Journal of Communication最新文献

筛选
英文 中文
Organizational communication for social change on social media: NPOs’ social media strategies based on their perception of three stakeholder networks in collective and connective action 社交媒体上促进社会变革的组织传播:非营利组织的社交媒体战略基于其对集体行动和联系行动中三个利益相关者网络的认识
IF 7.9 1区 文学
Journal of Communication Pub Date : 2024-09-15 DOI: 10.1093/joc/jqae034
Jennifer Ihm
{"title":"Organizational communication for social change on social media: NPOs’ social media strategies based on their perception of three stakeholder networks in collective and connective action","authors":"Jennifer Ihm","doi":"10.1093/joc/jqae034","DOIUrl":"https://doi.org/10.1093/joc/jqae034","url":null,"abstract":"Social media transform and complicate nonprofit organizations’ (NPOs) traditional communication to engage and lead stakeholders for collective action. Stakeholders can self-organize for connective action on social media and form stakeholder networks of varied potential and structures that NPOs may leverage for collective goals. Facing such networks, NPOs may communicate in diverse ways to accommodate and take advantage of the diverse stakeholder networks. Through two surveys conducted with 375 (Study 1) and 74 (Study 2) NPOs, this study suggests that NPOs diversify their communication to leverage different potential from each stakeholder network by crafting different types of social media activities based on their perception of different networks. This study develops a comprehensive theoretical understanding of NPOs’ transformed and complex communication strategies for stakeholder engagement in driving social change, opening up new avenues for organizational communication and collective and connective action scholarship.","PeriodicalId":48410,"journal":{"name":"Journal of Communication","volume":null,"pages":null},"PeriodicalIF":7.9,"publicationDate":"2024-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142233375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The persistence of toxic online messages influences perceptions of harm and attributions of blame 有毒网络信息的持续存在会影响对伤害的认知和责任归属
IF 7.9 1区 文学
Journal of Communication Pub Date : 2024-08-01 DOI: 10.1093/joc/jqae024
Charles K Monge, Nicholas L Matthews, David C DeAndrea
{"title":"The persistence of toxic online messages influences perceptions of harm and attributions of blame","authors":"Charles K Monge, Nicholas L Matthews, David C DeAndrea","doi":"10.1093/joc/jqae024","DOIUrl":"https://doi.org/10.1093/joc/jqae024","url":null,"abstract":"Researchers often use attribution theory to understand how people make sense of messages. Unlike the ephemeral actions typically investigated using attribution frameworks, messages can persist. Our study observed how persistence influences the harmfulness of messages and how people levy blame upon harmful posters and those ostensibly obligated and capable of intervening. Grounded in the path model of blame, a randomized experiment (N = 520) tested whether persistence cues in an online environment (low vs high message persistence) influenced appraisals of the harmfulness of online toxicity (i.e., sexism on Reddit), inferences of mental states for relevant agents (e.g., awareness, capacity), attributions of blame, and motives to respond. Results indicated that greater persistence increased perceived harmfulness and motivated individuals to place greater blame upon inactive/ineffective moderators who were capable of intervening.","PeriodicalId":48410,"journal":{"name":"Journal of Communication","volume":null,"pages":null},"PeriodicalIF":7.9,"publicationDate":"2024-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141877536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of Employee Grievance Management on Organizational Performance 员工申诉管理对组织绩效的影响
IF 6.1 1区 文学
Journal of Communication Pub Date : 2024-07-23 DOI: 10.47941/jcomm.2121
Gabriel Tivlumun Nyitse, Yakachat Zamani
{"title":"Impact of Employee Grievance Management on Organizational Performance","authors":"Gabriel Tivlumun Nyitse, Yakachat Zamani","doi":"10.47941/jcomm.2121","DOIUrl":"https://doi.org/10.47941/jcomm.2121","url":null,"abstract":"Purpose: This paper examined the impact of employees' grievance management on organizational performance. The paper derives from conceptual points of view in available literatures that there is a coefficient relationship between the variables: employees' grievances, and organizational performance; hence, effective management of employee grievance is essential for harmonious workplace relationship, team spirit, employees' loyalty and commitment, as well as improved organizational productivity and performance. In the face of this necessity, there is still a relative lack of, or poor employee grievance