Marketing Theory最新文献_第5页

Special section – The moral legitimatisation of money and debt in consumer society 特别部分-消费社会中货币和债务的道德合法化

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Marketing Theory Pub Date : 2023-09-29 DOI: 10.1177/14705931231206355

Eric Arnould, Tuomas Soila, Joel Hietanen, Ilmari Huotari, Mika Pantzar

引用次数: 0

Platformised possessions and relational labour 平台化的财产和关系型劳动

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Marketing Theory Pub Date : 2023-09-21 DOI: 10.1177/14705931231201783

Janice Denegri-Knott, Rebecca Jenkins, Mike Molesworth, Georgiana Grigore

{"title":"Platformised possessions and relational labour","authors":"Janice Denegri-Knott, Rebecca Jenkins, Mike Molesworth, Georgiana Grigore","doi":"10.1177/14705931231201783","DOIUrl":"https://doi.org/10.1177/14705931231201783","url":null,"abstract":"In this article, we focus on relational labour as a form of emotional labour associated with the use of platformised possessions, such as pins, messages, photos, videos and playlists hosted on digital platforms, to maintain relationships with friends and family. We argue that this ongoing effort is a type of consumer labour because it generates profitable engagements for digital platforms, which intentionally exploit negative emotions, namely, anxiety and guilt, associated with maintaining social connections. Drawing on 47 depth interviews with people living in the South of the UK, we identify the direct (communication via platforms) and indirect (information gathered via platforms to attain relational goals) relational work undertaken by consumers via their platformised possessions. We then consider the emotional experiences related to this work, demonstrating how such experiences differ from reports of possession work on material goods, while maintaining platform profits. Recognising that this work is the basis of much platform engagement, and hence profit, we further show how this effort becomes a form of unpaid labour. We thus contribute to the nascent literature on platformisation and emotion, to broader studies of possession work, and to critical marketing scholarship on consumer labour.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136136701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Leveraging an ‘economy of kindness’ through non-monetary value exchange to improve community well-being 通过非货币价值交换，利用“善意经济”来改善社区福祉

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Marketing Theory Pub Date : 2023-09-20 DOI: 10.1177/14705931231202446

Stephen Graham Saunders, V Dao Truong

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Revenants in the marketplace: A hauntology of retrocorporation 市场中的亡魂:复古公司的幽灵学

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Marketing Theory Pub Date : 2023-09-15 DOI: 10.1177/14705931231202439

Sophie James, James Cronin, Anthony Patterson

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Research contributions in interpretivist marketing and consumer research studies: A kaleidoscopic framework 解释主义营销与消费者研究的研究贡献:万花筒框架

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Marketing Theory Pub Date : 2023-09-15 DOI: 10.1177/14705931231202430

Andrea Lucarelli, Hossain Shahriar, Sofia Ulver, Carys Egan-Wyer

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The cultural underpinnings of platformization: How social movement organizations helped form the category of the sharing economy 平台化的文化基础:社会运动组织如何帮助形成共享经济的范畴

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Marketing Theory Pub Date : 2023-09-11 DOI: 10.1177/14705931231201781

Domen Bajde, Maja Golf-Papez, Barbara Culiberg

{"title":"The cultural underpinnings of platformization: How social movement organizations helped form the category of the sharing economy","authors":"Domen Bajde, Maja Golf-Papez, Barbara Culiberg","doi":"10.1177/14705931231201781","DOIUrl":"https://doi.org/10.1177/14705931231201781","url":null,"abstract":"This paper explores the cultural dynamics underpinning platformization by unpacking the emergence of the sharing economy—a vital terrain of platformization—as a culturally significant category. Drawing on online archival data, our study reveals the important role of social movement organizations (SMOs) in establishing the sharing economy as a prominent cultural category and infusing it with powerful social meanings. We outline the discursive strategies used by SMOs to articulate this macro-market category, and to frame platform technology as a benevolent enabler of social change. Our study contributes to platformization research by turning attention to how cultural dynamics (i.e., the discursive strategies giving rise to the emergence of sharing economy) shape platformization. In addition, we contribute to market system dynamic research by expanding the focus of investigation from singular industries to the macro economy level, shedding light on new discursive dynamics (e.g., discursive strategies for articulating and technologizing the emergent economy), and by the extending previous work on the role of SMOs and social movements in market shaping.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135981222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How conspicuousness becomes productive on social media 在社交媒体上，引人注目是如何变得富有成效的

