Abu Amar, Awaludin Affandi, Andi Sunandar, Monica Bramel Ari Azizah, Sahroni Sahroni, Nurmin Arianto
{"title":"Strategi Pemasaran Digital yang Efektif dalam Upaya Peningkatan Daya Saing UMKM Keduemas Kecamatan Kelapa Dua Kabupaten Tangerang Provinsi Banten","authors":"Abu Amar, Awaludin Affandi, Andi Sunandar, Monica Bramel Ari Azizah, Sahroni Sahroni, Nurmin Arianto","doi":"10.37481/pkmb.v4i2.878","DOIUrl":"https://doi.org/10.37481/pkmb.v4i2.878","url":null,"abstract":"Advances in digital technology have opened up vast opportunities for MSMEs to expand their marketing reach and improve their competitiveness. However, many MSMEs still do not optimally utilize the potential of digital technology. One of the MSME groups facing this challenge is the KEDUEMAS MSME in Kelapa Dua District, Tangerang Regency, Banten Province. This Community Service Program (PKM) aims to improve the ability of micro, small, and medium enterprises (MSMEs) in Kelapa Dua District, Tangerang Regency, to implement effective digital marketing strategies. This is very important considering the development of technology and the shift in consumer behavior that is increasingly digital. Through this PKM program, training and mentoring will be provided to KEDUEMAS MSME players related to digital marketing strategies, such as the use of social media, websites, search engine optimization (SEO), and marketing via email. The goal is for MSMEs to increase their knowledge and ability to utilize technology to expand market reach and increase sales. In addition, this PKM program will also help KEDUEMAS MSMEs increase their competitiveness in the digital era through the use of technology and effective digital marketing strategies. We will identify the needs and problems of KEDUEMAS MSMEs, design appropriate digital marketing strategies, and assist them in implementing them. By achieving these goals, it is expected that KEDUEMAS MSMEs can increase their marketing reach, brand awareness, and ultimately increase product sales and competitiveness in the midst of increasingly fierce digital market competition. This will also contribute to regional economic growth and empowerment of MSMEs as the backbone of the national economy.","PeriodicalId":487113,"journal":{"name":"Jurnal PKM Manajemen Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141853700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sosialisasi Anti Perundungan pada Siswa Kelas 4C SD Negeri 75 Kota Bengkulu melalui Film Pendek Anti Perundungan (Gerobak Perdamaian)","authors":"Syahrika Ardiyani Lubis, Lesti Heriyanti, Ledyawati Ledyawati","doi":"10.37481/pkmb.v4i2.889","DOIUrl":"https://doi.org/10.37481/pkmb.v4i2.889","url":null,"abstract":"Bullying or negotiation is a word that has a meaning as an unpleasant action verbally or non-verbally. In the world of education, negotiation is a dynamic thing because it is a challenge for educators to shape the character of students. This negotiation problem often occurs in the school environment with students as the main actors. Therefore, this research is aimed at examining the socialization carried out on class 4C students at SD Negeri 75 Bengkulu to prevent the behavior of negotiation actions that occur in the school environment. As a result of this negotiation which is also a very detrimental victim, learners who are victims of negotiation are more likely to close themselves, feel insecure, and are not eager to go to school. The method of implementing socialization includes: preparation, implementation and presentation. This socialization is supported by the class teacher because it is considered as one of the character education for students and adds insight to students related to the material. It is expected that students who are victims of negotiations will be more courageous to voice their complaints to their class teachers.","PeriodicalId":487113,"journal":{"name":"Jurnal PKM Manajemen Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141839641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Augus Hasanudin Harapan, T. Tantri, Tito Arrya Gaotama, Adam Miftahul Fahri, Reza Kiki Ananda, Mukrodi Mukrodi, W. Wahyudi
{"title":"Penerapan Manajemen Sumber Daya Manusia dalam Meningkatkan Kompetensi Pekerja di Era Digital pada Kelompok UMKM Pemula KEDU EMAS di Kecamatan Kelapa Dua Kabupaten Tangerang Provinsi Banten","authors":"Augus Hasanudin Harapan, T. Tantri, Tito Arrya Gaotama, Adam Miftahul Fahri, Reza Kiki Ananda, Mukrodi Mukrodi, W. Wahyudi","doi":"10.37481/pkmb.v4i2.881","DOIUrl":"https://doi.org/10.37481/pkmb.v4i2.881","url":null,"abstract":"This community service activity is entitled “Application of Human Resource Management in Improving Worker Competencies in the Digital Age at the KEDU EMAS Starter MSME Group in Kelapa Dua District, Tangerang Regency, Banten Province”. This activity was carried out on Sunday, July 14, 2024 and was attended by 22 students and 6 Pamulang University assistant lecturers. The general objective of this community service activity is the application of human resource management knowledge to improve competencies in the current digital era in KEDU EMAS MSMEs, Kelapa Dua District. The methods applied include surveys, direct material delivery, as well as consultation and discussion regarding the application and management of human resources. This community service activity succeeded in providing an understanding to KEDU EMAS MSME players regarding the management, training and development of human resources in an effort to develop community businesses in Kelapa Dua District.","PeriodicalId":487113,"journal":{"name":"Jurnal PKM Manajemen Bisnis","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141851751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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