Journal of International Marketing最新文献_第7页

We Are Not All the Same: The Influence of Personal Cultural Orientations on Vulnerable Consumers’ Financial Well-Being 我们并不都一样：个人文化取向对弱势消费者财务幸福的影响

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2022-04-12 DOI: 10.1177/1069031X221096637

Lixun Su, E. Tanner, Natalie, A. Marquart, Dan Zhao

{"title":"We Are Not All the Same: The Influence of Personal Cultural Orientations on Vulnerable Consumers’ Financial Well-Being","authors":"Lixun Su, E. Tanner, Natalie, A. Marquart, Dan Zhao","doi":"10.1177/1069031X221096637","DOIUrl":"https://doi.org/10.1177/1069031X221096637","url":null,"abstract":"Addressing vulnerability worldwide is the goal of many organizations (e.g., nongovernmental organizations, nonprofit service providers, policy makers) and scholars, yet vulnerable consumers sometimes reject help that could ameliorate their vulnerability, especially when offered services that conflict with their personal cultural orientations. This article utilizes secondary data collected in the United States and primary data collected in the United States and China to explore how two personal cultural orientations—idiocentrism (i.e., individualism at the individual level) and allocentrism (i.e., collectivism at the individual level)—influence one's perceived financial vulnerability and behavior. The results demonstrate that idiocentrism (vs. allocentrism) decreases (vs. increases) perceived financial vulnerability through other personal cultural orientations (i.e., long-term orientation, uncertainty avoidance, and masculinity). Finally, perceived financial vulnerability leads to consumers engaging in financial behaviors that negatively affect financial well-being. The results contribute to the literature by deepening understanding of the formulation mechanism and consequences of perceived financial vulnerability from the perspective of personal cultural orientations. In addition, the results indicate that personal cultural orientations can be changed by idiocentrism/allocentrism and thus can be treated as endogenous variables in international marketing research.","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":5.8,"publicationDate":"2022-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48042741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Current and Future Financial Well-Being in 16 Countries 16个国家当前和未来的财务状况

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2022-04-04 DOI: 10.1177/1069031X221095076

Leonore Riitsalu, W. van Raaij

{"title":"Current and Future Financial Well-Being in 16 Countries","authors":"Leonore Riitsalu, W. van Raaij","doi":"10.1177/1069031X221095076","DOIUrl":"https://doi.org/10.1177/1069031X221095076","url":null,"abstract":"Financial well-being—the evaluation of current personal finances and expectations for the financial future—has gained attention in research, practice, and policy. Yet, there is no consensus on its conceptualization or its operationalization. The authors contribute to this area of research by proposing a conceptual framework and reassessing a measure used in data on subjective financial well-being from 16 countries. The findings highlight methodological concerns in international marketing studies and show not only financial well-being but also its measures to be context dependent. Furthermore, although many studies use unidimensional financial well-being measures, some conceptualizations have at least two components: a current and a future element. The authors analyze the effects of individual and contextual factors on current and future financial well-being and explore their possible interaction. They observe income to be a significant predictor of both components of financial well-being, while institutional settings are correlated with current financial well-being and national culture with future financial well-being. They conclude that initiatives aimed at increasing financial well-being need to clearly target either its current or its future component as their antecedents differ.","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":5.8,"publicationDate":"2022-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44073325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-19 遗产与社交媒体信息寻求在COVID-19期间美国和中国消费者囤积中的作用

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2022-03-09 DOI: 10.1177/1069031X221089347

