发布求助
文献互助 智能选刊 最新文献

International Journal of Market Research最新文献

筛选
英文 中文
The future of political marketing: New bridges and faster, more dangerous roads 政治营销的未来：新的桥梁和更快、更危险的道路
IF 3 4区 管理学
International Journal of Market Research Pub Date : 2024-07-23 DOI: 10.1177/14707853241264118
Bruce I. Newman
{"title":"The future of political marketing: New bridges and faster, more dangerous roads","authors":"Bruce I. Newman","doi":"10.1177/14707853241264118","DOIUrl":"https://doi.org/10.1177/14707853241264118","url":null,"abstract":"","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141771323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the impact of giving free food samples and loyalty cards on sustainable food choices: A stepped wedge trial in workplace food outlets 探索免费食品样品和会员卡对可持续食品选择的影响：工作场所食品店的阶梯式楔形试验
IF 3 4区 管理学
International Journal of Market Research Pub Date : 2024-07-19 DOI: 10.1177/14707853241264242
Natalie Gold, Pieter Cornel, Shi Zhuo, Katie Thornton, Rupert Riddle, Robert McPhedran
{"title":"Exploring the impact of giving free food samples and loyalty cards on sustainable food choices: A stepped wedge trial in workplace food outlets","authors":"Natalie Gold, Pieter Cornel, Shi Zhuo, Katie Thornton, Rupert Riddle, Robert McPhedran","doi":"10.1177/14707853241264242","DOIUrl":"https://doi.org/10.1177/14707853241264242","url":null,"abstract":"Free samples and loyalty cards are frequently used, but there is little rigorous empirical testing of their effects. We conducted a stepped wedge trial in 29 workplace food outlets to investigate their effects on sales of plant-based meals. Outlets were randomly assigned to three sequences that entered the intervention in the first, second, or third week of August 2022. Free samples of plant-based meals were given out in the first week of the intervention; loyalty cards were available throughout, entitling the bearer to a free meal after they had bought three. The intervention period ended in the last week of August for all outlets. The free meal could be redeemed until one month later. We did not find statistically significant effects of the interventions compared to the baseline period. Our process evaluation indicated that many participants preferred to eat their habitual meal or were unaware of the loyalty cards.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141738041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Semiotic protocols for cultural trend analysis in strategic communication: Brand cases from the telecommunications sector 战略传播中文化趋势分析的符号学协议：电信行业的品牌案例
IF 3 4区 管理学
International Journal of Market Research Pub Date : 2024-05-21 DOI: 10.1177/14707853241250287
Manuel Pinto Grunfeld, Nelson Pinheiro Gomes
{"title":"Semiotic protocols for cultural trend analysis in strategic communication: Brand cases from the telecommunications sector","authors":"Manuel Pinto Grunfeld, Nelson Pinheiro Gomes","doi":"10.1177/14707853241250287","DOIUrl":"https://doi.org/10.1177/14707853241250287","url":null,"abstract":"The SARS-CoV-2 pandemic strongly influenced daily practices, and this manifested in social interactions, communications and consumption. This work addresses the relations between branding and cultural trends in strategic communication and advertising in different contexts of the pandemic. First, we reviewed the concepts of branding and cultural trends. From there, it was necessary to develop a methodological proposal to articulate a connotative semiotic analysis with the semiotic square and a cultural trend mapping. The analysis was carried out through an independent and comparative reading of two-time phases: confinement (2020) and end of constraints (2022). Three telecommunications brands in Portugal act as case studies in a random and probabilistic sample of two audiovisual texts from Christmas campaigns each. Finally, a theoretical-operational triangulation is obtained between branding, cultural trends and semiotic analysis in promoting local brands that redefine spaces, social relations, and identity expression during and after the COVID-19 pandemic confinements.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141114438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Qualitative research in the metaverse, a primer 元宇宙中的定性研究，入门指南
IF 3 4区 管理学
International Journal of Market Research Pub Date : 2024-05-19 DOI: 10.1177/14707853241255473
Julian P Adams
