Marketing Theory最新文献_第7页

Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory 精神和宗教在哪里与性别和性相遇：走向交叉营销理论的研究议程

4区管理学

Marketing Theory Pub Date : 2023-01-31 DOI: 10.1177/14705931231154947

Diego Rinallo, Jannsen Santana, M. Zanette, S. Appau, Jack Coffin, Giana M. Eckhardt, C. Eichert, Katharina C. Husemann, Richard Kedzior, Mona Moufahim, Victoria L. Rodner, Lorna Stevens

{"title":"Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory","authors":"Diego Rinallo, Jannsen Santana, M. Zanette, S. Appau, Jack Coffin, Giana M. Eckhardt, C. Eichert, Katharina C. Husemann, Richard Kedzior, Mona Moufahim, Victoria L. Rodner, Lorna Stevens","doi":"10.1177/14705931231154947","DOIUrl":"https://doi.org/10.1177/14705931231154947","url":null,"abstract":"During a roundtable discussion at the 2022 GENMAC Conference, a group of researchers specializing in religiosity and spiritual consumption, using examples from their own fieldwork, reflected on how (i) researchers’ subject positioning—including their gender and sexuality—shape fieldwork in multifaceted manners; (ii) investigations of religious/spiritual fields would benefit from a heightened sensitivity to issues of gender and sexuality; and (iii) greater sensitivity to aspects of religion and/or spirituality can help gender and sexuality scholars better understand consumers and markets. Based on the above, in this commentary paper, we call for intersectional reflexivity, attention to vulnerability and discomfort during fieldwork, and critical sensitivity to the religious “context of context” during theorization. Furthermore, we argue that specific spiritual/religious imaginaries can foster new research approaches that can contribute to more nuanced fieldwork and theorization in marketing and consumer research.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43104043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Futureless vicissitudes: Gestural anti-consumption and the reflexively impotent (anti-)consumer 未来的变迁:姿态上的反消费和反射性的无力(反)消费者

4区管理学

Marketing Theory Pub Date : 2023-01-31 DOI: 10.1177/14705931231153193

Q. Hoang, J. Cronin, Alexandros Skandalis

{"title":"Futureless vicissitudes: Gestural anti-consumption and the reflexively impotent (anti-)consumer","authors":"Q. Hoang, J. Cronin, Alexandros Skandalis","doi":"10.1177/14705931231153193","DOIUrl":"https://doi.org/10.1177/14705931231153193","url":null,"abstract":"In this paper, we challenge the prevalent idea that anti-consumption functions as an ideological act of antagonism. We enlist the work of the late cultural theorist Mark Fisher to account for the reflexively impotent (anti-)consumer, a politically hollowed-out and knowingly helpless subject endemic to the futureless vicissitudes of semiocapitalist consumer culture. Drawing on netnographic data and interviews with ‘digital detoxers’, we explore how gestural – rather than transformational – anti-consumption emerges through individuals’ reflexive awareness of their political inertia, the lack of collective spirit to bring about improved conditions, and their perpetual attachment to market-based comforts and conveniences. Our analyses reveal three features that underpin the reflexively impotent (anti-)consumer’s resigned acceptance of the reigning political-ideological status quo: magical voluntarism, pragmatism and self-indulgence. In the absence of any unifying and politically-centred solidarity projects, mere gestures of resistance are undertaken towards managing personal dissatisfactions with – instead of collectively transforming – their structural conditions.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42267353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Netflix and cringe – affectively watching ‘uncomfortable’ TV Netflix和尴尬——深情地看着“不舒服”的电视

4区管理学

Marketing Theory Pub Date : 2023-01-30 DOI: 10.1177/14705931231154944

Anuja Pradhan, Carly Drake

引用次数: 1

Introduction to the special section: Tribal marketing after Covid 专题介绍：新冠肺炎后的部落营销

4区管理学

Marketing Theory Pub Date : 2023-01-30 DOI: 10.1177/14705931231153119

Jack Coffin, B. Cova, Avi Shankar

引用次数: 1

Theorizing consumption and markets in the context of religion: A commentary section on Appau’s (2021) ‘divine economic system’ 宗教背景下的消费和市场理论化：Appau（2021）“神圣经济体系”的评论部分

4区管理学

Marketing Theory Pub Date : 2023-01-23 DOI: 10.1177/14705931231153192

A. Jafari, Mona Moufahim, Diego Rinallo, S. Appau

引用次数: 0

Liminal consumption within Nigerian wedding rituals: The interplay between bridal identity and liminal gatekeepers 尼日利亚婚礼仪式中的极限消费：新娘身份和极限看门人之间的相互作用

4区管理学

Marketing Theory Pub Date : 2023-01-05 DOI: 10.1177/14705931221148514

Ladipo Fagbola, M. McEachern, Effi Raftopoulou

{"title":"Liminal consumption within Nigerian wedding rituals: The interplay between bridal identity and liminal gatekeepers","authors":"Ladipo Fagbola, M. McEachern, Effi Raftopoulou","doi":"10.1177/14705931221148514","DOIUrl":"https://doi.org/10.1177/14705931221148514","url":null,"abstract":"This article combines the theoretical lenses of bridal identity and liminal consumption to illustrate the processes of problem-solving, negotiation and reconciliation through which the bride creates her bridal identity, in the Global South context of Nigeria. Most wedding ritual studies typically emphasise the processes of creating and negotiating a successful bridal identity, but few acknowledge the possibilities of failure and its effect upon the liminars. In addition, within liminal consumption studies, the role of liminars’ mentors is often under-theorised. Thus, we contribute to the field by expanding on the concept of ‘liminal gatekeepers’ as the individuals and institutions who control and enforce certain norms associated with the liminal experience. Following an interpretivist approach, the article also advances our understanding of the ways in which the demands of liminal gatekeepers affect the liminars’ experiences and identifies three novel bridal identity outcomes, namely, (i) Embedded Bridal Identity; (ii) Synthesised Bridal Identity; and (iii) Marginalisation. In this way, we advance marketing research around how a liminal consumer identity such as bridal identity is co-constructed between liminars and gatekeepers.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":"23 1","pages":"437 - 462"},"PeriodicalIF":0.0,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41704927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Embodied, embedded and educated: How everyday heroes strive to save lives during a pandemic 体现、嵌入和教育:英雄如何在大流行期间努力拯救生命

4区管理学

Marketing Theory Pub Date : 2022-12-26 DOI: 10.1177/14705931221146304

I. Kleppe, Marylouise Caldwell, I. Stensaker

引用次数: 0

Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes 社论：麻烦时代需要英雄：英雄营销和营销英雄

4区管理学

Marketing Theory Pub Date : 2022-12-26 DOI: 10.1177/14705931221148513

Chloe Preece, Athanasia Daskalopoulou, H. Schau

引用次数: 2

The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising 千姿百态的（军队）英雄：当代广告原型融合理论化的话语神话方法