JOURNAL OF MANAGEMENT DEVELOPMENT最新文献

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Metaverse changing realm of the business world: a bibliometric snapshot 商业世界的多维变化领域:一个文献计量快照
IF 3.1
JOURNAL OF MANAGEMENT DEVELOPMENT Pub Date : 2023-05-30 DOI: 10.1108/jmd-01-2023-0006
Mita Mehta, Garima Pancholi, Dr Abhineet Saxena
{"title":"Metaverse changing realm of the business world: a bibliometric snapshot","authors":"Mita Mehta, Garima Pancholi, Dr Abhineet Saxena","doi":"10.1108/jmd-01-2023-0006","DOIUrl":"https://doi.org/10.1108/jmd-01-2023-0006","url":null,"abstract":"PurposeDigital disruption has posed challenges to managers. Metaverse is one of the fastest-growing digital transformations (DTs) impacting business across the globe. There needs to be more literature on the academic prospect relating to metaverse. This article aims to analyze and evaluate the publications to highlight themes, opportunities and contemporary challenges of metaverse in business management to get insights about the challenges posed to managers through such transformation.Design/methodology/approachOver 74 articles from 2006 to 2022 were collected using the Scopus database. These were further analyzed to understand how previous research captures metaverse in the domain of business management and the amount to which has been studied in terms of publication productivity, country productivity, affiliation productivity and author productivity, Top-cited documents, keywords analysis, network visualization of keywords and bibliometric coupling. The authors also gathered literature related to metaverse in the field of business management and its uses for managers.FindingsThe authors' findings reveal that metaverse in business management has gained momentum in publications since 2022. Approximately 68% of total publications and 56% of total citations were from 2022. USA is the flagbearer of metaverse around the globe and the University of Georgia is leading in affiliation productivity. Network analysis through Vosviewer shows that keywords metaverse and virtual reality (VR) have the highest co-occurrences and link strength.Originality/valueThis article is relevant to those interested in how the world of virtual workspace is making a paradigm shift in management development. This study aims to review previous literary works through bibliometrics and visualization approaches comprehensively. Metaverse is changing the schema of the business world in terms of various strategies that this article addressed. Such studies have not been previously carried out.","PeriodicalId":48006,"journal":{"name":"JOURNAL OF MANAGEMENT DEVELOPMENT","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45207743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Doing leadership development through mentoring in a social learning space: the case of the inaugural Leadership Learning Lab 在社会学习空间中通过辅导进行领导力发展:以首届领导力学习实验室为例
IF 3.1
JOURNAL OF MANAGEMENT DEVELOPMENT Pub Date : 2023-05-24 DOI: 10.1108/jmd-04-2022-0082
G. Reynolds, K. Samuels, C. Din, Nick Turner
{"title":"Doing leadership development through mentoring in a social learning space: the case of the inaugural Leadership Learning Lab","authors":"G. Reynolds, K. Samuels, C. Din, Nick Turner","doi":"10.1108/jmd-04-2022-0082","DOIUrl":"https://doi.org/10.1108/jmd-04-2022-0082","url":null,"abstract":"PurposeThe purpose of this paper is to describe and contextualize the processes of leadership development through mentoring in a Leadership Learning Lab (“the Lab”) and to explore the implications and applications of the Lab's approach as a social learning space.Design/methodology/approachThe authors used a constructivist grounded theoretical approach and conducted semi-structured interviews with participants in the Lab, which operated out of a leadership center in a mid-sized Canadian business school.FindingsThe findings show that participants used their individual life experiences to practice leadership development through mentoring in a social learning space of prescribed uncertainty. The participants identified with becoming flexible, self-actualized leaders by learning to view their own experiences and those of their Lab partners through a leadership lens.Originality/valueThis study contributes to an understanding of the “doing” of leadership development in a social learning space and highlights three relational processes through which leadership development emerged through mentoring: rapport-building, democratization and reflection.","PeriodicalId":48006,"journal":{"name":"JOURNAL OF MANAGEMENT DEVELOPMENT","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44997628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Smart human resource analytics for happiness management 幸福管理的智能人力资源分析
IF 3.1
JOURNAL OF MANAGEMENT DEVELOPMENT Pub Date : 2023-05-18 DOI: 10.1108/jmd-03-2023-0064