Sora Kim, Xiaojing Sheng, Seth Ketron

{"title":"The Roles of Legacy Versus Social Media Information Seeking in American and Chinese Consumers’ Hoarding During COVID-19","authors":"Sora Kim, Xiaojing Sheng, Seth Ketron","doi":"10.1177/1069031X221089347","DOIUrl":"https://doi.org/10.1177/1069031X221089347","url":null,"abstract":"Through two studies conducted with cross-cultural samples (the United States and China), this research examines the psychological mechanism of consumer hoarding during COVID-19. Findings from Study 1 suggest that consumer hoarding is differently affected by legacy and social media information seeking, perceived scarcity, and scarcity attributions in the United States versus China. For China, while social media information seeking has a negative downstream relationship to hoarding, legacy media information seeking has a positive relationship with hoarding. In the United States, only social media information seeking has a positive relationship with hoarding. Further, these effects are significant when consumers attribute the scarcity responsibility to insufficient supply but not high demand. Study 2 shows that when the cause of scarcity is stated directly, perceived scarcity increases hoarding intention for Chinese consumers when the scarcity cause is due to supply but not demand, whereas U.S. consumers’ hoarding intention does not vary with the scarcity cause. The findings underscore cross-cultural differences in how legacy and social media information seeking influence consumer hoarding and highlight implications for situations in which hoarding is likely.","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":5.8,"publicationDate":"2022-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42634650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Shall We Dance? Recreational Dance, Well-Being and Productivity Performance During COVID-19: A Three-Country Study 我们跳舞好吗？新冠肺炎期间的休闲舞蹈、健康与生产力表现：三县研究

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2022-01-27 DOI: 10.1177/1069031X221079609

M. Vecchi, P. Elf, Akiko Ueno, Athina Dilmperi, C. Dennis, Luke Devereux

{"title":"Shall We Dance? Recreational Dance, Well-Being and Productivity Performance During COVID-19: A Three-Country Study","authors":"M. Vecchi, P. Elf, Akiko Ueno, Athina Dilmperi, C. Dennis, Luke Devereux","doi":"10.1177/1069031X221079609","DOIUrl":"https://doi.org/10.1177/1069031X221079609","url":null,"abstract":"Mental health issues are increasingly prevalent worldwide, emphasizing the need to research antecedents and consequences of well-being. Prior research shows that within organizations, higher levels of subjective well-being (SWB) promote productivity performance. Building on this research, the authors hypothesize that recreational dance positively influences productivity through higher SWB. Survey data from Brazil, Italy, and the United Kingdom reveal that recreational dancers are more productive than nondancers due to their higher intrinsic motivation and SWB. Dancing has an additional direct effect on productivity, beyond the mediating role of SWB. The results indicate well-being and productivity improvements in all three countries, although they show a moderating effect such that the relationship between recreational dance and SWB is stronger when social norms are perceived to be looser. This study indicates potentially far-reaching benefits that could be achieved by including recreational dance in corporate well-being programs. International dance organizations could market dance classes as a pathway to increase productivity at work and explore synergies with public health marketing to promote the benefits of recreational dance in joint international campaigns.","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":5.8,"publicationDate":"2022-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47191347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Choice Deprivation, Choice Overload, and Satisfaction with Choices Across Six Nations 选择剥夺，选择超载，以及六国的选择满意度

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2021-12-31 DOI: 10.1177/1069031X211073821

Elena Reutskaja, N. Cheek, S. Iyengar, B. Schwartz

引用次数: 4

Vaccination Acceptance Across Cultures: The Roles of Collectivism, Empathy, and Homophily 跨文化接受疫苗接种：集体主义、同理心和同性恋的作用

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2021-12-24 DOI: 10.1177/1069031X211073179

James M. Leonhardt, Todd Pezzuti

引用次数: 16

How to Go GloCal: Omni-Brand Orientation Framework 如何走向GloCal：全方位品牌定位框架

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2021-12-17 DOI: 10.1177/1069031X211070607

Ellen Schmidt-Devlin, Ayşegül Özsomer, Casey E. Newmeyer

引用次数: 4

Timing Market Entry: The Mediation Effect of Market Potential 市场进入时机:市场潜力的中介作用

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2021-12-06 DOI: 10.1177/1069031X211068072

T. Islam, N. Meade, A. Sood

{"title":"Timing Market Entry: The Mediation Effect of Market Potential","authors":"T. Islam, N. Meade, A. Sood","doi":"10.1177/1069031X211068072","DOIUrl":"https://doi.org/10.1177/1069031X211068072","url":null,"abstract":"Timing a multinational firm's entry into a new country is a pivotal decision with long-term impact on the firm's overall performance; thus, a deeper understanding of the drivers of the decision and their interrelationship can yield significant managerial benefits. The authors explore the mediating role of market potential by decomposing the total effects of the decision's main drivers—macroeconomic attractiveness, market concentration, social heterogeneity, and population density—into direct and indirect effects. These decompositions explain the countervailing effects of some drivers that simultaneously make both positive and negative impacts. The data set encompasses mobile 4G broadband penetration in 130 countries, including market entry timings for 28 international operators in 79 countries. The authors establish the nature of the mediation effect of market potential on the drivers of entry timing. Using early penetration data, they utilize growth mixture modeling to divide the countries into four latent segments. They validate this segmentation using machine learning with the four key drivers as classifiers; the process establishes macroeconomic attractiveness as the predominant classifier. The analysis offers entry-timing guidance at both pre- and postlaunch stages.","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":5.8,"publicationDate":"2021-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44727849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