management in organizations thereby giving rise to negative organizational outcomes such as reduced productivity, absenteeism, violation of orders, indiscipline and reduced quality of work. The study thus aims to show how employees' grievances directly impact on performance. \u0000Methodology: In doing this, the study is designed using secondary data, analyzed in line with content analysis model and developed on the theoretical foundation of Rahim and Bonoma’s grievance management model. The analysis is anchored on two research objectives and research questions, developed to test recurrent hypotheses. \u0000Findings: From the findings, the study concludes that effective employee grievance management is vital for effective harmonious management-labour relationship which helps to enhance organizational performance. \u0000Recommendations: It is recommended among others that grievances should be handled routinely through set-up structures designed exclusively for that purpose in order to drastically reduce employees' grievances in the workplace.","PeriodicalId":48410,"journal":{"name":"Journal of Communication","volume":null,"pages":null},"PeriodicalIF":6.1,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141813186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Too amused to stop? Self-control and the disengagement process on Netflix 太有趣而停不下来?Netflix 上的自我控制和脱离过程
IF 7.9 1区 文学
Journal of Communication Pub Date : 2024-06-28 DOI: 10.1093/joc/jqae023
Alicia Gilbert, Leonard Reinecke, Adrian Meier, Susanne E Baumgartner, Felix Dietrich
{"title":"Too amused to stop? Self-control and the disengagement process on Netflix","authors":"Alicia Gilbert, Leonard Reinecke, Adrian Meier, Susanne E Baumgartner, Felix Dietrich","doi":"10.1093/joc/jqae023","DOIUrl":"https://doi.org/10.1093/joc/jqae023","url":null,"abstract":"Consuming media entertainment often challenges recipients’ self-control. While past research related self-control almost exclusively to whether individuals engage in media use, it might be equally relevant for the disengagement from media use. Testing core assumptions of the Appraisal of Media Use, Self-Control, and Entertainment (AMUSE) model, the present study investigates the situational interplay of self-control and affective appraisals in predicting disengagement from Netflix use. Preregistered hypotheses were tested based on an event-contingent experience sampling design, in which 205 adult Netflix users in the Netherlands and Germany were tracked and surveyed for two weeks. Results demonstrate that disengagement is contingent upon enjoyment and appreciation and that enjoyment, in turn, can be “spoiled” by feeling guilty. Self-control influenced goal conflict and enjoyment throughout the reception process. We discuss opportunities for modeling disengagement from media use with situational research approaches.","PeriodicalId":48410,"journal":{"name":"Journal of Communication","volume":null,"pages":null},"PeriodicalIF":7.9,"publicationDate":"2024-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141462886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Fake News on Public Trust in Traditional Media Outlets 假新闻对公众对传统媒体信任度的影响
IF 7.9 1区 文学
Journal of Communication Pub Date : 2024-06-07 DOI: 10.47941/jcomm.1984
Peter Idiongo
{"title":"The Impact of Fake News on Public Trust in Traditional Media Outlets","authors":"Peter Idiongo","doi":"10.47941/jcomm.1984","DOIUrl":"https://doi.org/10.47941/jcomm.1984","url":null,"abstract":"Purpose: The study sought to investigate the impact of fake news on public trust in traditional media outlets. \u0000Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. \u0000Findings: The findings reveal that there exists a contextual and methodological gap relating to fake news on public trust in traditional media outlets. Preliminary empirical review revealed that the widespread dissemination of fake news through social media significantly eroded public trust in traditional media outlets. It found that demographic factors such as age, education, and political affiliation influenced susceptibility to fake news, with younger and less media-literate individuals being more affected. The impact varied geographically, with higher trust erosion in politically polarized and less regulated regions. The study highlighted the need for enhanced media literacy, stricter content moderation, and greater transparency in traditional media to restore public trust. It emphasized a multifaceted approach to mitigate the negative effects of fake news globally. \u0000Unique Contribution to Theory, Practice and Policy: The Agenda-Setting Theory, Uses and Gratification Theory and Cultivation Theory may be used to anchor future studies on the impact