Journal of Interactive Marketing最新文献_第3页

The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices 隐私市场:了解消费者如何权衡隐私实践

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2023-03-22 DOI: 10.1177/10949968221140061

Felix Eggers, F. T. Beke, P. Verhoef, J. Wieringa

{"title":"The Market for Privacy: Understanding How Consumers Trade Off Privacy Practices","authors":"Felix Eggers, F. T. Beke, P. Verhoef, J. Wieringa","doi":"10.1177/10949968221140061","DOIUrl":"https://doi.org/10.1177/10949968221140061","url":null,"abstract":"In recent years, firms’ privacy practices have received increasing attention from consumers. While firms largely see this development as a threat, as consumers might prohibit collection or use of data, we suggest that it can also represent an opportunity for firms. On the “market for privacy,” firms can gain a competitive advantage by differentiating and actively promoting preferred privacy practices. In this context, the authors study how consumers trade off five privacy elements, three relating to distributive fairness (i.e., information collection, storage, use) and two relating to procedural fairness (i.e., transparency, control). Moreover, they analyze how the impact of these elements differs among four industries that vary in information sensitivity and interaction intensity. By using discrete choice experiments, the authors show that all privacy elements matter to consumers, even when in a trade-off with price. In highly sensitive industries, differences in information collection and use matter more, while storage matters less, for differentiation. When consumers have less frequent interactions with companies, they require more transparency about their privacy practices. The authors demonstrate empirically that optimizing privacy practices can lead to robust changes in market shares (Study 1) and higher revenues in equilibrium (Study 2) when firms embrace the market for privacy.","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":"58 1","pages":"341 - 360"},"PeriodicalIF":11.8,"publicationDate":"2023-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44712267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

How Do You Sleep? The Impact of Sleep Apps on Generation Z's Well-Being 你怎么睡？睡眠应用程序对Z世代幸福感的影响

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2023-03-05 DOI: 10.1177/10949968221142806

Elodie A Attié, L. Meyer-Waarden

{"title":"How Do You Sleep? The Impact of Sleep Apps on Generation Z's Well-Being","authors":"Elodie A Attié, L. Meyer-Waarden","doi":"10.1177/10949968221142806","DOIUrl":"https://doi.org/10.1177/10949968221142806","url":null,"abstract":"Mobile health (mHealth) apps have fundamentally changed the usage of smartphones in people's daily lives. In this context, sleep apps, the most popular mHealth apps, can track and enhance user well-being. Understanding the antecedents of the usage of sleep apps is of timely research interest. This study focuses on whether and how sleep apps influence Generation Z users’ well-being (as this generation represents a promising market segment for smart devices). More precisely, the authors enhance the technology acceptance model with the uses and gratifications theory, and they test the perceptions of a sleep app before and after use. Structural equation modeling shows that the sleep app positively influences perceived usefulness, perceived ease of use, intention to use, real usage, and perceived well-being. Consumers rate higher levels of well-being and usefulness regarding the sleep app before use than after use. Perceived usefulness can enhance usage and, in turn, well-being. Privacy concerns and personality traits moderate the direct effects on well-being. Health app managers should understand the importance of the utilitarian benefits of disruptive technologies, which can be enhanced through empowerment (i.e., self-tracking, self-knowledge, and self-management) and well-being benefits. However, privacy concerns remain the primary reason for consumers’ reluctance toward mHealth apps.","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":"58 1","pages":"222 - 247"},"PeriodicalIF":11.8,"publicationDate":"2023-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47613473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Will Social Distancing in Service Encounters Affect Consumers' Value Perception During the COVID-19 Pandemic? The Role of Servicescape, Self-Efficacy, and Technological Intervention. 新冠疫情期间，服务场所的社交距离是否会影响消费者的价值感知?服务逃避、自我效能感与技术干预的作用

IF 6.8 1区管理学

Journal of Interactive Marketing Pub Date : 2023-03-03 eCollection Date: 2023-05-01 DOI: 10.1177/10949968231156530

