Accuracy and practical considerations in an RDD text-to-web survey

IF 2.4 4区 管理学 Q3 BUSINESS
Sebastian Kočar
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引用次数: 0

Abstract

This study investigates the accuracy of a survey that combines smartphone completion, random digit dialing (RDD), and text message invitation to a web survey. A benchmarking study was conducted using 26 questionnaire items from a survey on wellbeing, health, and life in general. Additionally, methodological, technical, ethical, and cost considerations of this relatively new approach to web survey data collection were investigated, compared to previous research findings, and discussed with an aim to propose practical solutions. Ultimately, average errors in this survey were compared to average errors in three other probability samples and one nonprobability online panel sample (i.e., reference samples) using nationally representative benchmarks from high-quality government data sources. The results showed that the sample used in this study was similarly accurate to the reference samples from a different benchmarking study. Based on these findings, a very low response rate in the RDD text-to-web survey did not appear to introduce significant nonresponse bias for a majority of survey items, and all large errors can be explained. Hence, in countries where prior consent to text messages is not required, RDD text-to-web should be considered as a cost- and time-effective alternative to probability- and nonprobability-based online panel surveys, telephone, or interactive voice response surveys, and used in market, public opinion, and social research.
RDD 文本到网络调查的准确性和实际考虑因素
本研究调查了一项结合智能手机完成、随机数字拨号(RDD)和短信邀请进行网络调查的调查的准确性。一项基准研究使用了一项关于幸福、健康和生活的调查中的26个问卷项目。此外,对这种相对较新的网络调查数据收集方法的方法、技术、伦理和成本考虑进行了调查,并与先前的研究结果进行了比较,并讨论了旨在提出实际解决方案的问题。最后,本调查的平均误差与其他三个概率样本和一个非概率在线面板样本(即参考样本)的平均误差进行了比较,这些样本使用来自高质量政府数据源的具有全国代表性的基准。结果表明,本研究中使用的样本与来自不同基准研究的参考样本相似。基于这些发现,RDD文本到网络调查中非常低的回复率并没有出现对大多数调查项目引入显著的非响应偏差,并且所有大的错误都可以解释。因此,在不需要事先同意发送短信的国家,RDD文本到网络应被视为一种成本和时间效益高的替代方法,可以替代基于概率和非概率的在线小组调查、电话或交互式语音应答调查,并用于市场、公众舆论和社会研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
6.00
自引率
6.70%
发文量
38
期刊介绍: The International Journal of Market Research is the essential professional aid for users and providers of market research. IJMR will help you to: KEEP abreast of cutting-edge developments APPLY new research approaches to your business UNDERSTAND new tools and techniques LEARN from the world’s leading research thinkers STAY at the forefront of your profession
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