Arturo-Julián Abellán-Sevilla, M. Ortiz-de-Urbina-Criado
{"title":"Smart human resource analytics for happiness management","authors":"Arturo-Julián Abellán-Sevilla, M. Ortiz-de-Urbina-Criado","doi":"10.1108/jmd-03-2023-0064","DOIUrl":"https://doi.org/10.1108/jmd-03-2023-0064","url":null,"abstract":"PurposeThe coronavirus disease 2019 pandemic changed the lives of people around the world. In a post pandemic era, leaders have a role to enable the changes needed to make workplaces smart and happier. The aim of this study is to look at human resource management (HRM) from new perspectives: being smart and happy in the workplace. Some research questions are proposed: What do we know about smart human resources (smart HR)? What do we know about human resource analytics (HRA)? and how can future research on smart and happy HRM be oriented?Design/methodology/approachA bibliometric technique is used to identify the main topics studied in smart HR and HRA. A logical reasoning is applied to propose future research models.FindingsFor smart HR, the roadmap considers the approaches, practices and purposes. For HRA, the roadmap shows what are the perspectives HR processes, tools and its usefulness. Considering the context of Industry 5.0 and post pandemic era, a future research line for studying smart HRA for happy management is proposed.Originality/valueThis study has developed a proposed model to guide future research on the application of HRA to manage smart and happy workers.","PeriodicalId":48006,"journal":{"name":"JOURNAL OF MANAGEMENT DEVELOPMENT","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44147367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The scientific knowledge structure of happiness management in the business sphere: an exploratory bibliometric review 商业领域幸福管理的科学知识结构:探索性文献计量学回顾
IF 3.1
JOURNAL OF MANAGEMENT DEVELOPMENT Pub Date : 2023-05-12 DOI: 10.1108/jmd-03-2023-0069
Javier Martínez‐Falcó, B. Marco‐Lajara, Eduardo Sánchez‐García, Luis A. Millán-Tudela
{"title":"The scientific knowledge structure of happiness management in the business sphere: an exploratory bibliometric review","authors":"Javier Martínez‐Falcó, B. Marco‐Lajara, Eduardo Sánchez‐García, Luis A. Millán-Tudela","doi":"10.1108/jmd-03-2023-0069","DOIUrl":"https://doi.org/10.1108/jmd-03-2023-0069","url":null,"abstract":"PurposeThe aim of this research is to carry out a bibliometric analysis of the academic literature indexed in the Core Collection of the Web of Science (WoS) on happiness management in companies during the period between 2000 and 2022. In particular, the variables used to keep the scientific production under study are as follows: (1) time evolution, (2) publication format, (3) categories, (4) authors, (5) institutions, (6) journals, (7) publishers and (8) countries.Design/methodology/approachTo carry out the analysis, the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology is followed, using the WoS database for data collection and VosViewer to create the network maps.FindingsThe results show, among other aspects, the accelerated growth rate of the scientific production studied since 2017, the use of publications in articles as the main format for disseminating research results, the relevance of the business category as the area of study in which most of the scientific production examined falls as well as the predominant role of the publishers Emerald, Springer and Elsevier in the publication of scientific documents on the subject under analysis.Originality/valueThere are different reasons that justify the originality of the study. First, the research advances the understanding of the academic literature on happiness management at the corporate level. Second, to the best of the authors' knowledge, there are no previous bibliometric studies that have addressed this topic. Third, the research analyses the literature under analysis from the first record to the year 2022, assuming an update of the previous narrative and systematic reviews carried out on the subject studied.","PeriodicalId":48006,"journal":{"name":"JOURNAL OF MANAGEMENT DEVELOPMENT","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41590373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Empowering leadership: role of organizational culture of self-esteem and emotional intelligence on creativity 授权领导:自尊和情商的组织文化对创造力的作用
IF 3.1
JOURNAL OF MANAGEMENT DEVELOPMENT Pub Date : 2023-05-01 DOI: 10.1108/jmd-10-2021-0288
Tufail Ahmad, A. Hamid, Ansar Abbas, Aisha Anwar, D. Ekowati, Rakototoarisoa Maminirina Fenitra, Fendy Suhariadi
