提高万丹省丹吉尔县 Kelapa Dua 区 Keduemas 中小微企业竞争力的有效数字营销战略

Abu Amar, Awaludin Affandi, Andi Sunandar, Monica Bramel Ari Azizah, Sahroni Sahroni, Nurmin Arianto
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引用次数: 0

摘要

数字技术的进步为中小微企业扩大营销范围和提高竞争力提供了大量机会。然而,许多中小微企业仍未充分利用数字技术的潜力。万丹省 Tangerang 县 Kelapa Dua 区的 KEDUEMAS 中小微企业就是面临这一挑战的中小微企业群体之一。该社区服务计划(PKM)旨在提高丹吉尔县 Kelapa Dua 区微型、小型和中型企业(MSMEs)实施有效数字营销战略的能力。考虑到技术的发展和消费者行为日益数字化的转变,这一点非常重要。通过该 PKM 计划,将为 KEDUEMAS 的中小微企业提供与数字营销战略相关的培训和指导,如社交媒体、网站、搜索引擎优化 (SEO) 和电子邮件营销的使用。目标是让中小微企业增加知识,提高利用技术扩大市场覆盖面和增加销售额的能力。此外,本 PKM 计划还将帮助 KEDUEMAS 中小微企业通过使用技术和有效的数字营销战略,提高其在数字时代的竞争力。我们将确定 KEDUEMAS 中小型企业的需求和问题,设计适当的数字营销战略,并协助其实施。通过实现这些目标,KEDUEMAS 中小型企业有望在日益激烈的数字市场竞争中扩大营销范围,提高品牌知名度,并最终增加产品销量和竞争力。这也将促进地区经济增长,增强作为国民经济支柱的中小微企业的能力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strategi Pemasaran Digital yang Efektif dalam Upaya Peningkatan Daya Saing UMKM Keduemas Kecamatan Kelapa Dua Kabupaten Tangerang Provinsi Banten
Advances in digital technology have opened up vast opportunities for MSMEs to expand their marketing reach and improve their competitiveness. However, many MSMEs still do not optimally utilize the potential of digital technology. One of the MSME groups facing this challenge is the KEDUEMAS MSME in Kelapa Dua District, Tangerang Regency, Banten Province. This Community Service Program (PKM) aims to improve the ability of micro, small, and medium enterprises (MSMEs) in Kelapa Dua District, Tangerang Regency, to implement effective digital marketing strategies. This is very important considering the development of technology and the shift in consumer behavior that is increasingly digital. Through this PKM program, training and mentoring will be provided to KEDUEMAS MSME players related to digital marketing strategies, such as the use of social media, websites, search engine optimization (SEO), and marketing via email. The goal is for MSMEs to increase their knowledge and ability to utilize technology to expand market reach and increase sales. In addition, this PKM program will also help KEDUEMAS MSMEs increase their competitiveness in the digital era through the use of technology and effective digital marketing strategies. We will identify the needs and problems of KEDUEMAS MSMEs, design appropriate digital marketing strategies, and assist them in implementing them. By achieving these goals, it is expected that KEDUEMAS MSMEs can increase their marketing reach, brand awareness, and ultimately increase product sales and competitiveness in the midst of increasingly fierce digital market competition. This will also contribute to regional economic growth and empowerment of MSMEs as the backbone of the national economy.
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