eCo-Buss最新文献

{"title":"Integrating SWOT Analysis and Business Model Canvas: A Strategic Approach for Indonesian Coffee Shops","authors":"Rendy Sumara","doi":"10.32877/eb.v7i1.1530","DOIUrl":"https://doi.org/10.32877/eb.v7i1.1530","url":null,"abstract":"The coffee shop industry in Indonesia has experienced significant growth due to changing consumer preferences towards urban lifestyles and coffee consumption as a daily habit. Coffee shops have evolved into centres for socializing and conducting business, contributing to Indonesia's creative economy by promoting local employment, creativity, and innovation. This research aims to investigate the strategic combination of SWOT Analysis and the Business Model Canvas to improve the competitiveness and sustainability of coffee shops, focusing specifically on Kedai Kopi Semangat in Bekasi. The study utilizes a qualitative approach, incorporating in-depth interviews, participant observation, and online review analysis. Data were collected through semi-structured interviews with owners, managers, baristas, and customers, as well as participant observation to capture daily interactions and operational practices. Additionally, online reviews were analyzed to gain insights into customer perceptions and satisfaction. Through a case study design, a comprehensive exploration of phenomena in the unique context of Kedai Kopi Semangat is conducted, offering valuable contextual insights. The findings reveal several strengths of Kedai Kopi Semangat, such as an iconic rooftop area, strategic location, and strong brand visibility. However, the coffee shop also faces notable weaknesses, including limited parking access and high costs of goods sold (COGS). Opportunities identified include the growing trend of specialty coffee consumption and the increasing popularity of local coffee shops. Conversely, threats consist of frequent new coffee shop openings and economic fluctuations that could affect consumer spending. The study concludes that integrating SWOT Analysis and the Business Model Canvas provides a robust framework for strategic planning and business sustainability. This integrated approach helps coffee shop owners optimize their strengths, address weaknesses, seize opportunities, and mitigate threats. The strategic insights gained from this research can guide coffee shop owners in navigating the complexities of the market and achieving long-term success. By addressing the specific needs and challenges of coffee shops in Indonesia, this study contributes to the overall development and sustainability of the industry, offering practical implications for business owners and managers. Specifically, the research suggests targeted strategies such as enhancing customer experience, optimizing operational efficiency, and developing innovative marketing approaches to ensure sustained competitive advantage.","PeriodicalId":485672,"journal":{"name":"eCo-Buss","volume":"7 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141920911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kepercayaan, Nilai Pelanggan dan Citra Perusahaan terhadap Kepuasan Pelanggan pada Kantor Pos Belakang Padang","authors":"Zahratulaini Zahratulaini, Winda Evyanto","doi":"10.32877/eb.v7i1.802","DOIUrl":"https://doi.org/10.32877/eb.v7i1.802","url":null,"abstract":"Penyebaran kuesioner dapat menghasilkan sebuah jawaban hipotesis yang menjadi tujuan penelitian pada masyarakat pengguna kantor POS Belakang sebanyak 100 responden. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan olah data SPSS 25. Adapun kriteria yang digunakan dalam penelitian responden merupakan pengguna jasa kantor POS Belakang Padang yang telah melakukan pembelian lebih dari dua kali dan Responden telah berusia di atas 17 tahun. Sebagai hasil adanya kontribusi kepercayaan, nilai pelanggan dan citra perusahaan memberikan kontribusi sebesar 55,4% dan sisanya 44,6% dipengaruhi oleh faktor lain yang tidak diketahui. Dari hasil uji F dapat dilihat f hitung 39,770 > 3,09 maka telah memenuhi persyaratan bahwa kepercayaan, nilai pelanggan dan citra perusaha memiliki pengaruh simultan dan signifikan terhadap kepuasan pelanggan. Berdasarkan penelitian yang dilakukan dapat disimpulkan bahwa adanya perlakuan yang baik antara kepercayaan, nilai pelanggan dan citra perusahaan terhadap kepuasan pelanggan. Maka, dapat mengandung arti adanya implikasi kepercayaan, nilai pelanggan dan citra perusahaan terhadap kepuasan pelanggan yang menjadi peran penting. Maka diharapkan adanya kepuasan pelanggan dalam menggunakan jasa PT POS Belakang Padang.","PeriodicalId":485672,"journal":{"name":"eCo-Buss","volume":"16 