{"title":"Empowering leadership: role of organizational culture of self-esteem and emotional intelligence on creativity","authors":"Tufail Ahmad, A. Hamid, Ansar Abbas, Aisha Anwar, D. Ekowati, Rakototoarisoa Maminirina Fenitra, Fendy Suhariadi","doi":"10.1108/jmd-10-2021-0288","DOIUrl":"https://doi.org/10.1108/jmd-10-2021-0288","url":null,"abstract":"PurposeThe changing workplace and the disruption and transformation of business processes brought on by modern technology make it difficult for a firm to maintain its existing plans. A management's ability to succeed is related to sustaining and developing its employees to be innovative workers. The idea is to empower subordinates and share authority with them, which increases efficiency.Design/methodology/approachIn this study, it was anticipated that there is a definite relationship between leadership empowerment and workplace cultures of self-esteem, emotional intelligence and creative thinking. Data were obtained using random sample techniques to confirm the hypothesis. A total of 291 Pakistani private-sector employees were surveyed for this study.FindingsThere were positive and substantial links between empowered leadership and creativity, while emotional intelligence and organizational self-esteem have an inverse relationship. For psychological appeal and inventiveness at work, empowerment alone is sufficient. Intellectual stimulus or culture of excessively positive self-esteem may cause numerous limits at work. Hence, management should avoid situations where leaders are predisposed to developing empowering techniques.Research limitations/implicationsThis study yields an additional understanding of organizational behavior literature. It was concluded from this study that empowering leaders should avoid using emotional intelligence when scaling up creative strategies. As an alternative, they should develop a culture of self-esteem through emotional intelligence.Practical implicationsLeaders may want to consider demographic values while developing empowerment strategies. It is not recommended to use emotional intelligence and empowerment simultaneously. As a result, this framework suggests a realistic and candid approach that is simple to implement.Originality/valueLeaders make people aware of the ongoing importance of innovative processes to encourage staff to be creative. Successful leaders may use either empowering culture or leadership empowerment strategies for a more significant appeal. Self-esteem culture may provide a structure of interaction buffer against the other emotions that could counter disruption.","PeriodicalId":48006,"journal":{"name":"JOURNAL OF MANAGEMENT DEVELOPMENT","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44927641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Model based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty 基于服务质量、满意度和信任的模型,联邦运动员幸福和忠诚的前因
IF 3.1
JOURNAL OF MANAGEMENT DEVELOPMENT Pub Date : 2023-04-13 DOI: 10.1108/jmd-02-2023-0056
{"title":"Model based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty","authors":"","doi":"10.1108/jmd-02-2023-0056","DOIUrl":"https://doi.org/10.1108/jmd-02-2023-0056","url":null,"abstract":"PurposeThe main aim of this work is to design a model in which service quality receives satisfaction and trust and they have influence on happiness and loyalty.Design/methodology/approachA SEM-PLS model is designed to explain the happiness of athletes. This is tested through a survey of Spanish karate federates. The sample proposes 693 responses are collected.FindingsThe results indicate that service quality has a strong positive influence on satisfaction and trust, and it has an indirect influence on happiness and loyalty of the Spanish karate federates.Research limitations/implicationsThis article contributes to the literature increasing the knowledge of the variables that have positive influence, as antecedents of happiness and loyalty in karate federations.Practical implicationsThe results of this study can help the decision-making of the governing boards of sports federations so they will be more aware of the strategies that promote the happiness and loyalty of the athlete.Originality/valueOne of the original contributions of this work is that the model shows the loyalty, happiness, trust and satisfaction as a result of quality services.","PeriodicalId":48006,"journal":{"name":"JOURNAL OF MANAGEMENT DEVELOPMENT","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44552377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Role stress and organizational commitment in the service industry: a moderated mediation model of job burnout and transformational leadership 服务业的角色压力与组织承诺:工作倦怠与转型领导的调节中介模型
IF 3.1
JOURNAL OF MANAGEMENT DEVELOPMENT Pub Date : 2023-04-05 DOI: 10.1108/jmd-10-2021-0292
Faqir Sajjad Ul Hassan, Wajahat Karim, H. Shah, N. Khan