Ying Feng, Jie Meng

{"title":"Will Social Distancing in Service Encounters Affect Consumers' Value Perception During the COVID-19 Pandemic? The Role of Servicescape, Self-Efficacy, and Technological Intervention.","authors":"Ying Feng, Jie Meng","doi":"10.1177/10949968231156530","DOIUrl":"10.1177/10949968231156530","url":null,"abstract":"<p><p>This study investigates how physical and psychological distance from one's surroundings may influence one's perception of connectedness with the servicescape and, ultimately, perception of value. It also examines the effect of consumers' techno-psychological differences and interaction modes on this distance-closeness relationship. The researchers develop and test a conceptual framework of how personal cognitive traits and technological intervention may alter consumers' perceived connectedness to the servicescape and influence their perceived value in different service settings. Via a quasi-experiment design in three service scenarios, this research shows a synthetical effect of contactless technology in the distancing setting that may work more effectively on high self-efficiency customers to change their perceived closeness to the servicescape and further change their evaluation of the service. The findings reveal the practical implications of social distancing for different types of consumers in service encounters during or after the COVID-19 pandemic.</p>","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":"1 1","pages":"167-184"},"PeriodicalIF":6.8,"publicationDate":"2023-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9988632/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42959649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Overcoming Consumer Resistance to AI in General Health Care 在普通医疗保健中克服消费者对人工智能的抵制

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2023-02-28 DOI: 10.1177/10949968221151061

Piotr Gaczek, R. Pozharliev, G. Leszczyński, Marek Zielinski

{"title":"Overcoming Consumer Resistance to AI in General Health Care","authors":"Piotr Gaczek, R. Pozharliev, G. Leszczyński, Marek Zielinski","doi":"10.1177/10949968221151061","DOIUrl":"https://doi.org/10.1177/10949968221151061","url":null,"abstract":"Artificial intelligence (AI) in medicine offers a unique opportunity to improve the global health system. However, consumers remain skeptical about AI's ability to accurately assess their medical condition. The five studies here provide insights into consumers’ reluctance to use AI-produced health care recommendations. Consumers are less willing to follow a medical recommendation from AI (vs. from a human) when the medical diagnosis provides health results that are good (i.e., symptoms do not require medical care) versus bad (i.e., symptoms are worrisome and may require urgent care) (Study 1a). The effect is mediated by consumers’ perception of diagnosis trustworthiness (Study 1b) and enhanced by consumers’ health anxiety score (Study 2). Providing social proof (e.g., number of satisfied customers recommending the service) reduces the negative effect of health anxiety on consumers’ trust in the medical diagnosis and increases their willingness to follow the AI's recommendations (Study 3a). The findings provide insights into the psychological drivers of acceptance of automated health care and suggest possible actions to overcome consumers’ reluctance to follow AI medical recommendations.","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":"58 1","pages":"321 - 338"},"PeriodicalIF":11.8,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41641945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Mind the Age Gap! How Problematic Internet Use Affects Adults’ and Emerging Adults’ Well-Being and Prosocial Consumer Behavior 注意年龄差距!有问题的互联网使用如何影响成人和新成人的幸福感和亲社会消费行为

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2023-02-24 DOI: 10.1177/10949968231155803

Francesco Raggiotto, E. Mazzoni, M. Benassi, S. Panesi, Martina Vacondio, Silvia Filippi, Alice Turati, M. Benvenuti

引用次数: 1

The Impact of Mobile Payment on Hedonic Preference 移动支付对享乐偏好的影响

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2023-02-13 DOI: 10.1177/10949968221146997

Yining Yu, Xixian Peng, Lei Wang

引用次数: 1

Selecting, Optimizing, and Compensating During Lockdown: How Older Consumers Use Social Networking Services to Improve Social Well-Being 封锁期间的选择、优化和补偿：老年消费者如何利用社交网络服务改善社会福利

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2023-02-12 DOI: 10.1177/10949968231155156