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Marketing Theory Pub Date : 2023-09-11 DOI: 10.1177/14705931231202435

Lucia Bainotti

{"title":"How conspicuousness becomes productive on social media","authors":"Lucia Bainotti","doi":"10.1177/14705931231202435","DOIUrl":"https://doi.org/10.1177/14705931231202435","url":null,"abstract":"Increasing attention has been paid to social media influencers and their self-branding strategies; yet, a perspective that specifically focuses on such practices in terms of social status has still to be fully developed. This paper analyses how Instagram micro-influencers use self-branding practices as ways to construct and display social status and, secondly, contributes to shed light on the contemporary changes in status gaining and signalling. Moving from Veblen’s theory of conspicuous consumption, I contend that conspicuousness represents the main cultural logic underpinning micro-influencers’ practises, and it's characterised by a productive display of consumption. Departing from Veblen’s theorisation, the display is not an expression of wastefulness, but a productive element in the construction of social status. Employing a methodological approach comprising digital methods and qualitative interviews, the research shows how the logic of conspicuousness unfolds and becomes productive through consumption practices characterised by accumulation, access, and circularity. Furthermore, the results highlight how micro-influencers follow the logic of conspicuousness to construct social status by seeking exclusivity or negotiating belongingness.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135981909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The multiple logics of market-based governance: How the sharing economy platform Airbnb governs user conduct 市场化治理的多重逻辑:共享经济平台Airbnb如何治理用户行为

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Marketing Theory Pub Date : 2023-09-11 DOI: 10.1177/14705931231202359

Domen Bajde, Maja Golf-Papez, Tomaž Kolar, Barbara Culiberg

{"title":"The multiple logics of market-based governance: How the sharing economy platform Airbnb governs user conduct","authors":"Domen Bajde, Maja Golf-Papez, Tomaž Kolar, Barbara Culiberg","doi":"10.1177/14705931231202359","DOIUrl":"https://doi.org/10.1177/14705931231202359","url":null,"abstract":"Building upon the rich tradition of research on governmentality, this paper introduces the notion of market-based governance (i.e. the coordinated efforts of companies to align the conduct of its constituents with the institutional norms, values and interests of the company), and presents an empirical investigation of market-based governance in the context of a sharing economy platform, Airbnb. Whereas existing governmentality research has focused on specific discourses or aspects of governance in the marketplace, our aim is to develop broader-spectrum conceptual tools for ‘ordering’ the increasingly multifaceted forms of marked-based governance. We show that Airbnb mobilizes three distinct logics of governance (i.e. the regulatory, competitive and communitarian) which subsume diverse modes of power (i.e. the sovereign, disciplinary and pastoral) that contribute to the cultivation of governable subjects (i.e. the compliant subject, entrepreneurial subject and community member). The theoretical framework developed in this work is applied to critically reflect on emergent forms of market-based governance, the dilemmas of multi-logic governance and the uneven geographies of market-based governance.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136024244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

How consumer-initiated platforms shape family and consumption 消费者发起的平台如何塑造家庭和消费

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Marketing Theory Pub Date : 2023-09-08 DOI: 10.1177/14705931231201780

Lydia Ottlewski, Joonas Rokka, John W. Schouten

引用次数: 0

Art and emplacement in Northern Ireland 北爱尔兰的艺术和阵地

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Marketing Theory Pub Date : 2023-09-08 DOI: 10.1177/14705931231201017

Hilary Downey, John F Sherry

引用次数: 0