International Journal of Market Research最新文献_第3页

Examining final comment questions with requests for written and oral answers 审查最后评论问题，要求书面和口头答复

IF 3 4区管理学

International Journal of Market Research Pub Date : 2024-01-24 DOI: 10.1177/14707853241229329

Jan Karem Höhne, Joshua Claassen

{"title":"Examining final comment questions with requests for written and oral answers","authors":"Jan Karem Höhne, Joshua Claassen","doi":"10.1177/14707853241229329","DOIUrl":"https://doi.org/10.1177/14707853241229329","url":null,"abstract":"Self-administered web surveys provide respondents only limited opportunities for feedback. Therefore, many web surveys include so-called “final comment questions” (FCQs) that allow respondents to elaborate on the survey in general and the survey questions in particular. Typing in open answers in text boxes is burdensome – especially via smartphones with virtual on-screen keypads – so that respondents frequently provide short or no answers at all. In this study, we make use of new technological advancements in web survey methodology and investigate FCQs with requests for written and oral answers. For this purpose, we conducted an experiment in a smartphone survey ( N = 1,001) in a German online panel. The results reveal that FCQs with a request for written and oral answers do not differ with respect to item-nonresponse. However, oral answers are substantially longer than written answers pointing to more in-depth information. The oral answer condition also results in more positive comments than the written answer condition. This study is a methodological showcase for innovative web survey design that contributes to the improvement of data quality.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139601058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

NPS spillover in brand extensions: An empirical study 品牌延伸中的 NPS 溢出效应：实证研究

IF 3 4区管理学

International Journal of Market Research Pub Date : 2024-01-02 DOI: 10.1177/14707853231225366

Jihoon Cho, Doug Walker, Edward L. Nowlin

引用次数: 0

Privacy concerns and social desirability bias 隐私问题和社会期望偏差

IF 3 4区管理学

International Journal of Market Research Pub Date : 2023-12-20 DOI: 10.1177/14707853231222810

Ronald B. Larson

{"title":"Privacy concerns and social desirability bias","authors":"Ronald B. Larson","doi":"10.1177/14707853231222810","DOIUrl":"https://doi.org/10.1177/14707853231222810","url":null,"abstract":"Privacy concerns may influence many choices consumers make. However, their expressed concerns are sometimes inconsistent with their information-sharing and privacy-protecting behaviors. Many theories have been proposed to explain the paradoxical gap between privacy attitudes and behaviors. Part of the privacy paradox may be explained with two measures that have received limited consideration: impulsiveness and social desirability bias (SDB). Surveys of US adults in 2015 and 2022 included questions to measure several types of privacy concerns along with impulsive tendencies and SDB (N = 2729). Age, education, gender, race, income, and impulsive tendencies were linked with some privacy concerns. If people with above-average concerns also disclose personal information on impulse, it might explain part of the paradox. Large coefficients on the SDB measure suggest that individuals who adjust their responses to be consistent with social norms may also overstate specific privacy concerns. For these individuals, their high expressed concerns may be inconsistent with their privacy behaviors. When researchers try to explain consumer attitudes or actions that involve privacy, multiple privacy concern dimensions should be considered and demographics, impulsive tendencies, and SDB should be included in the models.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138994286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Diary studies in research: More than a research method 研究中的日记研究：不仅仅是一种研究方法

IF 3 4区管理学

International Journal of Market Research Pub Date : 2023-12-17 DOI: 10.1177/14707853231222139

