Journal of Fashion Marketing and Management最新文献

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Applying a Kansei engineering-based relationship model design approach to developing consumers' sustainability reliance on apparel 运用基于康采恩工程学的关系模型设计方法,培养消费者对服装的可持续性依赖性
IF 3.5 4区 管理学
Journal of Fashion Marketing and Management Pub Date : 2023-12-30 DOI: 10.1108/jfmm-11-2022-0239
Baoru Ge, Yun Xue
{"title":"Applying a Kansei engineering-based relationship model design approach to developing consumers' sustainability reliance on apparel","authors":"Baoru Ge, Yun Xue","doi":"10.1108/jfmm-11-2022-0239","DOIUrl":"https://doi.org/10.1108/jfmm-11-2022-0239","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Based on Kansei Engineering, this study obtained consumers' emotional preferences aiming to enhance the emotional connection between consumers and clothing to extend the service life of clothing and realize sustainable clothing design.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Six Kansei word pairs that are the most important to consumers were identified through literature reviews, magazines, websites, card sorting of consumers and cluster analysis. Finally, the consumers scored the 32 product specimens through a 5-level rating semantic differential scale questionnaire of six Kansei word pairs. The researchers verified the consumers' emotional preferences through principal component analysis and established the relationship between Kansei words and design elements of color through partial least squares.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The study found consumers' emotional preferences: elegant, minimalist, formal, casual, mature, practical and distinctive style. Besides white, black, gray, blue, consumers will also like red and yellow-red in the future. The crucial findings of this study are to get recommended guidelines that consumers' emotional preferences match the corresponding design elements.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The study's findings can be used to style the design of men's plain-color shirts and guide online marketers and designers to design apparel that meets consumers' emotional needs to develop consumers' sustainability reliance on clothing. This study also explains the overall process and methodology for integrating consumer preferences and product design elements.</p><!--/ Abstract__block -->","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"82 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139065751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the influence of content marketing strategies on the expansion of the fashion second-hand market: a theoretical prediction study 探索内容营销战略对时尚二手市场扩张的影响:一项理论预测研究
IF 3.5 4区 管理学
Journal of Fashion Marketing and Management Pub Date : 2023-12-29 DOI: 10.1108/jfmm-09-2023-0232
Lingwen wei, Yan Hong, Xianyi Zeng
{"title":"Exploring the influence of content marketing strategies on the expansion of the fashion second-hand market: a theoretical prediction study","authors":"Lingwen wei, Yan Hong, Xianyi Zeng","doi":"10.1108/jfmm-09-2023-0232","DOIUrl":"https://doi.org/10.1108/jfmm-09-2023-0232","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this research is to conduct a theoretical prediction study exploring the effectiveness of different content marketing strategies in expanding the second-hand market for fashion brands, comparing the costs and risks involved in these strategies in practice.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>First, the expert interview method is employed to extract the content marketing strategies of the fashion second-hand market. Then, a descriptive space that is able to identify various fashion brand images is established. Then, experts' perceptions of the relationships between content marketing strategies and fashion brand image dimensions are obtained through a subjective evaluation procedure. Data of semantic evaluation were quantified and analyzed using the fuzzy logic method.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>When fashion brands expand to the second-hand market, they not only need to focus on improving the individual differentiation of products but also give priority to the quality of products and services and the overall customer experience. Exploring the “social impact strategy” will become an important direction for the development of fashion brands in the future.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The research methodology employed herein exhibits a noteworthy degree of novelty. This study introduces a pioneering theoretical prediction approach utilizing fuzzy logic, marking the inaugural exploration of this emerging and captivating dimension within the context of the study. Simultaneously, the study provides comparative results among content marketing strategies for expanding the fashion second-hand market, offering guidance for market expansion.</p><!--/ Abstract__block -->","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"20 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139065747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research 探索新兴时尚市场的消费者网络购物行为:一种综合方法和即将开展的研究
IF 3.5 4区 管理学
Journal of Fashion Marketing and Management Pub Date : 2023-12-21 DOI: 10.1108/jfmm-03-2023-0080
Rajendra Kumar Gopi, Rambabu Lavuri, K Francis Sudhakar
