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Harnessing the power of chatbot social conversation for organizational listening: The impact on perceived transparency and organization-public relationships 利用聊天机器人社交对话的力量进行组织倾听：对感知透明度和组织公共关系的影响
IF 3.4 2区 文学
Journal of Public Relations Research Pub Date : 2022-03-04 DOI: 10.1080/1062726X.2022.2068553
L. Men, Alvin Zhou, Wan-Hsiu Sunny Tsai
{"title":"Harnessing the power of chatbot social conversation for organizational listening: The impact on perceived transparency and organization-public relationships","authors":"L. Men, Alvin Zhou, Wan-Hsiu Sunny Tsai","doi":"10.1080/1062726X.2022.2068553","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2068553","url":null,"abstract":"ABSTRACT This study presents one of the earliest empirical investigations on how to harness the power of chatbots for improving key public relations outcomes. Specifically, this study integrates the construct of social presence that has been widely studied in the computer-mediated communication literature with the concept of conversational human voice in public relations to conceptualize chatbots’ social conversation. We evaluate chatbots’ social conversation as an important antecedent driving user perception, not only of chatbots’ listening capability, but also of the organizations’ listening efforts, which, in turn, enhance the essential perceptual outcomes of organizational transparency and organization-public relationships. Our theoretical model was tested through an online survey of 778 adult Facebook users in the US, who were directed to have a 5-minute conversation with a real chatbot. The study results advance the organizational listening literature and contribute to the growing body of knowledge on artificial intelligence in public relations.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"34 1","pages":"20 - 44"},"PeriodicalIF":3.4,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49239296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
The Multiplicity and Dynamics of Functional Crisis Memories in Crisis Communication: How Chinese Social Media Users Collectively Reconstructed SARS during COVID-19 危机传播中功能性危机记忆的多重性与动态性——新冠肺炎期间中国社交媒体用户如何集体重构SARS
IF 3.4 2区 文学
Journal of Public Relations Research Pub Date : 2022-03-04 DOI: 10.1080/1062726X.2022.2063869
Xing Zhang, Anfan Chen
{"title":"The Multiplicity and Dynamics of Functional Crisis Memories in Crisis Communication: How Chinese Social Media Users Collectively Reconstructed SARS during COVID-19","authors":"Xing Zhang, Anfan Chen","doi":"10.1080/1062726X.2022.2063869","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2063869","url":null,"abstract":"ABSTRACT By incorporating the concept of collective memory into the field of crisis communication, this study examined crisis memories (i.e., SARS memories) that were collectively constructed on social media to help make sense of and respond to an unfolding crisis (i.e., COVID-19). From a content analysis of 4,673 Weibo posts, along with a repost network analysis of these posts, various functional crisis memories constructed by multiple users (multiplicity) and in different stages (dynamics) were identified. Our findings provide a new perspective on crisis communication and management by including crisis memories as an extended part of multivocal crisis communication. We suggest that memory narratives surrounding similar past crises can be utilized as important information and resources in crisis communication, especially during public health crises with high uncertainty and widespread effects. The theoretical and practical implications of the findings for crisis communication are discussed.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"34 1","pages":"45 - 63"},"PeriodicalIF":3.4,"publicationDate":"2022-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43103468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Serious Games as Strategic Communication Tools: An Analytic Framework for the Study of Digital Games in Public Relations Research 作为战略传播工具的严肃游戏：公共关系研究中数字游戏研究的分析框架
IF 3.4 2区 文学
Journal of Public Relations Research Pub Date : 2021-11-02 DOI: 10.1080/1062726X.2022.2043154
J. Fisher
{"title":"Serious Games as Strategic Communication Tools: An Analytic Framework for the Study of Digital Games in Public Relations Research","authors":"J. Fisher","doi":"10.1080/1062726X.2022.2043154","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2043154","url":null,"abstract":"ABSTRACT Organizations are increasingly using digital games as strategic communication tools for achieving public relations goals. Yet limited extant research examines them as such. This article proposes a definition of the term strategic communication games, and presents an analytic framework composed of four levels – The Organization, The Game, The Dissemination Process, and The Game Playing Public – relevant to their study. Extant research on digital games that are used to achieve organizational goals has focused on the effects of gameplay on an individual player. Alternatively, the framework proposed in this article positions such games within a broader process in which meaning making that is relevant to game outcomes happens across four levels.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"33 1","pages":"429 - 444"},"PeriodicalIF":3.4,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41811838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
From Relationship Management to Change Empowerment: Shifting Public Relations Theory to Prioritize Publics 从关系管理到变革授权：公共关系理论向公众优先转变
IF 3.4 2区 文学
Journal of Public Relations Research Pub Date : 2021-11-02 DOI: 10.1080/1062726X.2022.2053856
D. Mundy
