Вестник Российского экономического университета имени Г. В. Плеханова最新文献

{"title":"The Role of University Integration in Overcoming the Gap between Education Results and Real Needs of Labour Market","authors":"M. Shaheen","doi":"10.21686/2413-2829-2023-165-172","DOIUrl":"https://doi.org/10.21686/2413-2829-2023-165-172","url":null,"abstract":"The article discusses the topic of overcoming the gap between results of professional education and actual needs of labour market in the current situation and the role of universities in the problem solution. Due to the fact that professional education provides students with a lot of important and fundamental knowledge in a certain sphere, but labour market needs change faster than the basic curriculum a gap turns up between education programs and requirements advanced to workers. As a result we can observe a situation when a qualified specialist possesses plenty of theoretical knowledge, but few practical skills necessary for work. It is an important and acute challenge for the education sphere, labour market and in the long run for society in general. The article studies key notions connected with interaction between labour market and education, proposes possible ways to cut the gap between education results and real needs of labour market and highlights potential barriers that can hinder this process. The author provides concrete examples of successful solution of the problem within the frames of implementing various partner programs of business and education both in Russia and abroad.","PeriodicalId":485429,"journal":{"name":"Вестник Российского экономического университета имени Г. В. Плеханова","volume":"354 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135194986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Gamefication in Communications","authors":"S. N. Lobanova","doi":"10.21686/2413-2829-2023-208-216","DOIUrl":"https://doi.org/10.21686/2413-2829-2023-208-216","url":null,"abstract":"The article studies the phenomenon of gamefication as a current communication means for goods and service promotion to the market. Today’s customer is not a passive observer but a participant of the promotion process ready for testing. The article shows gamefication as a communication tool that can attract and retain customer, gives its definition and reveals pre-conditions of its arising among marketing tools. Key trends in gameficationon on global market were studied and feasibility of using interactive advert forms was analyzed. The article demonstrates trends in volume growth on global market of gamefication and identifies spheres of using game mechanics both on global market and in Russia. The author shows key tasks, where game content can be used. The focus is made on studying principles and requirements that should be followed to get a certain effect of introducing gamefication. The article reveals principle difference between computer games and gameficated communications, which allows developers to use game content. In conclusion the author puts forwards recommendations for companies that do not use gamefication or use it in a limited volume.","PeriodicalId":485429,"journal":{"name":"Вестник Российского экономического университета имени Г. В. Плеханова","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135193590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Researching Dynamic Capacities of Restaurants for Creating Customer Value in Conditions of Digital Transformation","authors":"M. Yu. Helal, T. F. Palei","doi":"10.21686/2413-2829-2023-223-234","DOIUrl":"https://doi.org/10.21686/2413-2829-2023-223-234","url":null,"abstract":"Digital transformation is a way to increase value for guests in restaurant business. Thanks to it, restaurants can provide their guests with more personalized services. Moreover, digital transformation helps restaurants become more efficient and save money and at the same time it gives more opportunities and better service to customers, improves marketing strategies and attracts more guests. The goal of the research is to estimate dynamic capacities of restaurants for creating customer values in conditions of digital transformation. The research studies three dynamic capacities of digital probing: digital surveillance, digital scenario planning and shaping digital thinking. Digital surveillance helps restaurants find potential opportunities for digital transformation and develop strategies, which can provide profits from these opportunities. Digital scenario planning helps restaurants plan potential results of digital transformation and develop strategies, which can provide profits from potential opportunities and reduce potential risks. Shaping digital thinking helps restaurant owners, managers and employees develop necessary culture in order to implement changes and introduce innovation. Thus, the research can enrich the theoretical foundation of the sector of tourism and hospitality. The proposed three dynamic capacities can be used to realize opportunities of digital transformation for creating values for customers. In practice the research shows how restaurants can use existing opportunities.","PeriodicalId":485429,"journal":{"name":"Вестник Российского экономического университета имени Г. В. Плеханова","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135195610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Trends in Russian Logistics Development: Forecasts and Reality","authors":"A. P. Garnov","doi":"10.21686/2413-2829-2023-187-194","DOIUrl":"https://doi.org/10.21686/2413-2829-2023-187-194","url":null,"abstract":"The goal of the article is to analyze forecasts and actual development of Russian logistics on the basis of concrete example, figures, quotations and references to research. Today Russian logistics is passing the stage of active development, however, there are a lot of challenges and problems that should be overcome. A key trend in Russian logistics development is digitalization and introduction of new technologies. According to the research conducted by the Committee on Logistics Development, in 2020 