Tourism Review最新文献

{"title":"Using generative artificial intelligence (ChatGPT) for travel purposes: parasocial interaction and tourists’ continuance intention","authors":"Cong Doanh Duong, Thanh Hieu Nguyen, Thi Viet Nga Ngo, Thi Thu Phuong Pham, Anh Trong Vu, Ngoc Su Dang","doi":"10.1108/tr-01-2024-0027","DOIUrl":"https://doi.org/10.1108/tr-01-2024-0027","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to investigate what drives tourists to continue using ChatGPT for travel purposes. This study focuses on the impact of parasocial interaction on tourists’ intention to continue using ChatGPT. It also examines how satisfaction mediates this relationship and the role of technology anxiety as a moderating factor.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Using a sample of 606 tourists in popular Vietnamese tourist destinations, this study used the SPSS PROCESS macro (Model 4 and Model 14) to estimate the research model.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The study found that tourists’ satisfaction and parasocial interactions positively influenced their intention to continue using ChatGPT for travel purposes. The tourists’ satisfaction was found to play a partial role in mediating the relationship between parasocial interactions and their intention to continue using ChatGPT. Technology anxiety was found to be a negative moderator of the direct effect of satisfaction and the indirect impact of parasocial interaction on this intention.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study stands out as a pioneering exploration into the novel intersection of parasocial interaction, satisfaction, and technology anxiety and their influence on tourists’ intention to persist with using ChatGPT for travel-related purposes.</p><!--/ Abstract__block -->","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2024-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141097989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Rural tourism in India and pro-tourism behavior","authors":"Subhajit Pahari","doi":"10.1108/tr-09-2023-0647","DOIUrl":"https://doi.org/10.1108/tr-09-2023-0647","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This paper aims to understand tourist behavior in Indian rural tourism by integrating the stimuli-organism-response (SOR) framework, service quality model (SERVQUAL) model and theory of planned behavior. It investigates the role of positive tourist-host interactions, destination image, trust and attitude in shaping pro-tourism intentions. Additionally, it explores the moderating effect of Indian traditionality on these relationships.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study uses a mixed-methods approach, combining qualitative data from 15 respondents with quantitative analysis involving 580 tourists engaged in Indian rural tourism. Confirmatory factor analysis and structural equation modeling are used to examine relationships among tourist-host interactions, destination image, trust, attitude and pro-tourism intentions.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The study reveals that positive interactions and a positive destination image play crucial roles in building trust and shaping favorable attitudes toward rural tourism. Trust and attitude, in turn, significantly drive pro-tourism intentions. Furthermore, tourist attitude partially mediates the relationship between trust and intentions. The study introduces the novel concept of Indian traditionality as a moderator, highlighting its impact on trust, attitude and pro-tourism intentions.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>Limitations include the focus on Indian rural tourism, which may limit generalizability, and potential response bias due to self-reported data. Future research could explore other cultural contexts and use diverse data collection methods.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This research offers practical insights for policymakers and stakeholders, emphasizing the importance of fostering positive tourist–host interactions and cultivating a positive destination image to enhance the overall tourist experience and promote sustainable rural tourism practices.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study’s innovation lies in harmonizing theoretical frameworks to shed light on Indian rural tourism’s multifaceted aspects. It introduces Indian traditionality as a cultural moderator, enriching understanding of tourist behavior. The research contributes to academia and industry by guiding the development of sustainable tourism practices and improving the tourist experience.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>本研究旨在通过整合 SOR 框架、SERVQUAL 模型和计划行为理论来理解印度乡村旅游中的游客行为。研究探讨了游客与东道主的积极互动、目的地形象、信任和态度在形成亲旅游意愿中的作用。此外, 本文还探讨了印度传统对这些关系的调节作用。</p><!--/ Abstract__block -->\u0000<h3>设计/方法/途径</h3>\u0000<p>本研究采用混合方法, 将 15 名受访者的定性数据与 580 名参与印度乡村旅游的游客的定量分析相结合。研究采用了确证因子分析（CFA）和结构方程模型（SEM）来考察游客-接待方互动、目的地形象、信任、态度和亲旅游意愿之间的关系。</p><!--/ Abstract__block -->\u0000<h3>研究结果</h3>\u0000<p>研究表明, 积极的互动和正面的目的地形象在建立信任和形成对乡村旅游的良好态度方面发挥着至关重要的作用。信任和态度反过来又会极大地推动亲旅游意愿。