{"title":"Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research","authors":"Rajendra Kumar Gopi, Rambabu Lavuri, K Francis Sudhakar","doi":"10.1108/jfmm-03-2023-0080","DOIUrl":"https://doi.org/10.1108/jfmm-03-2023-0080","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of the study is to explore the role of affective commitment (AC) consumer empowerment on webrooming behaviour (WB) in a multichannel context of the fashion industry, with mediating (attitude [ATT]) and moderating (product involvement [PT]) effect. We used the stimulus– organism–responses theory as a theoretical underpinning.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>We collected 307 responses from fashionable consumer who was purposed fashion products recently through convenience sampling approach and analysed the data with structural equation modelling and PROCESS macro.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results illustrated that AC and consumer empowerment had a significant impact on consumer attitude and their WB. Likewise, consumer attitude had a positive mediating association between AC, consumer empowerment and WB. PI significantly moderated the relationship between ACs, consumer empowerment with attitude and attitude with WB.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study is one of the new research works of its kind, which examines the role of AC and consumer empowerment on WB in the fashion industry. This study contributes to the growing amount of literature on fashion marketing by analysing the rapidly growing phenomena of WB in a multichannel context of the fashion industry.</p><!--/ Abstract__block -->","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"1 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138824899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing 性格特征对Z世代购买可持续服装意愿的影响
IF 3.5 4区 管理学
Journal of Fashion Marketing and Management Pub Date : 2023-12-02 DOI: 10.1108/jfmm-03-2023-0073
Sofia Salvado Antunes, Cristela Maia Bairrada, Susana Garrido
{"title":"The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing","authors":"Sofia Salvado Antunes, Cristela Maia Bairrada, Susana Garrido","doi":"10.1108/jfmm-03-2023-0073","DOIUrl":"https://doi.org/10.1108/jfmm-03-2023-0073","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Aim of this study is to examine how environmental concern and perceived consumer effectiveness (PCE) mediate the effect of consumer optimism and pessimism on Generation Z's intention to purchase sustainable clothes.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A survey was administered to 247 Gen Z students using a quantitative methodology. Structural equation modeling was used for hypothesis testing.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The examination of findings provides support for the idea that both optimism and pessimism have a direct impact on environmental concerns and perceived consumer effectiveness. Additionally, it reveals that environmental concerns and perceived consumer effectiveness play a positive role in influencing sustainable clothing purchases.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study is one of the first marketing studies to explore the relationship between personality traits, environmental concerns and the intention to purchase sustainable clothing, providing insight into their relationship.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>Some methodological limitations impact the contributions of this cross-sectional investigation. It only tested a few variables predicting the intention to purchase sustainable clothing.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This research provides decision-makers, including marketers, with insights on leveraging dispositional traits to increase consumers' purchase intention of sustainable clothing.</p><!--/ Abstract__block -->\u0000<h3>Results</h3>\u0000<p>Environmental concerns and PCE have a positive effect on sustainable clothing purchases, which are influenced by both optimism and pessimism.</p><!--/ Abstract__block -->","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" 15","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138493042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age 品牌知识对绿色信任和绿色品牌资产的影响:基于感知品牌绿色度和年龄的多组比较
IF 3.5 4区 管理学
Journal of Fashion Marketing and Management Pub Date : 2023-11-29 DOI: 10.1108/jfmm-12-2022-0262
Tracie Tung, Franck Vigneron
{"title":"Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age","authors":"Tracie Tung, Franck Vigneron","doi":"10.1108/jfmm-12-2022-0262","DOIUrl":"https://doi.org/10.1108/jfmm-12-2022-0262","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this study is to understand how consumers' green trust and green brand equity (GBE) vary by perceived brand greenness and age in the US market from the lens of brand knowledge (brand awareness and brand image).</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Three multiple-group comparisons of structural equation modeling were used to analyze the data collected from a questionnaire. An experimental design was applied (high vs. low perceived brand greenness). A total of 440 usable responses were collected from an online consumer panel. With a higher percentage of participants older than 60 years, two groups were used, younger (under 55) and older (over 55), within each brand condition to conduct age comparisons.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Consumers' previous brand experience is important. The most promising indicators are brand image and green trust for GBE. A difference was observed between the group comparisons. For the less perceived green brand, existing brand image played a more important role in the process, and there is a need to enhance its green trust. For the higher perceived green brand, more factors should be included to explain their GBE, especially for consumers under 55.</p><!--/ Abstract__block -->\u0000<h3>Originality</h3>\u0000<p>This study identified two moderators, perceived brand greenness and age, in the formation of GBE, which has not been widely explored in the literature. The findings provide significant insights for generational cohorts, focusing for the first time on the joint catalyst effect of greenness and age regarding the influence of GBE on consumers' commitment to green brands. Additionally, the fact that a higher percentage of participants are Baby Boomers enables this study to add to the existing body of literature and bring unique perspectives to understand their and their younger counterparts' attitude toward green consumption.</p><!--/ Abstract__block -->","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"32 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138496048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Prioritising sustainable garment choice among high-volume fashion consumers 优先考虑大批量时尚消费者的可持续服装选择