of fake news on public trust in traditional media outlets. The study recommended comprehensive strategies to address the impact of fake news on public trust in traditional media. Theoretically, it called for further research into the psychological and sociological mechanisms behind susceptibility to fake news. Practically, it emphasized the importance of media literacy programs and transparent reporting practices. For policymakers, it advocated for robust regulatory frameworks and international cooperation to combat misinformation. The study also suggested that traditional media invest in technological solutions like AI for detecting fake news and engage the public more proactively to rebuild trust.","PeriodicalId":48410,"journal":{"name":"Journal of Communication","volume":null,"pages":null},"PeriodicalIF":7.9,"publicationDate":"2024-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141375067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital Communication and the Rise of Online Activism 数字通信与网络激进主义的兴起
IF 7.9 1区 文学
Journal of Communication Pub Date : 2024-06-07 DOI: 10.47941/jcomm.1983
Cory Phillips
{"title":"Digital Communication and the Rise of Online Activism","authors":"Cory Phillips","doi":"10.47941/jcomm.1983","DOIUrl":"https://doi.org/10.47941/jcomm.1983","url":null,"abstract":"Purpose: The general objective of the study was to explore digital communication and the rise of online activism. \u0000Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. \u0000Findings: The findings reveal that there exists a contextual and methodological gap relating to digital communication and the rise of online activism. Preliminary empirical review revealed that digital communication had fundamentally transformed social and political activism, enabling rapid mobilization and broad dissemination of information. This shift democratized participation, allowing diverse voices to contribute to movements. However, the study also highlighted challenges such as the ephemeral nature of online engagement and the risks of reliance on centralized platforms. Despite these challenges, the potential for digital activism to drive meaningful change was evident, provided that movements could sustain real-world action and build resilient networks. \u0000Unique Contribution to Theory, Practice and Policy: The Network Society Theory, Collective Action Theory and Framing Theory may be used to anchor future studies on digital communication and the rise of online activism. The study concluded that the integration of digital communication in activism required updates to theoretical frameworks to reflect the dynamic nature of online platforms. Practically, it recommended that activists enhance their digital strategies, prioritize digital literacy and security, and create engaging content to sustain participation. Policy-wise, it emphasized the need for regulations that protect online activism while preventing misinformation. Educational institutions were urged to incorporate digital activism into their curricula. Collaborative efforts among activists, tech developers, and policymakers were highlighted as essential for developing supportive technologies. Lastly, the study called for ongoing research to understand the long-term impacts and ethical implications of digital activism, noting its evolving influence on social and political landscapes.","PeriodicalId":48410,"journal":{"name":"Journal of Communication","volume":null,"pages":null},"PeriodicalIF":7.9,"publicationDate":"2024-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141375030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Interpersonal Communication and Relationship Satisfaction in the Era of Instant Messaging 即时信息时代的人际沟通与人际关系满意度
IF 7.9 1区 文学
Journal of Communication Pub Date : 2024-06-07 DOI: 10.47941/jcomm.1979
Elvis Gaston
{"title":"Interpersonal Communication and Relationship Satisfaction in the Era of Instant Messaging","authors":"Elvis Gaston","doi":"10.47941/jcomm.1979","DOIUrl":"https://doi.org/10.47941/jcomm.1979","url":null,"abstract":"Purpose: The general objective of this study was to examine the impact of instant messaging apps on interpersonal communication and relationship dynamics. \u0000Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. \u0000Findings: The findings reveal that there exists a contextual and methodological gap relating to instant messaging apps on interpersonal communication and relationship dynamics. Preliminary empirical review revealed that while instant messaging increased connectivity and immediacy between couples, it also led to blurred boundaries and potential stress due to expectations for immediate responses. Frequent communication via IM enhanced relationship bonds but also introduced