{"title":"Art and emplacement in Northern Ireland","authors":"Hilary Downey, John F Sherry","doi":"10.1177/14705931231201017","DOIUrl":null,"url":null,"abstract":"We explore the relationship between placeways and public art in the case of ephemeral architecture entitled “Temple,” installed in Northern Ireland in 2015. Synthesizing our own published ethnographies of the event, we employ a method we call auto-meta-ethnography to discover a grounded theory of emplacement that synergizes prior work undertaken on the concept of -scapes. We emphasize conjuncture over disjuncture and probe the isomorphism of cultural flows. We examine the imbrication of the installation in a cluster of -scapes we label landscape, mythscape, brandscape, giftscape, griefscape, artscape, and Templescape, together which comprise a chorography of the Temple’s emplacement. These micrometaphors provide more precision and nuance to existing macrometaphors, illuminate the intimate intermingling of -scapes, and illustrate the synergy their propinquity occasions.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":null,"pages":null},"PeriodicalIF":3.4000,"publicationDate":"2023-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing Theory","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/14705931231201017","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
We explore the relationship between placeways and public art in the case of ephemeral architecture entitled “Temple,” installed in Northern Ireland in 2015. Synthesizing our own published ethnographies of the event, we employ a method we call auto-meta-ethnography to discover a grounded theory of emplacement that synergizes prior work undertaken on the concept of -scapes. We emphasize conjuncture over disjuncture and probe the isomorphism of cultural flows. We examine the imbrication of the installation in a cluster of -scapes we label landscape, mythscape, brandscape, giftscape, griefscape, artscape, and Templescape, together which comprise a chorography of the Temple’s emplacement. These micrometaphors provide more precision and nuance to existing macrometaphors, illuminate the intimate intermingling of -scapes, and illustrate the synergy their propinquity occasions.
期刊介绍:
Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment. The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.