{"title":"Role stress and organizational commitment in the service industry: a moderated mediation model of job burnout and transformational leadership","authors":"Faqir Sajjad Ul Hassan, Wajahat Karim, H. Shah, N. Khan","doi":"10.1108/jmd-10-2021-0292","DOIUrl":"https://doi.org/10.1108/jmd-10-2021-0292","url":null,"abstract":"PurposeUnder the tenets of conservation of resources and role theories, this study has aimed to draw up and test a moderated-mediation model. The model postulates job burnout (JB) as a mediator between role stress (RS) and organizational commitment (OC) while transformational leadership (TFL) as a moderator to such mediation.Design/methodology/approachFor this cross-sectional study, multisource field data from the service industry was collected using a convenient sampling procedure. A total of 354 employees participated in the anonymous survey. The proposed model of the study was tested with a hierarchical regression approach using Hayes PROCESS macro.FindingsThe data fitted best for the four-factor measurement model of the study. Afterward, the authors found that RS directly affected employees’ perception of OC. The relationship between RS and OC was partially mediated by JB. The authors ascertained the transformational leader’s buffering role between the RS-JB relationship and the transformational leader’s contingent indirect effect as well.Originality/valueThis research is a first-of-its-kind investigation into enlightening the direct and indirect link via JB between RS and OC and the moderating effect of TFL on such indirect effect in a rarely studied organizational setting of a developing country.","PeriodicalId":48006,"journal":{"name":"JOURNAL OF MANAGEMENT DEVELOPMENT","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48982591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
An SLR of firm ambidexterity: organizing a future research path forward 企业双重性的单反:组织未来的研究路径
IF 3.1
JOURNAL OF MANAGEMENT DEVELOPMENT Pub Date : 2023-03-30 DOI: 10.1108/jmd-05-2022-0104
Panagiotis Kafetzopoulos, Evangelos L. Psomas, D. Kafetzopoulos
{"title":"An SLR of firm ambidexterity: organizing a future research path forward","authors":"Panagiotis Kafetzopoulos, Evangelos L. Psomas, D. Kafetzopoulos","doi":"10.1108/jmd-05-2022-0104","DOIUrl":"https://doi.org/10.1108/jmd-05-2022-0104","url":null,"abstract":"PurposeGiven that the literature in terms of business ambidexterity is continually growing, the of this paper is to identify the future research suggestions made by several authors with regard to ambidexterity and to group them into meaningful themes.Design/methodology/approachA systematic literature review (SLR) of peer reviewed journal articles in the field of ambidexterity was conducted. A total of 128 relevant articles were selected, which were published in 58 journals over the past 2 decades (2000–2021).FindingsThe plethora of the future research suggestions made by several authors with regard to ambidexterity are analytically presented. Moreover, based on these suggestions, meaningful future research themes were revealed and these were further classified into three broad categories, namely “factors influencing the adoption of ambidexterity and its success”, “the types of ambidexterity” and “the effects of ambidexterity”.Research limitations/implicationsThe subjectivity of grouping the future research suggestions into themes as well as not examining the interrelationships among these themes, are limitations of the present study. Based on these limitations, future literature review studies can be conducted.Practical implicationsAs this is a SLR focusing on developing future ambidexterity research themes, there are no direct practitioner implications. However, practitioners may benefit from future research prompted by this SLR.Originality/valueThis study contributes to management literature by suggesting future research not only on organizational ambidexterity like previous studies, but also on four different approaches to ambidexterity.","PeriodicalId":48006,"journal":{"name":"JOURNAL OF MANAGEMENT DEVELOPMENT","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44917614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Who wants to be an entrepreneur in the Balkans? From perceptions and beliefs to intentions 谁想成为巴尔干半岛的企业家?从感知和信念到意图
IF 3.1
JOURNAL OF MANAGEMENT DEVELOPMENT Pub Date : 2023-03-27 DOI: 10.1108/jmd-11-2021-0312
Effrosyni Vasileiou, Anastasios G. Karamanos, Nikolaos Georgantzis
