Journal of Interactive Marketing最新文献_第10页

Is the Buzz on? – A Buzz Detection System for Viral Posts in Social Media 电话开了吗?-一个嗡嗡声检测系统的病毒性帖子在社交媒体

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2021-11-01 DOI: 10.1016/j.intmar.2021.03.003

Nora Jansen , Oliver Hinz , Clemens Deusser , Thorsten Strufe

{"title":"Is the Buzz on? – A Buzz Detection System for Viral Posts in Social Media","authors":"Nora Jansen , Oliver Hinz , Clemens Deusser , Thorsten Strufe","doi":"10.1016/j.intmar.2021.03.003","DOIUrl":"10.1016/j.intmar.2021.03.003","url":null,"abstract":"<div><p>Today, online social networks (OSNs) constitute a major part of our lives and have, to a large extent, replaced traditional media for direct communication, as well as information dissemination and gathering. In the vast amount of posts that get published in OSNs each day, some posts do not draw any attention while others catch on, become viral, and develop as so-called buzzes. Buzzes are defined through their characteristics of immediacy, unexpectedness, and intensity. The early detection of buzzes is of vital importance for companies, public figures, institutions, or political parties—e.g., for the pricing of profitable advertising placement or the development of an appropriate social media strategy. While previous researchers developed systems for detecting trending topics, mainly characterized by their intensity, this is the first study to implement a buzz detection system (BDS). Based on almost 120,000 manually classified Facebook posts, we estimated and trained models for the BDS by applying various classification techniques. Our results highlight that, among other predictors, the number of previously passive users who then engage in the buzz post, as well as the number of likes given to the comments, are important. Evaluating the BDS over a five-month evaluation period, we found that these two classifiers perform best and detected over 97% of the buzzes.</p></div>","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":null,"pages":null},"PeriodicalIF":11.8,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.intmar.2021.03.003","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47039962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations 你喜欢你(看不到)看到的东西吗?硬件和软件升级对高新技术产品评价的差异效应

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2021-11-01 DOI: 10.1016/j.intmar.2021.03.004

Nico Wiegand , Monika Imschloss

{"title":"Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations","authors":"Nico Wiegand , Monika Imschloss","doi":"10.1016/j.intmar.2021.03.004","DOIUrl":"10.1016/j.intmar.2021.03.004","url":null,"abstract":"<div><p>“Over-the-air” software upgrades are a recent trend in the automotive industry to distribute firmware directly to customers via the Internet. These upgrades can endow the vehicle with completely new functions that enhance safety, convenience, and performance. The US manufacturer Tesla was the first to integrate such upgrades on a regular basis to let customers participate in continuous innovation, giving Tesla a competitive edge over rival brands. Since then, several premium manufacturers have followed suit. This research examines how consumers perceive and respond to software upgradeability in durable high-tech products vis-à-vis integral product alternatives and hardware upgradeability. Results of four studies with more than 3,000 participants suggest that consumers evaluate software upgrades less positive than hardware upgrades because they perceive software as less capable to enhance product quality. However, bundling software upgrades to larger packages and stressing the low effort required to integrate new functions are viable ways to remedy this perception. Importantly, the findings suggest that offering products fully equipped with all premium functions to be unlocked via software upgrades—as done by several premium brands—is a risky strategy. Consumers react negatively to the artificial restriction of functionalities, irrespective of whether these are offered as temporary leases or permanent purchases. The findings provide initial evidence for the game-changing potential of software upgradeability and offer managers concrete guidance for designing and marketing upgradeable hardware-software platforms.</p></div>","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":null,"pages":null},"PeriodicalIF":11.8,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.intmar.2021.03.004","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42239165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers 更少的追随者更信任:流行指标和绿色取向社交媒体影响者的分歧效应

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2021-11-01 DOI: 10.1016/j.intmar.2021.05.002

Matthew Pittman , Annika Abell

引用次数: 47

Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation 社交媒体中的品牌内容体验:概念化、规模开发和验证

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2021-11-01 DOI: 10.1016/j.intmar.2021.07.001