此外, 游客态度在一定程度上调节了信","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2024-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141092094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The spatial development of tourism over eight decades: a Horizon 2050 paper","authors":"Richard William Butler","doi":"10.1108/tr-12-2023-0904","DOIUrl":"https://doi.org/10.1108/tr-12-2023-0904","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this paper is to show the spatial extent and growth of tourism and its likely patterns as past forces of change are replaced by new pressures to reduce climate change and meet new definitions of success.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The approach involves a review of changes that have occurred over the Horizon period with a focus on the spatial spread and development of tourism, using and based on a literature review, past research and personal experience. Likely new developments are identified based on the expected result of influences including climate change mitigation and altered understandings of what is meant by success in tourism.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Much of the spatial change in tourism has been evolutionary rather than revolutionary, but in the future, restrictive forces external to tourism may change travel patterns with severe effects on long haul travel and a change in travel mode.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The research focus needs to produce effective measures of success as understood by all stakeholders in tourist destinations. Alternative destinations will need to replace those long haul destinations no longer available and research needs to refocus on managing rather than solely attracting visitors.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Long haul destinations will lose market share, destinations will change goals to satisfaction for stakeholders and travel modes will change to lower emission generators.</p><!--/ Abstract__block -->\u0000<h3>Social implications</h3>\u0000<p>Destination choice will be reduced, transport modes may be limited and tourism closer to home will become the norm.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>A general overview of this type has not been presented before.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>揭示旅游业的空间范围和增长及其可能改变的模式, 因为以往的变化驱动力被减少气候变化的新压力并满足成功的新定义所取代。</p><!--/ Abstract__block -->\u0000<h3>设计/方法论/方法</h3>\u0000<p>由于缓解气候变化等影响和对旅游业成功含义的理解的改变而可能出现的一些新发展。本文基于文献综述、过去的研究和个人经验, 对综述期间发生的变化进行梳理, 重点关注旅游的空间扩散和发展。</p><!--/ Abstract__block -->\u0000<h3>调查结果</h3>\u0000<p>过去, 旅游的很多空间变化是渐进式的, 而不是革命性的。但在未来, 旅游外部的限制性力量可能会改变旅行模式, 对长途旅行和旅行方式的变化产生严重影响。</p><!--/ Abstract__block -->\u0000<h3>研究局限/启示</h3>\u0000<p>研究重点需要产生为旅游目的地所有利益相关者所理解的, 有效的对于成功的衡量标准。替代性目的地将取代那些不可用的长途目的地。研究需要重新关注旅游业管理, 而不仅仅是吸引游客。</p><!--/ Abstract__block -->\u0000<h3>实际意义</h3>\u0000<p>长途目的地将失去市场份额, 目的地将改变目标以满足利益相关者, 旅行模式将转变为低排放模式。</p><!--/ Abstract__block -->\u0000<h3>社会影响</h3>\u0000<p>目的地的选择性将会减少, 交通方式可能会受到限制, 离家更近的旅游将成为常态。</p><!--/ Abstract__block -->\u0000<h3>创意/价值</h3>\u0000<p>这种类型的一般性概述以前没有研究过。</p><!--/ Abstract__block -->\u0000<h3>Objetivo</h3>\u0000<p>Mostrar la extensión espacial y el crecimiento del turismo y su probable patrón alterado a medida que las fuerzas de cambio del pasado son sustituidas por nuevas presiones para reducir el cambio climático y satisfacer nuevas definiciones de éxito.</p><!--/ Abstract__block -->\u0000<h3>","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140942992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Self-transcendent emotions as the locomotive of value co-creation in sustainable tourism: a horizon 2050 paper","authors":"Ioannis Assiouras, Rabia Bayer","doi":"10.1108/tr-02-2024-0100","DOIUrl":"https://doi.org/10.1108/tr-02-2024-0100","url":null,"abstract":"Purpose\u0000This paper aims to outline the role of self-transcendent emotions (STEs) such as compassion, gratitude and elevation in the context of sustainable tourism. It proposes a research agenda for further investigation of these emotions as facilitators of value co-creation in sustainable tourism.\u0000\u0000Design/methodology/approach\u0000Drawing on the literature on the psychology of STEs, sustainable tourist behaviour and value co-creation, this paper pinpoints potential developments and challenges associated with STEs in the domain of sustainable tourism by following a service-dominant logic approach.\u0000\u0000Findings\u0000STEs are likely to have a profound impact on sustainable tourism leading to value co-creation and mitigating the risk of value co-destruction and value no-creation. They can facilitate value co-creation by shifting the focus of actors from their own selves towards others in the tourism ecosystem, shifting the focus from extrinsic to intrinsic motivations and increasing moral values. Moreover, STEs are expected to be contiguous and reciprocal, fostering value co-creation in sustainable tourism practices. However, extreme levels of STEs can lead to value co-destruction and value no-creation.\u0000\u0000Originality/value\u0000This paper highlights the role of STEs as facilitators of value co-creation in sustainable tourism, a facet that has been overlooked in the existing literature. Further investigation is necessary in different contexts such as transformative and regenerative tourism; societal or individual crises and failures and the applications of technologies such as the Metaverse and artificial intelligence.