{"title":"Qualitative research in the metaverse, a primer","authors":"Julian P Adams","doi":"10.1177/14707853241255473","DOIUrl":"https://doi.org/10.1177/14707853241255473","url":null,"abstract":"New technology can be a source of great optimism and a force for positive change in the research industry. As such, it is important to discuss the merits of emerging technology. In this research note, the emergent opportunity for qualitative research in the metaverse is discussed. This paper looks at how rich sensory virtual environments with multiple sensory modalities might help address some of the shortcomings of traditional online qualitative research. The importance of establishing social presence in virtual qualitative research is addressed. Then, how the metaverse might help remove some of the constraints of ‘big qual’ is debated. The potential for the metaverse to improve participant inclusivity is considered, before finally discussing the issue of research ethics in a decentralised virtual world.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141124469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Not seeing the wood for the trees: Influences on random forest accuracy 只见树木不见森林随机森林准确性的影响因素
IF 3 4区 管理学
International Journal of Market Research Pub Date : 2024-05-18 DOI: 10.1177/14707853241255469
Chris Hand, Elena Fitkov-Norris
{"title":"Not seeing the wood for the trees: Influences on random forest accuracy","authors":"Chris Hand, Elena Fitkov-Norris","doi":"10.1177/14707853241255469","DOIUrl":"https://doi.org/10.1177/14707853241255469","url":null,"abstract":"Machine learning classifiers are increasingly widely used. This research note explores how a particular widely used classifier, the Random Forest, performs when faced with samples which are imbalanced and noisy data. Both are known to affect accuracy, but if their effects are independent or not has not been explored. Based on an experiment using synthetic data generated for the study we find that the effects of noise and sample balance interact with each other; classification accuracy is worse when faced with both noisy data and sample imbalance. This has implications for the use of RF in market research, but also for how methods to address either sample imbalance or noise are assessed.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141060955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach 暗示性品牌名称和独特资产有多普遍？人工智能与人工智能相结合的方法
IF 3 4区 管理学
International Journal of Market Research Pub Date : 2024-05-06 DOI: 10.1177/14707853241251954
Larissa Mae Bali, Zachary William Anesbury, Peilin Phua, Byron Sharp
{"title":"How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach","authors":"Larissa Mae Bali, Zachary William Anesbury, Peilin Phua, Byron Sharp","doi":"10.1177/14707853241251954","DOIUrl":"https://doi.org/10.1177/14707853241251954","url":null,"abstract":"Despite the concept of a suggestive brand name existing for over one hundred years (Viehoever, 1920), the prevalence of suggestive versus non-suggestive brand names has not been documented. Previously, to do so extensively would have taken considerable time and money. We now show that artificial intelligence can replace manual coding with increased accuracy. We found the coding performances of Chat GPT-4 are 34% more accurate than GPT-3.5 and 44% more accurate than human coders. Systematically expanding our research to over 4,600 brands from consumer goods, services, and durables in major English-speaking markets (United Kingdom, United States, and Australia), we find that overall, slightly more than a quarter of all brand names are suggestive - ranging from 10% of durables to 56% of service brands. Further, we expand the suggestiveness research to non-brand name elements of almost 600 Distinctive Assets (e.g., colours, logos) across consumer goods, services, durables, and retailers (in the same three countries), finding that two in five are suggestive. The brand name and Distinctive Asset prevalence distributions are positively skewed, with most categories falling beneath the respective averages. Furthermore, regarding performance, on average, suggestive Distinctive Assets display lower levels of Fame and Uniqueness than non-suggestive Distinctive Assets.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140884014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Key driver analysis with relative weight analysis: A two-step approach 关键驱动因素分析与相对权重分析：两步法
IF 3 4区 管理学
International Journal of Market Research Pub Date : 2024-04-29 DOI: 10.1177/14707853241251719
Michael S. Garver, Zachary Williams