EXPRESS: Effective Sme Import Strategy: Its Drivers, Moderators, and Outcomes 有效的中小企业进口战略:驱动因素、调节因素和结果

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2021-11-18 DOI: 10.1177/1069031x211064278

Leonidas C. Leonidou, Dayananda Palihawadana, Bilge Aykol, Paul Christodoulides

{"title":"EXPRESS: Effective Sme Import Strategy: Its Drivers, Moderators, and Outcomes","authors":"Leonidas C. Leonidou, Dayananda Palihawadana, Bilge Aykol, Paul Christodoulides","doi":"10.1177/1069031x211064278","DOIUrl":"https://doi.org/10.1177/1069031x211064278","url":null,"abstract":"<p>We propose a conceptual model of the drivers, moderators, and outcomes of a firm’s effective import strategy, anchored on the Dynamic Capabilities and Industrial Organization theories. While the former theory explains the mechanism through which dynamic capabilities facilitate import strategy effectiveness that boosts competitive advantage and ultimately enhances financial performance, the latter theory sets the foundation for explaining the contingency role of both competitive intensity and environmental uncertainty on translating effective import strategy into competitive advantage. The model was tested using a sample of 151 British importers of small-to-medium size, with results indicating that possession of high levels of certain dynamic capabilities of a generic (i.e., adaptive and entrepreneurial) and import-specific (i.e., source identification and market development) nature are conducive to import strategy effectiveness. The latter was found to generate both product-differentiation advantage and low-cost advantage, although this was contingent on the degree of competitive intensity and environmental uncertainty prevailing in the importer’s home market. Finally, it was confirmed that both product-differentiation advantage and low-cost advantage have a favorable impact on the importer’s financial performance.</p>","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":5.8,"publicationDate":"2021-11-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138513104","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Synergy Versus Trade-Off: The Influence of National Philanthropic Environment and Industry on the Relationship Between Research and Development and Corporate Social Responsibility 协同与取舍:国家慈善环境与产业对研发与企业社会责任关系的影响

IF 5.8 2区管理学

Journal of International Marketing Pub Date : 2021-10-07 DOI: 10.1177/1069031X211054507

Arilova A. Randrianasolo, A. Semenov

{"title":"Synergy Versus Trade-Off: The Influence of National Philanthropic Environment and Industry on the Relationship Between Research and Development and Corporate Social Responsibility","authors":"Arilova A. Randrianasolo, A. Semenov","doi":"10.1177/1069031X211054507","DOIUrl":"https://doi.org/10.1177/1069031X211054507","url":null,"abstract":"International marketing research has demonstrated that research and development (R&D) and corporate social responsibility (CSR) are firm capabilities that can lead to competitive advantages in the international marketplace. A synergy versus trade-off dilemma on the R&D–CSR relationship has emerged as an important topic in the literature. The synergy approach suggests a positive link between R&D and CSR, whereas the trade-off approach suggests a negative link. The authors employ the resource-, institution-, and industry-based views to clarify this dilemma by examining two moderators at the country and industry levels. The authors envision that home-country national philanthropic environment (NPE) influences whether managers should take synergy or trade-off approach because NPE reflects the institutional pressures for firms to be more philanthropic. Further, because research finds that CSR differs between manufacturing and service firms, this industry categorization is hypothesized to moderate the effects of NPE on the R&D–CSR relationship. Estimating a hierarchical linear model with a sample of 888 firms across 15 countries, the authors show that in high-NPE countries, there is an R&D–CSR synergy, and in low-NPE countries, there is a trade-off. Furthermore, these relationships are relevant only within service industries rather than manufacturing industries.","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":5.8,"publicationDate":"2021-10-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47477938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6