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141920545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Motivasi, Disiplin kerja dan Komunikasi Terhadap Kinerja Karyawan PT Synergy Oil Nusantara","authors":"Primus Sihotang, Asron Saputra","doi":"10.32877/eb.v7i1.803","DOIUrl":"https://doi.org/10.32877/eb.v7i1.803","url":null,"abstract":"Tujuan dari penelitian ini adalah agar dapat mengetahui seberapa besar pengaruh dari kinerja karyawan PT Synergy Oil Nusantara terhadap motivasi, etika kerja, dan  komunikasi. Personil perusahaan akan menjadi sampel serta populasi penelitian. Penelitian akan dilakukan di PT Synergy Oil Nusantara, sebagai subjek penelitian. Sampel penelitian memakai hingga 150 karyawan dari PT Synergy Oil nusantara yang menjadi sampel penelitian. Probability sampling digunakan untuk memastikan bahwa seluruh karyawan mempunyai giliran yang serupa untuk dijadikan sampel pada penelitian ini. Responden pada penelitian ini akan diberikan kuesioner untuk mengumpulkan data. sesudah hasil survei terkumpul, hasil survei tadi akan diolah. pada penelitian ini, nilai f hitung sebanyak 127,097, yang lebih tinggi dari nilai f tabel 2,70.","PeriodicalId":485672,"journal":{"name":"eCo-Buss","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141920742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Audit Opinion, Reputation of Kap, Auditors and Audit Committee on the Timeliness of Financial Reports","authors":"Eka Sariningsih, Y. Yuliana, Iing Lukman, Hani Safitri","doi":"10.32877/eb.v6i2.1005","DOIUrl":"https://doi.org/10.32877/eb.v6i2.1005","url":null,"abstract":"The purpose of this study is to examine the impact of audit opinions, the reputation of KAPs, auditors, and audit committees on the timeliness of financial reporting in manufacturing companies in the basic and chemical industrial sectors listed on the Indonesia Stock Exchange (IDX) for the 2019-2021 period. in this study the sampling technique used purposive sampling. The sample for this research is 135 data from 45 manufacturing companies in the basic and chemical industry sectors that are registered and submitting financial reports on the IDX for the 2019-2021 period. The analysis technique for testing is logistic regression. The finding is reveal that audit opinion, and KAP reputation has a positive and significant effect on the timeliness of financial reporting, while the auditor and audit committee have no significant effect on the timeliness of financial reports.","PeriodicalId":485672,"journal":{"name":"eCo-Buss","volume":"8 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139008413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Persepsi Kemudahan, Kepercayaan dan Inovasi Terhadap Kepuasan Penumpang Bus Trans Batam","authors":"Siti Maryam, Tiurniari Purba","doi":"10.32877/eb.v6i2.680","DOIUrl":"https://doi.org/10.32877/eb.v6i2.680","url":null,"abstract":"Penelitian ini dimaksudkan untuk dapat mengetahui bagaimana persepsi kemudahan, kepercayaan serta inovasi dalam memberikan suatu pengaruh kepada kepuasan penumpang bus Trans Batam. Dalam dilakukan penelitian ini dapat menggunakan populasi yang dapat berjumlah 73.739 penumpang yang dapat berasal pada jumlah penumpang bulan November 2022. Pada pelaksanaan pengujian data dapat digunakan beberapa teknik analisis data yang dapat meliputi uji validitas serta uji reliablitas sebagai pengujian kualitas data, pada uji normalitas, uji multikolinearitas serta uji heteroskedastisitas difungsikan sebagai pengujian asumsi klasik, pada analisis regresi linier berganda serta analisis koefisien determinasi (R2) dapat difungsikan sebagai pengujian pengaruh, pada uji t serta uji f dapat difungsikan sebagai pengujian hipotesis. Temuan penelitian dapat ditemukan bahwa persepsi kemudahan dapat memberikan pengaruh yang parsial dengan positif serta signifikan kepada kepuasan penumpang dengan besaran pengaruh 20,6%,  kepercayaan dapat memberikan pengaruh yang parsial dengan positif serta signifikan kepada kepuasan penumpang dengan besaran pengaruh 28,7%, inovasi dapat memberikan pengaruh yang parsial dengan positif serta signifikan kepada kepuasan penumpang dengan besaran pengaruh 32,3%, persepsi kemudahan, kepercayaan serta inovasi dapat memberikan pengaruh yang simultan dengan positif serta signifikan kepada kepuasan penumpang dengan besaran pengaruh 75,8%","PeriodicalId":485672,"journal":{"name":"eCo-Buss","volume":"57 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138982546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Online Customer Review, Kepercayaan Dan Ketersediaan Produk Terhadap Keputusan Pembelian Ms Glow Di Kota Batam","authors":"Desri Yeni