\u0000","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2024-05-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140980066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Innovation as a driver of business tourism competitiveness","authors":"Sergio Jesus Teixeira, Joao Matos Ferreira, António Almeida","doi":"10.1108/tr-06-2023-0427","DOIUrl":"https://doi.org/10.1108/tr-06-2023-0427","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this study involves analysing the factors of and barriers to innovation and their respective impacts (directly and indirectly) on the competitiveness of both destination and their host companies.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Based on primary data collected by questionnaire from a sample of 119 companies operating in the tourism sector in the autonomous region of Madeira (Portugal), the authors applied a quantitative methodology with recourse to econometric models and multiple linear regression.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Comprehensive results based on a conceptual model are obtained through the analysis of competitiveness tourism-based and innovation factors. The study identifies and empirically tests the existing and underlying relationships between innovation (factors and barriers) as the means of leveraging the competitiveness of destinations and their companies.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The results hold important theoretical and practical implications contributing towards innovation for competitiveness and filling a shortcoming identified in the literature.</p><!--/ Abstract__block -->","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140910644","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social capital and consumer co-creation behaviors on tourism social media: the mediating role of psychological ownership","authors":"Xue Yang","doi":"10.1108/tr-11-2023-0808","DOIUrl":"https://doi.org/10.1108/tr-11-2023-0808","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Consumer co-creation is a relational process through which consumers’ experiences, resources and knowledge are exchanged. This study aims to investigate the indirect effects of social capital on consumer co-creation behaviors, especially citizenship behaviors, through psychological ownership.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A survey was designed to measure social network, trust and shared vision, psychological ownership and citizenship behaviors; it was completed by 527 users of the Ctrip. Using data from the survey, a PLS model was constructed to depict the relationships between the key variables.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results showed psychological ownership mediated the relationship between social capital and citizenship behaviors. Specifically, the chain-mediating effects of social capital dimensions (i.e. social network, shared vision and trust) on citizenship behaviors through psychological ownership were validated.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The rise of social media as a platform for consumer co-creation calls for a fundamental rethinking of traditional approaches to collaboration between companies and consumers. This study offers several suggestions for tourism companies to better engage with consumers on social media platforms.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study extends current research by introducing social capital theory as a theoretical foundation for exploring tourism social media and determining the mediating role of psychological ownership between social capital and citizenship behaviors.</p><!--/ Abstract__block -->","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140910631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Experimental design for sustainable tourism: a horizon 2050 paper","authors":"Huan Huang, Xi Yu Leung","doi":"10.1108/tr-12-2023-0867","DOIUrl":"https://doi.org/10.1108/tr-12-2023-0867","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This paper aims to uncover the insights derived from past experimental studies in promoting sustainable tourism. It also advocates for leveraging future experimental designs to position tourism as a catalyst for positive change toward sustainable development goals.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A review of previous literature examines the contributions of experimental design in both tourist studies and employee studies within the tourism fields.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Previous experimental studies have explored effective methods shaping tourists’ sustainable behaviors and management strategies contributing to employees’ decent work. The importance of integrating digital technology in these interventions is highlighted. A future research agenda encompassing three dimensions – technological progress, theory development and practical implications and research design – is proposed to leverage experimental studies for fostering sustainable development within the tourism industry.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study, through a comprehensive review, highlights the significant impacts of previous experimental studies on encouraging responsible consumption among tourists and championing improved working conditions for employees. It underscores the necessity for enhanced experimental design, which should integrate theoretical frameworks and prioritize technological innovations to address real-world challenges. These improvements are crucial for advancing the tourism industry toward greater sustainability.