miscommunications due to the lack of non-verbal cues. The impact varied based on individual differences and relationship contexts, with younger and long-distance couples benefiting more. The study concluded that balancing IM with face-to-face communication was essential for maintaining high relationship satisfaction. \u0000Unique Contribution to Theory, Practice and Policy: The Social Presence Theory, Media Richness Theory and Uses and Gratification Theory may be used to anchor future studies on the impact of instant messaging on interpersonal communication. The study recommended expanding traditional communication theories to incorporate digital nuances, developing practical strategies for relationship counselors to navigate instant messaging challenges, and implementing policy changes to support healthy digital communication practices. It also suggested educational programs to enhance digital literacy, encouraged further research on demographic variations in IM use, and integrating findings into relationship intervention programs. These recommendations aimed to improve theoretical understanding, practical application, and policy development to foster healthier and more satisfying relationships in the digital era.","PeriodicalId":48410,"journal":{"name":"Journal of Communication","volume":null,"pages":null},"PeriodicalIF":7.9,"publicationDate":"2024-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141373177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Communication Technology on Family Dynamics 通信技术对家庭关系的影响
IF 7.9 1区 文学
Journal of Communication Pub Date : 2024-06-07 DOI: 10.47941/jcomm.1981
Janet Kyalo
{"title":"The Impact of Communication Technology on Family Dynamics","authors":"Janet Kyalo","doi":"10.47941/jcomm.1981","DOIUrl":"https://doi.org/10.47941/jcomm.1981","url":null,"abstract":"Purpose: This study sought to investigate the impact of communication technology on family dynamics. \u0000Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. \u0000Findings: The findings reveal that there exists a contextual and methodological gap relating to the impact of communication technology on family dynamics. Preliminary empirical review revealed that communication technology had a profound and complex impact on family dynamics, highlighting both its benefits and challenges. It found that technology often led to decreased face-to-face interactions and increased feelings of isolation, negatively affecting relationship satisfaction and increasing conflicts. Parents' technology use played a crucial role, with active mediation and co-viewing fostering a cohesive family environment, while excessive use by adolescents was linked to anxiety and depression. The study emphasized the need for balanced technology use, recommending open communication, clear guidelines, and \"tech-free\" zones to enhance family relationships and well-being. \u0000Unique Contribution to Theory, Practice and Policy: The Social Information Processing Theory, Family Systems Theory and Media Richness Theory may be used to anchor future studies on the impact of communication technology on family dynamics. The study contributed to theoretical knowledge by introducing concepts like \"technoference\" and emphasizing the socio-cultural context of technology use. It provided practical guidelines for family therapists and counselors to manage technology use within families, such as setting boundaries and promoting face-to-face interactions. The study also recommended that policymakers develop educational programs for digital literacy, encourage workplaces to respect family time, and collaborate with technology companies to create features supporting healthy technology use. Additionally, it highlighted the need for ongoing research funding to explore the impact of emerging technologies on family dynamics.","PeriodicalId":48410,"journal":{"name":"Journal of Communication","volume":null,"pages":null},"PeriodicalIF":7.9,"publicationDate":"2024-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141371274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Virtual Reality as a Tool for Immersive Journalism 虚拟现实作为沉浸式新闻报道的工具
IF 7.9 1区 文学
Journal of Communication Pub Date : 2024-06-07 DOI: 10.47941/jcomm.1982
Sally Mandela