Doyin Olorunfemi

{"title":"Diary studies in research: More than a research method","authors":"Doyin Olorunfemi","doi":"10.1177/14707853231222139","DOIUrl":"https://doi.org/10.1177/14707853231222139","url":null,"abstract":"This paper proposes diary studies as a methodological choice for addressing crucial questions in qualitative process research. Diary studies unearth within-individual relationships that capture individual experiences and sense-making of these experiences in a processual manner. Therefore, using diary studies not only addresses the need for more dynamic methodological designs in qualitative research, but is advantageous for providing a process view of how the individual engages with the constructs studied. While process-studies, studied longitudinally, are often fraught with challenges of attrition or disengagement, this paper discusses how a methodological choice which is perceived as being beneficial by the participant can sustain engagement and consequently, research rigour. On one hand, a comparison of interview and diary data from the same participants show evidence of memory decay in interviews and reinforce the rigour of diary studies in the study of processual phenomenon. On the other hand, this study also showcases how researcher know-how, unintentionally imparted through reflective and processual questions asked in the study positively impacts the participants, and when reflected on, enhanced learning. This paper therefore demonstrates the ability of a research method to benefit both the research and the researched, and suggests a step-by-step design to implement a rigorous and impactful diary study using user-friendly forms and reflective questioning.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138966645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How important is the in-store environment for new brands? 店内环境对新品牌有多重要？

IF 3 4区管理学

International Journal of Market Research Pub Date : 2023-12-14 DOI: 10.1177/14707853231219419

Rachel Fuller, Samantha Hogan, Simon Pervan

{"title":"How important is the in-store environment for new brands?","authors":"Rachel Fuller, Samantha Hogan, Simon Pervan","doi":"10.1177/14707853231219419","DOIUrl":"https://doi.org/10.1177/14707853231219419","url":null,"abstract":"New brand launches are notoriously risky, with high failure rates. Yet, most research focuses on the out-of-store factors inherent to their success/failure, overlooking strategies that can be employed in-store. The present research addresses this oversight by examining the influence of two in-store factors, distraction and shelf position, and their impact on a new brand’s visibility on the shelf. We draw on a unique data set featuring a real-life new brand entrant into the Australian market. Using an experimental design in a shopper laboratory, and mobile eye-tracking, we find that the new brand stands a greater chance of being noticed and visually attended to on the shelf when shoppers are distracted. This is attributed to shoppers dwelling longer in front of the fixture, being more open to new-to-the-consumer brands, and by negatively affecting the top-down processing of existing brands on the shelf. We also find that optimising shelf position, which is a common in-store marketing tactic for existing brands, may not produce the same return on investment for a new brand. The findings offer valuable theoretical and practical implications for improving the success rates of new brand launches, including selection of distribution channels, allocation of marketing resources, and the interplay between in-store and out-of-sore factors driving shopper behaviour.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138971147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The effective nature of projective techniques in political brand image research 政治品牌形象研究中投射技术的有效性

IF 3 4区管理学

International Journal of Market Research Pub Date : 2023-12-14 DOI: 10.1177/14707853231220301

Dawood Khan, C. Pich, L. Spry

{"title":"The effective nature of projective techniques in political brand image research","authors":"Dawood Khan, C. Pich, L. Spry","doi":"10.1177/14707853231220301","DOIUrl":"https://doi.org/10.1177/14707853231220301","url":null,"abstract":"This study explores the effectiveness of qualitative projective techniques to explore the corporate political brand image of Pakistan Tehreek-I-Insaf party [PTI] from a multiple-stakeholder perspective. This study addresses core gaps in projective techniques research of eliciting responses from a large cross-section of multiple stakeholders in varied non-western contexts. A qualitative interpretivist approach was adopted. More specifically, expressive projective techniques were embedded within focus group discussions. Nine focus group discussions (comprising 37 participants) were carried out in Karachi and Lahore (Pakistan) from June to November 2020. Each focus group lasted 60 to 90 minutes. A six-phased contextualist thematic analytical approach was employed to interpret the findings generated from the projective techniques and subsequent discussions. Projective techniques were established as an efficient and effective tool for exploring corporate political brand image research in Pakistan. The leadership element of the corporate political brand trinity was revealed to be larger than policies and party and it had both positive associations as well as being perceived as opportunistic. Policies were associated with dissatisfaction and incompetence whereas, the party element of the brand was viewed as ineffective and a subordinate brand. This study addresses explicit calls for further insights and research on the use of projective techniques in dynamic contexts and settings. In addition, this research adds to the limited understanding of the choice of stimuli and appraisal of projective techniques. Finally, this study provides a systematic ten-step guide entitled the projective techniques toolkit which outlines how to successfully conduct research using projective techniques. This research and developed toolkit will benefit practitioners and academics alike.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139001785","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations 从服务营销的角度审视 "净推荐值"：对服务机构的审查和建议