</p><!--/ Abstract__block -->","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140910625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Developments and implications of tourism information technology: a horizon 2050 paper","authors":"Rob Law, Sirong Chen","doi":"10.1108/tr-12-2023-0846","DOIUrl":"https://doi.org/10.1108/tr-12-2023-0846","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to provide an overview of the development of tourism information technology from a macro perspective of the chronological lineage of tourism and information technology from its origins to the present. This study also explores the progression of tourism information technology, its implications and its future directions based on a macro environmental analysis framework comprising political, economic, social, technological, environmental and legal perspectives.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study serves as a valuable connection between theoretical knowledge and practical application, combining the experiences of academic researchers and industry practitioners to thoroughly examine the progress and developments in tourism information technology. This research also identifies critical points in the domain to provide a unified and comprehensive explanation that aligns with the current research findings.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>This research reveals the continuous timeline of tourism and information technology development. It discusses the origins, progress and interactions of tourism and information technology, revealing the structural political, economic, social, technological, environmental and legal drivers of tourism information technology. This paper also presents suggestions for future agendas on the basis of a compendium and outlook of influences and implications for the domain.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Findings of this study set the foundation for a comprehensive analysis of the transformative influence of information technology on tourism and provide a contextual framework and insightful future agenda guide for subsequent academic and industry exploration and analysis of tourism information technology.</p><!--/ Abstract__block -->\u0000<h3>研究目的</h3>\u0000<p>本文从宏观视角回顾了旅游信息技术从起源至今的发展历程。研究基于政治、经济、社会、技术、环境和法律 维度的综合环境分析框架, 探讨了旅游信息技术的发展、影响和未来方向。</p><!--/ Abstract__block -->\u0000<h3>研究设计/方法论</h3>\u0000<p>本研究构建了理论知识和实际应用之间的重要纽带, 结合学术研究人员和行业从业者的经验, 深入审视了旅游信息技术的进展和发展。它还确定了该领域的关键要点, 以提供一个与现有研究成果相互呼应的统一且全面的解释。</p><!--/ Abstract__block -->\u0000<h3>研究发现</h3>\u0000<p>这项研究揭示了旅游和信息技术发展的连续时间线进程, 讨论了旅游和信息技术的起源、进展和互动, 揭示了政治、经济、社会、技术、环境和法律驱动因素对旅游信息技术的结构性影响。本文还在对该领域的影响和启示进行梳理和展望的基础上, 提出了关于未来议程的建议。</p><!--/ Abstract__block -->\u0000<h3>原创性/价值</h3>\u0000<p>本研究的结果为全面分析信息技术对旅游的变革性影响奠定了基础, 并为学界和业界后续对旅游信息技术的探索和分析提供了背景框架和具有洞察力的未来议程指南。</p><!--/ Abstract__block -->\u0000<h3>Propósito</h3>\u0000<p>Esta investigación ofrece una visión general del desarrollo de la tecnología de la información turística desde una perspectiva macro de la evolución cronológica del turismo y la tecnología de la información desde sus orígenes hasta la actualidad. Explora el progreso de la tecnología de la información turística, sus implicaciones y sus futuras direcciones basándose en un marco de análisis macroambiental que comprende perspectivas políticas, económicas, sociales, tecnológicas, medioambientales","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140910688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Assessing the carrying capacity for the environmental protection of the ancient artworks of India’s Ajanta caves","authors":"Manager Singh, Deepak Anand Gupta, Dr Madhuri Sawant","doi":"10.1108/tr-11-2023-0791","DOIUrl":"https://doi.org/10.1108/tr-11-2023-0791","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this study is to investigate environmental factors impacting Ajanta mural deterioration, assessing global tourism effects and visitor conduct on cave environment and murals. This study recognizes stakeholder roles in conservation, providing data-driven insights to guide institutions like the Archaeological Survey of India. The objective is sustainable tourism practices to balance public access with mural preservation for future generations.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Over 25 years, Ajanta Caves' visitors doubled, impacting microclimatic conditions for ancient murals. This study assesses visitor impact to establish a regime and determine carrying capacity, considering temperature, humidity and pollution. Challenges arise from quantifying capacity because of variables. This research informs global tourism and heritage conservation, offering methodologies applicable to cultural sites worldwide.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>This study examines environmental impacts on mural preservation in Ajanta Caves, including humidity, microbial growth, sunlight exposure, air quality and tourist presence. Tourist influx escalates CO₂ levels, directly endangering murals. Concerns about particulate matter, especially during visits, emphasize the need for data-driven decision-making and modern technology use to protect Ajanta Caves' artwork, crucial because of its global significance and tourism-related vulnerabilities.