{"title":"Who wants to be an entrepreneur in the Balkans? From perceptions and beliefs to intentions","authors":"Effrosyni Vasileiou, Anastasios G. Karamanos, Nikolaos Georgantzis","doi":"10.1108/jmd-11-2021-0312","DOIUrl":"https://doi.org/10.1108/jmd-11-2021-0312","url":null,"abstract":"PurposeThis paper uses the theory of planned behavior (TPB) to explain entrepreneurial intentions (EIs) among students from different South-East (SE) European countries, considering various personal and situational variables. The authors examine how the regional cultural context affects individual perceptions and beliefs about entrepreneurship, which in turn form the basis of the cognitive antecedents of the TPB model.Design/methodology/approachUsing a sample of 850 respondents, the authors estimate a two-level model, addressing the issue of endogeneity in the relationship between attitudes and beliefs and the respondents' EI. Specifically, the authors focus on heterogeneity across nations in attitudes toward entrepreneurial behavior (ATEB), subjective norms (SN) and perceived behavioral control (PBC).FindingsThe results show that the perceived behavioral control and the attitude toward entrepreneurial behavior are the main determinants of Balkan students' EI. The authors find that the role of SE European culture in entrepreneurship intentions does not follow the Western pattern. In this particular regional environment dominated by collectivist culture, students' EIs are influenced more by cooperation, caring for others and other non-monetary benefits.Research limitations/implicationsLike any study, this study has limitations. First, all the variables were measured using a single questionnaire. Although common method bias was shown not to be an issue, in future research different variables should be measured with different methods. For instance, using the items by Liñán and Chen (2009) which were developed in the United States of America, to measure SE European students' entrepreneurial perceived behavioral control might ignore some requisite resources or abilities typical for SE European students, such as personal relational network (similar to the notion of guanxi in China (see, e.g. Hwang et al., 2009). Second, Busenitz et al. (2000) indicate that cross-national differences in entrepreneurship are best explained by a broader set of institutions, i.e. educational and governmental support agencies. In general, the empirical evidence on the relationship between national culture and entrepreneurial behavior is mixed and this is generally agreed that an important issue that needs to be considered is the interactions between cultural values, social institutions, industry characteristics and outcomes such as entrepreneurship (Hayton et al., 2002). In the future, similar studies could include respondents with a larger dispersion of prior education, age, and human, social and financial capital.Practical implicationsThe existence of support received in the family environment and the lack of individualistic and competitive aspirations create a more favorable environment for a young person to become entrepreneur. This must be taken seriously into account by educators and policy makers aiming at encouraging entrepreneurship, because in the societies studie","PeriodicalId":48006,"journal":{"name":"JOURNAL OF MANAGEMENT DEVELOPMENT","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49096031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers 面向用户生成内容(UGC)和影响者的社会营销研究的最新进展
IF 3.1
JOURNAL OF MANAGEMENT DEVELOPMENT Pub Date : 2023-03-16 DOI: 10.1108/jmd-11-2022-0285
Luis M. Romero-Rodríguez, Bárbara Castillo-Abdul
{"title":"Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers","authors":"Luis M. Romero-Rodríguez, Bárbara Castillo-Abdul","doi":"10.1108/jmd-11-2022-0285","DOIUrl":"https://doi.org/10.1108/jmd-11-2022-0285","url":null,"abstract":"PurposeThis study examines the research that has been conducted on user-generated advertising content in the social marketing strategies of commercial brands to understand the phenomenon, explore academic interest in the topic and identify areas of limited thematic coverage.Design/methodology/approachA systematic review of existing scientific literature in the Web of Science (WoS) and Scopus was carried out using the PRISMA protocol. A co-occurrence matrix was used to review emerging topics on user-generated content (UGC) and influencer marketing, allowing the identification of articles (n = 59) related to the objective of this research.FindingsMost research has analyzed UGC in images or text, but only very few have addressed videos and other digital formats (such as reels, image carousels or podcasts), although there is sufficient work focused on Twitter, Facebook and YouTube. There was no evidence of work exploring the effects, repercussions and possible dangers of uncontrolled brand exposure through Unofficial Brand Ambassadors.Originality/valueThe literature review has allowed finding important areas of future research that the scientific community has not sufficiently addressed. Likewise, this work shows structurally several classifications of UGC, which will facilitate future research to deepen and broaden these categories.","PeriodicalId":48006,"journal":{"name":"JOURNAL OF MANAGEMENT DEVELOPMENT","volume":" ","pages":""},"PeriodicalIF":3.1,"publicationDate":"2023-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42704673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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