Nicolas Mattis, Lucien Heitz, Philipp K Masur, Judith Moeller, Wouter van Atteveldt
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Nudges for news recommenders: prominent article positioning increases selection, engagement, and recall of environmental news, but reducing complexity does not
News aggregators inherently constitute choice architectures in which placement and presentation of news articles in the user interface affect how people perceive and engage with them. Accordingly, deliberate changes of a news aggregators’ choice architecture may nudge engagement. Against this background, our study aims to test the effects of 2 nudges, namely a position and an accessibility nudge, on (a) the selection of, (b) the engagement with, and (c) learning from environmental news articles by means of a 7-day field experiment using a news aggregator app in the United Kingdom. Results suggest that prominent article positioning coupled with visual highlighting significantly increases the selection of environmental news, its reading time and recall of information. In contrast, automated rewriting of environmental articles for lower text complexity had no significant effects. Additional analyses indicate that neither nudge backfired by decreasing user satisfaction, thus suggesting the practical usability of our approach.
期刊介绍:
The Journal of Communication, the flagship journal of the International Communication Association, is a vital publication for communication specialists and policymakers alike. Focusing on communication research, practice, policy, and theory, it delivers the latest and most significant findings in communication studies. The journal also includes an extensive book review section and symposia of selected studies on current issues. JoC publishes top-quality scholarship on all aspects of communication, with a particular interest in research that transcends disciplinary and sub-field boundaries.