International Journal of Market Research最新文献_第2页

Exploring the impact of giving free food samples and loyalty cards on sustainable food choices: A stepped wedge trial in workplace food outlets 探索免费食品样品和会员卡对可持续食品选择的影响：工作场所食品店的阶梯式楔形试验

IF 3 4区管理学

International Journal of Market Research Pub Date : 2024-07-19 DOI: 10.1177/14707853241264242

Natalie Gold, Pieter Cornel, Shi Zhuo, Katie Thornton, Rupert Riddle, Robert McPhedran

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Not seeing the wood for the trees: Influences on random forest accuracy 只见树木不见森林随机森林准确性的影响因素

IF 3 4区管理学

International Journal of Market Research Pub Date : 2024-05-18 DOI: 10.1177/14707853241255469

Chris Hand, Elena Fitkov-Norris

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How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach 暗示性品牌名称和独特资产有多普遍？人工智能与人工智能相结合的方法

IF 3 4区管理学

International Journal of Market Research Pub Date : 2024-05-06 DOI: 10.1177/14707853241251954

Larissa Mae Bali, Zachary William Anesbury, Peilin Phua, Byron Sharp

{"title":"How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach","authors":"Larissa Mae Bali, Zachary William Anesbury, Peilin Phua, Byron Sharp","doi":"10.1177/14707853241251954","DOIUrl":"https://doi.org/10.1177/14707853241251954","url":null,"abstract":"Despite the concept of a suggestive brand name existing for over one hundred years (Viehoever, 1920), the prevalence of suggestive versus non-suggestive brand names has not been documented. Previously, to do so extensively would have taken considerable time and money. We now show that artificial intelligence can replace manual coding with increased accuracy. We found the coding performances of Chat GPT-4 are 34% more accurate than GPT-3.5 and 44% more accurate than human coders. Systematically expanding our research to over 4,600 brands from consumer goods, services, and durables in major English-speaking markets (United Kingdom, United States, and Australia), we find that overall, slightly more than a quarter of all brand names are suggestive - ranging from 10% of durables to 56% of service brands. Further, we expand the suggestiveness research to non-brand name elements of almost 600 Distinctive Assets (e.g., colours, logos) across consumer goods, services, durables, and retailers (in the same three countries), finding that two in five are suggestive. The brand name and Distinctive Asset prevalence distributions are positively skewed, with most categories falling beneath the respective averages. Furthermore, regarding performance, on average, suggestive Distinctive Assets display lower levels of Fame and Uniqueness than non-suggestive Distinctive Assets.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":"13 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140884014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Key driver analysis with relative weight analysis: A two-step approach 关键驱动因素分析与相对权重分析：两步法

IF 3 4区管理学

International Journal of Market Research Pub Date : 2024-04-29 DOI: 10.1177/14707853241251719

Michael S. Garver, Zachary Williams

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Two decades of Net Promoter Score: Relevance or evidence? 净推荐值二十年：相关性还是证据？

IF 3 4区管理学

International Journal of Market Research Pub Date : 2024-03-22 DOI: 10.1177/14707853241242228

Daniel Nunan

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That I can wait: The effect of promotion framing on consumer preferences 我可以等：促销框架对消费者偏好的影响

IF 3 4区管理学

International Journal of Market Research Pub Date : 2024-03-20 DOI: 10.1177/14707853241240602

Xina Yuan, Yi (Fionna) Xie, Ping Wang, Renfang Liu

引用次数: 0

The urge to splurge: Differentiating unplanned and impulse purchases 挥霍的冲动区分计划外购物和冲动购物

IF 3 4区管理学

International Journal of Market Research Pub Date : 2024-03-07 DOI: 10.1177/14707853241229671