</p><!--/ Abstract__block -->\u0000<h3>Social implications</h3>\u0000<p>This study carries substantial social implications with a global resonance. The active engagement of the local community and tourism stakeholders in conserving and promoting the Ajanta Caves fosters empowerment, igniting a sense of pride, ownership and responsibility among residents and ensuring sustainable enjoyment of cultural heritage while safeguarding it for future generations. In addition, there will be socioeconomic benefits to local residents such as employment opportunities as tour operators, tour guides, hospitality staff, artisans and souvenir shopkeepers.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study integrates art conservation, environmental science, cultural heritage preservation and social aspects to address global tourism challenges. Focusing on a site of worldwide significance, this study offers practical strategies for artwork preservation, tourism management and environmental concerns. These recommendations provide real-world solutions applicable to heritage sites globally, bridging scientific analysis with social and cultural insights.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>本研究调查了影响阿詹塔壁画退化的环境因素, 评估了全球旅游业和游客行为对洞穴环境和壁画的影响。它承认利益相关者在保护中的作用, 为印度考古调查等机构提供数据支撑的见解。目的是实践可持续旅游, 平衡公众进入和供子孙后代使用的壁画保护。</p><!--/ Abstract__block -->\u0000<h3>设计/方法</h3>\u0000<p>25年来, 阿詹塔洞穴的游客增加了一倍, 影响了古壁画的小气候条件。该研究评估了游客的影响, 考虑温度、湿度和污染, 建立了一个制度并确定承载能力。量化承载能力的指标面临着挑战。这项研究为全球旅游业和遗产","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140910694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Human centered digital transformation in travel: a horizon 2050 paper","authors":"Alessandro Inversini","doi":"10.1108/tr-12-2023-0886","DOIUrl":"https://doi.org/10.1108/tr-12-2023-0886","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The impact of digital technology in the wider travel field has been substantial and significant, changing both the competitive landscape of businesses and the behavior of travelers. However, we are now on the cusp of new digital developments encompassing cloud computing, blockchain, internet of things (IoT) and above all, artificial intelligence (AI), which are predicted to disrupt the business and consumer sides of several industries – travel included. This study aims to frame this upcoming digital transformation in travel within a human-centered approach where the critical understanding of digital humanism principles will enrich social scientists’ research agenda in the coming years.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The viewpoint follows a structure based on (i) setting the scene for the rise of digital transformation, (ii) the historical perspective on digital transformation in travel, (iii) the pandemic’s impact and (iv) future development and research agenda.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>It is only by fostering a human-centered digital transformation perspective that social science researchers in travel can realize the “high-tech for high-touch” promise of fostering a human-to-human encounter empowered and possibly hampered, by digital technologies. This work proposes to start from the concepts of digital technology control, participation, education and ethics to design a research agenda with a 2050 horizon.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This work has been designed to shift the attention of researchers toward a human-centered digital transformation approach to reflect on the human-machine relationship for a better society. Due to its inner characteristics the travel field can foster a reflection on this topic by reaffirming the centrality of human beings and their authorship in the travel product creation.</p><!--/ Abstract__block -->\u0000<h3>目的</h3>\u0000<p>数字技术在更广泛的旅游领域产生了巨大而显著的影响, 改变了企业的竞争图景和游客行为。然而, 我们现在正处于新的数字发展的风口浪尖, 包括云计算、区块链、物联网以及最重要的人工智能, 预计这些技术将颠覆包括旅游业在内的多个行业的企业端和消费端。这项研究建议将即将到来的旅行数字化转型纳入以人为本的方法, 对数字人文主义原则的批判性理解将丰富社会科学家未来几年的研究议程。</p><!--/ Abstract__block -->\u0000<h3>设计与方法</h3>\u0000<p>该观点遵循基于以下方面的一种结构, (i)为数字化转型的兴起设定场景, （ii）旅行数字化转型的历史视角, (iii)疫情的影响和（iv）未来发展和研究议程。</p><!--/ Abstract__block -->\u0000<h3>研究发现</h3>\u0000<p>只有培养以人为中心的数字化转型视角, 旅游领域的社会科学研究人员才能实现“高科技换高品质”的承诺, 培养一种被数字技术赋能但也可能受到阻碍的人与人之间的接触。这项工作建议从数字技术控制、参与、教育和伦理的概念出发, 设计一个2050年的研究议程。</p><!--/ Abstract__block -->\u0000<h3>原创性</h3>\u0000<p>这项工作旨在将研究人员的注意力转移到以人为中心的数字化转型方法上, 以反思更美好社会的人机关系。由于旅游领域的内在特征, 它可以通过重申人在旅游产品创造中的中心地位和作者身份来促进对这一主题的反思。</p><!--/ Abstract__block -->\u0000<h3>Finalidad</h3>\u0000<p>El impacto de la tecnología digital en el ámbito de los viajes en general ha sido sustancial y significativo, cambiando tanto el panorama competitivo de las empresas como el comportamiento de los viajeros. Sin embargo, en la actualidad estamos en la cúspide de nuevos desarrollos digitales que abarcan la nube informática, blockc","PeriodicalId":47805,"journal":{"name":"Tourism Review","volume":null,"pages":null},"PeriodicalIF":7.8,"publicationDate":"2024-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140818089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}