社论：麻烦时代需要英雄：英雄营销和营销英雄

IF 3.4 4区管理学 Q2 BUSINESS

Marketing Theory Pub Date : 2022-12-26 DOI:10.1177/14705931221148513

Chloe Preece, Athanasia Daskalopoulou, H. Schau

引用次数: 2

摘要

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Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes

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来源期刊

Marketing Theory BUSINESS-

CiteScore

5.90

自引率

0.00%

发文量

期刊介绍： Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment. The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.