Sofia Salvado Antunes, Cristela Maia Bairrada, Susana Garrido
{"title":"性格特征对Z世代购买可持续服装意愿的影响","authors":"Sofia Salvado Antunes, Cristela Maia Bairrada, Susana Garrido","doi":"10.1108/jfmm-03-2023-0073","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>Aim of this study is to examine how environmental concern and perceived consumer effectiveness (PCE) mediate the effect of consumer optimism and pessimism on Generation Z's intention to purchase sustainable clothes.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>A survey was administered to 247 Gen Z students using a quantitative methodology. Structural equation modeling was used for hypothesis testing.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>The examination of findings provides support for the idea that both optimism and pessimism have a direct impact on environmental concerns and perceived consumer effectiveness. Additionally, it reveals that environmental concerns and perceived consumer effectiveness play a positive role in influencing sustainable clothing purchases.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>This study is one of the first marketing studies to explore the relationship between personality traits, environmental concerns and the intention to purchase sustainable clothing, providing insight into their relationship.</p><!--/ Abstract__block -->\n<h3>Research limitations/implications</h3>\n<p>Some methodological limitations impact the contributions of this cross-sectional investigation. It only tested a few variables predicting the intention to purchase sustainable clothing.</p><!--/ Abstract__block -->\n<h3>Practical implications</h3>\n<p>This research provides decision-makers, including marketers, with insights on leveraging dispositional traits to increase consumers' purchase intention of sustainable clothing.</p><!--/ Abstract__block -->\n<h3>Results</h3>\n<p>Environmental concerns and PCE have a positive effect on sustainable clothing purchases, which are influenced by both optimism and pessimism.</p><!--/ Abstract__block -->","PeriodicalId":47726,"journal":{"name":"Journal of Fashion Marketing and Management","volume":" 15","pages":""},"PeriodicalIF":3.2000,"publicationDate":"2023-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing\",\"authors\":\"Sofia Salvado Antunes, Cristela Maia Bairrada, Susana Garrido\",\"doi\":\"10.1108/jfmm-03-2023-0073\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<h3>Purpose</h3>\\n<p>Aim of this study is to examine how environmental concern and perceived consumer effectiveness (PCE) mediate the effect of consumer optimism and pessimism on Generation Z's intention to purchase sustainable clothes.</p><!--/ Abstract__block -->\\n<h3>Design/methodology/approach</h3>\\n<p>A survey was administered to 247 Gen Z students using a quantitative methodology. Structural equation modeling was used for hypothesis testing.</p><!--/ Abstract__block -->\\n<h3>Findings</h3>\\n<p>The examination of findings provides support for the idea that both optimism and pessimism have a direct impact on environmental concerns and perceived consumer effectiveness. Additionally, it reveals that environmental concerns and perceived consumer effectiveness play a positive role in influencing sustainable clothing purchases.</p><!--/ Abstract__block -->\\n<h3>Originality/value</h3>\\n<p>This study is one of the first marketing studies to explore the relationship between personality traits, environmental concerns and the intention to purchase sustainable clothing, providing insight into their relationship.</p><!--/ Abstract__block -->\\n<h3>Research limitations/implications</h3>\\n<p>Some methodological limitations impact the contributions of this cross-sectional investigation. It only tested a few variables predicting the intention to purchase sustainable clothing.</p><!--/ Abstract__block -->\\n<h3>Practical implications</h3>\\n<p>This research provides decision-makers, including marketers, with insights on leveraging dispositional traits to increase consumers' purchase intention of sustainable clothing.</p><!--/ Abstract__block -->\\n<h3>Results</h3>\\n<p>Environmental concerns and PCE have a positive effect on sustainable clothing purchases, which are influenced by both optimism and pessimism.</p><!--/ Abstract__block -->\",\"PeriodicalId\":47726,\"journal\":{\"name\":\"Journal of Fashion Marketing and Management\",\"volume\":\" 15\",\"pages\":\"\"},\"PeriodicalIF\":3.2000,\"publicationDate\":\"2023-12-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Fashion Marketing and Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1108/jfmm-03-2023-0073\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Fashion Marketing and Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1108/jfmm-03-2023-0073","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing
Purpose
Aim of this study is to examine how environmental concern and perceived consumer effectiveness (PCE) mediate the effect of consumer optimism and pessimism on Generation Z's intention to purchase sustainable clothes.
Design/methodology/approach
A survey was administered to 247 Gen Z students using a quantitative methodology. Structural equation modeling was used for hypothesis testing.
Findings
The examination of findings provides support for the idea that both optimism and pessimism have a direct impact on environmental concerns and perceived consumer effectiveness. Additionally, it reveals that environmental concerns and perceived consumer effectiveness play a positive role in influencing sustainable clothing purchases.
Originality/value
This study is one of the first marketing studies to explore the relationship between personality traits, environmental concerns and the intention to purchase sustainable clothing, providing insight into their relationship.
Research limitations/implications
Some methodological limitations impact the contributions of this cross-sectional investigation. It only tested a few variables predicting the intention to purchase sustainable clothing.
Practical implications
This research provides decision-makers, including marketers, with insights on leveraging dispositional traits to increase consumers' purchase intention of sustainable clothing.
Results
Environmental concerns and PCE have a positive effect on sustainable clothing purchases, which are influenced by both optimism and pessimism.
期刊介绍：
■Apparel innovation ■Brand loyalty ■Consumer decisions and shopping behaviour ■Manufacturing systems ■Market positioning ■Merchandising ■Perceptions in the marketplace ■Piracy issues ■Pricing structures ■Product image ■Quality and performance measurement ■The importance of socio-economic factors In the ever-changing world of the fashion industry, it is imperative that senior managers and academics in the field are kept abreast of the latest trends and developments. Journal of Fashion Marketing and Management ensures that readers heighten their understanding of issues affecting their industry through the latest thinking and current best practice.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