{"title":"Virtual Reality as a Tool for Immersive Journalism","authors":"Sally Mandela","doi":"10.47941/jcomm.1982","DOIUrl":"https://doi.org/10.47941/jcomm.1982","url":null,"abstract":"Purpose: The general objective of this study was to explore Virtual Reality as a tool for immersive journalism. \u0000Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. \u0000Findings: The findings reveal that there exists a contextual and methodological gap relating to Virtual Reality as a tool for immersive journalism. Preliminary empirical review revealed that Virtual Reality (VR) significantly transformed journalism by enhancing audience engagement and empathy through immersive storytelling. It found that VR allowed viewers to experience news events firsthand, leading to better information retention and a deeper emotional connection. Despite its benefits, the study also highlighted challenges such as ethical concerns about emotional manipulation and high production costs. However, it anticipated that as technology advanced and became more affordable, VR would be more widely adopted in journalism, potentially redefining how news is reported and consumed. \u0000Unique Contribution to Theory, Practice and Policy: The Media Richness Theory, Presence Theory and Cognitive Load Theory may be used to anchor future studies on using VR for immersive journalism. The study recommended expanding existing media theories to incorporate VR's capabilities, emphasizing Media Richness and Presence Theories. Practically, it advised news organizations to invest in VR technology and training, promoting interdisciplinary collaboration for impactful storytelling. Policy recommendations included establishing ethical guidelines and making VR technology more accessible. The study stressed enhancing audience engagement through interactive VR experiences and addressing ethical considerations with comprehensive guidelines and transparency. Lastly, it encouraged ongoing research and innovation, proposing collaborations with academic institutions and longitudinal studies to assess VR's long-term effects on journalism.","PeriodicalId":48410,"journal":{"name":"Journal of Communication","volume":null,"pages":null},"PeriodicalIF":7.9,"publicationDate":"2024-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141373421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Health Communication Campaigns and Their Impact on Public Health Behaviors 健康传播活动及其对公众健康行为的影响
IF 7.9 1区 文学
Journal of Communication Pub Date : 2024-06-07 DOI: 10.47941/jcomm.1980
Michael Odongo
{"title":"Health Communication Campaigns and Their Impact on Public Health Behaviors","authors":"Michael Odongo","doi":"10.47941/jcomm.1980","DOIUrl":"https://doi.org/10.47941/jcomm.1980","url":null,"abstract":"Purpose: The general objective of this study was to explore health communication campaigns and their impact on public health behaviours. \u0000Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. \u0000Findings: The findings reveal that there exists a contextual and methodological gap relating to health communication campaigns and their impact on public health behaviours. Health communication campaigns played a crucial role in shaping public health behaviors and improving health outcomes by strategically disseminating information to educate and influence individuals towards healthier lifestyles. The effectiveness of these campaigns depended on message design, delivery channels, and the targeted health behaviors. Successful campaigns used a multi-channel approach, combining mass media, digital platforms, and community-based initiatives to reach diverse audiences. Despite challenges like socioeconomic barriers and misinformation, adaptive strategies and continuous evaluation helped overcome these obstacles. These findings highlighted the significance of health communication campaigns in improving public health and guiding policymakers in designing effective interventions. \u0000Unique Contribution to Theory, Practice and Policy: The Health Benefit Model (HBM), Social Cognitive Theory (SCT) and the Theory of Planned Behaviour may be used to anchor future studies on health communication campaigns and their impact on public health behaviours. Health communication campaigns were found to be more effective when grounded in behavioral science theories like the Health Belief Model, Social Cognitive Theory, and the Theory of Planned Behavior. Targeted messaging tailored to specific demographic groups and strategic use of multiple communication channels, such as mass media, digital media, and community outreach, significantly enhanced campaign impact. Sustained funding and policy support, integration with broader public health initiatives, robust evaluation mechanisms, and the development of culturally sensitive campaigns were recommended to maximize reach and effectiveness. These approaches ensured that health messages resonated with diverse populations and fostered sustained behavior change.","PeriodicalId":48410,"journal":{"name":"Journal of Communication","volume":null,"pages":null},"PeriodicalIF":7.9,"publicationDate":"2024-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141372332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信