How temporal orientations trigger, nurture and sustain deep engagement with consumption practices

IF 3.4 4区管理学 Q2 BUSINESS

Marketing Theory Pub Date : 2024-07-24 DOI:10.1177/14705931241264535

Benjamin Rosenthal

引用次数: 0

Abstract

Consumer researchers have provided empirical cases and theoretical accounts of the formation of ‘deep engagement’ with practices. Yet, this body of research has neglected Schatzki’s (2006, 2009 ) assertion that individuals differently engage with practices based on future expectations, past orientations and present experiences. This study investigates how different temporal orientations within teleoaffective structures affect the formation of deep engagement with consumption practices. It borrows from Schatzki’s (2006, 2009) ideas and from Thévenot’s (2001 , 2007) notion of regimes of engagement and its multiple temporal orientations to offer a theoretical account of how deep engagement with practices is formed amid consumers’ past, present and future temporal orientations regarding goals, projects, ends and affectivities. It proposes that three types of temporal orientations, which are labelled transformative, maintenance and envisioned-future, enmesh in the teleoaffective structure of practices, triggering, nurturing and sustaining deep engagement with practices.

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时间取向如何引发、培养和维持对消费实践的深度参与

消费者研究人员提供了关于 "深度参与 "实践形成的经验案例和理论阐述。然而，这些研究却忽视了沙茨基（2006 年、2009 年）的论断，即个人会根据未来预期、过去取向和当前经验，以不同方式参与实践。本研究探讨了远程情感结构中的不同时间取向如何影响深度参与消费实践的形成。它借鉴了 Schatzki（2006，2009）的观点和 Thévenot（2001，2007）的 "参与制度"（regimes of engagement）概念及其多重时间取向，对消费者在目标、项目、目的和情感方面的过去、现在和未来时间取向如何形成深度参与实践进行了理论阐述。它提出了三种类型的时间取向，分别被称为变革型、维持型和未来设想型，它们融入了实践的远程情感结构，引发、培养和维持了对实践的深度参与。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Marketing Theory BUSINESS-

CiteScore

5.90

自引率

0.00%

发文量

期刊介绍： Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment. The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.