{"title":"From Relationship Management to Change Empowerment: Shifting Public Relations Theory to Prioritize Publics","authors":"D. Mundy","doi":"10.1080/1062726X.2022.2053856","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2053856","url":null,"abstract":"ABSTRACT The global upheaval caused by events in 2020 and beyond – from navigating a pandemic to an American reckoning with long-standing issues of race and inequality – has placed the public voice front and center. Public discourse now plays an essential role in shaping organizational policy and practice. This article posits that in response, public relations must take a “next turn” theoretically in a way that prioritizes the public voice. As such, guided by the perspectives of LGBTQIA advocacy leaders in the post-Obergefell (post-marriage-equality) era, this article argues that the field must shift from a focus on relationship management to one on change empowerment. In so doing, it contends that if we are going to truly take a next turn to focus on the public in this post-2020 context, then theoretically we must better-address the influence and process of change – emanating from internal and external forces. This article also contends that while public relations certainly remains a management function, the lessons from 2020 mandate that we question our field’s focus on “managing” relationships and instead investigate how public relations can become a source of empowerment.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"33 1","pages":"504 - 525"},"PeriodicalIF":3.4,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44751487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Editor’s essay: Letting go in leadership 编者按:放手领导
IF 3.4 2区 文学
Journal of Public Relations Research Pub Date : 2021-11-02 DOI: 10.1080/1062726X.2021.2061752
B. Sha
{"title":"Editor’s essay: Letting go in leadership","authors":"B. Sha","doi":"10.1080/1062726X.2021.2061752","DOIUrl":"https://doi.org/10.1080/1062726X.2021.2061752","url":null,"abstract":"One of the most important lessons I learned as a young mom who stepped up to volunteer with her children’s school PTA® is that leadership means different things to different people. I also learned that leadership looks different to different people and that each of us has mental representations of what a “good leader” looks like. Little did I know then that decades of scholarly research and thousands of publications on “leadership” backed up what I was experiencing.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"33 1","pages":"407 - 414"},"PeriodicalIF":3.4,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48898276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rethinking Internal Public Relations: Organizations and Publics as Community Members 反思内部公共关系：作为社区成员的组织和公众
IF 3.4 2区 文学
Journal of Public Relations Research Pub Date : 2021-11-02 DOI: 10.1080/1062726X.2022.2043155
Hongmei Shen, Hua Jiang
{"title":"Rethinking Internal Public Relations: Organizations and Publics as Community Members","authors":"Hongmei Shen, Hua Jiang","doi":"10.1080/1062726X.2022.2043155","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2043155","url":null,"abstract":"ABSTRACT This essay connects the community-building approach, embedded in responsive communitarianism, with internal public relations. By integrating principles of the community perspective with components of current scholarship in internal public relations, we reposition internal public relations as a community-building function. We introduce seven tenets of internal public relations from the community approach, including but not limited to communitarianism being the philosophical foundation, creationand dissolution of internal communities, the importance of solidarity, and principles of community development – cultivating members’ individual agency, committing to agreed-upon rules and core communal values, and balancing individual rights and common good. We also explain how conducting research on internal public relations from a community approach enhances community agency, internal relationships, internal communication, globaland intercultural community building, and methodological diversity. We hope to further stimulate theoretical dialog in internal public relations.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"98 4","pages":"415 - 428"},"PeriodicalIF":3.4,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41280703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Linking Authenticity in CSR Communication to Organization-Public Relationship Outcomes: Integrating Theories of Impression Management and Relationship Management 企业社会责任传播的真实性与组织公共关系结果的联系——整合印象管理和关系管理理论
IF 3.4 2区 文学
Journal of Public Relations Research Pub Date : 2021-11-02 DOI: 10.1080/1062726X.2022.2048953
Joon Soo Lim, Hua Jiang
{"title":"Linking Authenticity in CSR Communication to Organization-Public Relationship Outcomes: Integrating Theories of Impression Management and Relationship Management","authors":"Joon Soo Lim, Hua Jiang","doi":"10.1080/1062726X.2022.2048953","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2048953","url":null,"abstract":"ABSTRACT Grounded in theories in relational authenticity, self-verification, and impression management, this study examines the effect of enacting authenticity in CSR communication through digital media as a relationship-cultivating strategy on organization-public relationship (OPR) outcomes. Using data obtained from an online survey (N = 501), we conduct both exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to validate the proposed theory-driven measure for authenticity in CSR communication. We examine how authenticity in CSR communication predicts the four dimensions of quality OPRs. Results of CFA reveal that authenticity in CSR communication comprises three dimensions – genuineness, reflection of true identity, and consistency. Hierarchical regression analyses indicate that authenticity in CSR communication predicts trust, commitment, satisfaction, and control mutuality. Major theoretical contributions of the study include: (1) Authenticity in CSR communication is an OPR antecedent. (2) The genuineness aspect of authenticity provides important implications for company-cause fit research on CSR communication. (3) The reflection of true identity can provide theoretical explanations as to what needs to be considered in practicing corporate social advocacy.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"33 1","pages":"464 - 486"},"PeriodicalIF":3.4,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41459007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