IF 3 4区管理学

International Journal of Market Research Pub Date : 2023-12-09 DOI: 10.1177/14707853231218605

Hazel Lacohee, A. Souchon, Peter Dickenson, Louise Krug, Fabrice Saffre

{"title":"The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations","authors":"Hazel Lacohee, A. Souchon, Peter Dickenson, Louise Krug, Fabrice Saffre","doi":"10.1177/14707853231218605","DOIUrl":"https://doi.org/10.1177/14707853231218605","url":null,"abstract":"The Net Promoter Score (NPS) is used by many service organizations as a key customer loyalty metric and driver of growth. Yet, despite its widespread adoption and consequent benchmarking benefits, the methodological soundness and usefulness of NPS has been questioned. Compounding these problems, few guidelines on NPS enhancement strategies exist, since research on antecedents to NPS remains elusive. The combination of (a) questionable research underpinning the original proposal for NPS, and (b) an under-researched nomological net, creates an unfortunate paradox, whereby service organizations strive to raise a score that may or may not lead to organizational success, with little evidence-based knowledge on how to raise this score strategically. To address this, we utilize a guiding framework to interrogate NPS though a services marketing lens. We use this framework to underpin a critical review of NPS as it applies to service organizations, and through the review, identify and discuss ten NPS interrogations. We then propose recommendations that address each of these to enhance further knowledge development and improve ongoing practice of NPS by service organizations.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138585918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains 感知价值与净促销员得分之间关系的实证研究：专业连锁零售店的应用

IF 3 4区管理学

International Journal of Market Research Pub Date : 2023-12-06 DOI: 10.1177/14707853231219422

L. Maubisson, Rémi Mencarelli, A. Rivière

引用次数: 0

Should Net Promoter Score be supplemented with other customer feedback metrics? An empirical investigation of Net Promoter Score and emotions in the mobile phone industry 净促进者得分是否应辅以其他客户反馈指标？移动电话行业净促进者得分与情感的实证调查

IF 3 4区管理学

International Journal of Market Research Pub Date : 2023-12-05 DOI: 10.1177/14707853231219648

Steffen Müller, Roger Seiler, Melanie Völkle

引用次数: 0

Accuracy and practical considerations in an RDD text-to-web survey RDD 文本到网络调查的准确性和实际考虑因素

IF 3 4区管理学

International Journal of Market Research Pub Date : 2023-12-05 DOI: 10.1177/14707853231219956

Sebastian Kočar

{"title":"Accuracy and practical considerations in an RDD text-to-web survey","authors":"Sebastian Kočar","doi":"10.1177/14707853231219956","DOIUrl":"https://doi.org/10.1177/14707853231219956","url":null,"abstract":"This study investigates the accuracy of a survey that combines smartphone completion, random digit dialing (RDD), and text message invitation to a web survey. A benchmarking study was conducted using 26 questionnaire items from a survey on wellbeing, health, and life in general. Additionally, methodological, technical, ethical, and cost considerations of this relatively new approach to web survey data collection were investigated, compared to previous research findings, and discussed with an aim to propose practical solutions. Ultimately, average errors in this survey were compared to average errors in three other probability samples and one nonprobability online panel sample (i.e., reference samples) using nationally representative benchmarks from high-quality government data sources. The results showed that the sample used in this study was similarly accurate to the reference samples from a different benchmarking study. Based on these findings, a very low response rate in the RDD text-to-web survey did not appear to introduce significant nonresponse bias for a majority of survey items, and all large errors can be explained. Hence, in countries where prior consent to text messages is not required, RDD text-to-web should be considered as a cost- and time-effective alternative to probability- and nonprobability-based online panel surveys, telephone, or interactive voice response surveys, and used in market, public opinion, and social research.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138599844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0