Journal of Interactive Marketing

The Journal of Interactive Marketing aims to explore and discuss issues in the dynamic field of interactive marketing, encompassing both online and offline topics related to analyzing, targeting, and serving individual customers. The journal seeks to publish innovative, high-quality research that presents original results, methodologies, theories, and applications in interactive marketing. Manuscripts should address current or emerging managerial challenges and have the potential to influence both practice and theory in the field. The journal welcomes conceptually rigorous approaches of any type and does not favor or exclude specific methodologies.

Journal of Interactive Marketing 旨在识别与快速扩展的互动营销领域相关的问题和框架，其中包括与个人客户的分析、定位和服务相关的线上和线下主题。该期刊致力于发表前沿、高质量和原创性的研究成果，涵盖互动营销的任何方面，包括方法论、理论、概念、模型和应用。期刊对任何类型的概念和方法都持开放态度，但要求稿件解决当前或新出现的管理问题，并有可能影响互动营销的实践和理论。该期刊被Social & Behavioral Sciences、Social Science Citation Index (SSCI)、PsycINFO、RePEc和Scopus等数据库收录，为学术界和从业者提供了一个重要的交流平台，推动了互动营销领域的发展。