At the Intersection of Race, Gender and Sexuality: A Queer of Color Critique of Public Relations Habitus 在种族、性别和性的交汇点上：公共关系习惯的色彩批判
IF 3.4 2区 文学
Journal of Public Relations Research Pub Date : 2021-11-02 DOI: 10.1080/1062726X.2022.2051174
Nneka Logan, E. Ciszek
{"title":"At the Intersection of Race, Gender and Sexuality: A Queer of Color Critique of Public Relations Habitus","authors":"Nneka Logan, E. Ciszek","doi":"10.1080/1062726X.2022.2051174","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2051174","url":null,"abstract":"ABSTRACT This article employs queer of color (QOC) critique as an analytical lens for public relations research. Expanding QOC inquiry in public relations is important because transgender people of color have been excluded from mainstream public relations theory and research. To address this gap and empirical opportunity, this article uses qualitative interviews to explore the experiences of transgender communicators of color in the United States who participate in public relations work. Habitus, intersectionality and QOC critique provide a theoretical framework that informs analysis. Advocacy, representation and empowerment are identified as important themes that characterize the experiences of our participants. Structural, representational and political intersectionality emerged as key reasons for their public relations work. The inclusion of QOC critique in public relations research joins and extends critical public relations perspectives that counter hegemonic racial and gender dynamics that characterize the public relations field.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"33 1","pages":"487 - 503"},"PeriodicalIF":3.4,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45175346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Digital Public Relations Through the Lens of Affordances: A Conceptual Expansion of the Dialogic Principles 从可见性的角度看数字公共关系:对话原则的概念拓展
IF 3.4 2区 文学
Journal of Public Relations Research Pub Date : 2021-11-02 DOI: 10.1080/1062726X.2022.2046585
Alvin Zhou, Sifan Xu
{"title":"Digital Public Relations Through the Lens of Affordances: A Conceptual Expansion of the Dialogic Principles","authors":"Alvin Zhou, Sifan Xu","doi":"10.1080/1062726X.2022.2046585","DOIUrl":"https://doi.org/10.1080/1062726X.2022.2046585","url":null,"abstract":"ABSTRACT Connecting the affordance framework in computer-mediated communication to public relations theories, this essay proposes an affordance perspective on dialogic communication and digital public relations in general. We argue that 1) the enactment of organization-public dialogue on digital platforms requires certain combinations of media affordances; 2) the lens of affordances facilitates a non-dichotomous examination of the “dialogic communication vs. digital media” debate; 3) the fifth dialogic principle “ease of interface” should be conceptually expanded to “favorable affordances,” which asserts that public relations practice should evaluate digital media platforms’ various action possibilities and consider their inherent potentials for organization-public relationship building; and 4) research on digital public relations should incorporate affordance theory to achieve cross-platform theorization.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"33 1","pages":"445 - 463"},"PeriodicalIF":3.4,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45785349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Remote internal crisis communication (RICC) – role of internal communication in predicting employee engagement during remote work in a crisis 远程内部危机沟通(RICC)——内部沟通在危机远程工作中预测员工敬业度的作用
IF 3.4 2区 文学
Journal of Public Relations Research Pub Date : 2021-09-03 DOI: 10.1080/1062726X.2021.2011286
G. Dhanesh, Gaelle Picherit-Duthler
{"title":"Remote internal crisis communication (RICC) – role of internal communication in predicting employee engagement during remote work in a crisis","authors":"G. Dhanesh, Gaelle Picherit-Duthler","doi":"10.1080/1062726X.2021.2011286","DOIUrl":"https://doi.org/10.1080/1062726X.2021.2011286","url":null,"abstract":"ABSTRACT Based on theories of relationship management and job demands and resources, this study offered a conceptual framework, the Remote Internal Crisis Communication (RICC) framework, and empirical data to examine the antecedents of employee engagement during remote work in a crisis. Based on an online survey with 304 employees who worked remotely during the Novel Coronavirus pandemic that began in 2019 (i.e., COVID-19), findings revealed that two-way communication and internal crisis communication content predicted employee engagement the most among all the predictors, which included two-way communication, internal crisis communication content and objectives, and new ways of working. The study also found that social connection mediated the relationship between new ways of working and employee engagement.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":"33 1","pages":"292 - 313"},"PeriodicalIF":3.4,"publicationDate":"2021-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45883443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
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