The influence of dispositional traits on Generation Z's intention to purchase sustainable clothing

IF 3.2 4区管理学 Q2 BUSINESS

Journal of Fashion Marketing and Management Pub Date : 2023-12-02 DOI:10.1108/jfmm-03-2023-0073

Sofia Salvado Antunes, Cristela Maia Bairrada, Susana Garrido

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引用次数: 0

Abstract

Purpose

Aim of this study is to examine how environmental concern and perceived consumer effectiveness (PCE) mediate the effect of consumer optimism and pessimism on Generation Z's intention to purchase sustainable clothes.

Design/methodology/approach

A survey was administered to 247 Gen Z students using a quantitative methodology. Structural equation modeling was used for hypothesis testing.

Findings

The examination of findings provides support for the idea that both optimism and pessimism have a direct impact on environmental concerns and perceived consumer effectiveness. Additionally, it reveals that environmental concerns and perceived consumer effectiveness play a positive role in influencing sustainable clothing purchases.

Originality/value

This study is one of the first marketing studies to explore the relationship between personality traits, environmental concerns and the intention to purchase sustainable clothing, providing insight into their relationship.

Research limitations/implications

Some methodological limitations impact the contributions of this cross-sectional investigation. It only tested a few variables predicting the intention to purchase sustainable clothing.

Practical implications

This research provides decision-makers, including marketers, with insights on leveraging dispositional traits to increase consumers' purchase intention of sustainable clothing.

Results

Environmental concerns and PCE have a positive effect on sustainable clothing purchases, which are influenced by both optimism and pessimism.

查看原文本刊更多论文

性格特征对Z世代购买可持续服装意愿的影响

目的本研究旨在探讨环境关注和感知消费者效能(PCE)如何中介消费者乐观和悲观对Z世代可持续服装购买意愿的影响。设计/方法/方法采用定量方法对247名Z世代学生进行了调查。采用结构方程模型进行假设检验。调查结果对调查结果的审查支持了乐观和悲观对环境问题和感知消费者有效性有直接影响的观点。此外，它揭示了环境问题和感知消费者效能在影响可持续服装购买方面发挥积极作用。原创性/价值本研究是第一个探索个性特征、环境关注和购买可持续服装意愿之间关系的营销研究之一，为他们之间的关系提供了见解。研究局限性/意义一些方法上的局限性影响了本横断面调查的贡献。它只测试了几个变量来预测购买可持续服装的意愿。实际意义本研究为决策者(包括营销人员)提供了利用性格特征来提高消费者对可持续服装的购买意愿的见解。结果环境关注和个人消费支出对服装可持续购买具有正向影响，且受乐观主义和悲观主义的共同影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Fashion Marketing and Management Multiple-

CiteScore

7.30

自引率

8.60%

发文量

期刊介绍： ■Apparel innovation ■Brand loyalty ■Consumer decisions and shopping behaviour ■Manufacturing systems ■Market positioning ■Merchandising ■Perceptions in the marketplace ■Piracy issues ■Pricing structures ■Product image ■Quality and performance measurement ■The importance of socio-economic factors In the ever-changing world of the fashion industry, it is imperative that senior managers and academics in the field are kept abreast of the latest trends and developments. Journal of Fashion Marketing and Management ensures that readers heighten their understanding of issues affecting their industry through the latest thinking and current best practice.