IF 3.5 4区 管理学
Journal of Fashion Marketing and Management Pub Date : 2023-11-27 DOI: 10.1108/jfmm-11-2022-0229
Lisa S. McNeill, Balkrushna Potdar, Rachel H. McQueen
{"title":"Prioritising sustainable garment choice among high-volume fashion consumers","authors":"Lisa S. McNeill, Balkrushna Potdar, Rachel H. McQueen","doi":"10.1108/jfmm-11-2022-0229","DOIUrl":"https://doi.org/10.1108/jfmm-11-2022-0229","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this paper is addressing the negative environment and social impacts of the fashion industry that has emerged as a major societal challenge in the last century; however, people continue to over-consume and over-waste textile products in the form of fashion garments. More research is required to understand how fashion consumption connects with perceptions of sustainability and sustainable action by individual consumers.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This paper surveys 501 Australian and New Zealand consumers, on their fashion purchasing habits, and the role of sustainability in their fashion consumption behaviour.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The study found a relationship between higher levels of garment consumption and increased focus on sustainability in fashion choices. This finding is significant, as it suggests that fashion over-consumers are still mindful of the sustainable impacts of their consumption, and are motivated towards reducing that impact, despite not reducing their volume of consumption.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The study indicates the importance of a continued focus on transparency and traceability of fashion products in Australasia, as some over-consumers use this information to make better choices in the purchase situation, as opposed to acting on a general call to reduce consumption.</p><!--/ Abstract__block -->","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"32 2","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138496047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors 季节性服装市场预测的分类回归树方法:以天气因素为重点
IF 3.5 4区 管理学
Journal of Fashion Marketing and Management Pub Date : 2023-11-20 DOI: 10.1108/jfmm-12-2022-0266
Jungmi Oh
{"title":"Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors","authors":"Jungmi Oh","doi":"10.1108/jfmm-12-2022-0266","DOIUrl":"https://doi.org/10.1108/jfmm-12-2022-0266","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Climate change-induced weather changes are severe and frequent, making it difficult to predict apparel sales. The primary goal of this study was to assess consumers' responses to winter apparel searches when external stimuli, such as weather, calendars and promotions arise and to develop a decision-making tool that allows apparel retailers to establish sales strategies according to external stimuli.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The theoretical framework of this study was the effect of external stimuli, such as calendar, promotion and weather, on seasonal apparel search in a consumer's decision-making process. Using weather observation data and Google Trends over the past 12 years, from 2008 to 2020, consumers' responses to external stimuli were analyzed using a classification and regression tree to gain consumer insights into the decision process. The relative importance of the factors in the model was determined, a tree model was developed and the model was tested.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Winter apparel searches increased when the average, maximum and minimum temperatures, windchill, and the previous day's windchill decreased. The month of the year varies depending on weather factors, and promotional sales events do not increase search activities for seasonal apparel. However, sales events during the higher-than-normal temperature season triggered search activity for seasonal apparel.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Consumer responses to external stimuli were analyzed through classification and regression trees to discover consumer insights into the decision-making process to improve stock management because climate change-induced weather changes are unpredictable.</p><!--/ Abstract__block -->","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"32 S1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138496046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework 二级运动鞋市场:调查三方框架的动机、活动、资源和能力
IF 3.5 4区 管理学
Journal of Fashion Marketing and Management Pub Date : 2023-11-20 DOI: 10.1108/jfmm-03-2023-0058
Kelcie Slaton, Sanjukta Pookulangara
{"title":"Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework","authors":"Kelcie Slaton, Sanjukta Pookulangara","doi":"10.1108/jfmm-03-2023-0058","DOIUrl":"https://doi.org/10.1108/jfmm-03-2023-0058","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this study was to investigate the elements of the triadic framework (e.g. consumer motives, activities, resources and capabilities) and their influence on consumer attitudes and the theory of reasoned action (TRA) elements of subjective norms and eventual purchase intention of secondary sneakers.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The framework draws from two models, the triadic framework for collaborative consumption and the TRA. Data was collected using an online survey, which consisted of demographic questions and reliable scales. The hypothesized relationships were tested through structural equation modeling.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings indicate that reducing risks and the customer activity of providing information was significant in influencing consumers' attitudes. However, the customer motives of economic and environmental as well as technical skills were not significant in influencing attitudes.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>This study attempts to inform secondary and full-priced retailers offering used products strategies to provide the best experience to millennial and generation Z consumers to ensure they can attract and retain them.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>It can be stated with a high degree of certainty that sneaker resale remains one of the most permanent trends in the market today with sneaker resale is significantly outperforming the broader ecommerce ecosystem suggesting more research into the motivations of secondary sneaker consumption.</p><!--/ Abstract__block -->","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"6 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138517109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Millennial perceptions of private label and national brand apparel 千禧一代对自有品牌和民族品牌服装的看法