{"title":"Key driver analysis with relative weight analysis: A two-step approach","authors":"Michael S. Garver, Zachary Williams","doi":"10.1177/14707853241251719","DOIUrl":"https://doi.org/10.1177/14707853241251719","url":null,"abstract":"Key driver analysis (statistically inferred importance analysis) is commonly implemented to understand what customer satisfaction attributes are most important in driving overall customer satisfaction. Building on prior research, this article suggests that dominance analysis and relative weight analysis are the most appropriate statistical techniques for conducting key driver analysis, yet relative weight analysis is the more feasible choice. A process is put forth so that research practitioners can conduct key driver analysis with relative weight analysis implementing a two-step approach. The two-step approach should be used when the key driver analysis contains a large number of attributes, which are theoretically redundant and highly correlated.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140832929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Two decades of Net Promoter Score: Relevance or evidence? 净推荐值二十年：相关性还是证据？
IF 3 4区 管理学
International Journal of Market Research Pub Date : 2024-03-22 DOI: 10.1177/14707853241242228
Daniel Nunan
{"title":"Two decades of Net Promoter Score: Relevance or evidence?","authors":"Daniel Nunan","doi":"10.1177/14707853241242228","DOIUrl":"https://doi.org/10.1177/14707853241242228","url":null,"abstract":"","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140203167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
That I can wait: The effect of promotion framing on consumer preferences 我可以等：促销框架对消费者偏好的影响
IF 3 4区 管理学
International Journal of Market Research Pub Date : 2024-03-20 DOI: 10.1177/14707853241240602
Xina Yuan, Yi (Fionna) Xie, Ping Wang, Renfang Liu
{"title":"That I can wait: The effect of promotion framing on consumer preferences","authors":"Xina Yuan, Yi (Fionna) Xie, Ping Wang, Renfang Liu","doi":"10.1177/14707853241240602","DOIUrl":"https://doi.org/10.1177/14707853241240602","url":null,"abstract":"Sales managers often struggle to create effective combinations of promotion framing and promotion reward timing. However, whether gain-framing (vs. loss-reduction framing) promotions are better suited to be combined with immediate or delayed promotions remains an open question. In three studies, we show that the gain (vs. loss-reduction) framing of promotion information activates a high (vs. low) construal level, which leads to a higher preference for delayed (vs. immediate) promotions. We also find that time perception moderates the proposed effect. Specifically, consumers with time-overestimating (vs. time-underestimating) perception are more likely to choose immediate (delayed) promotions when they are at a low (high) construal level. Our findings provide insights for marketers and retailers that consumers would like to wait for a higher reward in a longer horizon under the gain promotion frame, while they prefer an immediate reward even if the benefit is much lower under the loss-reduction promotion frame.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140203342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The urge to splurge: Differentiating unplanned and impulse purchases 挥霍的冲动区分计划外购物和冲动购物
IF 3 4区 管理学
International Journal of Market Research Pub Date : 2024-03-07 DOI: 10.1177/14707853241229671
Nadia Morozova, Ivo Vlaev
{"title":"The urge to splurge: Differentiating unplanned and impulse purchases","authors":"Nadia Morozova, Ivo Vlaev","doi":"10.1177/14707853241229671","DOIUrl":"https://doi.org/10.1177/14707853241229671","url":null,"abstract":"This research note addresses a significant gap in the literature regarding the underlying mechanisms of purchase decision-making that lead to unplanned and impulse purchases. Although several papers have highlighted the differences between the two purchase types, recent academic publications continue to use those terms interchangeably. Through a systematic literature review, this study identified six high-level constructs, in line the Theoretical Domains Framework, that effectively differentiate unplanned from impulse purchase types. Overall, impulse (vs. unplanned) purchases have a primary association with automatic (vs. reflective) motivation. With these findings, academic researchers can better define the types of purchase they are investigating, including the main constructs and underlying psychological mechanisms that are associated with these purchases. As a result, this study substantially improves the reliability of knowledge in this domain. Additionally, this study may encourage marketers to expand their existing toolkits with a broader set of activities that can drive these different purchase types. For instance, marketers could appeal to different underlying purchase decision-making mechanisms: for unplanned purchases, they could offer reminders of related products; for impulse purchases, they could focus on immediate gratification.","PeriodicalId":47641,"journal":{"name":"International Journal of Market Research","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140070458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信