SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa最新文献_第9页

PENGARUH KONTEN INFORMASI PENCURIAN TERHADAP PERILAKU FOLLOWERS (STUDI KAUSALITAS AKUN INSTAGRAM @SEMUATENTANGBATAM) 窃取信息内容对关注者行为的影响(INSTAGRAM账号@ all about batam的因果研究)

SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa Pub Date : 2023-09-11 DOI: 10.33884/scientiajournal.v5i3.7710

Ilovia Nadine, SHOLIHUL ABIDIN

{"title":"PENGARUH KONTEN INFORMASI PENCURIAN TERHADAP PERILAKU FOLLOWERS (STUDI KAUSALITAS AKUN INSTAGRAM @SEMUATENTANGBATAM)","authors":"Ilovia Nadine, SHOLIHUL ABIDIN","doi":"10.33884/scientiajournal.v5i3.7710","DOIUrl":"https://doi.org/10.33884/scientiajournal.v5i3.7710","url":null,"abstract":"One type of new media that is present and becoming viral among users is social media. One of the social media in question is Instagram with the account name @semuatentangbatam. This study aims to determine whether there is an effect of content on the behavior of followers of @semuatentangbatam. If so, how much influence does the theft information content have on the behavior of @semuatentangbatam followers. This study uses a quantitative method with a descriptive approach. The population in this study is followers @semuatentangbatam, namely 201,000 (February 2023). The technique used in sampling in this study was Probability Sampling, namely Simple Random Sampling. The researcher distributed questionnaires to the population sample, namely 399 respondents @semuatentangbatam which were calculated using the Slovin formula. Data analysis techniques used descriptive statistical tests, classical assumption tests, simple linear regression and hypothesis testing. 3. The coefficient test results for the adjusted R-squared value are 0.325838018 or 32.6% while the remaining 67.4% is influenced by other variables. 4. The results of the simple linear regression test with the results of the regression equation Y = 2.168 + 0.445 X1 have a positive value, between the content variable (X) and the behavior variable (Y).  Keywords: Behavior; Content; Information; Instagram.","PeriodicalId":484713,"journal":{"name":"SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136025475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH DIFERENSIASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA PRODUK FASHION THENBLANK DI KOTA BATAM 产品的分化和质量对消费者对时尚产品巴淡的影响

SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa Pub Date : 2023-09-11 DOI: 10.33884/scientiajournal.v5i3.7809

Ayu Adella Irsanni, Suhardi Suhardi

引用次数: 0

PENGARUH PROMOSI, CITRA MEREK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA APLIKASI BUKALAPAK DI KOTA BATAM 促销、品牌形象和信任对巴淡市BUKALAPAK应用程序用户购买决策的影响

SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa Pub Date : 2023-09-11 DOI: 10.33884/scientiajournal.v5i3.7421

Chairul_Anan Chairul Anan, Inda Sukati Inda Sukati

引用次数: 0

FACTORS INFLUENCING THE PURCHASE DECISION OF GARNIER FACIAL CLEANSER IN BATAM CITY 巴淡市居民卡尼尔洗面奶购买决策的影响因素

SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa Pub Date : 2023-09-11 DOI: 10.33884/scientiajournal.v5i3.7900

Krisnayanti Marbun, M. Khoiri

{"title":"FACTORS INFLUENCING THE PURCHASE DECISION OF GARNIER FACIAL CLEANSER IN BATAM CITY","authors":"Krisnayanti Marbun, M. Khoiri","doi":"10.33884/scientiajournal.v5i3.7900","DOIUrl":"https://doi.org/10.33884/scientiajournal.v5i3.7900","url":null,"abstract":"Purchasing decisions are thoughts where individuals evaluate various choices and decide on a product from among the many choices. Purchasing decisions are the stage in the decision-making process where consumers actually buy. Decision making is an individual activity that is directly involved in the process of purchasing goods offered by the company. Purchasing decision is a process of making a purchase decision which includes determining what to buy or not to buy and the decision is obtained from previous activities. The purpose of this study was to determine the effect of brand image on purchasing decisions, the effect of promotion on purchasing decisions, the effect of trust on purchasing decisions and the effect of brand image, promotion and trust on purchasing decisions for garnier facial cleansers in BatamCity. This study uses quantitative research methods with multiple linear regression analysis. The results showed that there is a positive and significant influence between brand image on purchasing decisions, there is a positive and significant influence between promotions on purchasing decisions, there is a positive and significant influence between trust on purchasing decisions and there is a positive and significant influence between brand image, promotion and trust on purchasing decisions for garnier facial cleansers in Batam City. Keywords: Brand Image, Promotion, Trust, Purchasing Decisions","PeriodicalId":484713,"journal":{"name":"SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136025355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS MANAJEMEN REDAKSI BATAMTODAY.COM PASCA PANDEMI COVID-19 在COVID-19大流行后，BATAMTODAY.COM编辑管理分析

SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa Pub Date : 2023-09-11 DOI: 10.33884/scientiajournal.v5i3.7285

Filar Ade Febriansyah, Michael Jibrael Rorong

{"title":"ANALISIS MANAJEMEN REDAKSI BATAMTODAY.COM PASCA PANDEMI COVID-19","authors":"Filar Ade Febriansyah, Michael Jibrael Rorong","doi":"10.33884/scientiajournal.v5i3.7285","DOIUrl":"https://doi.org/10.33884/scientiajournal.v5i3.7285","url":null,"abstract":"The Batamtoday editorial team is a pioneer of online media in the Riau Islands. Through the presence of Batamtoday, the public can easily access information on a mass scale, anytime and anywhere. This study employs a qualitative descriptive method utilizing the managerialism and organizational democracy theory by Stanley Deetz. This theory demonstrates how communication practices in an organization can distort decision-making. The sub-theories of strategy, agreement, involvement, and participation in organizations provide a contradictory understanding of communication practices in an organization. Strategy and agreement as part of managerialism determine decision-making through leadership domination, while involvement and participation as part of democracy provide a solution to the chaos of domination through leadership movements. The results of the study indicate that the form and pattern of communication applied by the Batamtoday editorial team is verbal, with a communication pattern tailored to the social reality practices within Deetz's concept. The organizational structure in Batamtoday does not give an impression of rigidity in its communication practices. In conclusion, this study shows that the Batamtoday editorial team employs effective communication strategies to build news coverage in the Riau Islands. Communication practices within the editorial team appear flexible and semi-formal, allowing for the involvement and participation of team members in decision-making. Stanley Deetz's managerialism and organizational democracy theory can provide a useful perspective in understanding the dynamics of communication in organizations and how communication strategies can influence decision-making.","PeriodicalId":484713,"journal":{"name":"SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136025358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS KOMUNIKASI DIGITAL PADA AKSI KEKERASAN VERBAL KOMUNITAS MOBILE LEGENDS SQUADS PROJECT TRV DIKOTA BATAM 数字通信分析了巴淡市移动社区传奇中队项目TRV

SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa Pub Date : 2023-09-11 DOI: 10.33884/scientiajournal.v5i3.7827

James Nathan Mangara, Ageng Rara Cindoswari

{"title":"ANALISIS KOMUNIKASI DIGITAL PADA AKSI KEKERASAN VERBAL KOMUNITAS MOBILE LEGENDS SQUADS PROJECT TRV DIKOTA BATAM","authors":"James Nathan Mangara, Ageng Rara Cindoswari","doi":"10.33884/scientiajournal.v5i3.7827","DOIUrl":"https://doi.org/10.33884/scientiajournal.v5i3.7827","url":null,"abstract":"Sejak awal peradaban manusia, komunikasi telah menjadi hal yang sangat penting dalam pertukaran informasi antara individu, kelompok, dan bangsa. Komunikasi digital, seperti pesan teks, panggilan suara, email, media sosial, dan aplikasi pesan instan dalam game seperti Mobile Legends, memfasilitasi interaksi simbolik secara real-time di seluruh dunia. Meskipun memberikan manfaat, penggunaan media baru ini juga telah menyebabkan penurunan nilai dan norma-norma sosial dalam masyarakat, termasuk munculnya kekerasan verbal dalam komunikasi digital, yang melibatkan penggunaan bahasa merendahkan, menghina, atau mengancam yang ditujukan kepada individu atau kelompok. Penelitian ini bertujuan untuk mengungkap isu kekerasan verbal dalam komunikasi digital. Studi ini melibatkan komunitas Mobile Legends Squads Project TRV di kota tersebut. Peneliti menggunakan teknik pengumpulan data seperti wawancara dan observasi, dan temuan-temuan mengungkapkan bahwa komunikasi digital dalam grup permainan seperti \"Mobile Legends\" mempengaruhi dinamika kelompok dan kesejahteraan anggotanya. Kekerasan verbal dalam permainan ini memiliki dampak negatif, dan moderator dari grup permainan \"Mobile Legends\" memainkan peran penting dalam menjunjung etika komunikasi dan menangani konflik.","PeriodicalId":484713,"journal":{"name":"SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136025480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS KOMUNIKASI KELUARGA ANTARA PERANTAU DENGAN ORANG TUA (STUDI PADA PERANTAU SUMATERA SELATAN DI KOTA BATAM) 移民与父母之间的家庭沟通分析（对巴淡市南苏门答腊移民的研究）

SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa Pub Date : 2023-09-11 DOI: 10.33884/scientiajournal.v5i3.7874

Dea Milta, Sholihul Abidin

{"title":"ANALISIS KOMUNIKASI KELUARGA ANTARA PERANTAU DENGAN ORANG TUA (STUDI PADA PERANTAU SUMATERA SELATAN DI KOTA BATAM)","authors":"Dea Milta, Sholihul Abidin","doi":"10.33884/scientiajournal.v5i3.7874","DOIUrl":"https://doi.org/10.33884/scientiajournal.v5i3.7874","url":null,"abstract":"Family communication between migrants (children) and their parents is a verbal and non verbal interaction that occurs between children who live far away from home and their parents. This communication allows them to stay connected, share information, and maintain emotional relationships despite the distance. This research employed a qualitative method, utilizing Mery Anne Fitzpatrick's family relationship schema theory. The theory illustrates communication practices within a family involving the roles of parents and children. The research findings indicate that the forms and patterns of communication adopted by migrants from South Sumatra residing in Batam City are verbal, aligned with the communication practices between children and parents within Fitzpatrick's concept. Through interviews as one of the data collection techniques, researchers discovered how communication occurs using various media such as WhatsApp and video calls, enabling migrants to exchange information with their parents in their hometown. In conclusion, this study demonstrates the significance of family communication between migrants from South Sumatra in Batam City and their parents in the hometown to overcome the obstacle of distance. Effective communication and strong emotional bonds help address this challenge. The family relationship schema theory provides valuable insights into understanding family communication, particularly between migrant children and their parents, which is crucial in maintaining family ties despite the distance and physical separation.   Keywords: Family Communication, Parent-Child Communication, Long-Distance Communication, Migrants","PeriodicalId":484713,"journal":{"name":"SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136025342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Costumer Relationship Dan Promosi Penjualan Terhadap Loyalitas Pelanggan Di PT Valco Indonesiatec 客户关系对印尼PT Valco tec客户忠诚的影响和销售促进

SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa Pub Date : 2023-09-11 DOI: 10.33884/scientiajournal.v5i3.7998

Hidayah Fitri Ridarti Ridarti, Yvonne Wangdra

{"title":"Pengaruh Costumer Relationship Dan Promosi Penjualan Terhadap Loyalitas Pelanggan Di PT Valco Indonesiatec","authors":"Hidayah Fitri Ridarti Ridarti, Yvonne Wangdra","doi":"10.33884/scientiajournal.v5i3.7998","DOIUrl":"https://doi.org/10.33884/scientiajournal.v5i3.7998","url":null,"abstract":"In the midst of intense competition, one of the keys to maintaining and keeping up with the company's future is client or customer loyalty. The purpose of this research is to determine the effect of customer relationships and sales promotions on customer loyalty at PT Valco Indosiatec. This study applies a quantitative method by determining a sample of 101 respondents at PT Valco Indosiatec by applying a saturated sample. Questionnaires are used as a technique in collecting data. Data analysis in this study used the SmartPLS 3.0 program. Hypothesis testing with the PLS approach is carried out in two stages, namely testing the outer model and the inner model. The outer model test is carried out to prove the validity and reliability of all indicators for each variable. The inner model test is carried out to test the influence between variables according to the hypotheses previously set. The results showed: customer relationship has an effect on PT Valco Indosiatec's sales promotion, sales promotion has an effect on PT Valco Indosiatec's customer loyalty, customer relationship has an effect on PT Valco Indosiatec's customer loyalty.","PeriodicalId":484713,"journal":{"name":"SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136025346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA AKUNTANSI BERKARIR SEBAGAI KONSULTAN PAJAK 分析影响会计学生作为税务顾问兴趣的因素

SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa Pub Date : 2023-09-11 DOI: 10.33884/scientiajournal.v5i3.7667

Ardi Wiranata, Haposan Banjarnahor

{"title":"ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA AKUNTANSI BERKARIR SEBAGAI KONSULTAN PAJAK","authors":"Ardi Wiranata, Haposan Banjarnahor","doi":"10.33884/scientiajournal.v5i3.7667","DOIUrl":"https://doi.org/10.33884/scientiajournal.v5i3.7667","url":null,"abstract":"The purpose of this study was to determine the effect of financial rewards, professional recognition, and labor market considerations on the interest of accounting students to work as tax consultant. The tests carried out in this study were descriptive analysis tests, data quality tests, namely validity and reliability tests, classical assumption tests, namely normality tests, multicollinearity tests, and heroscedasticity tests, multiple linear regression tests, coefficient of determination tests, hypothesis tests, namely t tests and f tests. the results of the study state that partially financial rewards, professional recognition, and labor market considerations have a positive and significant effect on the interest of accounting students to have a career as a tax consultant. Simultaneously, financial rewards, professional recognition, and labor market considerations have a positive and significant effect on accounting students' interest in a career as a tax consultant. The results of the coefficient of determination with an Adjusted R Square value of 0.561 explain that the three independent variables in this study influence the dependent variable by 56.1% while the remaining 43.9% are influenced by other variables not present in this study. Keywords: financial rewards, labor market considerations, professional recognition, tax consultant","PeriodicalId":484713,"journal":{"name":"SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136025341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Desain Produk, Brand Image, Dan Perilaku Konsumen Terhadap Keputusan Pembelian Vitamin Xon-Ce Di Apotek Jasmine 产品设计、品牌形象和消费者行为对茉莉药店购买维生素hyeon - ce的决定的影响

SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa Pub Date : 2023-09-11 DOI: 10.33884/scientiajournal.v5i3.7657

Afridilla Novitri Novitri, Realize Realize

{"title":"Pengaruh Desain Produk, Brand Image, Dan Perilaku Konsumen Terhadap Keputusan Pembelian Vitamin Xon-Ce Di Apotek Jasmine","authors":"Afridilla Novitri Novitri, Realize Realize","doi":"10.33884/scientiajournal.v5i3.7657","DOIUrl":"https://doi.org/10.33884/scientiajournal.v5i3.7657","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis pengaruh desain produk, brand image, dan perilaku konsumen terhadap keputusan pembelian Vitamin Xon-Ce di Apotek Jasmine. Metode penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kuantitatif. Populasi penelitian ini adalah konsumen yang mengkonsumsi vitamin xon-ce di Kota Batam yang mana jumlahnya belum diketahui secara pasti. Teknik penentuan sampel melalui rumus Jacob Cohen dengan hasil perhitungan sebanyak 240 responden didasari pada purposive sampling. Penemuan dalam analisis regresi linier berganda menyatakan bahwasanya desain produk dapat memberikan kontribusi peningkatan sebesar 36,5% kepada keputusan pembelian. Brand image dapat memberikan kontribusi peningkatan sebesar 20,0% kepada keputusan pembelian. Perilaku konsumen dapat memberikan kontribusi peningkatan sebesar 47,9% kepada keputusan pembelian. Hasil analisis koefisien determinasi (R2) menyatakan desain produk, brand image serta perilaku konsumen dapat memberikan kontribusi sebesar 67,4% terhadap keputusan pembelian. Hasil uji t dan F menunjukkan desain produk, brand image, dan perilaku konsumen berpengaruh positif dan signifikan secara parsial dan secara simultan terhadap keputusan pembelian pembelian","PeriodicalId":484713,"journal":{"name":"SCIENTIA JOURNAL Jurnal Ilmiah Mahasiswa","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136025348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0