Marketing Theory最新文献_第7页

Sensing privacy: Extending consumer privacy research through a consumer culture theory approach 感知隐私:通过消费文化理论方法扩展消费者隐私研究

4区管理学

Marketing Theory Pub Date : 2023-05-23 DOI: 10.1177/14705931231175698

Johanna Horppu

引用次数: 1

Pandemic-driven consumer behaviour: A foraging exploration 流行病驱动的消费者行为:觅食探索

4区管理学

Marketing Theory Pub Date : 2023-05-13 DOI: 10.1177/14705931231175695

Victoria K. Wells, M. Carrigan, Navdeep Athwal

引用次数: 1

Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory 从S-D逻辑视角拓展对社交媒体品牌价值共创的理解——引入结构化理论

4区管理学

Marketing Theory Pub Date : 2023-03-30 DOI: 10.1177/14705931231165098

Geoff Simmons, M. Durkin

{"title":"Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory","authors":"Geoff Simmons, M. Durkin","doi":"10.1177/14705931231165098","DOIUrl":"https://doi.org/10.1177/14705931231165098","url":null,"abstract":"Brands are increasingly seen in light of collaborative, value creation activities of a firm and all of its stakeholders. This is strongly influenced by the emergence and dominant role that social media plays in societies globally. With challenges presented for brand management and marketing scholarship more generally, to understand and react to the social implications presented for brand value creation. Accordingly, this study builds on the principles of S-D logic to expand understanding of the co-creation of brand value on social media. We introduce social construction theories, focusing on structuration theory. A conceptual model and propositions apply a structuration perspective to provide new insights into how brand value is socially constructed by multiple stakeholders using social media. The focus is on how stakeholder-brand interactions play out across three dimensions of social structure: meaning; norms; and power. We consider how brand meaning (and thus value), emerges out of consensus and dissensus between various stakeholders—brand loyalists and brand rebels—using social media to interact with brands. And how norms of behavior and structures of power guide and legitimize their social media use to reinforce, or potentially transform, brand meaning. Importantly, we consider how brand management can recognize the interactive opportunities provided by different social media platforms and the positions and roles of stakeholders and their social context in considering the social construction of brand value.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44947654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Holding on or letting go: Inheritance as a liminal experience 坚持还是放手：继承是一种极限体验

4区管理学

Marketing Theory Pub Date : 2023-03-09 DOI: 10.1177/14705931231162400

Victoria K. Wells, M. Carrigan, Navdeep Athwal

{"title":"Holding on or letting go: Inheritance as a liminal experience","authors":"Victoria K. Wells, M. Carrigan, Navdeep Athwal","doi":"10.1177/14705931231162400","DOIUrl":"https://doi.org/10.1177/14705931231162400","url":null,"abstract":"Marketing and consumer research has drawn attention to life transitions as critical sites of consumption but has insufficiently explored bereavement, a universal life transition that can involve (un)wanted inheritance, initiating a potential cycle of retention, reimagining or disposal. Life transitions represent potentially transformative moments of consumption when individual consumption can be more positively redirected towards sustainable choices. Using semi-structured interviews and qualitative data, this study critically investigates the cycle of inheritance consumption, informed by Evans’ understanding of consumption with an emphasis on both acquisition and disposal. The study uncovers three liminal stages: separation and detachment; instability, ambiguity and prolonged liminality; and stability and completeness. First, we expand the scope of empirical consumer research by conceptualising inheritance as liminal. Second, we illuminate the inheritance consumption cycle, showing liminal inheritance stages are critical transition moments that trigger complex positive and negative emotional responses, with implications for whether goods remain suspended or pass into further utility. Finally, we extend liminality theory by conceptualising bereavement as a liminal life transition, and call for researchers to study inheritance beyond acquisition, since how inherited goods are retained or divested in liminal moments can have implications for sustainability and may provide opportunities to steer more responsible and fulfilling consumption with an emphasis on limits rather than excess.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49345078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

From flesh to food: Exploring consumers’ fluctuations in hysteresis 从肉体到食物:探索消费者的滞后波动

4区管理学

Marketing Theory Pub Date : 2023-03-01 DOI: 10.1177/14705931231160835

Chloe Steadman, D. Medway, Anna de Jong, P. Varley

引用次数: 0

Agencing the digitalised marketer: Exploring the boundary workers at the cross-road of (e)merging markets 代理数字化营销人员:探索(e)合并市场十字路口的边界工作者

