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Marketing Theory最新文献

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Coordination and compromise across competing economies of worth 在相互竞争的价值经济中进行协调和妥协
4区 管理学
Marketing Theory Pub Date : 2024-08-12 DOI: 10.1177/14705931241272856
Ye (Nicole) Yang, Julie L Ozanne
{"title":"Coordination and compromise across competing economies of worth","authors":"Ye (Nicole) Yang, Julie L Ozanne","doi":"10.1177/14705931241272856","DOIUrl":"https://doi.org/10.1177/14705931241272856","url":null,"abstract":"This study examines how consumers coordinate temporary access of their private homes in a home swapping market in which different guiding principles compete. Drawing on the theory of justification, we find consumers strategically use objects to stabilise the different economies of worth that govern this access-based marketplace. Three economies of worth, domestic, civic, and market, are stabilised in homes signalling to visitors how to coordinate their use of the home. Moreover, consumers facilitate the coexistence of all three economies of worth by managing justifiable and object-led compromises. Our findings contribute to understanding that the peaceful coexistence of economies of worth occurs through stabilising objects that guide both coordination and compromises. Our findings extend the current explanations of why markets with plural institutional logics are often conflictual, fragile, and unstable. We also propose theoretical and managerial implications on the strategic use of objects to support a diverse but stable market.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142217664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Navigating spirituality in vegan fashion consumption: Purification and transgression tolerance 素食时尚消费中的精神导航：净化与越轨容忍
4区 管理学
Marketing Theory Pub Date : 2024-08-07 DOI: 10.1177/14705931241272873
Marian Makkar, Ye (Nicole) Yang, Rachel Lamarche-Beauchesne
{"title":"Navigating spirituality in vegan fashion consumption: Purification and transgression tolerance","authors":"Marian Makkar, Ye (Nicole) Yang, Rachel Lamarche-Beauchesne","doi":"10.1177/14705931241272873","DOIUrl":"https://doi.org/10.1177/14705931241272873","url":null,"abstract":"This study examines how consumers navigate their spiritual needs for transcendence in everyday consumption. While extant literature shows that both spiritual utilities and tensions emerge in sacred consumption, we build on and extend this research by illuminating how consumers navigate sacralisation and problematise profane consumption objects and practices. We employed Mary Douglas’s pollution theory to examine how consumers navigate cultural meanings of purity and transgressions. Through a qualitative study of vegan fashion consumption, we found that consumers negotiate the meaning of purity to govern everyday consumption practices in ways that resemble characteristics of religious institutions (e.g. faith and doctrines). Vegan consumers tolerate consumption transgressions through practices and rituals to sustain their faith within what is regarded as a polluted marketplace. Our study contributes to a novel perspective on consumer spirituality in regulating sacred and secular consumption and moralising relationships with the material world.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141938987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How temporal orientations trigger, nurture and sustain deep engagement with consumption practices 时间取向如何引发、培养和维持对消费实践的深度参与
4区 管理学
Marketing Theory Pub Date : 2024-07-24 DOI: 10.1177/14705931241264535
Benjamin Rosenthal
{"title":"How temporal orientations trigger, nurture and sustain deep engagement with consumption practices","authors":"Benjamin Rosenthal","doi":"10.1177/14705931241264535","DOIUrl":"https://doi.org/10.1177/14705931241264535","url":null,"abstract":"Consumer researchers have provided empirical cases and theoretical accounts of the formation of ‘deep engagement’ with practices. Yet, this body of research has neglected Schatzki’s (2006, 2009 ) assertion that individuals differently engage with practices based on future expectations, past orientations and present experiences. This study investigates how different temporal orientations within teleoaffective structures affect the formation of deep engagement with consumption practices. It borrows from Schatzki’s (2006, 2009) ideas and from Thévenot’s (2001 , 2007) notion of regimes of engagement and its multiple temporal orientations to offer a theoretical account of how deep engagement with practices is formed amid consumers’ past, present and future temporal orientations regarding goals, projects, ends and affectivities. It proposes that three types of temporal orientations, which are labelled transformative, maintenance and envisioned-future, enmesh in the teleoaffective structure of practices, triggering, nurturing and sustaining deep engagement with practices.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141771213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Service with(out) a smile: The reproduction of gendered consumer violence 微笑服务：性别消费暴力的再现
4区 管理学
Marketing Theory Pub Date : 2024-05-08 DOI: 10.1177/14705931241249624
Anna Fyrberg Yngfalk, Markus Fellesson