about 78% of logistical market participants in Russia supported introduction of digital innovation in their work. It can cut costs of transportation, raise process efficiency and improve the quality of customer service. However, Russian logistics has not reached its full potential in this field. Key problems are poor introduction of advanced information technologies and undeveloped digital infrastructure. According to the research published by the journal ‘Logistics and Managing Supply Chains’ in 2021 only 25% of logistic companies in Russia use systems of managing storehouses and transport on the basis of artificial transportation, which allows companies to cut delivery period and provide more efficient use of transport infrastructure. According to Rosgosstrakh research in 2020, the volume of multimodal transportation in Russia grew by 15% in comparison with the previous year. However, the Federal Agency on Air Service reports that the development of infrastructure for multimodal transportation is not sufficient. A lot of Russian regions face the absence of connections between various types of transport, which can cause delays and higher delivery cost. We should also point out that Russian logistics still encounters problems with logistical costs. According to the research of ‘The International Journal of Economics and Management’ in 2020 Russia takes the 92nd place by the index of logistical costs among 160 countries. The key reasons for high costs are inefficient use of resources and weak coordination among participants of the logistic chain. The development of Russian logistics supposes introduction of digital technologies, rise in the share of multimodal transportation and cutting logistic costs. Along with this it is necessary to overcome a number of problems, such as low level of digital infrastructure and weal coordination in the logistic chain. It will require joint efforts on the part of government, business and education institutions.","PeriodicalId":485429,"journal":{"name":"Вестник Российского экономического университета имени Г. В. Плеханова","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135195613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Knowledge and space in models of regional development","authors":"T. B. Melnikova","doi":"10.21686/2413-2829-2023-3-29-39","DOIUrl":"https://doi.org/10.21686/2413-2829-2023-3-29-39","url":null,"abstract":"New knowledge is recognized as an important resource of positive dynamics of the territory development. As a result knowledge becomes an element of economic models that try to summarize regularities of economic growth and development of regions, cities and countries. The article provides structured analysis of the well known models to research regional development, which combines factors of knowledge and space. It studies ways of including knowledge and space in models, where the object of observation is territorial social and economic system, enterprise or agent possessing knowledge. Models of balanced growth, econometric ones and models with maximization aim are shown. At the same time space autocorrelation analysis and space regressive models can be used that help assess heterogeneity of innovation development in regions and identify influence zones. As a result methods of modeling general (industry) knowledge for territories with different level, global and local external effects, geographic identity of research of different types, maximization of research through alternative costs, monopoly industrial effects, impact of industrial competition and diversity, as well as knowledge ‘filter’ are revealed. Space characteristics of knowledge proliferation can be modeled through functions of activity and resistance, flexibility parameter, function of distance fading, parameter of transaction costs for knowledge transfer.","PeriodicalId":485429,"journal":{"name":"Вестник Российского экономического университета имени Г. В. Плеханова","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135045807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Problems of Food Waste Treatment аnd Ways of Their Resolving","authors":"A. P. Epishov, S. E. Zhura, A. V. Voronov","doi":"10.21686/2413-2829-2023-3-183-189","DOIUrl":"https://doi.org/10.21686/2413-2829-2023-3-183-189","url":null,"abstract":"The problem of food waste treatment has attracted serious attention lately, as such wastes are regarded as a source of valuable biological matters. We should consider them as a resource, which can be used in the future to produce forage, fertilizers, etc. The authors carried out investigations aimed at revealing problems of food waste treatment. Analysis of the effective legal acts allows us to draw a conclusion, that the major part of these acts cannot create conditions directed to preferable and priority utilization of food wastes, therefore recommendations aimed at elimination of gaps in the field of waste regulation are advanced. First of all it is necessary to specify available definitions and introduce new ones in the field of food waste management, to ban destruction and burial of food waste, build infrastructure for separate garbage collection with obligatory use of bins for food waste. At the same time it is needed to adopt a law about food-sharing, to insert amendments into the Tax Code of the Russian Federation and to remove from the list of taxation entities food stuffs with expiring BBD in case of their free transfer. These changes could release trade enterprises from taxes and thus motivate companies not to reduce foods to the condition of food waste. Serious attention should be paid to technologies of their utilization and assessment of efficiency of technological solutions on their use in the field of food stuffs management in the Russian Federation in order to decrease amounts of food with expiring BBD and food waste.","PeriodicalId":485429,"journal":{"name":"Вестник Российского экономического университета имени Г. В. Плеханова","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135045812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}