4区管理学

Marketing Theory Pub Date : 2023-02-12 DOI: 10.1177/14705931231153194

Annmarie Ryan, Ingrid Stigzelius, O. Mejri, G. Hopkinson, Fairouz Hussien

{"title":"Agencing the digitalised marketer: Exploring the boundary workers at the cross-road of (e)merging markets","authors":"Annmarie Ryan, Ingrid Stigzelius, O. Mejri, G. Hopkinson, Fairouz Hussien","doi":"10.1177/14705931231153194","DOIUrl":"https://doi.org/10.1177/14705931231153194","url":null,"abstract":"In this paper, we study the formation of a new market actor, the digitalised marketer, which emerges at the boundary between strategy- and data-driven marketing. Building on constructivist market studies, we draw attention to the notion of agencing as boundary work and the range of boundary workers in the agencement of which the marketer is part. Drawing on 63 interviews with marketing professionals from multiple contexts, we reveal the difficulties to keep a pace with the plethora of digital marketing tools and highlight the emerging ‘market for digital marketing’ as a key device in the agencing of the digitalised marketer. We present two modes of agencing work, prosthetic and habilitative, to conceptualise how digitalised markets and platforms concurrently enable and captivate marketers’ agency, but also how marketers and their peer networks contest these limits and expand the space for action. This contribution serves to extend the recognised need to reconnect marketing with markets, to also acknowledge how markets are connected to the shaping of marketing and its actors. Implications for theory, practice and marketing education are discussed as we seek to capacitate marketers to operate in an increasingly digitalised environment.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47696968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory 精神和宗教在哪里与性别和性相遇：走向交叉营销理论的研究议程

4区管理学

Marketing Theory Pub Date : 2023-01-31 DOI: 10.1177/14705931231154947

Diego Rinallo, Jannsen Santana, M. Zanette, S. Appau, Jack Coffin, Giana M. Eckhardt, C. Eichert, Katharina C. Husemann, Richard Kedzior, Mona Moufahim, Victoria L. Rodner, Lorna Stevens

{"title":"Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory","authors":"Diego Rinallo, Jannsen Santana, M. Zanette, S. Appau, Jack Coffin, Giana M. Eckhardt, C. Eichert, Katharina C. Husemann, Richard Kedzior, Mona Moufahim, Victoria L. Rodner, Lorna Stevens","doi":"10.1177/14705931231154947","DOIUrl":"https://doi.org/10.1177/14705931231154947","url":null,"abstract":"During a roundtable discussion at the 2022 GENMAC Conference, a group of researchers specializing in religiosity and spiritual consumption, using examples from their own fieldwork, reflected on how (i) researchers’ subject positioning—including their gender and sexuality—shape fieldwork in multifaceted manners; (ii) investigations of religious/spiritual fields would benefit from a heightened sensitivity to issues of gender and sexuality; and (iii) greater sensitivity to aspects of religion and/or spirituality can help gender and sexuality scholars better understand consumers and markets. Based on the above, in this commentary paper, we call for intersectional reflexivity, attention to vulnerability and discomfort during fieldwork, and critical sensitivity to the religious “context of context” during theorization. Furthermore, we argue that specific spiritual/religious imaginaries can foster new research approaches that can contribute to more nuanced fieldwork and theorization in marketing and consumer research.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43104043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Futureless vicissitudes: Gestural anti-consumption and the reflexively impotent (anti-)consumer 未来的变迁:姿态上的反消费和反射性的无力(反)消费者

4区管理学

Marketing Theory Pub Date : 2023-01-31 DOI: 10.1177/14705931231153193

Q. Hoang, J. Cronin, Alexandros Skandalis

{"title":"Futureless vicissitudes: Gestural anti-consumption and the reflexively impotent (anti-)consumer","authors":"Q. Hoang, J. Cronin, Alexandros Skandalis","doi":"10.1177/14705931231153193","DOIUrl":"https://doi.org/10.1177/14705931231153193","url":null,"abstract":"In this paper, we challenge the prevalent idea that anti-consumption functions as an ideological act of antagonism. We enlist the work of the late cultural theorist Mark Fisher to account for the reflexively impotent (anti-)consumer, a politically hollowed-out and knowingly helpless subject endemic to the futureless vicissitudes of semiocapitalist consumer culture. Drawing on netnographic data and interviews with ‘digital detoxers’, we explore how gestural – rather than transformational – anti-consumption emerges through individuals’ reflexive awareness of their political inertia, the lack of collective spirit to bring about improved conditions, and their perpetual attachment to market-based comforts and conveniences. Our analyses reveal three features that underpin the reflexively impotent (anti-)consumer’s resigned acceptance of the reigning political-ideological status quo: magical voluntarism, pragmatism and self-indulgence. In the absence of any unifying and politically-centred solidarity projects, mere gestures of resistance are undertaken towards managing personal dissatisfactions with – instead of collectively transforming – their structural conditions.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42267353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Netflix and cringe – affectively watching ‘uncomfortable’ TV Netflix和尴尬——深情地看着“不舒服”的电视

4区管理学

Marketing Theory Pub Date : 2023-01-30 DOI: 10.1177/14705931231154944

Anuja Pradhan, Carly Drake

引用次数: 1

Introduction to the special section: Tribal marketing after Covid 专题介绍：新冠肺炎后的部落营销

4区管理学

Marketing Theory Pub Date : 2023-01-30 DOI: 10.1177/14705931231153119

Jack Coffin, B. Cova, Avi Shankar

引用次数: 1