Carolyn Wilson-Nash, I. Pavlopoulou, Zilin Wang

{"title":"Selecting, Optimizing, and Compensating During Lockdown: How Older Consumers Use Social Networking Services to Improve Social Well-Being","authors":"Carolyn Wilson-Nash, I. Pavlopoulou, Zilin Wang","doi":"10.1177/10949968231155156","DOIUrl":"https://doi.org/10.1177/10949968231155156","url":null,"abstract":"During the COVID-19 pandemic, older consumers have increased their usage of social networking services (SNSs) to avoid social isolation, yet this behavior remains unexplored. Through selective optimization with compensation theory, the authors combine concepts from gerontology and marketing to investigate the following research question: How does older consumers’ usage of SNSs during the pandemic interrelate with the constructs of social well-being? The research draws on qualitative data collated during lockdown in the United Kingdom, including 14 semistructured interviews from participants age 65–80 and six months of netnographic data from an online forum geared toward older people. The findings reveal how older consumers leverage three strategies—selection, optimization, and compensation—to improve their use of SNSs and social interactions during lockdowns. Such behaviors in turn interrelate with the dimensions of social well-being: social acceptance, social integration, social contribution, social actualization, and social coherence. This research contributes to the marketing literature by (1) introducing a framework for transformative SNSs into transformative service research, (2) utilizing theory from gerontology studies to further understand the older consumer, and (3) enhancing the sparse understanding of older consumers’ use of SNSs. Future research directions and managerial implication are suggested for both marketers and developers of SNSs for aging consumers.","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":"58 1","pages":"301 - 320"},"PeriodicalIF":11.8,"publicationDate":"2023-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42578548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Bridging Who They Are with Who They Thought They’d Be: The Effects of Gen Zers’ Subjective Well-Being on Their Boycott Responses to Online and Offline Unethical Situations 连接他们是谁和他们认为他们会是谁:z世代的主观幸福感对他们抵制线上和线下不道德情况的影响

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2023-02-12 DOI: 10.1177/10949968221136862

Annamaria Tuan, M. Visentin, Giandomenico Di Domenico

引用次数: 2

How Using Parental Control Software Can Enhance Parents’ Well-Being: The Role of Product Features on Parental Efficacy and Stress 使用家长控制软件如何提高父母的幸福感:产品特性对父母效能和压力的作用

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2023-02-07 DOI: 10.1177/10949968221144270

Laurent Bertrandias, Yohan Bernard, Leila Elgaaied-Gambier

引用次数: 3

Smart Wearable Technologies as Resources for Consumer Agency in Well-Being 智能可穿戴技术作为消费者福利代理的资源

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2023-02-01 DOI: 10.1177/10949968221143351

Hannu Tikkanen, Kristina Heinonen, Annika Ravald

{"title":"Smart Wearable Technologies as Resources for Consumer Agency in Well-Being","authors":"Hannu Tikkanen, Kristina Heinonen, Annika Ravald","doi":"10.1177/10949968221143351","DOIUrl":"https://doi.org/10.1177/10949968221143351","url":null,"abstract":"Consumers are increasingly expected to be active in managing their personal well-being. Agency, meaning individuals’ ability to reflect on their circumstances, effect change, and act independently, constitutes an important means for consumer well-being. To a growing extent, consumers are using smart technologies, such as wearable devices and applications, to better manage their well-being. However, how interactions with wearables improve and affect consumer agency for well-being is underexamined. The aim of this study is to explore how consumers use smart wearable technologies as resources for agency in managing their well-being. Drawing on psychological and sociological literature on agency as well as qualitative data from users of various wearable devices, the authors distinguish individual and contextual levels of agency, in which knowing and acting constitute two types of smart wearable technology use. From these dimensions, they conceptualize a framework with four types of technology use for well-being: (1) self-improvement, (2) justification, (3) adaptation, and (4) activism. The authors discuss the theoretical and managerial implications of this framework with the aim of improving consumer agency for well-being through smart technology.","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":"58 1","pages":"136 - 150"},"PeriodicalIF":11.8,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46531429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6