Theorizing consumption and markets in the context of religion: A commentary section on Appau’s (2021) ‘divine economic system’

IF 3.4 4区管理学 Q2 BUSINESS

Marketing Theory Pub Date : 2023-01-23 DOI:10.1177/14705931231153192

A. Jafari, Mona Moufahim, Diego Rinallo, S. Appau

引用次数: 0

Abstract

This commentary section presents a dialogical discussion on Appau’s (2021) ‘Toward a divine economic system’, an article in which he explores religious exchanges in the context of a Pentecostal Church in Ghana and proposes ‘the divine economy’ as an alternative economic system to interrogate and extend scholarship on the relationship between the market and religion. In a thought-provoking conversation, four commentators (including Appau) engage in a critical discussion aimed at generating new ideas on theorizing the complex relationship between the market, consumption, and religion.

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宗教背景下的消费和市场理论化：Appau（2021）“神圣经济体系”的评论部分

本评论部分对Appau(2021)的“走向神圣的经济体系”进行了对话讨论，在这篇文章中，他探讨了加纳五旬节派教会背景下的宗教交流，并提出“神圣经济”作为一种替代经济体系，以询问和扩展市场与宗教之间关系的学术研究。在一场发人深省的对话中，四位评论家(包括Appau)进行了一场批判性的讨论，旨在为将市场、消费和宗教之间的复杂关系理论化产生新的想法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Marketing Theory BUSINESS-

CiteScore

5.90

自引率

0.00%

发文量

期刊介绍： Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment. The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.