Sinaga, Inda Sukati","doi":"10.32877/eb.v6i2.686","DOIUrl":"https://doi.org/10.32877/eb.v6i2.686","url":null,"abstract":"As of Today, technological developments have included buying and selling activities which result in buyers having to pay attention to several aspects before, namely by paying attention to customer reviews, because it is difficult to build trust in making purchases without face to face, with the variety and availability of products increasing the options of buyers, may or may not improve purchasing decisions especially purchases made at Ms Glow Batam. This research is a quantitative study with a population of buyers who make purchases at Ms Glow, a sample of 283 samples. This research concludes that Online Customer Reviews have an effect on Purchasing Decisions, Trust has an effect on Purchasing Decisions, no effect has been found on Product Availability on purchasing decisions, and Online Customer Reviews, Trust, Product Availability have a simultaneous and significant effect on the Purchase Decision of MS Glow in Batam City. The adjusted R square is 0.66 or 65.8%. This value shows how well the independent variable can explain the dependent variable, which is 65.8% with other factors, the remaining 34.2% is influenced by other variables.","PeriodicalId":485672,"journal":{"name":"eCo-Buss","volume":"825 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138982606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Produk, Citra Merek dan Promosi Terhadap Kepuasan Pelanggan Pada Produk Maybelline di Kota Batam","authors":"Natania Natania, Triana Ananda Rustam","doi":"10.32877/eb.v6i2.638","DOIUrl":"https://doi.org/10.32877/eb.v6i2.638","url":null,"abstract":"Maybelline merupakan produk kecantikan yang beragam dengan kualitas yang tidak kalah dengan produk lokal, akan tetapi dalam Maybelline harus mampu bersaing dengan brand lokal mengingat pada saat ini banyak sekali masyarakat Indonesia terutama wanita yang sangat menggemari produk lokal, hal ini karena produk lokal mampu memberikan kualitas produk yang terbaik, serta citra merek yang mudah ingat dan promosi yang sangat menarik oleh karena itu hal tersebut sangat mempengaruhi kepuasan pelanggan. Adapun yang menjadi tujuan penelitian ini untuk mengetahui bagaimana kualitas produk, citra merek dan promosi dapat mempengaruhi kepuasan pelanggan pada produk Maybelline di Kota Batam. Penelitian ini menggabungkan metode kuantitatif dan deskriptif. Populasi yang dimanfaatkan terdiri dari pembeli atau konsumen produk Maybelline di Kota Batam yang ditentukan dengan rumus Jacob cohen dan 204 tanggapan. Instrumen analisis terdiri dari uji deskriptif statistik, uji kualitas data, uji asumsi klasik, uji pengaruh, dan uji hipotesis. Temuan penelitian ini menunjukkan bahwa kualitas produk, citra merek, dan promosi berpengaruh positif dan signifikan secara statistik terhadap kepuasan pelanggan pada produk Maybelline di Kota Batam","PeriodicalId":485672,"journal":{"name":"eCo-Buss","volume":"610 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138982914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Proses Rekrutmen, Seleksi Karyawan, Dan Pelatihan Terhadap Kinerja Pramugari PT Garuda Indonesia","authors":"Deshita Yohana, M. Siagian","doi":"10.32877/eb.v6i2.683","DOIUrl":"https://doi.org/10.32877/eb.v6i2.683","url":null,"abstract":"Indonesia adalah negara kepulauan yang banyak masyarakatnya menggunakan jasa transportasi udara untuk bepergian menjadi salah satu alasan mengapa industri penerbangan di tanah air terus berkembang. Untuk meningkatkan kinerja karyawan sesuai bidangnya, setiap maskapai yang siap bersaing membutuhkan pengelolaan sumber daya manusia yang efektif. Maksud dalam studi ini yaitu guna mengetahui bagaimana kinerja pegawai pramugari PT Garuda Indonesia yang berjumlah 6.521 orang dipengaruhi oleh rekrutmen, seleksi pegawai, dan pelatihan. Penelitian ini menggunakan 100 sampel sebagai responden, dan peneliti menyebarkan kuesioner berbasis Google Forms sebagai data primer. Analisis deskriptif dan uji kausalitas data adalah metode analisis data yang digunakan: uji asumsi klasik, uji validitas dan reliabilitas: uji multikolinearitas dan heteroskedastisitas, uji pengaruh, dan uji normalitas: uji hipotesis, uji koefisien determinasi, dan uji berganda analisis regresi: Uji T dan F Prosedur rekrutmen (X1), seleksi karyawan (X2), dan pelatihan (X3) merupakan variabel independen. Variabel Proses Rekrutmen (X1) memiliki nilai koefisien beta sebesar 0,345 atau 34,5 persen. Artinya variabel proses rekrutmen (X1) dapat meningkatkan kinerja sebesar 34,5 persen untuk setiap kenaikan satu poin; variabel Pemilihan