{"title":"Service with(out) a smile: The reproduction of gendered consumer violence","authors":"Anna Fyrberg Yngfalk, Markus Fellesson","doi":"10.1177/14705931241249624","DOIUrl":"https://doi.org/10.1177/14705931241249624","url":null,"abstract":"This paper critically examines consumer violations of employees in the Nordic retail sector. In bringing these violations to light, we analyse how employees become subjectified by the ideals of consumer sovereignty, and how service work is discursively and practically aligned with the notion of the sovereign consumer. We demonstrate how the discourse of consumer sovereignty intersects with gendered service work and the expectations of feminine sexual availability, and how this alignment reproduces gender and power inequalities. Drawing on studies of consumer violence and misbehaviour and feminist research on service work, we argue that the patterns of subjugation and consumer abuse are intrinsically embedded both in the ideal of consumer sovereignty itself and in the strategies that employees use to constitute themselves within prevailing market and gender orders. The study provides a critical understanding of how consumer sovereignty operates in tandem with gender structures to form subjugating practices that both enable and normalise consumer violations.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140941957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing and the theatre of the absurd 市场营销与荒诞剧
4区 管理学
Marketing Theory Pub Date : 2024-04-26 DOI: 10.1177/14705931241249020
Jonatan Södergren, Oscar Ahlberg, Mattias Hjelm
{"title":"Marketing and the theatre of the absurd","authors":"Jonatan Södergren, Oscar Ahlberg, Mattias Hjelm","doi":"10.1177/14705931241249020","DOIUrl":"https://doi.org/10.1177/14705931241249020","url":null,"abstract":"The scientific tradition in marketing research has alienated marketing practitioners from academics. As a counterpoint, we argue that theory from the humanities, especially theatre and drama studies, can provide meaningful insights into consumer culture. Inspired by the Theatre of the Absurd, we develop four absurd prompts present in consumer culture: menace, aphasia, parody, and frustration. Taken together, these prompts amount to an absurd condition, a hall of mirrors, in which consumers inevitably find themselves. While the market promises different ways out of this condition, through manners, speech, sincerity, and attainment, we argue that these promises remain empty, amounting only to absurd inversions leading to new halls of mirrors. Through the lens of the Theatre of the Absurd, we map such promises of inversions and their implications for marketing theory.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":"52 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140803079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Transcending paradigmatic schisms and building ontological bridges: How Russ Belk’s “extended self” became canonical consumer research 超越范式分裂，搭建本体论桥梁：拉斯-贝尔克的 "扩展自我 "如何成为消费者研究的典范
4区 管理学
Marketing Theory Pub Date : 2024-04-16 DOI: 10.1177/14705931241245589
Craig J Thompson
{"title":"Transcending paradigmatic schisms and building ontological bridges: How Russ Belk’s “extended self” became canonical consumer research","authors":"Craig J Thompson","doi":"10.1177/14705931241245589","DOIUrl":"https://doi.org/10.1177/14705931241245589","url":null,"abstract":"This essay gives closer historical consideration to the unprecedented disciplinary impact of Belk’s (1988) conceptualization of the extended self. This canonical article initially appeared to be another flashpoint in the paradigmatic conflict between positivist and interpretivist consumer researchers. However, Belk’s portrayal of consumers as agentic actors who produce their own identities through a network of possessions and symbolic artefacts proved to be highly compatible with interdisciplinary trends toward a more holistic and socio-culturally situated understanding of consumer behavior. Accordingly, Belk’s “extended self” created an ontological bridge between interpretivist studies of consumers’ co-constituting relations to the socio-material world and consumer psychologists’ quest to expand their research interests beyond the study of rational decision making processes. While some marketing historians have suggested that the extended self’s seminal influence derives from its generative “vagueness,” I propose that its transformational effects on the broader field of consumer research trace to a genius of mythopoesis and a genius of timing. I then discuss how the logic of ontological reconfiguration, manifest in Belk’s conceptualization, can foster more synergistic and innovative inter-paradigmatic dialogues between consumer culture theory (CCT) and consumer psychology.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140616452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Extricating the concept of linking value from its tribal gangue 将联系价值的概念从其部落矸石中剥离出来
4区 管理学
Marketing Theory Pub Date : 2024-03-15 DOI: 10.1177/14705931241240199
Bernard Cova, Franck Barès
{"title":"Extricating the concept of linking value from its tribal gangue","authors":"Bernard Cova, Franck Barès","doi":"10.1177/14705931241240199","DOIUrl":"https://doi.org/10.1177/14705931241240199","url":null,"abstract":"The concept of linking value appeared in the marketing literature 30 years ago, at the height of the postmodern wave. In this text, we show that to reinvigorate this concept, it is necessary to break with its tribal roots. The tribal anchoring, which was the strength of its initial theorization because it attracted researchers, is now a drawback because it limits the potential applications of the concept of linking value at a time when the social world is undergoing fundamental change. Our aim is to reopen the black box of linking value that marketing researchers have kept closed during the last few decades.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140148685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Algorithmic personalization and brand loyalty: An experiential perspective 算法个性化与品牌忠诚度：体验视角
