{"title":"作为战略传播工具的严肃游戏:公共关系研究中数字游戏研究的分析框架","authors":"J. Fisher","doi":"10.1080/1062726X.2022.2043154","DOIUrl":null,"url":null,"abstract":"ABSTRACT Organizations are increasingly using digital games as strategic communication tools for achieving public relations goals. Yet limited extant research examines them as such. This article proposes a definition of the term strategic communication games, and presents an analytic framework composed of four levels – The Organization, The Game, The Dissemination Process, and The Game Playing Public – relevant to their study. Extant research on digital games that are used to achieve organizational goals has focused on the effects of gameplay on an individual player. Alternatively, the framework proposed in this article positions such games within a broader process in which meaning making that is relevant to game outcomes happens across four levels.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":4.4000,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Serious Games as Strategic Communication Tools: An Analytic Framework for the Study of Digital Games in Public Relations Research\",\"authors\":\"J. Fisher\",\"doi\":\"10.1080/1062726X.2022.2043154\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT Organizations are increasingly using digital games as strategic communication tools for achieving public relations goals. Yet limited extant research examines them as such. This article proposes a definition of the term strategic communication games, and presents an analytic framework composed of four levels – The Organization, The Game, The Dissemination Process, and The Game Playing Public – relevant to their study. Extant research on digital games that are used to achieve organizational goals has focused on the effects of gameplay on an individual player. Alternatively, the framework proposed in this article positions such games within a broader process in which meaning making that is relevant to game outcomes happens across four levels.\",\"PeriodicalId\":47737,\"journal\":{\"name\":\"Journal of Public Relations Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.4000,\"publicationDate\":\"2021-11-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Public Relations Research\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/1062726X.2022.2043154\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Public Relations Research","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/1062726X.2022.2043154","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
Serious Games as Strategic Communication Tools: An Analytic Framework for the Study of Digital Games in Public Relations Research
ABSTRACT Organizations are increasingly using digital games as strategic communication tools for achieving public relations goals. Yet limited extant research examines them as such. This article proposes a definition of the term strategic communication games, and presents an analytic framework composed of four levels – The Organization, The Game, The Dissemination Process, and The Game Playing Public – relevant to their study. Extant research on digital games that are used to achieve organizational goals has focused on the effects of gameplay on an individual player. Alternatively, the framework proposed in this article positions such games within a broader process in which meaning making that is relevant to game outcomes happens across four levels.