IF 3.5 4区 管理学
Journal of Fashion Marketing and Management Pub Date : 2023-11-15 DOI: 10.1108/jfmm-04-2022-0085
Katelyn Sorensen, Jennifer Johnson Jorgensen
{"title":"Millennial perceptions of private label and national brand apparel","authors":"Katelyn Sorensen, Jennifer Johnson Jorgensen","doi":"10.1108/jfmm-04-2022-0085","DOIUrl":"https://doi.org/10.1108/jfmm-04-2022-0085","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This paper aims to use Q methodology to investigate Millennial perceptions toward private label or national brand apparel.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Q methodology was chosen to identify factors, which correspond to patterns of perceptions prevalent among Millennials. Participants were supplied with 14 statements that they sorted into two Q sorts – One representing perceptions of private label and the other representing perceptions of national brands. The Q sorts were completed through Qualtrics and participants answered open-ended questions on the placement of each statement within each Q sort.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Two factors emerged on private labels, highlighting patterns in price consciousness and uniqueness (acknowledged as patterns surrounding the desire for particular apparel characteristics). Three factors arose for national brand apparel, emphasizing the need for national brands to provide consumers with product security, quality and uniqueness (as identified through the unpreferred qualities national brands typically exhibit).</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study illustrates the various viewpoints retailers must consider when marketing apparel to a specific target demographic. In addition, a single perception (uniqueness) was found to connect motivations, which led to the development of a model for future inquiry.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>Despite complete Q sorts and qualitative statements, participants' unfamiliarity with Q methodology and the sorting action of statements could be considered a limitation. The use of MTurk is also considered a limitation owing to the anonymity and possible deception of the workforce.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Private label brand personality growth has many retailers expanding their brand portfolios. Based on the findings of this study, specific opportunities are highlighted for the expansion and marketing of private labels and brand labels based on specific perceptions of a broad Millennial cohort.</p><!--/ Abstract__block -->","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":"32 3","pages":""},"PeriodicalIF":3.5,"publicationDate":"2023-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138496043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain 谨慎应对:西班牙2019冠状病毒病大流行期间时尚行业的道德措施
4区 管理学
Journal of Fashion Marketing and Management Pub Date : 2023-11-09 DOI: 10.1108/jfmm-02-2023-0030
Ana Castillo, Leopoldo Gutierrez, Ivan Montiel, Andres Velez-Calle
{"title":"Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain","authors":"Ana Castillo, Leopoldo Gutierrez, Ivan Montiel, Andres Velez-Calle","doi":"10.1108/jfmm-02-2023-0030","DOIUrl":"https://doi.org/10.1108/jfmm-02-2023-0030","url":null,"abstract":"Purpose This paper aims to analyze the ethical responses of the fashion industry to the first wave of the COVID-19 pandemic when the entire world was shocked by the rapid spread of the virus. The authors describe lessons from emergency ethics of care in the fashion industry during the initial months of COVID-19, which can assist fashion managers in improving ethical decisions in future operations. Design/methodology/approach Rapid qualitative research methods were employed by conducting real-time, in-depth interviews with key informants from multinational fashion companies operating in Spain, a severely affected region. A content analysis of news articles published during the first months of 2020 was conducted. Findings Five critical disruptions in the fashion industry were identified: (1) changes in public needs, (2) transportation and distribution backlogs, (3) defective and counterfeit supplies, (4) stakeholder relationships at stake and (5) managers' coping challenges. Additionally, five business survival responses with a strong ethics of care component were identified, implemented by some fashion companies to mitigate the damage: (1) adapting production for public well-being, (2) enhancing the flexibility of logistic networks, (3) emphasizing quality and innovation, (4) reinventing stakeholder collaborations and (5) practicing responsible leadership. Originality/value Despite the well-documented controversies surrounding unethical practices within the fashion industry, even during COVID-19, our findings inform managers of the potential and capability of fashion companies to operate more responsibly. The lessons learned can guide fashion companies' operations in a post-pandemic society. Furthermore, they can address other grand challenges, such as natural disasters, geopolitical conflicts and climate change.","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" 30","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135244334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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