Marketing Theory最新文献_第5页

How conspicuousness becomes productive on social media 在社交媒体上，引人注目是如何变得富有成效的

4区管理学

Marketing Theory Pub Date : 2023-09-11 DOI: 10.1177/14705931231202435

Lucia Bainotti

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引用次数: 0

The multiple logics of market-based governance: How the sharing economy platform Airbnb governs user conduct 市场化治理的多重逻辑:共享经济平台Airbnb如何治理用户行为

4区管理学

Marketing Theory Pub Date : 2023-09-11 DOI: 10.1177/14705931231202359

Domen Bajde, Maja Golf-Papez, Tomaž Kolar, Barbara Culiberg

{"title":"The multiple logics of market-based governance: How the sharing economy platform Airbnb governs user conduct","authors":"Domen Bajde, Maja Golf-Papez, Tomaž Kolar, Barbara Culiberg","doi":"10.1177/14705931231202359","DOIUrl":"https://doi.org/10.1177/14705931231202359","url":null,"abstract":"Building upon the rich tradition of research on governmentality, this paper introduces the notion of market-based governance (i.e. the coordinated efforts of companies to align the conduct of its constituents with the institutional norms, values and interests of the company), and presents an empirical investigation of market-based governance in the context of a sharing economy platform, Airbnb. Whereas existing governmentality research has focused on specific discourses or aspects of governance in the marketplace, our aim is to develop broader-spectrum conceptual tools for ‘ordering’ the increasingly multifaceted forms of marked-based governance. We show that Airbnb mobilizes three distinct logics of governance (i.e. the regulatory, competitive and communitarian) which subsume diverse modes of power (i.e. the sovereign, disciplinary and pastoral) that contribute to the cultivation of governable subjects (i.e. the compliant subject, entrepreneurial subject and community member). The theoretical framework developed in this work is applied to critically reflect on emergent forms of market-based governance, the dilemmas of multi-logic governance and the uneven geographies of market-based governance.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136024244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

How consumer-initiated platforms shape family and consumption 消费者发起的平台如何塑造家庭和消费

4区管理学

Marketing Theory Pub Date : 2023-09-08 DOI: 10.1177/14705931231201780

Lydia Ottlewski, Joonas Rokka, John W. Schouten

引用次数: 0

Art and emplacement in Northern Ireland 北爱尔兰的艺术和阵地

4区管理学

Marketing Theory Pub Date : 2023-09-08 DOI: 10.1177/14705931231201017

Hilary Downey, John F Sherry

引用次数: 0

Church advertising and the marketization of religious hegemony 教会广告与宗教霸权的市场化