Pegawai (X2) memiliki nilai koefisien beta sebesar 0,193 atau 19,3 persen, yang berarti bahwa setiap kenaikan satu poin dalam satu variabel pemilihan pegawai (X2) dapat meningkatkan kinerja sebesar 19,3 persen; dan variabel Pelatihan (X3) memiliki nilai koefisien sebesar 0,444 atau 44,4%, Uji F menghasilkan 107,038 > f_tabel sebesar 2,70, hal ini menunjukkan bahwa variabel proses rekrutmen, pemilihan karyawan, dan pelatihan berpengaruh terhadap kinerja","PeriodicalId":485672,"journal":{"name":"eCo-Buss","volume":"47 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138981922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Implementasi Pelayanan Berbasis Elektronik di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu di Kota Batam","authors":"A. Sombo, Timbul Dompak","doi":"10.32877/eb.v6i2.1041","DOIUrl":"https://doi.org/10.32877/eb.v6i2.1041","url":null,"abstract":"PTSP (One Stop Integrated Service) is an online licensing management system that makes use of a website-based application designed to deliver administrative public service online. The goal of this research is to examine the adoption of e-services and integrated one-stop services in investment offices. The methods employed are qualitative research approaches such as interviews, documentation, and observational data collecting. The results revealed that the deployment of e-services to improve public services in Batam City DPMPTSP was extremely good. High system security by using firewalls, passwords, and email verification. Development of Digital Ecosystem through OSS or Easy PTSP Online system that can enrich user experience and support the growth of digital economy in Batam City. DPMPTSP Batam City ideally provides quality services. Efficiency on the input side of the ease of accessing the PTSP website is clear and easy to find by license applicants. At PTSP Batam City, the licensing process through the online PTSP Easy System is now fast, cheap, simple, clear, guaranteed, and at an affordable price. Increased Competitiveness of Batam City through Online Single Submission (OSS) digital system. With OSS, businesses can avoid and reduce duplication of licensing processes. Data security Online licensing and non-licensing services also guarantee not to share the applicant's personal information with other parties or sites that are not related to the service. \u0000 ","PeriodicalId":485672,"journal":{"name":"eCo-Buss","volume":"195 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138982370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Faktor Harga Serta Kepercayan Konsumen Pengaruhnya Terhadap Keputusan Pembelian Melalui Tokopedia di Kota Bekasi","authors":"Oberlian","doi":"10.32877/eb.v6i2.1029","DOIUrl":"https://doi.org/10.32877/eb.v6i2.1029","url":null,"abstract":"Maksud dilakukannya kegiatan ini untuk mencari dampak harga dan kepercayaan konsumen pada fluktuasi niat masyarakat membeli pada Startup Tokopedia di Kecamatan Bantargebang Kota Bekasi. Menariknya penelitian ini karena ditengah maraknya pembelanjaan online di Indonesia dimana salah satunya dilayani oleh Tokopedia yang merupakan startup dengan jumlah pengunjung nomor dua sampe kuartal kedua tahun 2023. Diantara banyaknya Startup yang muncul, untuk masyarakat Kecamatan Bantargebang faktor apa saja yang lebih mengarahkan konsumen untuk memutuskan menggunakan Startup yang ada. Setiap Bisnis Startup berusahan memberikan kemudahan dan kenyamanan pada pengunjung dengan memberikan potongan harga atau pengiriman barang yang cepat. Penelitian ini dilakukan bulan Maret sampai Agustus 2023 dengan jumlah populasi tidak diketahui. Untuk menetapkan jumlah sampel disebabkan  jumlah populasi tidak bisa diperkirakan, maka digunakan rumus Lemeshow dengan koefisien alpha 7% diperoleh sampel 196 responden. Metode analisa menggunakan regresi linier berganda diolah dengan aplikasi SPSS. Sebelum diregres, dipastikan data dan  pemodelan yang digunakan sudah tepat agar dalam proses analisa berikutnya tidak mengalami kendala. Untuk memperoleh hal ini dapat dilakukan dengan pengujian kualitas data dan asumsi klasik. Hasil dari  penelitian ini menunjukkan secara parsial terdapat pengaruh  harga sebesar 63,7% dan kepercayaan konsumen sebesar 56,6% terhadap keputusan pembelian konsumen melalui  Startup Tokopedia di Bantargebang kota Bekasi. Semua variable bebas dengan sekaligus  menjadi predictor terhadap keputusan pembelian melalui startup Tokopedia di Kecamatan Bantargebang Kota Bekasi.","PeriodicalId":485672,"journal":{"name":"eCo-Buss","volume":"100 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138982595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}