Nadia Morozova, Ivo Vlaev

{"title":"The urge to splurge: Differentiating unplanned and impulse purchases","authors":"Nadia Morozova, Ivo Vlaev","doi":"10.1177/14707853241229671","DOIUrl":"https://doi.org/10.1177/14707853241229671","url":null,"abstract":"This research note addresses a significant gap in the literature regarding the underlying mechanisms of purchase decision-making that lead to unplanned and impulse purchases. Although several papers have highlighted the differences between the two purchase types, recent academic publications continue to use those terms interchangeably. Through a systematic literature review, this study identified six high-level constructs, in line the Theoretical Domains Framework, that effectively differentiate unplanned from impulse purchase types. Overall, impulse (vs. unplanned) purchases have a primary association with automatic (vs. reflective) motivation. With these findings, academic researchers can better define the types of purchase they are investigating, including the main constructs and underlying psychological mechanisms that are associated with these purchases. As a result, this study substantially improves the reliability of knowledge in this domain. Additionally, this study may encourage marketers to expand their existing toolkits with a broader set of activities that can drive these different purchase types. For instance, marketers could appeal to different underlying purchase decision-making mechanisms: for unplanned purchases, they could offer reminders of related products; for impulse purchases, they could focus on immediate gratification.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":"119 1","pages":""},"PeriodicalIF":3.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140070458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

NPS spillover in brand extensions: An empirical study 品牌延伸中的 NPS 溢出效应：实证研究

IF 3 4区管理学

International Journal of Market Research Pub Date : 2024-01-02 DOI: 10.1177/14707853231225366

Jihoon Cho, Doug Walker, Edward L. Nowlin

引用次数: 0

Privacy concerns and social desirability bias 隐私问题和社会期望偏差

IF 3 4区管理学

International Journal of Market Research Pub Date : 2023-12-20 DOI: 10.1177/14707853231222810

Ronald B. Larson

{"title":"Privacy concerns and social desirability bias","authors":"Ronald B. Larson","doi":"10.1177/14707853231222810","DOIUrl":"https://doi.org/10.1177/14707853231222810","url":null,"abstract":"Privacy concerns may influence many choices consumers make. However, their expressed concerns are sometimes inconsistent with their information-sharing and privacy-protecting behaviors. Many theories have been proposed to explain the paradoxical gap between privacy attitudes and behaviors. Part of the privacy paradox may be explained with two measures that have received limited consideration: impulsiveness and social desirability bias (SDB). Surveys of US adults in 2015 and 2022 included questions to measure several types of privacy concerns along with impulsive tendencies and SDB (N = 2729). Age, education, gender, race, income, and impulsive tendencies were linked with some privacy concerns. If people with above-average concerns also disclose personal information on impulse, it might explain part of the paradox. Large coefficients on the SDB measure suggest that individuals who adjust their responses to be consistent with social norms may also overstate specific privacy concerns. For these individuals, their high expressed concerns may be inconsistent with their privacy behaviors. When researchers try to explain consumer attitudes or actions that involve privacy, multiple privacy concern dimensions should be considered and demographics, impulsive tendencies, and SDB should be included in the models.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":"20 3","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138994286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Diary studies in research: More than a research method 研究中的日记研究：不仅仅是一种研究方法

IF 3 4区管理学

International Journal of Market Research Pub Date : 2023-12-17 DOI: 10.1177/14707853231222139

Doyin Olorunfemi

{"title":"Diary studies in research: More than a research method","authors":"Doyin Olorunfemi","doi":"10.1177/14707853231222139","DOIUrl":"https://doi.org/10.1177/14707853231222139","url":null,"abstract":"This paper proposes diary studies as a methodological choice for addressing crucial questions in qualitative process research. Diary studies unearth within-individual relationships that capture individual experiences and sense-making of these experiences in a processual manner. Therefore, using diary studies not only addresses the need for more dynamic methodological designs in qualitative research, but is advantageous for providing a process view of how the individual engages with the constructs studied. While process-studies, studied longitudinally, are often fraught with challenges of attrition or disengagement, this paper discusses how a methodological choice which is perceived as being beneficial by the participant can sustain engagement and consequently, research rigour. On one hand, a comparison of interview and diary data from the same participants show evidence of memory decay in interviews and reinforce the rigour of diary studies in the study of processual phenomenon. On the other hand, this study also showcases how researcher know-how, unintentionally imparted through reflective and processual questions asked in the study positively impacts the participants, and when reflected on, enhanced learning. This paper therefore demonstrates the ability of a research method to benefit both the research and the researched, and suggests a step-by-step design to implement a rigorous and impactful diary study using user-friendly forms and reflective questioning.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":"336 3","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138966645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0