Muhammad Waqas , Noor Akma Mohd Salleh , Zalfa Laili Hamzah

{"title":"Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation","authors":"Muhammad Waqas , Noor Akma Mohd Salleh , Zalfa Laili Hamzah","doi":"10.1016/j.intmar.2021.07.001","DOIUrl":"10.1016/j.intmar.2021.07.001","url":null,"abstract":"<div><p>Understanding customer experience with branded content on social media has become critical as brands allocate a considerable budget to the creation and dissemination of branded content. Customers interact with social media branded content such as brand-related images, videos, and text posts, and respond by engaging with content on social media. However, despite growing scholarly interest in social media experiences, there is a lack of research on the conceptualization and operationalization of the “branded content experience” (BCE) on social media. This research aims to enhance the understanding of customer experience with branded content by exploring several experience dimensions and construct a BCE scale. We derived seven BCE dimensions, including self-identity, social bonding, utilitarian, aesthetic, humor, awe-inspiring, and discerning with the help of two qualitative studies. We employed exploratory and confirmatory factor analysis to propose a reliable and valid 35-item BCE scale. The findings suggested that BCE predicts consumer engagement with branded content (CEBC) on social media.</p></div>","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":null,"pages":null},"PeriodicalIF":11.8,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42683582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Editorial Review Board 编辑评审委员会

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2021-11-01 DOI: 10.1016/s1094-9968_21_00058-x

Lerzan Aksoy, Tarun Kushwaha

引用次数: 0

Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension 重新审视消费者对营销信息管理实践认知中的信任和隐私关注:复制与扩展

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2021-11-01 DOI: 10.1016/j.intmar.2021.03.001

Kunal Swani , George R. Milne , Alec N. Slepchuk

{"title":"Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension","authors":"Kunal Swani , George R. Milne , Alec N. Slepchuk","doi":"10.1016/j.intmar.2021.03.001","DOIUrl":"10.1016/j.intmar.2021.03.001","url":null,"abstract":"<div><p>The marketing literature has continued to examine trust and consumer privacy concern. A 1999 study that examined 17 industries found that improving trust and reducing privacy concern are two distinct approaches to managing consumer information, with the former being a more effective strategy than the latter (Milne & Boza, 1999). However, considering the shifting levels of consumer vulnerability due to technologies, managerial actions, and legal environment in the past two decades, a re-evaluation and extension of their findings is warranted. The current study uses a new and expanded dataset as well as new analytical techniques to re-examine the role of trust and privacy concern in managing consumer information. The new analysis shows that building trust still has a greater effect than reducing privacy concern on consumers' willingness to participate in information markets. Although trust and privacy concern have a negative relationship with each other, we find that privacy concern, paradoxically, is not negatively but positively related to direct marketing usage. This study also assesses the impact of trust and privacy concern across a typology for four quadrants of industries, the relationship of trust and concern with the managerial levels of transparency and control, and the moderating influence of age and sex.</p></div>","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":null,"pages":null},"PeriodicalIF":11.8,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.intmar.2021.03.001","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41844231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 15

Editorial Review Board 编辑评审委员会

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2021-11-01 DOI: 10.1016/S1094-9968(21)00058-X

引用次数: 0

Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising 转瞬即逝，但不会被遗忘:短暂性作为一种增加广告回忆的手段

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2021-11-01 DOI: 10.1016/j.intmar.2021.06.001

Colin Campbell , Sean Sands , Emily Treen , Brent McFerran

引用次数: 5

Effects of Home Voice Assistants' Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity 家庭语音助理自主性对辅助性和有用性的影响:互动性的直接、间接和调节作用

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2021-11-01 DOI: 10.1016/j.intmar.2021.03.005

Laura Lucia-Palacios, Raúl Pérez-López

引用次数: 27

Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency? 让我们给他们一些话题:哪种社交媒体参与预测购买频率?

IF 11.8 1区管理学

Journal of Interactive Marketing Pub Date : 2021-11-01 DOI: 10.1016/j.intmar.2021.05.003

Timothy J. Halloran , Richard J. Lutz

{"title":"Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?","authors":"Timothy J. Halloran , Richard J. Lutz","doi":"10.1016/j.intmar.2021.05.003","DOIUrl":"10.1016/j.intmar.2021.05.003","url":null,"abstract":"<div><p>Although marketers spend billions of dollars on social media platforms in an effort to make a connection with their customers, few know if their social media activation in the form of Social Network Advertising (SNA) is positively affecting their business. For example, little research exists as to which types of Digital Consumer Engagement (DCE) (if any) are associated with purchase frequency. Advancing a theoretical framework of social media engagement, the authors test the association between various forms of DCE and customer behavior using archived field data. By matching store visit data from 1,066 loyalty program members of a leading national fast casual restaurant with their engagements on the brand's Facebook page, the authors are able to compare the strength of the relationships between various forms of engagement and store visit frequency. Results reveal that some Facebook engagements are significantly associated with increased or decreased store visits while others exhibit no discernible effects. Empirical support is provided for a proposed hierarchy of DCE, with engagements perceived as reflecting strong DCE being more strongly associated with purchase frequency than those with moderate or weak DCE.</p></div>","PeriodicalId":48260,"journal":{"name":"Journal of Interactive Marketing","volume":null,"pages":null},"PeriodicalIF":11.8,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43677322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7