管理员工绩效的影响

International Journal of Marketing and Human Resource Research Pub Date : 2023-10-31 DOI: 10.47747/ijmhrr.v4i4.1448

Marina Yunita, Susi Handayani, Azra’ie K. Rosni

引用次数: 0

Analysis of Consumer Perspectives on the Use of LRT (Light Rail Transit) Palembang 消费者对使用LRT(轻轨交通)的看法分析

International Journal of Marketing and Human Resource Research Pub Date : 2023-10-31 DOI: 10.47747/ijmhrr.v4i4.1451

Ovellya Hartami Darmawan, Hamid Halin, Muhammad Wadud

{"title":"Analysis of Consumer Perspectives on the Use of LRT (Light Rail Transit) Palembang","authors":"Ovellya Hartami Darmawan, Hamid Halin, Muhammad Wadud","doi":"10.47747/ijmhrr.v4i4.1451","DOIUrl":"https://doi.org/10.47747/ijmhrr.v4i4.1451","url":null,"abstract":"This research aims to determine consumer perspectives regarding the use of LRT (Light Rail Transit) Palembang, data collection techniques were obtained from observational research, interviews and questionnaires. To make the initial steps of SWOT analysis and make decisions, this data collection technique uses questionnaire data collection of 130 samples, which form each SWOT variable. The results of the data analysis of the internal factor value, namely 3.89, were obtained from the total sum of the company's strength and weakness factor ratings. A value of 3.89 means that the value is high according to the Likert scale assessment. The highest strength value is found in the point of complete, safe and comfortable business facilities for business continuity with a weight of 3.75 which shows that LRT facilities have a big influence on business and the highest weakness value is found in the point that route coverage has not been fully detected in the Palembang area with a weight of 3.57. Meanwhile, the data analysis value of the external factor value is 3.13, which means that the value is high according to the Likert scale assessment, and the highest opportunity value is found at the passenger target point which will continue to increase with a weight of 3.61, which shows that the company is able to maximally capture market share. and supported by high purchasing power, while the low opportunity value is found at the point of development of the LRT network connecting the city of Palembang with a weight of 3.55, the lowest threat value is at the point where people prefer to use private vehicles with a weight of 3.26.","PeriodicalId":488878,"journal":{"name":"International Journal of Marketing and Human Resource Research","volume":"35 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135928559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Financial Compensation and Work Discipline on Employee Performance PT. Indah Logistik Internasional 财务薪酬与工作纪律对员工绩效的影响[j] .印度物流国际

International Journal of Marketing and Human Resource Research Pub Date : 2023-10-31 DOI: 10.47747/ijmhrr.v4i4.1450

Akbar Meidian, Neny Rostiati, Endah Dewi Purnamasari

引用次数: 0

The Influence of Work Motivation and Physical Work Environment towards Employee Performance PT. Rudi Apriadi Lifiah 工作动机和物理工作环境对员工绩效的影响[j]

International Journal of Marketing and Human Resource Research Pub Date : 2023-10-31 DOI: 10.47747/ijmhrr.v4i4.1449

Rika Asnawati

引用次数: 0

Burden of Regulation on the performance and growth of SMEs: Empirical analysis in Silte Zone, Southern, Ethiopia 监管负担对中小企业绩效和成长的影响:埃塞俄比亚南部Silte区的实证分析

International Journal of Marketing and Human Resource Research Pub Date : 2023-08-17 DOI: 10.47747/ijmhrr.v4i3.1373

Ali Nasir, Tarik Kechema

{"title":"Burden of Regulation on the performance and growth of SMEs: Empirical analysis in Silte Zone, Southern, Ethiopia","authors":"Ali Nasir, Tarik Kechema","doi":"10.47747/ijmhrr.v4i3.1373","DOIUrl":"https://doi.org/10.47747/ijmhrr.v4i3.1373","url":null,"abstract":"The main purpose of this study was to investigate the perception to wards the burden of regulation on the performance and growth of SMEs in Silate Zone, SNNPRS, Ethiopia . To attain the intended objective the study used quantitative research of descriptive statistics and multiple regression for pooled least squares estimations method used. Bassed on the accessed data, there were 1718 formally registered SMEs in the form of private limited companies and sole proprietor types of legal status in Silte Zone, SNNRS from 2016 to 2021. The result of this mixed approach explores that SMEs face challenges from different factors but, they perceived challenges from regulatory burden outweigh other factors. Pooled multiple regression for all independent and control variables simultaneous indicated that, except for inapproprate enforcement of regulatory fream works (0.157) and compatibility in the globa market of SMEs rate (0.213) all variables had negative coefficient. At the same time, apart from debt ratio p-value (0.258) all variables are significant at 1 percent degree of freedom. The value of adjusted R2 is 75.2 percent; while Durbin-Watson and F-statistic are, 1.47 and 25.81 respectively. The result also identifies mechanisms mostly used by SMEs to mitigate problems from regulations and how much the regulators have smooth contact with them and to what extent the regulators made inspection, consultation and communication. Moreover, the result identifies the relation between regulations and SMEs performance and growth based on their view i.e. they have positively related each other. As a whole, the study suggests a series of measures which could be taken by the government policy makers/regulators and for SMEs. This measure includes to adopt government impact assessment task force and review the existing regulations how much they enable and constrain businesses and at the same manner suggest for SMEs to incorporate different mechanisms to comply with regulation rather than rely more on specific mechanisms.","PeriodicalId":488878,"journal":{"name":"International Journal of Marketing and Human Resource Research","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136337120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of the Principal's Leadership Style on Increasing Teacher Performance at SMK Negeri 1 Tulung Selapan 小学校长领导风格对提高教师绩效的影响

International Journal of Marketing and Human Resource Research Pub Date : 2023-07-28 DOI: 10.47747/ijmhrr.v4i3.1338

Gelisa Gelisa, Muhammad Wadud, M Kurniawan DP

引用次数: 0

The Effect of Communication and Physical Work Environment on Employee Performance at PT.Vadhana International Palembang Branch 沟通与物理工作环境对PT.Vadhana国际巨港分公司员工绩效的影响

International Journal of Marketing and Human Resource Research Pub Date : 2023-01-15 DOI: 10.47747/ijmhrr.v4i1.983

Ririn Agustina

引用次数: 0