4区 管理学
Marketing Theory Pub Date : 2024-01-29 DOI: 10.1177/14705931241230041
Chinedu James Obiegbu, Gretchen Larsen
{"title":"Algorithmic personalization and brand loyalty: An experiential perspective","authors":"Chinedu James Obiegbu, Gretchen Larsen","doi":"10.1177/14705931241230041","DOIUrl":"https://doi.org/10.1177/14705931241230041","url":null,"abstract":"This article explores the relationship between algorithmic personalization and brand loyalty by examining how personalization experiences are articulated within the context of music streaming consumption. Despite previous acknowledgement of the link between personalization and brand loyalty, an experientially grounded understanding of how this works has yet to be articulated. Building upon the concept of ‘experiential brand loyalty’, the Algorithmic Personalization/Depersonalization Loop highlights the development of brand loyalty through consumers’ interactions with algorithm-backed brands. Being seen and understood by the algorithm sets off an iterative, two-way learning relationship that ultimately heightens the consumers’ experience, activates positive emotions, and deepens the relational bond with the brand, leading to brand loyalty. If, however, the algorithm is unsuccessful in personalizing the service experience, a ‘depersonalization’ process can occur that erodes brand loyalty and can lead to brand switching or even consumer activism.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139952335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The platformization of consumer culture: A theoretical framework 消费文化的平台化：理论框架
4区 管理学
Marketing Theory Pub Date : 2024-01-09 DOI: 10.1177/14705931231225537
Alessandro Caliandro, Alessandro Gandini, Lucia Bainotti, Guido Anselmi
{"title":"The platformization of consumer culture: A theoretical framework","authors":"Alessandro Caliandro, Alessandro Gandini, Lucia Bainotti, Guido Anselmi","doi":"10.1177/14705931231225537","DOIUrl":"https://doi.org/10.1177/14705931231225537","url":null,"abstract":"This special issue, together with this position paper that accompanies it, aims at providing a comprehensive framework to address this issue, introducing and theorizing the concept of platformization of consumer culture. The overarching scope of this essay is to discuss what is distinctive of the process of platformization in relation to consumer culture (and research); what are its most important aspects, its critical controversies, its innovative dimensions and main risks. Accompanying this positional essay are the seven exceptional contributions that compose the special issue, which we believe will come to represent a pivotal reference in the quest to address this phenomenon. These showcase the manifold empirical, semantic and methodological dimensions of this emergent phenomenon, concurring to define the key dimensions that identify, describe, and explore the ways in which consumer culture has been “platformized,” from the perspective of consumer culture theory. Specifically, we identify four key “tensions” characterizing the platformization of consumer culture: datafication vs liquification; standardization vs ephemerality; interaction vs mediation; immateriality vs materiality.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":"41 29","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139442352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Stayin’ alive? Reflections on navigating digital dependency 保持活力？关于摆脱数字依赖的思考
4区 管理学
Marketing Theory Pub Date : 2023-11-30 DOI: 10.1177/14705931231218102
Aliette Lambert, Alexandra Rome, Francesca Fornari
{"title":"Stayin’ alive? Reflections on navigating digital dependency","authors":"Aliette Lambert, Alexandra Rome, Francesca Fornari","doi":"10.1177/14705931231218102","DOIUrl":"https://doi.org/10.1177/14705931231218102","url":null,"abstract":"Digital technologies are pervasive and ensnaring, resulting in widespread dependence of their varying forms and functions. In this commentary we reflect on the effects of our own digital dependencies, noticing how as digital technologies edge toward higher degrees of sentience, we humans are becoming psychically deadened, ever reliant on such technologies to support our fractured selves. Providing three intimate introspective accounts, we foreground emergent themes related to aliveness and addiction, illustrating how social media tendencies are rooted in existential insecurities stemming from psychic difficulties and traumas. We encourage marketing theorists to critically interrogate how digital technologies, and in particular social networking sites, exploit our vulnerabilities to propagate an addictive logic toward aims of capital accumulation.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":"175 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139207931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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